The Starbucks Logo Uses Creative Illustrations And Iconic Coloring To Keep The Brand Fresh
As the brand grew, the logo changed. It went from a detailed, graphic and almost handdrawn image of a mermaid within the circular design, to one that was more modern, hip and fresh.
The design went from being drawn out, to created in a simple, clean way.
The imagery began to focus more on the face of the mermaid herself. And now, you can see she is smiling, with her hair flowing around her and her tail coming up to frame her face in a beautiful and majestic way.
The color scheme of the logo also changed. It went from black, brown and white to green, white and black.
In its full form, this logo is still a bullseye with the brand name sitting around the inner illustration. But in its simplest, responsive form, all that is visible is this iconic, illustrated mermaid in white against the recognizable green background.
The current logo is bright, eye-catching and fresh. There's a livliness and playful edge to this design that's extremely creative, simple and fun.
And you see this logo everywhere -- on awnings, merchandise and in its marketing materials.
This logo has become a symbol of a brand that's committed to living in the future and paving the way for brands and individuals to live their best lives.
The brand takes its identity seriously, and it cares about its customers and their experience. This logo exemplifies that dedication and appreciation.