Scepter & Sword Website Design Is An Experiential Game-Changer
The wine industry (driven by the character of its consumers) is more conservative and less inventive than, say, the beer market. Therefore, implementing risky strategies and reinventing the wheel can often backfire.
However, with the Scepter & Sword website design, Workshop Built made a wonderful job of it.
Starting from their own conclusive research which says that brands and labels are important for half of the wine shoppers in making purchase decisions, the agency created a full brand identity for this client. The website is the cherry on top.
In their own case study for this project, the creators state that:
“These insights told us that consumers were open to new offerings, that wine shopping is a bit of an adventure and that the big opportunities are likely going to brands that can stand out from the crowd.”
DesignRush believes that experiential web design such as this points the way to the future, and so our experts decorate Scepter & Sword with a new crown – the Best Website Design Award.
Submit your best designs for a chance to be featured on DesignRush!GET STARTED