When The Memon Welfare & Education Society founded the Farooq Academy for the girls of their community, they hired Mumbai based creative agency ZWA! to design a brand identity for it. It resulted in a simplistic yet powerful print design that was representative of what farooq Academy stood for.
The logo is an aqua-green and white three dimensional letter “F”, for Farooq Academy. It takes inspiration from the element of excellence and the freedom of thought, both representative of education.
The logo also resembles a flying bird figure, symbolising both freedom as well the ability to achieve one’s goals through education. As a shape, it also resembles a book — again representative of knowledge. The text is also very pleasant to look at, not cluttering up the frame but still standing out clearly.