Print Design for Nammed Medical Aid Fund Campaign Leverages Out-Of-Home Advertising
A minor health inconvenience as simple as a headache could be the symptom of a serious medical condition without you even knowing it.
This is where Nammed Medical Aid Fund comes in. The company helps Namibians prepare for such instances by providing affordable and suitable medical aid options. This way, people can cover the hefty medical expenses when worse comes to worst.
As evidenced by the current times, healthcare is always a top priority!
To communicate such a value proposition to the general public, Ogilvy Namibia designed a visually-arresting and captivating outdoor campaign for Nammed that highlights the importance of getting a medical fund.
Massive key advertising messages paired with close-up shots in the background stop people in their tracks. With these larger-than-life texts and beautifully-shot intriguing images, the designers accomplished the ultimate goal of out-of-home advertising: to be an absolute attention-grabber.
Nammed Print Design’s Vibrant Visuals are Instant Street Attraction
With outdoor print designs, it’s always a battle of who gets the first look or who can sustain that attention. Ogilvy Namibia leveraged the benefits of a well-conceived color story to win the people's attention.
Instead of playing with various color combinations and gradients, they used a more straightforward approach.
They took the company’s official brand color, red, and made it brighter and more vibrant – almost like a neon shade. This single block of color served as the main canvas for all the printed collaterals like billboards and road displays. In a sea of other colors, this one shines the brightest.
But it doesn’t end there. The designers also lessened the color’s opacity, but apart from that, they used it to reveal a striking image in the background.
Each printed material features a different image that’s part of a central theme: recognizing common sicknesses as potentially serious medical conditions. These images, painted in bright red, are compelling portrayals of how important it is to get a healthcare plan.