SEO and SEM conferences are essential for decision-makers looking to stay ahead in search engine marketing. These events provide opportunities for your team to learn about the latest strategies, algorithm updates, and tools that can drive business growth and optimize your digital campaigns.
We’ll highlight the top twelve events worldwide, including the favorites of our experts, so you can fill out your team's training calendar for the upcoming year. Dive in and find the ideal events to boost your SEO and SEM expertise in 2025.
Table of Contents
- 10th Global Conference on Search Engine Optimization
- India SEO Conference
- Women in Tech SEO Festival
- SEO Mastery Summit
- Friends of Search
- Search Marketing Expo (SMX Munich)
- Sydney SEO Conference
- brightonSEO
- SEO Spring Training
- Nordic SEO Summit
- SEO Estonia
- Tech SEO Connect
- Other SEO Conferences To Look Forward to in 2025
- Search Engine Marketing Conferences 2025: Key Takeaways
1. 10th Global Conference on Search Engine Optimization
- Date: 10 - 12 January 2025
- Medium: In person
- Location: University of Hawaiʻi at Mānoa, Honolulu, Hawaii, USA
- Key speakers: TBA
- Price: $500 for listeners, $500 for authors
The 10th Global Conference on Search Engine Optimization (GCSEO) will feature advanced sessions on the impact of AI on search results, voice search optimization, and integrating SEO with other digital marketing practices like social media and content marketing. Additional topics will include mobile optimization, ethical SEO, and user experience enhancements.
Participants can explore innovations in SEO and access professional development resources, including publication opportunities and certification. On the final day, an optional Honolulu city tour is on offer, fostering learning and cultural exchange.
2. India SEO Conference
- Date: 11 - 12 January 2025
- Medium: In person
- Location: Radisson Blu, Hinjawadi, Pune, India
- Key speakers:
- Himani Kankaria, Founder, Missive Digital
- Chris M. Walker, CEO, Legiit
- Kyle Roof, Lead SEO, High Voltage
- Price: INR 9000 for a two-day pass
India SEO Conference 2025 brings together SEO specialists, content creators, marketers, and business leaders to explore transformative SEO advancements and AI innovations from Google, OpenAI, and others. General topics led by industry leaders and experts include programmatic SEO, scalable tech SEO, digital PR, eCommerce SEO, investments in SEO businesses, and more.
Beyond learning, attendees have access to WhatsApp groups and networking tools to connect with fellow SEO professionals during workshops, networking events, lunch sessions, and coffee breaks.
3. Women in Tech SEO Festival
- Date: 19 - 20 February 2025
- Medium: In person
- Location: Barbican Centre, London, UK
- Key speakers:
- Bethan Vincent, Founder & Managing Partner, Open Velocity
- Miracle Inameti-Archibong, Head of Search, John Lewis & Partners
- Hannah Smith, Creative Content Consultant, Worderist
- Price: £199 for one day, £399 for two days (early bird)
Women in Tech SEO is a global community aiming to drive change in the SEO and marketing industries. The organization’s flagship event in 2025 is a two-day conference in London, where the most innovative SEO professionals and marketers in the industry can help you stay ahead of the curve.
Speakers will tackle four primary themes: the current state of the industry, futureproofing, new technologies and emerging strategies, and career development and growth in SEO.
Women in Tech also offers the following events in 2025:
- WTSFest Portland: 3 April 2025
- WTSFest Berlin: 13 June 2025
- WTSFest Philadelphia: October 2025
- WTSFest Melbourne: November 2025
4. SEO Mastery Summit
- Date: 10 - 14 March 2025
- Medium: In person
- Location: JW Marriott Saigon Hotel, Ho Chi Minh City, Vietnam
- Key speakers:
- Kalin Karakehayov, Founder, SEO.Domains
- Raj Goodman Anand, Founder, AI-First Mindset
- Nik Ranger, Senior Tech SEO, Dejan Marketing
- Price: $800 (standard ticket)
The global market size for SEO services was $75.13 billion in 2023, with an expected compound annual growth rate of 17.6% for the next five years. As competition intensifies in the industry, search engine marketing conferences provide a space for knowledge-sharing, enabling attendees to stay at the forefront of the evolving landscape.
Over 400 of the world’s top SEO entrepreneurs, agencies, and affiliates are expected to attend SEO Mastery Summit in Vietnam. During the five-day conference, you can network, share ideas, and learn cutting-edge strategies from SEO industry leaders through workshops, topic-focused sessions, and main stage talks.
5. Friends of Search
- Date: 13 March 2025
- Medium: In person
- Location: The Kromhouthal, Amsterdam, The Netherlands
- Key speakers:
- Rand Fishkin, CEO & Co-Founder, SparkToro
- Lily Ray Vice, President, SEO Strategy & Research, Amsive Digital
- Wil Reynolds, VP of Innovation, Seer Interactive
- Price: €659.45
Friends of Search 2025 promises an exciting day of insights featuring top industry experts in SEO and PPC. The lineup includes sessions on eCommerce SEO, technical SEO, and PPC strategies like Performance Max and Google Shopping.
Attendees get exclusive access to information beyond the typical online resources, gaining actionable insights directly applicable to the industry. With high-value content and rich networking opportunities, this event is essential for SEO specialists, content marketers, developers, and campaign managers who are serious about search marketing.
6. Search Marketing Expo (SMX Munich)
- Date: 17 - 19 March 2025
- Medium: In person
- Location: International Congress Center, Munich, Germany
- Key speakers:
- Dale Bertrand, President, Fire & Spark
- Helen Pollitt, Head of SEO, Getty Images
- Sarah Söhlemann, Associate Director, Penguin Random House Verlagsgruppe
- Price: €699 for one day, €1,199 for two days (early bird)
Since 2008, SMX Munich has held the most comprehensive conference on search marketing which has become a must-attend industry event. Each year, the editorial team ensures the agenda remains focused on advanced search marketing tactics, avoiding generic content.
Attendees benefit from over 60 sessions by top local and international experts, with opportunities to discover new ways to connect with target audiences. Activities like immersive deep dives, discussion rounds, networking events, and the SEM Pub Quiz facilitate connections with like-minded professionals.
For more events that will help your digital marketing team, check out our list of web development and design conferences.
7. Sydney SEO Conference
- Date: 20 - 21 March 2025
- Medium: In person
- Location: Amora Hotel Jamison, Sydney, Australia
- Key speakers:
- Cyrus Shepard, Founder, Zyppy SEO Consulting
- Kyle Roof, Co-Founder, Internet Marketing Gold
- Sally Mills, Senior SEO Lead, InfoChoice Group
- Price: $399.00 + $39.90 GST (early bird)
Grab the opportunity to learn advanced SEO and digital PR strategies from top global speakers, network with industry leaders, and gain insights on effective tactics for business and organic traffic growth. With a single-track conference format, sessions are designed to deliver practical, time-saving, and resource-maximizing insights to help you avoid outdated practices.
The Sydney SEO Conference agenda also includes a networking event and an exclusive mastermind session for in-depth knowledge exchange.
For a wider look at digital marketing events in 2025, explore our comprehensive conference guide.
8. brightonSEO
- Date: 10 - 11 April 2025
- Medium: In person
- Location: Brighton Centre, Brighton, UK
- Key speakers: TBA
- Price: Starts at £275 for two days (early bird)
brightonSEO offers SEO professionals a unique opportunity to gain practical, in-depth knowledge through hands-on sessions with leading search marketers worldwide. Avoiding common conference cliches, the event delivers highly impactful SEO benefits that attendees can apply directly to their campaigns.
With thousands of free tickets distributed via ballot, brightonSEO fosters global community engagement, networking, and support for newcomers. From training workshops to niche events and social gatherings, it’s a vibrant hub for SEO learning and connection.
Other 2025 brightonSEO events include:
- brightonSEO San Diego: 24 - 25 September 2025
- brightonSEO UK: 23 - 24 October 2025
9. SEO Spring Training
- Date: 1 - 4 May 2025
- Medium: In person
- Location: DoubleTree Resort by Hilton Hotel Paradise Valley, Scottsdale, Arizona, USA
- Key speakers: TBA
- Price: Tickets start at $1,197
SEO Spring Training promises four days of potent strategies and real-world tactics from seasoned experts to drive traffic, leads, and sales. Attendees benefit from a clear, customized growth plan and access to proven methods shared by successful entrepreneurs, agency founders, and technical experts.
This immersive event includes breakout sessions and VIP days for more focused learning, designed to equip participants with immediate, impactful SEO and business tactics.
10. Nordic SEO Summit
- Date: 22 May 2025
- Medium: In person
- Location: Clarion Hotel Helsinki, Helsinki, Finland
- Key speakers:
- Bastian Grimm, CEO & Co-Founder, Peak Ace AG
- Annika Haataja, Director SEO, Seeker Digital
- Ninna Stolarczyk, Nordic SEO Lead, Nordea Bank
- Price: €499 (early bird)
The Nordic SEO Summit is the largest English-language SEO conference in Scandinavia, featuring renowned experts from across Europe. The summit offers practical insights and hands-on sessions with curated networking opportunities, all focused on SEO best practices and the latest trends.
With carefully selected speakers from Germany, Denmark, Finland, Switzerland, and the UK, attendees benefit from diverse perspectives to advance their SEO expertise. This event provides lasting value, making it a key opportunity for SEO professionals to grow their skills and connections.
11. SEO Estonia
- Date: 9 - 11 July 2025
- Medium: In person
- Location: The Creative Hub, Tallinn, Estonia
- Key speakers: TBA
- Price: €449 (early bird)
SEO Estonia gathers top SEO professionals and renowned speakers from over 25 countries to deliver highly actionable presentations. The summit provides high-impact learning and networking, helping participants grow their skills and gain valuable industry insights.
Attendees will leave the event with a wealth of new knowledge, relationships, and inspiration after being in the same room with some of the top SEO leaders and marketers around the world.
12. Tech SEO Connect
- Date: 4 - 5 December 2025
- Medium: In person
- Location: North Carolina, USA
- Key speakers: TBA
- Price: $499
This two-day conference is dedicated entirely to technical SEO, gathering a diverse group of experts to share advanced insights. Attendees have a unique opportunity to connect, collaborate, and learn directly from industry-leading technical SEO professionals worldwide.
It features talks on data management, machine learning applications, and search engine crawling. Tech SEO Connect aims to foster community growth and in-depth learning in a space designed solely for technical SEO professionals.
Other SEO Conferences To Look Forward to in 2025
The dates, venues, and key speakers for these events are yet to be announced, but SEO professionals can look forward to these additional four conferences that promise to provide invaluable insights, tactics, and networking opportunities:
Search Engine Marketing Conferences 2025: Key Takeaways
The search engine marketing conferences mentioned in our guide offer unparalleled opportunities to stay on top of the latest strategies, tools, and industry developments. From SEO and SEM to content marketing and AI advancements, you can expect essential insights and connections to drive success in the evolving digital landscape.
Plan your attendance to elevate your SEM skills and stay ahead in the competitive world of search marketing.
