Keefer Bar Print Design Takes Inspiration From Traditional Chinese Medicine
The Keefer Bar is a hospitality venue serving Asian-inspired cocktails and plates in Vancouver's Chinatown. They specialize in making the so-called apothecary cocktails that soothe the drinker’s ailments and balance out their mood.
The bar’s menu is a creation of One Design Agency. They wanted to make a visual and stylistic nod to Keefer Bar’s location and branding direction.
Since the brand celebrates the Chinese culture in its offerings inspired by its location, the Keefer Bar print design features centuries-old illustrations and materials inspired by the influential Chinese civilization.
Specifically, the cocktail and food pages are accompanied by the Chinese-style diagrams of a human body, denoting specific areas linked to overall wellbeing and good health.
These, along with authentic Chinese lettering, are concealed within the double-line frame, just like the list of cocktails, food and essences that a consumer can add to their drink to boost energy and clarity.