CyberYachts Packaging Captures the Brand’s Unique Market Position Flawlessly
The Metaverse has made quite a steer in the recent year, gaining significant popularity and value with major companies and celebrities investing in a virtual landscape, allowing them to digitally market, raise awareness and extend their brands.
While this may sound like the idealized plot of Hollywood’s blockbuster hits of the ‘80s, global investment banks Goldman Sachs and Morgan Stanley prove that this value is more than tangible, predicting that the metaverse could be an $8 trillion market opportunity.
CyberYachts is the world's first metaverse yacht company partnered with the world's best yacht designers to bring you the most expensive NFT and the world’s most exclusive and futuristic physical Megayacht to date.
CyberYacht refreshed branding and packaging design, courtesy of DD.NYC team, (literally) reflects not only this innovative market but a company with all sails set for the future. After establishing the unique creative direction – DD.NYC created marketing materials and brand assets hyper-focused on the performance of the concept.
CyberYachts Packaging Design Exudes Luxury Through Astute Balance of Streamlined Minimalism and Opulence
CyberYachts concept transcends simple Metaverse boat commerce and steps into a world of merchandise, real-life events and even a virtual membership Yacht Club. While the brand already had partnerships with names like Quavo and City Girls, DD.NYC’s goal was to create a consistent brand across all the corporate assets that would entice other big-name celebrities’ involvement, key partnerships, and strategic investors.
CyberYachts packaging design has much in common with the stunning Megayacht. It opts for simple, uncomplicated lines, adorned with classy finishes. What makes it stand out are the rainbow chrome elements/coloring that serves two goals:
- It reflects the ever-changing shifts in the Metaverse culture
- It is used to mark exclusivity
These elegant accents effortlessly position the brand as high-end. Right from the get-go, this assures prospective clients that they are getting only premium quality services. Since the product is an unquestionable high standard, the packaging represents its extension – from the packaging material to the contents of the box.
It's a stunning example of packaging designers' ability to create a visual representation that aligns with the brand's high-end positioning and exclusive nature.
CyberYachts’ Crosshair-Like Emblem and Logomark Complement Packaging Design Perfectly, While Effortessly Drawing Attention
CyberYachts’ distinctive "Y" brand seal that symbolizes the ship's bow ultimately serves as the final mark selection for the brand logotype. Although fairly minimalist, it’s also evocative of a whale’s tale (embodying the sea) and is done in the style of the famous VAIO logo (tech aspect).
Along with the complete brand identity, DD.NYC branding team revamped the lettermark taking inspiration from reflections in water, luxury ships, 3D marina renders and other aquatic references to mark a strong ideology behind the unique brand.
The chosen “Y” or the “Greek I” /’i-grek/ carried a combination of these concepts along with a phonetic je-ne-sais-quoi – marking a truly impeccable representation of a Metaverse brand. It's similar to branding experts' technique of creating a cohesive and impactful brand identity by incorporating unique and meaningful design elements!
Placed on the packaging, these accentuate the effect of a 3D render delivered to the palm of your hand right from the screen, turning the brand identity not only into a sleek and bold statement – but also a completely bespoke creative reality.
