20 Best Billboard Ads with Inspirational Designs

20 Best Billboard Ads with Inspirational Designs
Last Updated: June 27, 2024

The best billboard ads are bold, captivating, and leave a lasting impression. They leverage the power of large-scale visuals and concise messaging to reach a wide audience, proving that even in a digital age, the impact of physical advertising remains undeniable.

The best billboard ads are exciting, bold, and in your face. Graphic design experts create them with the intention that they are huge and impossible to ignore. To showcase some of the best examples, we asked our design team to select 20 billboard ads that are truly the best kind of eye-catching print designs.

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1. OkCupid 

OkCupid Billboard Ad


OkCupid's innovative and creative billboards are sure to excite and amaze the second you lay eyes on them. This is a brand that understands its industry and understands consumer perceptions. And they went with a daring advertising campaign to shake things up and widen their audience base, changing opinions about online dating.

This online dating site brand went with a clever and humorous concept in its billboards, using the iconic acronym — DTF — and turning it on its head. We all know the term DTF — thanks, Jersey Shore. But here, instead of meaning down to f***, this ad campaign adds its twist. This humorous move turns it into one of the best billboard ads out there.

Down to furiously make out and down to flea market are just a few of the phrases displayed in these advertisements, and they connect with millennial, modern audiences in a fun way that gets them immediately engaged and changes perceptions about the brand and online dating.

These designs are also made up of bright and exciting colors and out-of-the-box imagery. They instantly grab your attention and make you think. The messaging, combined with the imagery in these billboards rounds out these creative designs and makes them impossible to ignore. These are billboards we’re happy to interact with on our morning commute.

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2. Transport For London 

TFL Billboard Ad Design

After statistics showed that the number of incidents and accidents on the London underground, commuter train, and bus service was growing, Transport for London knew they had to engage with commuters in a personal and interactive way. So, Transport for London decided on a colorfully bold ad campaign to help heighten awareness about safety when transporting in the city of London.

The resulting billboards lined subway stations, tunnels, and more. And their modern and in-your-face nature makes it impossible to walk by without stopping to inspect further.

Made up of smooth, bright color gradients, these posters incorporate transportation imagery in the form of subway doors, buses, and handrails. Similarly, other recognizable imagery grabs attention like pint glasses and sneakers. This, paired with bold and big typography warning people to pay attention delivers its message clearly and playfully.

There’s an approachability here that makes people pay attention and take the warnings to heart. There isn’t a cold and unfeeling vibe here, instead, these designs come off as friendly and approachable. And they work.

They’re fun, engaging, and cool. There’s a modernity here that makes people want to take the time to take the message to heart. Its simplicity and straightforwardness create an urgency that causes others to take notice, making it a great uncommercial billboard example.

3. StreetEasy 

StreetEasy's fun ads couple quippy copy and simple imagery, making viewers chuckle as they read them during their morning subway commutes in New York City.

StreetEasy is a New York City-based real estate brand that connects users with the homes and apartments of their dreams. Using the intuitive app, users can search for homes to rent or buy in all five boroughs of New York City. And to connect with their audiences, the brand took to the subway with an extensive billboard campaign to turn heads and grab attention.

These billboards are made up of a variety of clever phrases and map imagery that highlight specific areas of the city, highlighting neighborhoods with funny messages and highlighting a middle ground that could potentially be your new home. This is an example of how creative billboard design ideas can be used to promote a city or a real estate development.

These ads play with humor and imagery in a down-to-earth and funny way. By highlighting neighborhoods physically and with approachable and relatable messaging, these billboard ads are aimed at the brand’s target audience in a specific and straightforward way. And they certainly made an impact, quickly rising to become one of the most widely used services for NYC residents looking to find a new home.

These indoor and outdoor billboards are intuitive and engaging. They were created with a specific audience in mind, and with a clear brand identity as a strong backbone. These billboards align the brand as a leader and as a friendly entity that innately understands what renters and home buyers in the NYC area are looking for.

4. Heinz 

Heinz went with a billboard design that doesn't actually show the product at all, thanks to some inspiration from Don Draper himself.

Heinz went with a retro ad campaign in the form of large-scale billboards to add playfulness to the brand and attract attention. Part ad campaign, part publicity stunt — these billboards lined popular areas across the country, with bold images and a straightforward tagline.

But the coolest part? These ads actually came from a television show!

Yes, this advertisement idea started out on Mad Men, with Don Draper pitching the idea to Heinz executives who turned it down. But in real life, Heinz loved the idea and decided to put it to good use. This is a prime example of how fictional concepts can inspire some of the best billboard ads in the real world.

These ads are made up of big, bold photographs. Pieces of steak, fries, and burgers make up most of the design, set against a clean, white background. At the top of the image, the phrase “Pass The Heinz” lets viewers know what this is an ad for.

But other than that, there is no actual Heinz product imagery on the design, which works to entice in a subtle and sophisticated way.

There’s a retro feel to this design with its simplicity. This is a clean, white ad with a photograph and a single line of text. But that’s it. And it certainly makes an impact.

Fictional campaign turned real-life, these Heinz billboards are a winner in our book.

5. Sport England 

Sport England's accessible ads showcase real women in action.
Sport England Billboard Ad

When it comes to women in sports, there are obvious misconceptions, biases, and stigmas. There is an obvious discrepancy between men and women in sports, so Sport England decided to go with a campaign to change perceptions and encourage more women to get physical.

The resulting billboards are a shining example of what happens when a brand decides to commit to a cause, with billboards that stand out thanks to exciting photography and bold typography.

These billboards highlight real women in action, foregoing extensive editing and retouching in favor of showing real women. These are actual women with real bodies playing sports because women can and should engage in sports just like men.

In addition to this eye-catching photography, the brand teamed up with Nike and was able to integrate the iconic Nike font. These bold, capitalized words perfectly captured the brand and its robust messaging.

These ads encourage women in a clever and passionate way to take time for themselves and make fitness and physical activity a major part of their lives. By featuring bold billboard design ideas, the ads encourage people to drop the stigmas surrounding women in sports, empowering them to take time for themselves and hit the court for a game. These ads are in-your-face and compelling. And we love the messaging that they promote.

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6. Casper

These Casper ad truly encompass the brand's identity and aesthetic, promotion recognition and a familiar message.

Casper is an up-and-coming mattress and bedding brand that is based almost entirely online. To capture the Casper experience, the brand rolled out an extensive and creative marketing campaign to raise awareness and promote the brand’s approachable and friendly identity.

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The Casper brand promotes its friendly, relatable identity with the use of clever and bubbly illustrations. These, matched with a humorous message, make these billboards an exciting and effervescent design that people enjoy interacting with.

These designs are made up of light and airy pastel colors that instantly put people at ease and put them in the mindset of relaxation — which is exactly what the Casper mattresses promote. On these pastel backgrounds sit a myriad of airy and bubbly illustrations. They are cute, creative, and fun — promoting a brand that is intuitive and cool.

These images are paired with a clever and funny line of text that humorously promotes the mattress, encouraging laughter from passersby.

These billboards promote the brand and its products in a breezy and clean way, playing with imagery and humor to grab attention and keep viewers interested.

Whimsical, ethereal, and fun — those are just a few of the words used to describe this design, which deserves to be on our best billboard ads list because of the power to put the viewers in the mindset to sit back, relax, and drift off into dreamland.

7. Coca-Cola

Coca-Cola went above and beyond in its recent billboard campaign. The brand rolled out the first-ever three-dimensional, robotic billboard that engages with audiences thanks to its interactive elements.

This robotic sign took up shop in Times Square, spanning six stories and featuring 1,760 independently moving LED screens. This sign comes with a choreographed display that really stands out and grabs attention in the bustling arena, making it a standout example of cutting-edge billboard design ideas.

According to Kim Gnatt, Business Strategy Group Director for the brand:

From the beginning, our brief was to create a pause-and-refresh moment in the crowded environment of Times Square.Our proprietary 3D technology brings our iconic brands to life in a unique and differentiated way that will hopefully catch people’s attention and make them want to engage for a longer period.

This billboard is the first of its kind, and it marks almost 100 years of Coca-Cola's legacy in the popular area. It’s a fun billboard that promotes the innovative nature of the brand and aligns it as a leader in the industry — one that has been at the top of its game for years and will continue to be for years to come.

8. Chipotle

Chipotle's refreshingly honest ads got right to the point, empower consumers to engage with the self-deprecating commentary.

The Chipotle brand has had its ups and downs in recent years — with scandals and outbreaks shedding a negative light on the burrito brand. The company hoped that some humorous billboard design ideas would change perceptions and urge consumers to return to the brand.

These ads use Chipotle product imagery as the main element of the design. Burritos, tacos and more make up these billboards with a funny message stamped over it. These messages don’t really talk about the products themselves but attract attention more thanks to their blunt and straightforward nature.

There’s almost a transparency to these billboards that is relatively simple and in your face. They are tongue-in-cheek, avoiding annoying promotional messaging in favor of a more laid-back and relaxed tone that aligns the brand with a friendly and cool personality.

This bright and bold photography, matched with the humorous and aloof tone impacts audiences — especially younger, millennial audiences. And these are the audiences that were turned off by the scandal. So, this campaign hopes to bring them back.

9. Spotify 

Spotify's billboards were bold, modern, and edgy -- just like the product itself.

Spotify has always been a brand that came off as fun, young and cool. Promoting music does that to a brand, I guess, and that identity has helped the Spotify brand grow into one of the biggest names in music streaming.

But Spotify went a different route with its billboard campaign, turning to consumer data to create customized and personal ads that use Spotify user information to grab attention and induce laughter. Using data they have on certain song listening statistics, Spotify broadcasted to the world funny information about listening behavior.

It called out people who listened to certain songs and made comments about people who maybe listened to a song a little too much.

These billboards are created in typical Spotify fashion, with iconic playfulness and color incorporated into the design. They’re fun, cool, and creative, engaging on a highly personal level, and grabbing attention by being an approachable brand that knows how to make you laugh.

These visuals are some of the best billboard ads because they impact consumers and create a conversation. And they are easy to enjoy because they encourage you to interact with and tell your friends about.

10. Netflix

These ads for Netflix are mysterious and engaging, sparking conversation instantly.

A few years ago, weird ads started showing up across the country. Big billboards with a white background and a simple line of text started popping up. The next was written out in bold, black sans-serif font.

“Netflix is a joke.”

That was the message greeting commuters across the country, and it certainly left people a little bit confused. Who was putting up these billboards? What do they mean? And how could someone dislike Netflix?

It turns out the campaign was a publicity stunt by Netflix itself, and it was powerful and got people talking, which is a great billboard example for all brands out there.

Netflix is known for its creative advertising and fun persona. This campaign captured that essence but infused a clever twist that got the discussion going. It was another way to increase brand awareness and drive home the brand and its identity as an approachable, cool, and easy-to-interact entity that consumers are happy to turn to after a long day at work.

11. Cadbury 

Cadbury Billboard Ad

There are so many moving parts to this Cadbury billboard. First, it’s three-dimensional. The billboard is like a performance, with little figures ripping away at the packaging to reveal the delectable chocolate inside.

It’s a fun and creative billboard example that uses shape, texture, color, imagery, and typography to send a clear message — Cadbury chocolate is irresistible. Just looking at the billboard, you’d instantly agree.

You almost wish you could be scaling the pole to get up to that chocolatey goodness. This billboard is bold and in-your-face, but it’s also playful, creative, and wistful. There’s an enchanting element to this design, and it’s so simple that you’d be surprised by how impactful it is.

Cadbury knows its products sell, so they let the chocolate do all the talking.

12. Smirnoff

source:smirnoff.comSmirnoff took a potentially polarizing political angle in this billboard advertisement.

Smirnoff is a popular vodka brand, but with its latest ads, it went political, poking fun at the Donald Trump presidency by declaring it would talk about its ties to Russia — in reference to the scandal between the campaign and Russian involvement.

It’s a clever move that aligns itself politically, but also shows it’s a modern and fresh brand that knows how to capitalize on the current times. And it’s also very smart — because vodka is extremely synonymous with Russia in general.

This simple, clean billboard includes an image of the Smirnoff bottle, complemented by a Moscow Mule. It’s funny, witty, and pointed — and it’s not holding back. The simplicity here is extremely engaging, it’s not trying too hard — just enough to be heard and throw its two cents in.

Going political can be a big challenge for many brands because it has the potential to alienate a large part of their customer base. But here, it works because the brand itself has ties to the content it is bringing up in the advertisement.

We love this Smirnoff ad because it’s bold and it takes a stand — and other brands can learn from its bravery. Truly it deserves to be called one of the best billboard ads out there.

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13. Lively

Lively is a health savings account company whose humorous billboard campaign is courtesy of the Division of Labor creative agency.

The campaign’s primary aim was to raise Lively’s profile among the public that may largely be unaware of their services. Therefore, a series of best billboard ads were created for brand awareness.

The billboards are divided into two halves, left and right. The left half is magenta-colored and features an image related to the incident or health hazard with a lettering that communicates the health issue caused by a certain culprit.

On the other hand, the right half comes in a highly contrasting shade, from mint to light blue, and features the image of the Lively Visa debit card or the medicine and the text that offers the solution.

14. Frank’s RedHot x McDonald’s

Source: leoburnett.co.uk

Leo Burnett UK and Red Consultancy ignited a flavorful collaboration between Frank's RedHot and McDonald's with one of the best billboard design ideas that merged these brands while creating a distinct visual identity.

The campaign utilizes a diverse range of icons and shapes, from flames and chili peppers to McDonald's arches and dripping sauce. These visual elements create a dynamic and energetic aesthetic that reflects the boldness of the collaboration.

The color palette in this fusion billboard example is dominated by Frank's RedHot's signature red and black hues, instantly associating the billboard design with the fiery hot sauce brand. This bold choice creates a strong visual impact and reinforces the collaboration's spicy theme.

The campaign incorporates a vintage aesthetic, drawing inspiration from retro advertising and design elements. This nostalgic touch adds a layer of authenticity and timelessness to the collaboration, appealing to consumers' fond memories of both brands.

15. Vegemite

Source: kitchen.nine.com.au

Vegemite celebrated Taylor Swift's arrival in Australia with a charming billboard that perfectly captured the brand's iconic identity while extending a warm Aussie welcome.

The ad greeted the singer as she traveled from the airport to her hotel, displaying the message, "From one icon to another, welcome to Australia!" It also featured a friendship bracelet around a Vegemite jar, signaling that a personalized jar was prepared for Taylor.

The billboard prominently displayed Vegemite's signature yellow and red color scheme, instantly recognizable to Australians and synonymous with the beloved spread. Additionally, the billboard's sleek, thin design created a modern aesthetic, allowing it to stand out amidst the clutter of roadside advertisements.

16. Impact

Source: engineering.com

A provocative billboard ad created for Impact, a Belgian employment agency, challenges the idea that artificial intelligence could replace human skills in the construction industry.

The ad's central message, "Hey ChatGPT, finish this building.” and “Your skills are irreplaceable," is a bold and direct challenge to the growing perception that AI can replace human workers in skilled trades. This statement sparks conversation and debate about the value of human expertise.

The billboard's design is intentionally simple and minimalist, featuring only the text message against a stark background to ensure that the focus remains solely on the impactful message.

The campaign has proven highly successful for IMPACT, leading to a sixfold increase in applications for construction positions compared to their usual numbers.

17. Dynamic Financial Planning


Studio Resonate uses a solid color palette of blue and electric orange shades for the Dynamic Financial Planning billboard design. These complementary colors create a harmonious look balanced by the white sections.

In addition, this combination suggests trustworthiness while also conveying dynamism. The bold, italicized text ensures that important messages or calls to action are immediately noticeable, making the design clear and easy to follow.

Moreover, the striking nature-inspired visuals spread across different parts of the billboard design break the solid background colors.

Indeed, this design, chosen as one of the best billboard ads, delivers a reassuring, refreshing look that inspires clients to act toward their financial goals.

18. Calgary International Film Festival

Source: penji.com

Calgary International Film Festival's billboard delivers a raw, emotional appeal that resonates with the power of cinema. This is one of the great billboard design ideas for those looking to evoke emotional catharsis with their designs.

The ad features a close-up image of an actor shedding genuine tears. This image captures the profound impact that film has on viewers' hearts and minds, connecting with them on a visceral level.

The tagline "Only the best films make it" displayed in a bold sans-serif typeface reinforces the festival's commitment to showcasing top-quality cinema. Additionally, the design utilizes a color palette dominated by blues and grays to exude intensity and anticipation.

19. Women's Aid

Source: adsoftheworld.com

This powerful billboard example, created for Women's Aid's campaign against domestic violence, confronts viewers with a stark and unsettling image.

The central image of a woman with a visible black eye instantly captures attention and evokes a visceral reaction. The ad utilizes facial recognition technology to detect when people are paying attention to this image. As individuals engage with the screen, a live video feed at the bottom displays an increasing count of viewers.

This innovative approach demonstrates the impact of collective attention: the woman's bruises gradually heal as more people notice her, symbolizing that awareness and attention can play a crucial role in addressing and combating domestic violence.

20. Papakura District Council

Source: penji.com

Papakura District Council chilling billboard ad is chosen for our ranking of the best billboard ads because of its impactful warning about road safety during rainy conditions delivered creatively.

On sunny days, a seemingly innocent child graces the billboard. The child's neutral expression hides the darker message that emerges in different weather. When rain falls, the billboard's image transforms, revealing a horrifying scene: blood splattered across the child's face. This shocking visual serves as a visceral reminder of the increased risk of accidents during wet weather.

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