58% of companies claim that the quality of leads is the most important metric for business success.
At the same time, generating high-quality leads is the biggest challenge for sales teams.
If you are one of those businesses that struggle with this, you are in the right place.
In this article, we’ll define the roles of lead generation companies and how they can benefit your organization and list the best agencies you can partner with to generate more conversions.
A lead generation company is an agency that helps businesses attract and convert potential buyers into paying customers.
Not every person can be a lead. The job of these companies is to find the consumers who have shown interest in your products and/or services and implement various strategies to guide them towards making a purchase.
Upcall is a California-based lead generation company that serves clients across a range of industries, including real estate, legal, finance and technology.
Considering their services, you will get access to professional callers to manage your phone interactions and intuitive software to monitor your results.
Upcall can assist you with:
Upcall offers four pricing structures:
However, you need to contact the agency for a quote.
Based in Massachusetts, INFUSEmedia is a data-fueled, demand generation engine that specializes in diving qualified interest for B2B organizations.
The agency serves clients from various sectors like retail, technology, manufacturing, education and finance.
They take an omnichannel approach and generate leads by strategically promoting content through different types of campaigns.
Their core services include:
Contact INFUSEmedia for a custom quote.
Headquartered in New Jersey, LeadGeneration.com is committed to building ROI for organizations with a strategic and innovative process.
They deliver leads in real-time, focusing on multichannel approach strategies, including:
LeadGeneration.com executes personalized strategies that work the best for each client. So, you need to require a custom quote for their services.
Callbox specializes in generating leads for B2B businesses across various sectors, including technology, healthcare, finance and marketing.
The California-based agency follows a four-step marketing process: identify, expand, engage and convert leads.
They leverage various mediums, including:
Contact Callbox for a custom quote.
Martal Group is a California-based company that helps clients drive leads and close more deals by relying on human intelligence and reliable business data.
Some of the industries they serve are publishing, finance and IT.
The agency offers three different service tiers:
Contact Martial Group for custom pricing.
HookLead is a South Carolina-based digital company helping technology organizations generate more leads and sales through proven marketing and high converting design.
Their goal is to increase return on investment to get the most out of their clients’ marketing budget.
The agency’s core services include:
Contact HookLead for a custom quote.
Cience is a Colorado-based B2B outbound marketing company that uses machine learning and cutting-edge tools to generate quality leads for its clients.
They serve businesses across a range of industries, including biotechnology, education and finance.
CIENCE is People-as-a-Service (PaaS) that can assist you with:
The company offers four pricing modes:
However, you need to get in touch with them to get a quote.
Located in North Carolina, DemandZEN provides outsourced demand generation services for B2B tech companies.
The agency’s job is to help organizations solve their unique challenges around finding and converting leads that will expand their revenue opportunities.
They generate business results, DemandZEN combines various strategies, including:
Contact DemandZEN for a custom quote.
SalesHawk is a California-based company that generates new sales opportunities for B2B organizations through artificial intelligence and automation.
They offer two automation models: email and social media.
The agency’s job is to make your potential customers aware and interested in your services. To achieve that, they take customers through three phases: consideration, intent and purchase.
Contact SalesHawk for a custom quote.
SalesRoads is a Florida-based company that has over 14 years of experience in generating leads for businesses in the B2B sector.
Some of the industries they serve are education, manufacturing, transportation and marketing.
The agency can assist you with:
Contact SalesRads for a custom quote.
The key lead generation services that you might want to consider to increase the number of qualified leads and conversions include:
Lead generation companies partner with organizations in both B2B and B2C sectors across various industries that want to grow their sales and revenue.
They closely study their business needs and goals to determine who their audience is and what kind of leads would be qualified for them.
Then, they develop strategies that will help them find the leads that match the businesses’ customer profiles and use various tactics to attract and convert these leads.
They follow the consumer journey and all of the stages that prospects go through before making a purchase.
From awareness to interest and conversion, they optimize each stage of the sales funnel for maximum sales by using various channels like social media marketing, email marketing and SEO.
Once prospects convert into paying clients, lead generation companies develop loyalty programs to turn customers into repeat buyers and brand advocates.
Lead generation companies use various promotional channels to attract and convert potential clients.
Some of the most effective are:
Producing and distributing valuable and relevant content can play a major role in attracting and converting an audience.
Businesses can take advantage of this channel to educate their prospects about their offerings, create interest in them and stimulate their purchasing decisions.
This is one of the hardest lead generation channels to execute on because many businesses fail to:
Lead generation companies can make all the difference and implement various content marketing strategies that work. They might focus on different tactics like:
74% of organizations say that email marketing is vital to the success of their company.
Email marketing is one of the best channels that businesses can use to connect with their potential customers and build lasting relationships.
In fact, it is one of the best tactics that you can leverage to increase your sales and revenue.
Data supports this, and according to OptinMonster, email has an ROI of 4400%.
Email makes it easy to reach out to your target audience, encouraging them to take the desired actions.
Campaign Monitor ran a survey to study the email marketing strategy challenges of modern marketers.
The organization found out that for 58% of the marketers, increasing the email engagement rate is a major goal.
However, 44% of them claimed that increasing the email engagement rate was also their top challenge.
While email is the best medium that you can take advantage of to increase brand awareness and nurture leads, it can sometimes be difficult to get the desired engagement and conversions after capturing those leads.
The reasons behind this may vary, from the lack of a clear strategy to failing to build personalized email campaigns.
To help you get high-quality leads, drive engagement and conversions, lead generation companies will focus on:
One of the reasons for the effectiveness of social media marketing as a lead generation channel is the ability to easily guide users to take action.
From simple CTAs on Facebook posts to swipe up options on Instagram stories, businesses can take various opportunities to promote their offerings on the platforms where users spend significant time (up to two hours and three minutes daily in the US).
A Social Media Examiner report shows that according to 67% of marketers, lead generation was the third biggest benefit of social media marketing in 2020.
However, when compared to 2019, the generated leads dropped from 74%.
This number indicates that driving leads using social media is becoming more challenging for organizations.
This is commonly a result of developing ineffective strategies or not having the right expertise in-house.
Outsourcing lead generation services will give you access to top-notch talent and experienced professionals who know what tactics work for specific businesses and industries.
These experts will conduct proper research on your audience and competition and then create a solid strategy to help you push your leads towards the end of the sales funnel.
They will also post consistently, run social media ads, build social media communities and focus on other aspects that will boost your social media presence.
Retargeting advertisements have 10 times higher clickthrough rates than display ads.
Retargeting as a channel helps you remind prospects who have already visited your website of your products and/or services.
It is an effective lead generation tactic because you only advertise to people who are familiar with your business and are interested in your offerings.
Lead generation companies can help you manage these types of ads the right way so that you can enjoy a higher number of conversions.
They will create off-site advertisements across various mediums but also on-site campaigns to reinforce the visitors’ purchase intent while they browse through your offerings.
Using retargeting along with several other tactics, the Digital Silk agency helped their client Xerox get an increase of 43% in conversion rate for nurtured leads in only six months.
Search engine optimization (SEO) as a channel focuses on increasing search engine rankings and driving organic traffic. As such, it complements lead gen efforts by generating awareness.
However, for your pages to rank high and be seen on Google today, you need to consider over 200 factors, including both on-page and off-page factors.
Modern SEO strategies differ from old-school SEO and go beyond producing quality content and writing meta titles.
Today, modern SEO is a synonym for a great user experience. In other words, apart from optimizing your web pages for search engines, you need to optimize them for users.
Think factors like user intent, page speed and mobile responsiveness.
In addition, modern buyers are often self-educated. They may enter the sales funnel at different stages and may proceed at their own pace.
Lead generation companies are fully aware of these changes and adapt their strategies to keep up with the evolving trends and expectations.
Unlike B2C lead generation companies that sell to individual consumers, B2B lead generation companies target business owners or other decision-makers to sell products or services to particular organizations.
This indicates that they might need to create different strategies for both kinds of groups that will depend on several factors like:
The major advantages of partnering with a lead generation company are:
These professional companies will give you access to a specialized team of marketers who have deep experience in various lead generation strategies, including content marketing, blogging, branding, SEO and social media marketing.
These experts will support your internal marketing team and provide you with constant guidance on the current trends in the market.
Their expertise will give you the edge you need to improve your lead generation efforts and deliver the sales you need to keep the business going.
The best thing about outsourcing lead generation services is that you can get the assistance you need to drive clients without leaving your important tasks and core business activities.
The primary goal of your external team will be to drive results for your business. They will put all of their efforts into generating results for you while you and your employees can devote time to other vital tasks to keep the business going.
Lead generation companies come equipped with expensive tools that can help you better manage your leads, marketing automation, analytics and other processes.
They can provide you with accurate and up-to-date data so that you can approach new prospects, track customer interactions and engagement successfully.
Investigate the following criteria to make the search for the right lead generation services agency easier:
Lead generation companies can help you close more deals and increase your revenue by leveraging various channels like:
The key reasons to consider professional lead generation services are:
To select the best agency partner for your business needs, consider the following factors: