Starbucks: It Starts With You Video Design Entices Viewers To Begin and End Their Day With a Delicious Drink
For most people, every morning starts with a good cup of joe. Starbucks presents an entirely different and more enjoyable lifestyle: anytime is a great time for a caffeine fix.
Curious to see what that looks like? Just watch this ad! Starbucks also showcases this video on their mobile app, where a range of features and content available at your fingertips offers the perfect way to explore their offerings in depth. For more options, make sure to check out our list of the top mobile app development companies.
Produced by London-based creative agency Iris, this promotional video for Starbucks hits the spot. As one of the best video production companies, Iris follows the tried and true format. i.e. making their promo videos the same length as your traditional TV advertisements, between 30 and 60 seconds. This minute-long video takes viewers on a journey to getting the perfect cup of coffee – from the moment they step into the store to the moment they step outside.
The video unfolds three different sequences to execute this effectively.
One, we see people of different backgrounds walk into the store to get their Starbucks. Two, we witness precisely how their drink is made by the barista. And three, we watch how they go about their day with Starbucks in their hand.
It shows how a delicious drink can turn a regular day into a special one! (Explore videos with amazing storytelling).
Starbucks’ Video Design Uses Multiple Points of View To Enrich the Visuals and Keep the Viewers Hooked
The sheer fact that the average consumer sees around 5,000 ads per day, highlights the need for effective business branding and in turn, a verified branding partner to help your advertisement flawlessly stand out.
This ad's most outstanding design element is how the creators played with different perspectives to create a more exciting and immersive viewing experience.
Watching this ad in full screen is such a delectable visual treat.
For most of the video, we see the scenes from the subject's point of view. This puts the viewers in the characters' shoes, instantly capturing their attention and making them feel part of the journey.
We've all wondered how exactly Starbucks drinks are made behind the counter, and we finally got the answer! This shot is applied in the video from the brand's and the customer's POV. Viewers see the process of preparing a drink from a barista's perspective.
Shifting to the customer's perspective, viewers get a taste of how that drink can be enjoyed throughout the day: on a casual brunch with colleagues, on a regular Tuesday by yourself running errands, or on a night out with friends.
It rounds back to the ad's key message: a Starbucks drink is the perfect start and end to your day.Â
Starbucks Video Design Captures the Viewer’s Attention Through Creative Transitions and Visual Effects
There are no flashy graphics and crazy animations, yet this video can still wow a crowd. It's got visually-arresting scenes we can't get enough of!
The secret? Dynamic transitions and visual effects.
The transitions in each scene are smooth and satisfying, packed with a bit of motion blur to highlight each movement. The way the camera rotates and revolves around the space to jump from one scene to another adds an extra layer of fluidity to the video sequence.
And speaking of stunning motion, inanimate objects come to life in this video, too! The visuals are simply captivating, from flying spoons and coffee packets to the shapeshifting cups and ingredients. It's like watching a barista work their magic – literally.
They're subtle, but they pack a punch!
An Upbeat Background Music Sets a Bright Atmosphere in Starbucks’ Video Design
Music can do a lot of great things for an ad. It can:
- Set the tone of the video
- Tell a story
- Evoke a certain feeling from the audience
In this ad for Starbucks, the music ticks all of these boxes! (Discover other video designs with great background music).
The creators used upbeat electronic background music, which perfectly matches the visual character of the ad: cool, outgoing and aspirational. The beats also help pick up the pace and increase excitement as the sequence progresses.
They also threw in several natural sound effects to make the sequence more realistic.
Even with zero dialogue, the music packed enough action in those 60 seconds and kept the video interesting from start to finish!
