Ambiq is a technology company developing chips that enable battery-powered endpoint devices to perform well using less energy.
Bambuk Design Studio, a Ukraine-based design agency, has developed Ambiq’s stunning website which adopts a clean design and evokes a sense of surgical precision in making high technology.
The essential building block of Ambiq website design is the grid layout which was repurposed for different sections and pages on the website.
This has set the stage for a very meticulous visual hierarchy and position of all the elements, from heading sizes, embedded videos, thumbnails, navigation “chapters” on the right to social media icons on the left.
The latter two elements, along with the sticky main menu, form a frame that envelops the main portion of the website, keeping the user’s gaze firmly centered.
To improve the website’s UX design, the company has developed a detailed structure to achieve the best user experience as early as the prototype and testing phase. The resulting user-friendly website helps Ambiq reach their business goals.
At first sight, navigation is quite straightforward: the menu stays on the page while the user scrolls down. This is a web design best practice to ensure that the user can easily move to another section.
Hovering over each menu item opens up subsections that point to different parts of a user journey and specific pages.
But where the navigation introduces complexity is the hamburger menu icon. Clicking on it expands the entire main menu across the screen, opening up more possibilities to the user.
This is a very intelligent navigation arrangement because it doesn’t force visitors who are not interested in more in-depth navigation to use it and cover their entire screens with options they don’t need.
The only color that disrupts the prevalent whiteness of Ambiq website design is the royal blue, used on some texts and elements to grab the visitors’ attention and direct it towards call-to-actions, product renders and illustrations.
Bambuk Studio did not choose this particular blue shade by accident. It is the color of Ambiq’s smart surfaces, the base “ingredient” of all of their future offerings. The exact hexadecimal shade of this blue is #0058DD.
The agency decided to use the color of these smart surfaces as a website’s branding element that symbolically bridges the gap between the present and the future.
Plenty of negative space in Ambiq website design provides breathing room for the content and makes it easy on the eyes.
Another benefit of using white space is the ease of navigation. No clutter means targeted focus on the elements that matter the most on a website.
This makes it possible for the visitors to understand and remember the most important brand messages.
The copy itself is using two types of sans-serif fonts: Roboto and Helvetica, in regular, medium and bold iterations.
Ambiq website design by Bambuk Studio goes to great lengths to present (often inaccessible) technological innovations interestingly.
Even though the impression about Ambiq website design is one about minimalism and simplicity, much of the agency’s work involved photographing and converting photos of microcircuits into vectors. This lends plenty of uniqueness to the website’s images.
However, Bambuk Studio’s major contribution to the website’s personality is the addition of a brand mascot. It serves as a consistent branding element and more importantly improves the brand’s likability. It is no easy feat to combine the highbrow appeal of a technological company with a likable personality on a single platform.
Ambiq is this rare breed of website that successfully blends technicality and minimalism with artful UX renditions. The result is a website that would feel timeless and current even twenty years from now.
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