Our USA email marketing agency directory is powered by five ranking criteria, vetted by 12 veteran in-house experts, and supported by almost 2,000 client reviews. This way, you can quickly find a top email marketing company for your next project.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
We are a creative agency that specializes in the digital work. We are problem solvers who enjoy creating unique, custom designs for all your needs. Just let us know what you are looking for, and we will make it happen...
Top Services:
- Web Development
- Web Design
- Email Marketing
- UI/UX Design
- WordPress Website Design
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
We are the team to call when you need a professional eCommerce and digital marketing expert. We can help you bring your products to life and interact with your fans in an ethical way that converts them into customers...
Top Services:
- Web Design
- Email Marketing
- Digital Marketing
- Content Marketing
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We’re a creative collective with deep roots in digital branding and inbound marketing. We’re here to help your business find a fresh way forward with a strategic, results-driven approach that will make you — and your customers — true believers...
Top Services:
- Web Design
- Digital Marketing
- Web Development
- SEO
- PPC
- Show more
- Location
- Rochester, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 3 Projects Listed
Competition makes it expensive and the details make it time-consuming to establish yourself online. Partner with Local View and build your company’s digital marketing at a price you can afford. We provide concierge level service at a price you can afford...
Top Services:
- Content Marketing
- Digital Marketing
- SEO
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
We’re a full-service direct marketing agency helping companies nationwide DEFINE, DEVELOP & DOMINATE their market...
Top Services:
- Video Marketing
- Email Marketing
- Digital Marketing
- Creative Services
- Web Design
- Show more
- Location
- Glendale, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Twibi is a full-service digital marketing agency made up of a collective of amazing people striving to serve the best paid search, SEO, social media, web development, and content marketing strategies. Our customer-centric approach allows us to create meaningful experiences that builds brands, deepens...
Top Services:
- Digital Marketing
- PPC
- Social Media Marketing
- SEO
- Email Marketing
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
We are a team. A team of creative content producers. At our core, creativity is displayed when art meets innovation. Our art takes many forms. Digital marketing campaigns, market research, website development and design, and creating new, compelling content. No matter the goal, we are listeners first. In...
Top Services:
- SEO
- Digital Marketing
- Web Development
- Web Design
- Graphic Design
- Show more
- Location
- Columbus, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Thrive Web Designs is a professional web design firm located in Boise, Idaho...
Top Services:
- Social Media Marketing
- SEO
- Digital Marketing
- Web Design
- Web Development
- Show more
- Location
- Boise, Idaho
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Valitics is a digital marketing agency in Boise, Idaho. They provide customized web design, development and digital marketing services to organizations of all shapes and sizes. ...
Top Services:
- Social Media Marketing
- Content Marketing
- PPC
- Email Marketing
- SEO
- Show more
- Location
- Boise, Idaho
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
KPI Convert is a full service digital marketing agency comprised of savvy marketers, innovative creatives and data junkies...
Top Services:
- Digital Marketing
- Social Media Marketing
- PPC
- Email Marketing
- Web Development
- Show more
- Location
- Portland, Maine
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Lab 916 is the leader in Amazon optimization. We help companies of all sizes launch and grow products in a fraction of the time and cost of a traditional in-house team...
Top Services:
- PPC
- Affiliate Marketing
- Advertising
- SEO
- Show more
- Location
- Sacramento, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
With Rugglion, you're getting the best of the best! Digital marketing is what our experts pride themselves on to give your business the extra push it needs. Brand presence is a staple all modern businesses need to perform well: Graphic Design, Video Editing, Social Media Marketing, Website Design/ Develop and...
Top Services:
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Video Marketing
- Content Marketing
- Show more
- Location
- Goose Creek, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
A streamlined, growing media and marketing company targeting outdoor related entities. We keep things simple so we can focus on building powerful websites, encapsulating graphics, and create marketing strategies for clients at a reasonable and fair price...
Top Services:
- Email Marketing
- Social Media Marketing
- Advertising
- Content Marketing
- SEO
- Show more
- Location
- Huntsville, Alabama
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Carina Softlabs Inc. is a leading IT service provider company delivering quality services all over the globe. Our range of services includes software development, website development, game development, mobile app development, and digital marketing. For more details, feel free to reach us...
Top Services:
- Mobile App Development
- Web Development
- Digital Marketing
- SEO
- Content Marketing
- Show more
- Location
- Miami, Florida
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 16 Projects Listed
Giftbox Creative provides Brand Strategy, Logo Design, Brand Identity Design, and Marketing. Serving Georgia Small Businesses, Restaurants, Realtors, Nonprofits, Bars, Advertising Agencies, Chiropractors, Coffee Shops, Dentists, and Doctors. FREE — Website Audit. Just Download and Print. (ask how)...
Top Services:
- Logo Design
- Branding
- Web Design
- Graphic Design
- WordPress Website Design
- Show more
- Location
- Cumming, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Lieder Digital is a digital agency for small brands that don't want to stay small. We focus on helping small companies, organizations and nonprofits grow their revenue, sales, and profits through harnessing the power of the internet...
Top Services:
- Social Media Marketing
- PPC
- Digital Marketing
- Web Design
- Web Development
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Brand Orbit builds marketing and communications tools in a highly oxygenated environment of integrity and innovation. Our clients tell us their companies' programs are thriving...
Top Services:
- Branding
- Digital Marketing
- Public Relations
- Graphic Design
- Video Production
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
We help Real Estate, Restoration and Retail businesses grow with smart marketing: Branding,...
Top Services:
- Digital Marketing
- SEO
- Content Marketing
- Email Marketing
- Social Media Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Thoughtlight offers SEO services to mission-driven organizations. Our services focus on helping you be found by the right customers. Our methods are focused on content, site quality, and core SEO tactics that have withstood the test of time, while giving you best practices based on the latest knowledge...
Top Services:
- eCommerce Development
- WordPress Website Design
- Email Marketing
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Our team of design and advertising professionals specialize in web development, ecommerce, branding, SEO, PPC, social media, email marketing, analytics consulting, market research, competitor analysis and more. Contact us for a free consultation...
Top Services:
- Graphic Design
- Logo Design
- Digital Marketing
- SEO
- PPC
- Show more
- Location
- Greensboro, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
People First Content delivers unique, high-quality content for your brand using only in-house writers who are expertly trained in writing blog posts, e-books, emails, social media campaigns, and more. People First Content works with small businesses, marketing agencies, and individuals who need professional...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- Show more
- Location
- Tulsa, Oklahoma
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Digital marketing, SEO, PPC, web development & anything marketing in Cleveland and Northeast Ohio...
Top Services:
- SEO
- PPC
- Digital Marketing
- Email Marketing
- Web Development
- Show more
- Location
- Fairview Park, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
If you don't have the right words, nothing else you do will matter. No amount of spending can overcome an unclear and uncompelling brand message. At Moonflower Marketing, we help you find the right words to land the right clients so your business actually grows. We do this because we belive when small...
Top Services:
- Branding
- Web Design
- Email Marketing
- Content Marketing
- WordPress Website Design
- Show more
- Location
- Indianapolis, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
Our goal is to give local businesses throughout the world a chance to thrive in the digital space at a fair price. We take pride in going the extra mile and caring about each of our client’s unique needs. We customize plans, strategies, and work for them around the clock to ensure growth, success, and new...
Top Services:
- Email Marketing
- Social Media Marketing
- Reputation Management
- Digital Marketing
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
We are a results-driven, full-service marketing agency focused on small businesses...
Top Services:
- SEO
- Digital Marketing
- Social Media Marketing
- Video Production
- Web Design
- Show more
- Location
- Stillwater, Oklahoma
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Hi, we're Scalero. We offer services for email marketing and marketing automation, and we have platforms that make going from design to code to template a breeze. No matter your needs, we know we can make your lifecycle marketing flourish...
Top Services:
- Email Marketing
- Location
- Oakland, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
VAW Media is a small (team of 3) full-service social media & paid advertising agency building strategy-first systems for real growth not vanity metrics. We manage organic content, Meta & Google Ads, and lead generation for businesses nationwide, turning followers and clicks into paying customers...
Top Services:
- Social Media Marketing
- Advertising
- Content Marketing
- Digital Marketing
- Video Marketing
- Show more
- Location
- Brentwood, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
We are strategic growth partners that help you leverage the best platforms and services to solve your biggest challenges and achieve your goals. Outsmart the competition with best-in-class digital marketing services. You'll be in good company...
Top Services:
- Web Design
- eCommerce Development
- SEO
- Digital Marketing
- Email Marketing
- Show more
- Location
- Boise, Idaho
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
At Unstoppable Start Studios we keep it simple - these are the services you need to keep your brand in place and within budget...
Top Services:
- SEO
- Email Marketing
- Social Media Marketing
- Web Design
- Show more
- Location
- Marietta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Full Stack Marketing and Creative agency to amplify your profit...
Top Services:
- Digital Marketing
- Email Marketing
- Social Media Marketing
- SEO
- Branding
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
ELM Creative, Inc. is a full-service boutique digital marketing agency offering a wide variety of branding and digital marketing services to grow your business...
Top Services:
- Digital Marketing
- Web Design
- eCommerce Development
- SEO
- Social Media Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Fruition is your premier digital growth agency, committed to excellence in web design, web development and beyond. We offer optimized services for open-source platforms like Drupal & WordPress, extensive SEO/PPC expertise and unbeatable email marketing & social media campaigns...
Top Services:
- PPC
- Social Media Marketing
- Digital Marketing
- SEO
- Email Marketing
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
We are Artelle Creative, a design and development firm with our headquarters in Florida's beautiful sunshine state. We are a small company consisting of only the two of us, and we focus on marketing design, branding, and website design. Please get in touch if you are considering doing a project! We are a...
Top Services:
- Web Development
- Web Design
- Branding
- Email Marketing
- Show more
- Location
- Port St. Lucie, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
The Thompson Marketing is a digital marketing agency helping freelancers and small businesses generate more revenue through modern, digital marketing techniques such as website design & development and email marketing.Our focus is to help our clients optimize their digital marketing strategies to attract...
Top Services:
- Web Design
- WordPress Website Design
- Web Development
- eCommerce Development
- Email Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
College & Military Marketing Group's creative team can assist you in developing landing pages, display ads, graphics, and videos for social media. We also produce high-quality door hangers, postcards, and posters. Our bespoke publications include white papers, printed guides, eBooks, and custom-bran...
Top Services:
- Digital Marketing
- Direct Marketing
- Event Marketing
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Bradenton, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Rosarium is a public relations & marketing collective that connects thought-leadership with thoughtful media opportunities. We are experts at preparing your brand to be social and successful in the spotlight...
Top Services:
- Digital Marketing
- Public Relations
- Email Marketing
- SEO
- Web Development
- Show more
- Location
- Tampa, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
FORMATION Media is a full-service digital marketing agency for artists and lifestyle brands...
Top Services:
- Email Marketing
- SEO
- Social Media Marketing
- Digital Marketing
- Graphic Design
- Show more
- Location
- Cherry Hill, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Eclipse Digital strives to simplify the world of technology. We develop tailored content-managed websites and custom web-based software solutions for your business. As a full-service custom software development studio we provide technological expertise with over 15 years of multi agency experience...
Top Services:
- eCommerce Development
- Web Design
- Web Development
- WordPress Website Design
- SEO
- Show more
- Location
- Rogers, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
E-PR onlineis a global platform that makes publishing in top-tier international media accessible to any individual or company. Leverage the agency's professional copywriting, marketing, and PR services to boost your brand's visibility, credibility, and SERP ratings in no time...
Top Services:
- Digital Marketing
- Video Marketing
- Advertising
- Content Marketing
- Email Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Nice Grizzly is committed to supplying businesses of all sizes with attractive and effective websites that help them establish a strong online presence. We design websites that are unique to your brand and message. We create visually striking, search engine and user experience-optimized websites using our...
Top Services:
- Web Design
- WordPress Website Design
- eCommerce Development
- SEO
- UI/UX Design
- Show more
- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
Expert Book Publishers is an agency that provides an excellent service for those creative minds who desire to produce a book but lack the time or writing ability. It's also ideal for working professionals who want to impart their knowledge and skills to others but lack time to compose a whole book...
Top Services:
- Digital Marketing
- Email Marketing
- SEO
- Print Design
- Graphic Design
- Show more
- Location
- Katy, Texas
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Rogue Pine provides strategic marketing and sales for lean teams. We work with sales-led B2B companies from $2M to $50M in revenue that want to know why they aren't hitting their numbers, then build what moves them across demand, pipeline, deals, customers and expansion...
Top Services:
- Content Marketing
- PPC
- Digital Marketing
- Digital Strategy
- SEO
- Show more
- Location
- Monroe, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
The iOLab Digital Marketing Agency is Revolutionizing Businesses with Cutting-Edge Online Solutions. Employing a digital marketing firm that caters to enterprises might help your small company reach new heights. Gain a competitive advantage with solutions that are both cost-effective and efficient in terms of...
Top Services:
- Digital Marketing
- Email Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- Medford, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
The Branding Room Floor is a full service marketing agency offering services from graphic design and copywriting, to website development, SEO, social media management, and branding...
Top Services:
- Logo Design
- Branding
- Web Design
- Email Marketing
- Show more
- Location
- Hammond, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
The Blue Chick is your best friend when it comes to digital marketing. We provide comprehensive services for digital marketing, from planning and strategy to actual implementation. From the beginning of the sales process through the conclusion of it. We collaborate with you at every stage to satisfy the...
Top Services:
- Digital Marketing
- Social Media Marketing
- Web Design
- SEO
- Email Marketing
- Show more
- Location
- Torrance, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
SecondEffort is a search engine optimization and Internet marketing company based in Southwest Florida. SecondEffort SEO has expanded to become one of the top full-service internet marketing and search engine optimization (SEO) companies in Florida...
Top Services:
- SEO
- Digital Marketing
- Email Marketing
- Location
- North Port, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Aspect Marketing is a Gold HubSpot Partner that turns messy data into predictable revenue for B2B companies. We combine RevOps strategy, AI automation, and full-funnel HubSpot implementation to drive clearer funnels, smarter attribution, and more revenue...
Top Services:
- CRM Consulting
- AI Development
- Digital Marketing
- Business Consulting
- Market Research
- Show more
- Location
- Appleton, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 1 Project Listed
Astraea was founded in 2000 by its Creative Director and Owner, Bob Uncapher. At our core, we are artists, geeks and innovators that provide big agency strategy and creative solutions combined with the flexibility, responsiveness, pricing and can-do attitude that only a smaller, independent, local agency can...
Top Services:
- Creative Services
- Web Design
- SEO
- Branding
- Logo Design
- Show more
- Location
- Pottstown, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Ghostwriting Founder is a recognized firm that offers high-quality ghostwriting services. We assist people and companies bring their ideas to life via professionally produced content by using a team of talented writers and editors...
Top Services:
- Content Marketing
- Branding
- Digital Marketing
- SEO
- Reputation Management
- Show more
- Location
- Berkeley, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Discover the power of THE GREENHOUSE, the go-to email and SMS marketing squad for eCommerce brands. As an extension of your team, we specialize in creating and executing exceptional email and SMS strategies that drive long-term customer relationships and increase sales...
Top Services:
- Email Marketing
- Digital Marketing
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 5 Projects Listed
Email Marketing Agencies by City
Email Marketing Agencies by State
Email Marketing Specializations in the US
Popular Services
Hiring Guide: How to Choose a Leading Email Marketing Company in the US
How does an email marketing company help businesses grow?
Email is the leading channel for securing leads, nurturing them, and a close second for converting them. It is also an integral part of the entire sales process, not just the early stages of content marketing.
Statistics show that nearly 4.5 billion people worldwide used email in 2025, and this number is projected to reach over 4.8 billion by 2027. This scale is one of the main reasons email marketing companies continue to deliver strong, measurable ROI across industries.
Out of all marketing and advertising channels, email accounts for 39% of usage, making it one of the top 5 most used channels, right after social media marketing with 52%, social media ads with 47%, and search advertising and SEO accounting for 40% and 39% respectively.
According to the ZeroBounce report, 93% of people use email every day, and many say it actively improves their shopping experience. For businesses working with email marketing firms, this daily engagement creates consistent opportunities to influence purchase behavior:
- 59% of consumers say marketing emails influence their purchase decisions
- 41% of respondents check their email looking for discounts from brands
- 67% prefer that emails from brands are short
- 46% of people open an email from a company because they’ve been getting consistently good emails from that company
While having a catchy subject line is important, it’s only the second reason why people open your messages, the 2025 email marketing statistics reveal.
According to reports, 46% of people open their inbox regularly to check relevant emails, while 43% open it because of a catchy subject line.
21% said they open emails regardless of the content.
Only 14% interact with their inbox out of fear of missing out, and 7% presented other reasons for checking their emails daily.
How do agencies track the performance of an email marketing campaign?
Experienced email marketing agencies use open rate, click rate, delivery rate, unsubscribe rate, and bounce rate metrics to evaluate campaign health, engagement quality, and long-term list performance.
Open rate measures the percentage of recipients who open an email and reflects subject-line effectiveness and sender trust.
Average open rates typically range from 15% to 25%, though reliability has declined due to Apple’s Mail Privacy Protection.
Best practices include personalization, keeping subject lines under 40 characters, and A/B testing.
Click-through rate (CTR) tracks engagement by measuring clicks divided by emails delivered, while click-to-open rate (CTOR) measures clicks divided by opens.
A healthy CTR is usually 2%–3%.
Personalization is crucial, as 40% of respondents report frustration with irrelevant content, and emails with visuals can increase CTR by up to 300%.
Delivery rate indicates how many emails are successfully accepted by inbox providers.
The goal for everyone is to reach a 100% deliverability rate, but that’s usually unattainable because many emails end up in spam folders that users often don’t filter through.
With an expert B2B email marketing agency, you can expect to reach a 99% deliverability rate, assuming it follows best practices.
According to the ZeroBounce survey, 78% of users mark an email as spam if the email "looks like spam".
So, even if it doesn’t immediately go to the spam folder, an email will not be considered successfully delivered when the user doesn’t get to it.
As of 2024, Gmail and Yahoo require authentication (SPF, DKIM, DMARC) for bulk senders, making deliverability a shared responsibility between senders and ESPs.
Unsubscribe rates under 2% are considered normal, as Campaign Monitor suggests.
Segmentation, personalization, preference centers, and re-engagement campaigns for contacts who have been inactive for 6+ months help reduce churn.
Bounce rate should stay below 2% and include soft bounces (temporary issues) and hard bounces (invalid addresses).
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Double opt-in, list hygiene, segmentation, and secured signup forms (e.g., reCAPTCHA) are key to maintaining list quality.
Does email marketing still work in 2025?
It's more effective than it’s been in years, according to Omnisend’s 2025 eCommerce marketing report, which shows global email open rates increased 6% year over year, reaching 26.6%, marking the fourth consecutive year of growth.
This sustained increase suggests that consumers are actively engaging with it, especially when messages are relevant and timely. This is why many brands continue to invest in trusted email marketing providers to manage performance at scale.
Click-to-conversion rates grew by 27.6%, indicating a shift in consumer behavior where people are clicking less impulsively, but when they do click, they’re far more likely to purchase.
In other words, email is attracting higher-intent, more purchase-ready traffic.
The revenue impact becomes even clearer when looking at automation.
The report found that automated emails generated 37% of all email-driven sales while accounting for just 2% of total email volume.
One in three people who clicked an automated email made a purchase, compared to one in 18 for scheduled campaigns. This highlights how modern email success is driven by strategy and timing, not sheer send volume.
Email also benefits from being a first-party channel, giving brands direct access to their audience at a time when paid media costs are rising, and third-party data is becoming less reliable.
With growing engagement, stronger conversion efficiency, and unmatched ownership of customer relationships, email remains one of the most reliable and scalable marketing channels in 2025, especially when paired with automation and lifecycle targeting.
How do I find an email marketing agency on DesignRush that fits my budget?
We have created a list of agencies for you to choose from based on the three different budget ranges they’re offering:
| High budget: $50,000+ |
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| Mid budget: $25,000-$50,000 |
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| Low budget: $10,000-$25,000 |
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Beyond the project budget, our agency directory lets you filter agency profiles by area of expertise, location, agency reviews, client types, and team size.
What red flags should I avoid when selecting a company in the USA?
Look out for the following red flags when you start your selection process:
- Unrealistic guarantees
- Prioritizing vanity metrics
- Questionable list practices and shared sending reputation
- Weak deliverability discipline (e.g., IP warmup, list hygiene)
- Thin analytics and reporting
- Generic content and designs with no research or quality assurance
- Compliance and security gaps
- Lackluster email portfolio and poor execution signals
- Unclear governance, ownership, and contract
- Client reviews highlight poor communication, project management, and customer service
What important questions should I ask before signing a contract?
We suggest you ask an email marketing agency the following questions:
Relevant Background
- What experience do you have managing email programs for companies similar to ours in size, industry, or market?
- Can you share case studies with measurable results (open rates, CTR, conversions, revenue)?
- Who will be directly responsible for our account, and what is their experience in email strategy and deliverability?
- How do you stay current with email regulations, deliverability best practices, and platform updates in the US?
Services and Processes
- Which services are included in your contract (strategy, copy, design, automation, testing, deliverability, reporting)?
- What is your end-to-end process for planning, building, approving, and sending campaigns?
- How do you handle revisions, feedback cycles, and turnaround times?
- What tools and platforms do you use (ESP, analytics, QA, testing, deliverability monitoring)?
Relevant to Your Project
- How will you tailor our email strategy to our goals, audience, and budget?
- Which KPIs will define success for our engagement, and how will you report on them?
- What timeline should we expect before seeing meaningful performance improvements?
- What risks do you foresee (deliverability, list quality, resource constraints), and how will you mitigate them?
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Email Marketing Agency FAQs
What services does an email marketing agency provide?
It typically provides the following services:
- Email audit: Analyzing the email strategy, performance, list health, deliverability, and security, and providing suggestions for improvement.
- Template development: Creating a set of pre-designed layouts that businesses can customize and reuse for their campaigns.
- Campaign management: Strategizing, implementing, and monitoring sales and promotional campaigns to achieve business goals.
- Email segmentation: Grouping subscribers based on behavior, preferences, and demographics.
- Email automation: Configuring workflows to automatically send an email message based on a specific trigger (e.g., welcome emails and abandoned cart messages).
- A/B testing: Testing different email elements, such as subject lines and CTA buttons, to improve performance.
How much does email marketing cost in the US?
DesignRush data shows that email projects can cost between $50 and $200 per hour. More clearly, projects start under $5,000 for 2-6 months and scale to $20,000–$100,000 and 12-24 months as complexity increases.
What ROI can I expect from email marketing?
You can expect to get $36 for every $1 spent on email marketing, achieving a 3600% ROI.
According to an Omnisend report, buyers who click automated emails convert at a rate of 1 in 3, compared to 1 in 18 for scheduled campaigns, highlighting how strategic automation dramatically improves returns.
How effective is email marketing compared to other channels?
Email remains the top revenue-driving owned channel. The Omnisend report also found that automated emails generated 37% of email-driven sales from just 2%of total email volume, outperforming both SMS and push notifications in overall revenue contribution.
Why is email automation important?
Email automation is the single biggest revenue lever in eCommerce marketing. Omnisend’s report shows automated messages outperform campaigns with:
- +52% higher open rates
- +332% higher click rates
- +2361% higher conversion rates
This is why top email marketing agencies prioritize automation before increasing send volume.
Which email platforms do email marketing agencies typically work with?
They typically use a wide range of email service providers (ESPs) and marketing automation platforms, depending on the client’s size, industry, and technical needs.
Here are the most commonly used platforms:
- Small businesses: Mailchimp, Constant Contact
- B2B / SaaS: HubSpot, ActiveCampaign, Marketo
- eCommerce: Klaviyo, Drip
- Enterprise: Salesforce Marketing Cloud, Braze, Iterable
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