Standout Features:
- Responsive sidebar menu
- Uniform sans serif typography
- Large promo banner
FIIRE is a fun, vibrant, and eco-friendly swimwear brand that shines with their unique and sustainable bikinis. Or Halevi, a digital designer and art director, took these multi-faceted elements to create a website design that not only looks great but serves many functions.
The site starts with a full-screen image slider that displays candid moments of women enjoying their time at the beach. The brand tagline “Glow with FIIRE” along with a CTA button that redirects to the brand’s collection page immediately gets the site visitors’ attention.
Users can click on the large hamburger icon to open up the sidebar menu. It houses all the navigation buttons going to important pages on the site. Here’s the exciting part – the designer made each menu item light up when you hover over it! At the bottom of the panel are social media icons that redirect visitors to the brand’s social media pages, a subtle way to encourage potential customers to connect.
To drive focus into the swimwear pieces, the designer veered away from using crazy font combinations. You’ll see a uniform typography consisting purely of sans serif fonts for simplicity and cohesiveness.
And finally, an enticing element to this website design is a large image with a text overlay right before the footer section. It features the brand’s special offer along with a newsletter subscription box, which is a great lead generation and sales conversion tool.
