Standout Features:
- Currency-inspired icon
- Sans-serif font pairing
- Sophisticated color scheme
Neero is an African-owned bank in Britain created to fill a crucial gap in the British financial system. It aims to simplify cross-border transactions between Britain and Africa, an area traditional banks often make cumbersome. To establish a unique identity that reflects this mission, Neero enlisted the help of branding and communications agency Kishi Creative to design an expressive and professional visual identity.
The print prominently features the logo, drawing on the concept of currency to symbolize the brand's core mission: facilitating cross-border transactions. This visual cue immediately connects with the idea of money, making the brand’s purpose clear at first glance. The simplicity and ease of recognition ensure every print material stands out in a crowded financial sector, with clean lines evoking trust and professionalism.
To further enhance Neero’s identity, Kishi Creative chose a combination of sans-serif typefaces — Ubuntu Bold and Oxygen. This pairing perfectly balances clarity and visual appeal, ensuring the bank’s messaging is easily read yet memorable. Ubuntu's boldness reinforces strength and reliability, while Oxygen's sleekness adds a modern touch, aligning with the brand’s progressive goals. This typography choice creates harmony between visual and textual elements.
What’s more, the color scheme uses deep green, white, and red to create a visually striking and meaningful composition. The dark green evokes trust, stability, and prosperity, while the white typography contrasts sharply against the green for legibility. The red accent subtly draws attention to the call to action, symbolizing urgency and action. These colors support Neero's goal of making financial freedom accessible and immediate while positioning the brand as an innovative solution for cross-border banking.
