Inspiring Messaging Makes Restorative Pain Management Print Design Dependable and Approachable
As mentioned above, the global medical crisis, although largely suppressed, still lingers in our collective minds. The two-year delay of conventional medical care not only put everyone at risk but also brought a dilemma and, in some circles, doubt.
At such times riddled with ambiguity, patients need to know that it is absolutely safe to seek professional care.
For this reason, the Restorative Pain Management clinic insisted on clear and poignant messaging. It carries a universal optimistic feeling that offers peace of mind, besides efficient treatment.
The copy relies on adjectives and verbs such as “new,” “great," "restoring” and “improving” to educate and get rid of negative associations. The text in these prints does a good job of balancing casual and professional understandably and compellingly.
Restorative Pain Management has a purpose and it sticks to the integrity of that purpose without question. And that is exactly what makes these prints powerful.
To emphasize its clear-cut messaging, RPM print design opts for legible, sans-serif typography that perfectly contrasts the background. The headlines and most important bits are highlighted in bold typeface, while others use a lighter font version.
The color of text also varies depending on the complementing visuals. Pages with dark backgrounds have white text, while predominantly white pages use cyan or dark blue text, both perfectly contrasting the neighboring elements.