Branding Package Services for Small Businesses: Essentials + 7 Best Agencies [2022]

Branding Package Services for Small Businesses: Essentials + 7 Best Agencies [2022]
Article by DesignRush DesignRush
Last Updated: October 19, 2022

Branding is one of the most critical aspects of a small business. It helps companies to get noticed and assists in sales.

Most small businesses are looking to grow but don't have the budget.

Not every small business can afford to hire a branding agency for their logo design, brand identity, marketing collateral, and other branding essentials.

DesignRush has gathered some of the best agencies to provide cost-efficient branding packages for small businesses.

Explore, take your pick, and grow your small business without splurging beyond your company's means.

Receive proposals from top branding agencies. It’s free.
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Branding Package for Small Businesses: Why Do You Need it?

You've heard the age-old adage: first impressions are everything. But what about the second, third, and fourth?

It can be difficult to create a lasting first impression when you're a small business owner trying to get your name out there.

You might want people to remember your company as friendly, professional, and reliable—but how do you do that without a ton of money upfront?

That's where branding packages come in.

But what if you don't have an unlimited budget? You might be tempted to skip branding altogether.

You might want to consider these things when deciding if a branding package is right for your business:

  • What do I want my customers to think about when they see my logo?
  • How can I use my logo to make a positive first impression on potential customers?
  • What colors work well with my brand?
  • How can I use the colors in my logo to communicate the right message?
  • What kind of message am I trying to send with my brand colors and fonts?
  • How important is consistency in my branding efforts?
  • How much time am I willing to invest in learning about the process of creating a brand identity?

What Should You Include in a Branding Package?

  • Logo: Your logo is the most critical element of any branding package because it's what will be used to represent your brand every time it's printed or shared online. 53% of a first impression is from visuals, like your logo. It should make sense for the type of business that you're starting, but make sure that it also gives people a clear idea of who they're dealing with when they see it on social media or in print ads.
  • Slogan: Your slogan should reflect what makes your brand unique. If you have multiple slogans, include them in your branding package so that potential partners know exactly what they're getting into when they partner up with you.
  • Color Palette: A color palette is one of the most important elements because it sets the tone for everything else in your branding package. Colors help boost brand recognition by 80%. Choose colors that match well together so that there aren't any jarring contrasts between different pieces.
  • Typography: Your typography should reflect your brand’s values and personality. Find fonts that are easy to read in small sizes so that people can understand your message without difficulty.
  • Print Collaterals: Print collateral is a broad term that refers to all of the printed materials you use to promote your business. Your print collateral can include flyers, posters, brochures, and business cards.
  • Digital Collaterals: Digital collateral is a broad term for all digital content you use to promote your business. Your digital collateral can include websites, social media profiles, email newsletters, and landing pages.

7 Best Agencies to Tap for Branding Package

Branded packages for small businesses are usually necessary when you're just starting.

When you're launching your business, you'll want to ensure that it's as polished and professional as possible.

If you want to use your brand effectively in the long term, then branding packages suit you.

With a branding package from one of these agencies, you'll have access to a quality team and years of experience working with small businesses.

1. Digital Silk

  • Location: 18 West 18th Street, New York City, New York 10011, United States
  • Average Hourly Rate: $125/hr

If you want world-class quality branding at a reasonable price, you would love to have Digital Silk as your branding agency.

This agency's track record entails top brands, from startups to Fortune 500 companies. Their most notable clients include HP, Microsoft, Amazon, Xerox, and NASA.

The secret to this agency's top-notch performance? Their expert team members share a results-driven approach and a streamlined execution.

Their expertise means they can develop a unique brand identity for your business, create a messaging strategy that will ensure consistent branding, and plan visual identity elements that perfectly represent your brand.

2. RNO1

  • Location: 650 California Street, San Francisco, California 94108, United States
  • Average Hourly Rate: Inquire

When it comes to hoisting the sails of your brand in a sea of big competitors, California-based agency RNO1 is your first mate.

Passionate about helping small brands to scale, this team has secured $500M+ in total funding over their 13 years in business. They've also built solid partnerships with prominent clients such as Microsoft, Airbnb, Ericsson, and EOS Network Foundation.

Not only do they support you on your business voyage through effective branding, but they also ensure you make waves.

3. Propaganda Creative

  • Location: 123 S Wall St., Spokane, Washington 99201, United States
  • Average Hourly Rate: $150/hr

Want to propel your startup brand off the ground? A branding package from Propaganda Creative is an amazing place to start.

This award-winning, full-service design firm has been helping small businesses create unique, bold, and brave work since 2010.

Creating striking and compelling designs is like a walk in the park for its team, which consists of designers, developers, and illustrators who are all thinkers and dreamers.

Their expertise is evident in every project they take on, including their impeccable designs for Pandaz, Apex, Badaxx, Canopy Credit Union, and Capstone Construction.

This humble yet powerful brand is ready to develop the right message, look, and feel through visuals that will resonate with your audience.

4. The Bureau of Small Projects

  • Location: 609 Deep Valley Drive, Suite 200, Los Angeles, California 90274, United States
  • Average Hourly Rate: $150/hr

The Bureau of Small Projects is like a ray of sunshine— quirky but always full of kindness and positivity, with a team of bright-minded individuals bursting with creativity and talent.

They bring small businesses, nonprofits, and startups into the light by creating beautiful brands that reflect their values and make them stand out in their industry.

You know your business will be in good hands as this humble agency has worked with literal rocket scientists: Bill Nye, Stanford University, Blackrock Neurotech, and AmyriAD.

If you want to make your brand shine in its own right, all it takes is a branding package from The Bureau of Small Projects.


  • Location: 151 West 4th St #73, Cincinnati, Ohio 45202, United States
  • Average Hourly Rate: $150/hr

If you want to go for something out of the box without losing your core, BS LLC does precisely that. An organizationally-focused agency is driven by strategy, intention, and thorough processes.

This one-of-a-kind agency is all about diligence and excellence. BS LLC specializes in creating an undiluted, authentic representation of who you are and what you stand for.

Whether you're establishing a startup, transitioning as a medium enterprise, or evolving as a business, this agency allows you to discover your brand's true essence, helping you to build from purpose.

It takes five to seven impressions for a brand to be memorable. BS LLC is the right one for you if you prioritize being recognized by your customers, leaving a mark, and being remembered.

6. Lounge Lizard

  • Location: 112 West 34th St., 18th Floor, New York City, New York 10120, United States
  • Average Hourly Rate: Inquire

Looking to impact your brand but don't have the budget? Look no further than the agency with deep roots in advertising and technology: Lounge Lizards.

The name says it all— these creative masterminds have been the best of the breed since 1998.

They bring a deep understanding of branding to every project they take on, so you don't have to worry about the details.

Just lounge and wait as their marketing mixologists, technical distillers, and brand tenders serve you a cocktail of potent branding packages concocted for your success.

7. Workshop Built

  • Location: 2888, Loker Avenue East, 110, Carlsbad, California 92010, United States
  • Average Hourly Rate: $150/hr

Brand building is tough, and most agencies can't do it well. But this agency is born to create meaningful identities and develop robust strategies for businesses of all sizes.

Workshop Built's small yet mighty team of senior-level thinkers, strategists, and designers is built to tackle the tough competition.

Their goal is to not only help you stay afloat but shape you into becoming an industry leader.

This agency lives by its mission: Liberating brands from mediocrity, which shows from their accumulated awards and successful clients.

Benefits of Getting a Branding Package from an Agency

Agencies can handle all aspects of your branding, from naming to logo design to color palettes.

Agencies can help you create a cohesive look across all platforms, including social media posts and advertisements.

Experts know how to select fonts that will work well in print and online.

Agencies have access to top designers who can make sure your brand is consistent across all touchpoints.

With one agency taking care of everything from start to finish, there is less chance for error and confusion among different vendors.

You don't have to deal with the hassle of finding and hiring contractors.

Branding Package for Small Businesses: Conclusion

Getting the best for your brand is possible without breaking the bank.

This roundup of cost-efficient branding packages should cover most of your needs, allowing you to focus on growth.

The list above should help you get started, giving you access to some of the best agencies from around the world ready to take on your project.

We’ll find qualified branding agencies for your project, for free.
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