Sofia Palmeros’ Print Designs Use Serene Hues To Inspire The Perfect Tropical Getaway
Creative agency Futura infused the essence of the Caribbean into these print designs for Sofia Palmero:
Sofía Palmero is designed in the Mexican Caribbean but shipped to the entire world, a brand that is born surrounded by 450 kilometers of Mayan turquoise shores, and the second largest reef in the world; This is how we decided to reinterpret the enclosing paradise through an icon that incorporates the affection with which Sofia designs each bathing suit along with the natural treasure that surrounds the Riviera. To complement the identity, we created an organic pattern, maintaining the feeling of the trace and the nature of the ecosystem, achieving a living brand system, where the origin and youth of the designer matches the surrounding paradise.
These sweet, seductive and serene designs pull from the idea of paradise -- smooth lines, harmonious colors, minimal copy and geometric shaping.
There's a life and an effervescence to this design that refuses to be ignored. It's bright and modern. It's clean and creative. This design captures the youthful essence of the brand's designer and conveys the brand's peaceful and artistic persona into its print representation.
This is in line with branding, as well as with the modern, millennial audience. The brand knows its audience and gives it to them in an innovative and fresh way.
This design feels like it belongs on a boat out in the middle of the ocean. It is organic and fluid, embodying aquatic elements the ebb and flow, sliding in and out like waves, marine life and air bubbles.
This design is all-natural, creative and sophisticatedly simple.
There's a texture in these prints. The watercolor patterns add depth and a tangibility that makes you want to reach out and interact.
These classy prints go above and beyond. They sit like works of art -- reminisce of abstract art paintings from artists like Pablo Picasso.
There's also the memorable logo design that sits on these prints and adds even more of an ocean-atmosphere to the design and to the brand.
As a swimwear brand, it makes sense for there to be many aquatic elements in its designs -- both on paper, on its swimsuits and in its web design.
And another aspect that screams the deep blue sea is the logo which is made up of an illustration of a piece of aquatic plant life.
It's created in the shape of a heart, promoting love and positivity and happiness. And this intricate design is elevated by the detail put into it.
The aquatic plant is etched out in such a sophisticated manner, with the little indents carefully articulated.
It almost moves and sways as it sits, following the flow of the ocean.
This brand takes its influences seriously. It knows its niche, knows its audience and knows how to stand out from the crowd.
Typography is used sparingly in this design. It is included in wordmarks and essential contact information. But as a whole, text is eliminated from this design, putting all the work on the visual elements of this design -- its color, its fluid, geometric shaping, its logo and the mood these features create.
This design is built up with a variety of soft and subtle design elements. On their own, they don't make that much of an impact. But together, it creates a design that shines.