From the preloader to the navigation, the Shift Capital website sets itself apart from other real estate debt advisory and capital raising company websites.
Instead of designing a website bogged down with text, this company uses parallax effects and content blocks of either text, photography, or color and typography to display information lightly. This is seen throughout the site, from presenting the team in the "About Us" section to providing information in the "Services" section.
The color palette goes from blue to gold, which are associated with both competence and luxury. This is exactly what Shift Capital stands for, as they describe themselves as "a recognized company in professional and institutional real estate financial advisory."
This website is very well thought-out; from small details, like the menu animation to the smooth scroll, there is great attention to detail.