SHISEIDO's Mood Metamorphosis Video Design Creates Intrigue With a Gloom-To-Bloom Theme
Set in a well-lit room, we see three models in a peculiar environment filled with several reflective objects of various shapes. This is how we can describe the opening shot of the SHISEIDO Metamorphosis video designed by Dominique Aizpurua Flugelman.
From the get-go, the project aims to set two contrasting tones: cheerful and blooming and dissatisfied and gloomy — visible in the objects' shadows.
The models' positioning is also significant, as they all lean onto something (blocks, curtains, etc.). This could also signify insecurities since they are "hidden" from the spotlight.
The next shot features many mirrors and a significant black typeface spelling out "MOOD TRANSFORMATION," indicating what's coming.
One by one, the models are set in front of a mirror with a dissatisfied look striking the viewer. As they place the product on their faces, we see a facial cleansing process that introduces tranquility and positivity. This gesture brings back their smiles as the video ends with the three of them in unison, now much more comfortable and blooming.
SHISEIDO's Mood Metamorphosis Video Design Highlights the Product Line Through Varied Colors
Often, the best video designs are not always characterized by one feature but by many subtle design elements that create massive impact. For example, in SHISEIDO's Metamorphosis video design, it's the clever use of colors.
It's no coincidence that there are three models, each with a different skin type. Each model represents a different color: green, yellow, and red. It's the designer's ingenious way of correlating them with SHISEIDO's product line.
Through the color story, the video hints at the products' features and effects, a clever strategy often seen in some of the best marketing and promotional video designs.
SHISEIDO's Metamorphosis Video Design Builds Suspense Through the Trippy, Mystical Background Tune
The visuals are supported and elevated by a mystical, trippy tune.
The eccentric soundtrack resembles the opening themes of modern TV shows like The White Lotus, set around repetitive sounds with slight variations, helping the shots build a more effective atmosphere.
It also shows that the agency keeps track of trendy tunes, ensuring nothing goes unnoticed, which is why they're one of the leading video production companies on DesignRush!
In the beginning, the sounds provide a layer of tension and anticipation. However, the mood switches once the models undergo the "cleansing" transformation, ending on a much more soothing and tranquil note.
Check out more video designs with amazing background music.
SHISEIDO's Mood Metamorphosis Video Design Uses Reflection as a Symbol of Perceived Change and Transformation
We've established that the video design comprises many subtle symbolisms, and the most emphasized one is the use of mirrors. The video design communicates that change is coming through reflection and mirrors.
The reflection shots around the beginning of the video feature erratic-moving mirrors. This suggests that the models cannot see a clear picture of themselves, which prompts dissatisfaction.
Then, a perfectly round mirror shows the products. The models use the SHISEIDO's facial washes through rotating mirrors. This visual signifies the product's effectiveness in helping them gain a new image and transform their gloomy mood into a blooming aura.
Moreover, the eccentric soundtrack adds atmosphere, transitioning from tension to tranquility. Indeed, SHISEIDO's Mood Metamorphosis video design is a visually and symbolically rich video that deserves the Best Design Award!
Explore other unique commercial video designs.
