The Starbucks Iconic Symbol Is Almost As Famous As The Brand Itself
Starbucks is an American coffee company founded in 1971. This Seattle-based brand is known for its strong coffee, holiday cups and expertise in the industry. It’s one of the biggest coffee retailers in the United States and across the globe.
Whether consumers are looking for a cold, refreshing sweet treat or a strong cup of joe, they can get their fix at Starbucks.
This brand began gaining traction in the 1980s, growing slowly but steadily. It started opening locations in the continental US and Canada in the 80s. In the 90s, this coffee chain opened its first California store. And in 1996, the first non-North American store was opened in Tokyo, Japan.
Starbucks is an iconic brand with classic storefronts across the world. Wherever you are, whatever you’re in the mood for, it’s likely that you’ll be able to get your fix at a nearby Starbucks store.
You’d be hard-pressed to find someone that hasn’t heard the name Starbucks or enjoyed a Starbucks beverage.
Starbucks is constantly in the news — from controversial packaging decisions to the brand’s commitment to being revolutionary, inclusive and diverse. The brand is modern, fresh and bubbly — coming up with playful and innovative new concoctions and engaging audiences through it’s intuitive app.
You can spot a Starbucks from a mile away — that’s due in part to its consistent branding, marketing materials, but most importantly, its logo.
That alluring mermaid is a shining beacon of hope to all early morning commuters out there. It’s a symbol of strength, authenticity and leadership.
The Evolution Of The Starbucks Logo
Starbucks has more than 20,000 storefronts across 62 countries. But the original look of the logo is definitely different than the logo we see today.
It has always held within it the iconic mermaid, and it always held the circular, seal-like shape. But in the beginning, this black/brown logo design looked much older and outdated than it does now.
The illustrated mermaid sitting inside is on full display -- from her head to her tail. It's extremely detailed, but small and graphic.
Surrounding this is the brand's name, in addition to the moniker of "coffee and tea."
It's a simple logo, with the twin-tailed mermaid surrounded by two circles in a bullseye-like design. The original creators of the brand wanted an aquatic, whimsical and mythological vibe to the brand so they went with this siren illustration to captivate and engage.
The Starbucks Logo Uses Creative Illustrations And Iconic Coloring To Keep The Brand Fresh
As the brand grew, the logo changed. It went from a detailed, graphic and almost handdrawn image of a mermaid within the circular design, to one that was more modern, hip and fresh.
The design went from being drawn out, to created in a simple, clean way.
The imagery began to focus more on the face of the mermaid herself. And now, you can see she is smiling, with her hair flowing around her and her tail coming up to frame her face in a beautiful and majestic way.
The color scheme of the logo also changed. It went from black, brown and white to green, white and black.
In its full form, this logo is still a bullseye with the brand name sitting around the inner illustration. But in its simplest, responsive form, all that is visible is this iconic, illustrated mermaid in white against the recognizable green background.
The current logo is bright, eye-catching and fresh. There's a livliness and playful edge to this design that's extremely creative, simple and fun.
And you see this logo everywhere -- on awnings, merchandise and in its marketing materials.
This logo has become a symbol of a brand that's committed to living in the future and paving the way for brands and individuals to live their best lives.Â
The brand takes its identity seriously, and it cares about its customers and their experience. This logo exemplifies that dedication and appreciation.
Starbucks’ Logo Design Is Clean, Fun And Instantly Recognizable
The Starbucks logo is one of the most iconic logos in the food and beverage industry. It's bright, simple and clean. It's fun, playful and engaging.
The logo has come a long way since its first creation in the 1970s. It has gone from old, outdated and antique to fresh, sophisticated and lively.Â
From the iconic green coloring to the beautifully crafted illustration, this logo shines. And the iconic mermaid is a whimsical and high-spirited image that ties this logo back to Starbucks and its humble roots.
This logo design is full of innovative design elements that have joined forces to create a symbol that brings smiles to faces across the globe.
