In 2020, there were 111 million food delivery app users in the US alone. By 2025, the industry’s revenue in this market will amount to $42 billion – $14BN more than in 2021!
When you consider that 97% of total food & beverage (F&B) market revenue will be generated through online sales by 2023, it becomes clear that F&B brands’ primary focus should be their digital growth.
And to grow digitally, any business – F&B included – needs a strong app and/or website presence.
This article looks at some of the most mouth-watering and delectable food and drink app and website designs that generate conversions through engaging UX, easy checkouts and outstanding visuals.
On Demand Food Delivery mobile app, created by software development company Codiant, provides all the convenient features and functionalities that makes ordering food via app so popular: legible online menu, real-time delivery tracking and social media sharing, to name a few.
The most defining and impactful aspect of this particular app is the use of imagery. Vibrant, large-format food photography adorns all app pages – not just menu items – such as opening screens, food categories, restaurant pages and so on.
A contemporary-looking sans-serif typography lends legibility and a touch of coolness to the app’s UI, perfectly contributing to the economical use of copy and messaging.
A very discrete two-tone background, divided diagonally in black and white, addresses this favorable usability with minimum to none distraction.
A very stripped-down commands interface makes navigation remarkably simple. This, as well as a share button, are come in black color which contrasts the colorful imagery convincingly.
Krasnodar, Russia-headquartered web design and development agency Ronas IT has created their own food delivery mobile app with an emphasis on user experience and user interface.
All the available functionalities – from choosing a restaurant and adding dishes to the cart to making an order and keeping track of delivery – are lightweight, resulting in one of the fastest-loading food & drink apps on the market.
Some of the goals when creating this app were simplifying the ordering process and helping restaurants handle the order volume. Through meticulous user research, the developer has succeeded in this by introducing onboarding guide to the app combined with a quick, two-step login process.
The app’s home screen contains all the main features food order app users have come to expect: restaurant categories, smart search bar, filtering options for sorting by price, distance and other parameters and personalized restaurant suggestions.
All of this comes neatly packaged into a striking color palette with white as the primary hue, assisted by orange (used for highlighting CTAs and other chosen elements), black and grey accents. The easy-to-read Poppins primary font contributes to the minimalistic feel of the interface.
Another Russian software development agency on this list, Surf, has rethought the mobile app design for KFC, one of the world’s largest fast food restaurant chains.
Their fundamental additions to this app were voice UI assistant for hands-free ordering, 3D augmented reality menu and AI-powered smart assistant for personalized suggestions.
As the basics for the new KFC Russia app design, Surf introduced the sans-serif Cena Pro Condensed typeface and black, white and red as the three primary colors.
The multifunctional user dashboard uses the mechanics of Instagram or Facebook stories. It enables users to manage orders and keep up to speed with special offers and loyalty progress. The real-time order details are easily accessible and provide info on time to delivery.
The AR-augmented app even lets users know what their orders will look like through 3D scans of new dishes and special offers. This provides a whole new level of trust-building and emotional resonance with the target audience.
Work experience with tech giants IBM and Wish has helped digital product designer Tarrea Tolbert to develop one of the cleanest-looking food and drink delivery apps on the market.
Her Food Delivery App design follows the best practices of this specific industry and employs a layout rich with negative space. Light grey, teal and yellow-colored accents are used on call to actions and other notable elements such as selected food categories.
Vector graphics like category icons are also extremely simplistic in their design, almost resembling old-school computer OS icons. Smart search bar at the top of each screen and user menu at the bottom provide a great navigational balance to the user, no matter where they are in the app.
Food Delivery App design facilitates a seamless and time-efficient checkout process. The layout, devoid of any visual distractions, simplifies the ordering sequence to the fullest, resulting in an enjoyable user experience.
Daily Menu website is a brainchild of a Delaware-based web design agency CityTech. It is a health-oriented portal with daily nutrition plans, recipes and fast food delivery.
The space above the fold is reserved for hi-res images of the current day’s breakfast, lunch and dinner plan. A prominent, rounded CTA button in vibrant yellow invites users to add the selection to their cart. Sticky navigation menu on the top of the page is separated in two halves with the centralized Daily Menu logo.
A calendar function provides insight into the online restaurant’s future meal plans so that users can plan their nutrition ahead. Unique value propositions such as different meals every day, organic products only and money-back guarantee are prominently displayed on the website.
The entire websites relies on white, black and yellow as brand colors, aided by the professionally-shot images of intricate dishes and food. The typography is kept simple as well, with undefined sans serif varieties acting as the website’s primary and secondary typography.
Gritz is an Italian brewery that produces gluten-free craft beers. Their website, designed and developed by All Creative agency, is the expansion of the branding work they have conducted for this client.
The website is tailored according to the brewery’s specific requests and delivers a smart and intuitive user experience. Beautiful label illustrations of each brew’s bottle is fully integrated into the website’s design, starting with the opening screen of bottles lined up against the gritty light brown background.
Logo’s vintage-looking script font fits in nicely with the more conservative and formal sans serif typeface used for the website’s copy. Each product has a dedicated page which follows visual cues found on its label.
The amazing attention to detail is especially apparent in small, animated beer icons that accumulate according to the selected quantity of bottles when the user adds them to the cart. This not only provides the most welcome eye-candy, but also facilitates the shopping experience as shoppers can keep track of the quantity of items easily.
Dynamic microinteraction effects like bubbles rising upwards while scrolling create an immersive experience that users wish to engage with for prolonged periods of time.
Caspar Eberhard’s website design for Maison Éclat, champagne connoisseur website and eShop, takes a radically different approach compared to all the previous entries on this list.
Instead of soothing and restrained tones, a very vivid, electric green comes charging from the get-go, acting as a frame for the opening (somewhat arty) image.
The main menu is again divided into a left and a right half with the brand logo at the center. Hovering over one menu items opens a drop-down submenu with an interesting effect – the colors/light of the rest of the sight go dim.
As the user scrolls down, the website goes from green to white and the main menu also turns into its inverse/negative version. The product pages focus on the high-res photos of the champagne bottle, its name and price all on the single screen.
Once the user scrolls, more valuable product information is located on the left, while the Add to Cart button occupies the right hand of the screen. A bevvy of similar products is located at the very bottom, so as not to distract the shopper from their journey towards conversion.
Kruchenas’ website for MacCoffee Cappuccino Di Torino is a unique entry in this list as it uses gamification to attract, engage and retain its visitors.
The website’s opening sequence has a full-screen video in the background, telling a story of a young woman’s morning routine (that involves a cup of foamy MacCofee Cappuccino) taking a comically dramatic turn.
The twist here is that, in order to proceed to the main portion of the website, a user has to draw a circle with their mouse/trackpad “to make coffee”. This activates the main single-page website that also comes with a series of similar gamified tasks. Completing them takes the visitor through different stages of their user journey.
With each completed task, the accompanying messaging explains the benefits of this product, which finishes with adding the chocolate powder to the cup – also shareable via user’s social media.
By mimicking the process of making a cup of coffee in a virtual environment, MacCoffee Cappuccino Di Torino website manages to prolong the average time on site durations for each visitor.
Dose Media’s website for Fortune Oysters reflects Nova Scotia’s seafood producer’s youthful and rebellious brand identity. The garish and yet muted tone of its illustrations, images and videos emphasize the product and the enjoyment associated with it.
As the visitor scrolls down primarily black and white site with brown accents, hidden Easter eggs will appear when mouse cursor hovers over certain parts for unexpected interactive elements. These scrolling trigger effects and discrete animations make this one of the most detail-oriented websites on this list.
The main menu navigation at the top of the page moves to the top right when the visitor scrolls down and adopts a more compact hamburger menu form.
Slightly gritty sans serif typography is on-brand and quite legible, especially in headings and taglines that come in massive size fonts. The contrasting color palette makes the website easy to navigate, with all the right elements popping out quite visibly in front of the visitor.