Archer Farms Coffee

Archer Farms Coffee packaging design showcases a red rooster logo in the upper right hand corner and a split design; half of the package features beautiful, very colorful illustrations. Texture is added to break the crisp, clean lines that would have been show, and gives the artwork a handdrawn appearance. 

Meanwhile, the top of the packaging features serif and sans serif typefaces that work together for a modern look. Icons that relate to the specific product are also seen, as well as a roast meter, which displays coffee bean strength. 

The sides of the packaging feature additional icons and type that further explain how to make a perfect cup of coffee. The simple icons along with the clean sans serif typeface work well together. The serif typefaces used as titles draw attention to each content section.

A white packaging also exists, although the difference between those and the black labels are not quite clear. Nonetheless, the illustrations, spacing of the content, and simplicity of the icons make this a great packaging example.

Archer Farms Coffee is a colorful packaging design in the Food & Beverage industry.