The Casper Mattress Brand — A History
Casper is an online e-commerce brand that sells sleep products — from mattresses and sheets to dog beds and beyond. It’s headquartered in New York City with showrooms in Manhattan, San Francisco and Los Angeles.
The private e-commerce company was founded in 2014 by Philip Krim, Neil Parikh, T. Luke Sherwin, Jeff Chapin ND Gabe Flateman.
After a few rounds of funding, the company was on its feet, selling $1 million worth of mattress products in the first month after it was launched.
The brand initially opened up shop in the U.S. market, but in late 2014 the brand expanded its reach and began delivering its quality mattresses in Canada.
This brand turned heads quickly and was famous for its heavy-hitting investors whose names are known the world over. These investors include Adam Levine, Leonardo DiCaprio and Tobey Maguire. Many other investment groups jumped onboard after this initial success, helping the company grow to the prominent place it sits today.
The first products this brand offered were quality mattresses. They were so popular due to the four types of foam used. By 2015, the brand expanded its product offering to include pillows and sheets. And in 2016, Casper started selling dog beds.
In subsequent years, Casper has come out with new mattress models that have become popular staples in the homes of young adults and families.
Casper made its start online, but in February of 2018, the mattress brand opens its first permanent storefront in New York City. There are plans in the world to open up more stores in Canada.
The brand has grown exponentially in the four years it’s been around, and it’s not going anywhere anytime soon it seems. It has become such a phenomenon, with a presence and a name that is instantly recognizable. You’d be hard-pressed to get on a subway in New York City and not be mesmerized by the print ads you see hanging up above.
And these designs are thanks to agency Red Antler.
Prominent creative agency Red Antler was tasked with creating the whimsical and fresh brand identity for the Casper brand, and had this to say about the project:
These days, it seems like every podcast is advertising an online mattress company. But before Casper, the idea of selling a mattress outside the showroom was unheard of. The company set out to shift people’s behavior to make that big ticket purchase online—and we helped them from the very beginning. We focused on the benefits of truly great sleep (and just how easy it was to have), instead of the technical details and jargon that consumed the industry. Through a unique visual and verbal language, we developed a quirky and lovable personality with which customers were eager to engage. Casper became the new leader in sleep, rising above a crowded, commodified space to create a deep connection.
The resulting identity and design concepts were stunning, sophisticated and fun — the perfect image to captivate audiences and promote the brand and its bubbly, down-to-earth nature.