The Bose Logo Utilizes Simple, Strong Design Elements
The Bose brand is a brand dedicated to creating quality audio products like speakers and headphones — and it’s a brand with a legacy that goes back more than 50 years. This logo has similarly stood that same test of time.
The Bose logo is made up of a wordmark. But it’s not a boring, outdated or static design. In fact, it’s quite the opposite.
The Bose logo is a slightly italicized logo, slanting to the right to give off the feeling of movement. The Bose brand name is made up of block-like lettering. It’s big and bold and bubbly, but also carries with it a very edgy, angular and geometric vibe that calls back to the brand’s technical roots.
The bottom left corner of the B and the top right corner of the E also stand out in this design, stretching it out across all design materials and products it sits on. These two letters extend out in a very strict, sharp and prominent way. It adds depth to the design. It adds movement. It makes the logo seem dynamic and fluid, bringing movement to an otherwise static design.
And this wordmark doesn’t need anything else to make it stand out. It doesn’t need an accompanying symbol or explanation — though it is sometimes seen with the tagline: Better sound through research.
The Bose logo transcends the traditional. It takes an otherwise simple concept — a wordmark — and adds a twist. It’s a sophisticated and stunning logo that is perfect for the modern era. And it’s a wordmark that has, for years, been known for its science-backed history.
The Bose logo stands strong because it kicks its simple and minimalistic nature up a notch, but it doesn’t forget its humble roots.
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