The Thomas Pink Logo Exemplifies The Brand’s Regal History
Thomas Pink is a British shirtmaker brand founded in 1984 by three savvy, stylish brothers — Peter, James and John Mullen. They had a vision to shake up the industry and challenge the tradition of London’s iconic Jermyn Street with designs that dared to be different.
And to emphasize this dedication to excellence and forward-thinking, the brand went with a name that transcends tradition and circumvents social norms — the color pink is often seen as a feminine word and name, but in this instance, its used to portray luxury, excellence, and sophistication.
Thomas Pink has two flagship stores — one at 85 Jermyn Street in London and the other at 520 Madison Avenue in New York City. These are two of the biggest cities for fashion and luxury, so it makes perfect sense to see this brand capitalize on these markets.
It also further establishes the prestige of the brand itself.
Thomas Pink first began as a shirtmaker, but their product line has expanded over the years. That being said, dress shirts are still their bread and butter — from classic dress shirts to modern polos and everything in between.
This 30-year-old fashion brand revolutionized the market when it first popped up on the screen, and ever since, the brand has grown, expanded and further innovated. It’s a brand that oozes luxury and refined style. It’s modern and fresh, but still embodies the elegant and traditional culture of shirtmaking.
And it’s logo combines both of these ideas seamlessly.
Thomas Pink’s Logo Uses Color To Stay True To Its Name
The Thomas Pink logo doesn’t always come in its bright and colorful version, but when there is color, it’s hard to ignore.
The Thomas Pink brand dares to innovate, to be different and to open eyes, hearts, and minds. It dares to shift away from the traditional in favor of the modern, fresh and unique. The name alone makes that happen, but the color takes it another step further.
This soft, feminine and exciting pink is often seen in the background of the logo. It makes up packaging, decoration and marketing materials. This makes the dark, black and luxurious wordmark stand at attention and catch eyes.
But it also adds an elegance that can’t be ignored. It’s rich and modern and sophisticated. It oozes class and creativity. It reminds consumers of the legacy, prestige, and authenticity of the brand.
When the logo is set against a white background, this pink coloring can still be seen. It’s seen in the bar that separates the condensed wordmark from its tagline. It’s subtle, but there. It adds a colorful and creative nature to the otherwise traditional logo that revolutionizes and transcends.
The Thomas Pink Wordmark Uses Typography To Emphasize Tradition
This bright and regal logo wouldn’t be the same without its wordmark — even with the colorful pink accents that exude refinement.
The wordmark is bold, traditional and regal. Instead of including the entire Thomas Pink name, the logo only goes with Pink for its wordmark. And this timeless design is beyond grandiose.
Made up of a bold, serif block font, this logo stands strong and powerful. In these block letters, there is a horizontal line design that gives the word depth and makes these letters jump from the surface in a three-dimensional way.
There is then often a bar that separates it from the copy below. In a very traditional and old-English way, the street name and the full brand name sits beneath this authoritative wordmark.
This is a very traditional and simple design. It’s elegant and old-world. It’s powerful and strong. And the classic vibe of this aspect pairs beautifully the bright pink coloring.
Thomas Pink’s Logo Is A Stunning Example Of Heritage And Sophistication
The Thomas Pink logo is sophisticated, modern and daring. It takes the brand’s name and plays with the identity playfully. Its clever use of the color pink pops and adds to the innovative and forward-thinking nature of the brand as a whole.
This brand transcends tradition. It offers a modern take that is still exciting, regal and refined. The pink coloring compliments the wordmark in a clean and classic way. This contemporary coloring elevates the design and makes it instantly recognizable — whether used as a background or included in the dash separating the wordmark from the tagline.
In addition to this modern and colorful element, there is the very traditional and stunning wordmark. It comes with old-English vibes and regal authority. The brand name is written in a blocked font, with horizontal lines shaded in. This gives the wordmark depth, making it pop from the screen in a three-dimensional way.
Below is a very traditional tagline, that includes the iconic Jermyn Street name, and the full brand name.
This is very formal and regal — a traditional style for many Jermyn Street brand logo designs.
But the depth, 3D nature, name and coloring bring this iconic logo to a whole new level.
