As users click into links and options, they are guided across a multi-page site that tells the stories of each brand partnered with TechStyle. Users can scroll through a variety of tools—blog posts, social media content, short videos, and fashion showrooms—to connect them with all their favorite clothing. Stark, white web space is broken up by sections of text and images overlaying subtly textured backdrops, suggestive of diverse fabrics used in each of these fashion lines.
Vertical text, moving shapes, and zoom effects give an intriguing dynamism to every page, just like the clothing that makes people feel alive and trendy. Soft drop-shadows and off-white text boxes give each page subtle depth, while underlining and text colors shift and change as users click to expand their vision of a new wardrobe.