This is a very interesting and unique financial website. It uses a lot of white space and custom animation to make content appealing and easy to read.
The navigation of the site is very clear, but would be even better if it stayed sticky when the user starts scrolling so they don't need to go all the way back to the top of the page.
The typography is bold and clean, and when used with a lot of white space around, it is very easy to read. Large paragraphs of text are broken into three to four smaller sentences that appear on a scroll.
The coin that follows the user throughout the entire site is a great feature and helps to navigate from section to section. This is a unique touch that makes the site different from competitors.
There is a clean color palette on the site and orange is used for the Calls to Action, which allow it to pop and grab the user's attention. The interactive graph helps to understand how much you can earn and does it in a very straightforward and user-friendly way.
The last section is very interesting, and all coins come to their final destination, which represents your savings and you see a "Start Investing" Call to Action that drives the user to the sign-up page.
Wealthsimple's subpages -- although not as extravagant as the homepage -- are well-designed and visually appealing. The details page begins with a large hero image inspired by the homepage's coin animation. Bold, simple type creates a hierarchy, and jump links in the main banner help users navigate this deep scroll page.Real-time sliders allow users to see potential returns on investments, and the content below the slider simultaneously updates with them as well. This is an extremely helpful feature for the user and useful space saver.
Clear calls to action are featured consistently throughout the page, and accordian menus further condense the page while retaining the important information.
The interactive elements throughout the page make users want to engage with the content, and explore all there is on the page. The layout remains clean and uncluttered like the homepage design, and the use of white space allows the content to breathe.
Wealthsimple is a stunning website design in the Banking & Finance and Professional Services industries.
