Standout Features:
- Symbolic mayflower illustration
- Minimalist background
- Elegant serif typeface
Anna Bachvarova’s concept print design for the Boston 2024 Olympic bid integrates the city’s unique identity with the event’s universal spirit.
The innovative logo marries the Olympic essence with distinctive Bostonian symbols: the mayflower and ship. These elements highlight Massachusetts's heritage and suggest forward momentum through organic shapes!
The choice of Scala Small Caps typeface balances tradition and modernity, mirroring the Olympics' blend of historical significance and contemporary appeal.
The Olympic pictograms, along with the print and online communications, extend the logo’s stylistic themes. It creates a unified and memorable branding campaign that makes Boston as dynamic and diverse as the Olympic Games.
