Our directory features leading B2B branding agencies in the US, vetted by our expert-led team, to sharpen your market positioning and build lasting brand authority for your business. Compare providers by expertise and budget to find the right partner.

United States ×
  • We Put You Where Their Eyes Are.

    We Put You Where Their Eyes Are.

    Element Social is your one-stop marketing agency solution. St. Augustine, Florida-based With services including site design and digital marketing, Element Social's team of designers, developers, printers, photographers, and videographers goes above and beyond your expectations...

    Top Services:

    • Web Design
    • Graphic Design
    • Print Design
    • Branding
    • Advertising
    • Show more
    Location
    St. Augustine, Florida
    Number of Employees
    Under 49
  • Dave Chapple is a designer in Los Angeles California.

    Dave Chapple is a designer in Los Angeles California.

    Dave Chapple is a designer (Art Directors Guild/Graphic Design: Local 800) in Los Angeles California...

    Top Services:

    • Logo Design
    • Package Design
    • Graphic Design
    • Branding
    • Creative Services
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • TotalWeb Partners is a full service Web marketing company.

    TotalWeb Partners is a full service Web marketing company.

    Our ServicesTotalWeb Partners Website Design & BuildTotalWeb Partners SEO â Search Engine OptimizationTotalWeb Partners Social Media Management & OptimizationTotalWeb Partners E-Marketing Services TotalWeb Partners Integrated and Inbound Marketing Packages Existing WebSite Upgrades Enterprise...

    Top Services:

    • SEO
    Location
    Flint, Michigan
    Number of Employees
    Under 49
  • Building Brands. Shaping Experiences.

    Building Brands. Shaping Experiences.

    Flocdesign has more than 15 years of experience in designing brands in all forms: visual identity, pop-up installations, PR activation to full retail and hospitality interior fit-outs...

    Top Services:

    • Branding
    • Design Services
    • Creative Services
    Location
    Miami, Florida
    Number of Employees
    Under 49
  • You have a vision, we have a way to get you there!

    You have a vision, we have a way to get you there!

    DesignsWP offer website development, content strategy optimization, branding and graphic design with a major emphasis on WordPress however our knowledge encompasses Drupal, Site123, Squarespace and Shopify as well...

    Top Services:

    • Branding
    • Web Design
    • Digital Marketing
    • Content Marketing
    • Creative Services
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    50 - 99
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Newark, New Jersey's Number 1 Digital Agency

    Newark, New Jersey's Number 1 Digital Agency

    At Raise Newark we provide all types of digital solutions such as SEO, web design, Brand Design & Strategy, Social Media Management and may more...

    Top Services:

    • Web Design
    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Branding
    • Show more
    Location
    Newark, New Jersey
    Number of Employees
    Under 49
  • Social Media Marketing & Growth Hacking

    Social Media Marketing & Growth Hacking

    TPM is a full service social media marketing agency that offers our clients a wide range of services, including traditional media, digital media...

    Top Services:

    • Social Media Marketing
    Location
    Bellevue, Washington
    Number of Employees
    Under 49
  • A High-ROI & Strategic Social Media Marketing Agency that Drives Growth

    A High-ROI & Strategic Social Media Marketing Agency that Drives Growth

    We're a fully integrated Traditional & Social Media Marketing agency for any kind of business, both B2C and B2B, that drive leads and quick growth. We can help you navigate through the complex and multi-channel modern marketing through our diverse expertise in many disciplines...

    Top Services:

    • Social Media Marketing
    • Graphic Design
    Location
    Houston, Texas
    Number of Employees
    Under 49
  • Technically More Creative.

    Technically More Creative.

    Offering Digital & Social Media Marketing Solutions. There's a reason why clients who partner with us rarely part ways with usour goal as a company is to provide all the value you would expect from a national agency...

    Top Services:

    • Social Media Marketing
    Location
    Bellevue, Washington
    Number of Employees
    Under 49
  • We build brands that get results

    We build brands that get results

    We create distinctive, memorable design work that elevates the image of your brand and your bottom line. We are a small company with extensive capabilities. We design brand systems, signs, environmental graphics, digital advertisements, animations, websites, illustrations, and all printed materials to create...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    Location
    Biddeford, Maine
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
  • Branding and websites for cybersecurity, B2B, GovCon, and mission-driven teams.

    Branding and websites for cybersecurity, B2B, GovCon, and mission-driven teams.

    Punch is a creative agency that helps cybersecurity companies, B2B technology companies, and government contractors build brands and digital experiences that perform...

    Top Services:

    • Video Production
    • Creative Services
    • Branding
    • Web Development
    • Mobile App Development
    • Show more
    Location
    Vienna, Virginia
    Number of Employees
    Under 49
  • Marketing.Tech Framework

    Marketing.Tech Framework

    We are a Marketing Partner for Startups and Small Businesses. At GreenBlueBrown, we get a lot of satisfaction out of being able to assist proprietors of little businesses. We take intricate digital marketing tactics and transform them into straightforward, individualized solutions that can help your company...

    Top Services:

    • Digital Marketing
    • Branding
    • Email Marketing
    • Web Design
    • Social Media Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Passion . Creative . Result

    Passion . Creative . Result

    A.M.I's creative advertising firm is considered to be one of the best in the United States. We foster brilliant ideas for new businesses as well as established ones. A dedication to producing quantifiable outcomes via data-driven campaigns that are targeted to the specific requirements and goals of each...

    Top Services:

    • Branding
    • Digital Marketing
    • Advertising
    • PPC
    • SEO
    • Show more
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $95/hr
    Portfolios Count
    3 Projects Listed
  • Design Differentiates by Helping You Stand Out in a Crowded Marketplace.

    Design Differentiates by Helping You Stand Out in a Crowded Marketplace.

    We will leverage design to elevate your organization with branding, web design, print etc...

    Top Services:

    • Web Design
    • Web Development
    • Branding
    • Logo Design
    • Graphic Design
    • Show more
    Location
    Topeka, Kansas
    Number of Employees
    Under 49
  • Delivering More

    Delivering More

    D&GG Marketing Communications and Advertising, Public Relation. As a family-owned and operated business, we pride ourselves on delivering every assignment on time and within budget. We have never missed a deadline or failed to meet a clients objectiveand our standard is simple: were only as good as our most...

    Top Services:

    • Print Design
    • Video Production
    • Design Services
    • Branding
    • Logo Design
    • Show more
    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
  • Our Agency Provides a Personalized Array of Services That Includes Public Relations, Marketing.

    Our Agency Provides a Personalized Array of Services That Includes Public Relations, Marketing.

    The nations leading public relations and marketing agency, serving only medical practices...

    Top Services:

    • Public Relations
    • Creative Services
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
  • Elevated Web Design | Built-in SEO | One-off Branding

    Elevated Web Design | Built-in SEO | One-off Branding

    With years of expertise, we pride ourselves on understanding your needs quickly, allowing us to craft website, branding, and SEO solutions to elevate your business. Trust us to handle every detail, leaving you free to focus on growth...

    Top Services:

    • Web Design
    • SEO
    • Branding
    • Creative Services
    • UI/UX Design
    • Show more
    Location
    Pagosa Springs, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    Under $1,000
  • Creativity in motions

    Creativity in motions

    Post No Bills is a hybrid creative firm that combines three decades of experience in entertainment marketing, merchandising, and product creation with a full-service advertising, public relations, marketing, and branding agency. Clients span from huge motion picture studios to small non-profits and everything...

    Top Services:

    • Public Relations
    • Graphic Design
    • Product Design
    • Branding
    • Creative Services
    • Show more
    Location
    Charleston, South Carolina
    Number of Employees
    250 - 499
  • We are storytellers

    We are storytellers

    South City PR is a nationwide public relations agency established in Charleston, South Carolina. Since its founding in 2013, South City PR has provided experience in public relations for the food, hospitality, cookbook, lifestyle, and boutique hotel industries. We are experts in PR, marketing, branding, and...

    Top Services:

    • Public Relations
    • Media Buying
    • Social Media Marketing
    • Email Marketing
    • SEO
    • Show more
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
  • Full-Service Boutique Marketing Agency

    Full-Service Boutique Marketing Agency

    Yellow Duck Marketing is a full-service marketing strategy and public relations organization that can help you expand and concentrate your business. We specialize in original research and cutting-edge advertising strategies created to maximize ROI. We serve a wide spectrum of clients, both big and small, with...

    Top Services:

    • Public Relations
    • Video Production
    • Branding
    • Graphic Design
    • Web Design
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
  • For the Uncomfortably Ambitious.

    For the Uncomfortably Ambitious.

    Luquire is a full-service, independent, integrated marketing and PR firm. We're here to breach the sound barrier, while some businesses just want to generate noise. Our solutions center on using unusual thinking to boost bottom lines...

    Top Services:

    • Public Relations
    • Digital Marketing
    • Advertising
    • Video Production
    • Branding
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
  • A Brand Management Company: Consulting With Style and Creative Flair

    A Brand Management Company: Consulting With Style and Creative Flair

    JSW Media Group, LLC, is a boutique public relations and brand management firm specializing in culinary arts, entertainment, fashion, music, and luxury lifestyle. Additionally, our company offers brand, business, and public relations consultation to a variety of start-ups, NGOs, and small enterprises. JSW...

    Top Services:

    • Public Relations
    • Branding
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
  • Visual Communications with Backbone.

    Visual Communications with Backbone.

    From bold brand identities to immersive digital experiences, SPYN DSYN blends design with depth. Every project is rooted in intention, shaped by story, and driven by connection...

    Top Services:

    • Logo Design
    • Graphic Design
    • Branding
    • Digital Services
    • Video Production
    • Show more
    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • A Kansas City-based social media marketing company is called Oak Media. We invest our time in learning what approaches to brand image, logo design, and content generation are effective and ineffective so that you don't have to. Our expanding marketing firm is propelled by passionate thinkers and creators who...

    Top Services:

    • Graphic Design
    • Logo Design
    • Web Design
    • Digital Marketing
    • Advertising
    • Show more
    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
  • Marketing & Design Solutions for Small Businesses

    Marketing & Design Solutions for Small Businesses

    Jillean Williams, a free-lance creative professional headquartered in the Kansas City region, is the owner of JW Creative. She specialized in product photography, art direction, branding, logo design, B2B and B2C collateral, print, packaging, and branding...

    Top Services:

    • Logo Design
    • Graphic Design
    • Branding
    • Social Media Marketing
    • WordPress Website Design
    • Show more
    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
  • Let's Make That Vision A Reality

    Let's Make That Vision A Reality

    Here at 22Vision, we collaborate with individuals and faith-based organizations to help them realize the vision that God has given them in order to advance the gospel of Christ. The Bible commands us to express our vision in writing so that the runner may understand it. We assist the visionary by making sure...

    Top Services:

    • Business Consulting
    • Logo Design
    • Web Design
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
  • Brand Design Studio

    Brand Design Studio

    Togue is a boutique branding studio located in Eastern Pennsylvania...

    Top Services:

    • Branding
    Location
    East Side, Pennsylvania
    Number of Employees
    Under 49
  • Your business's website and marketing partner

    Your business's website and marketing partner

    Founded in 2003, Colophon New Media specializes in website design and development, web hosting solutions, website maintenance and web marketing services like Paid Media (PPC) and SEO. Colophon New Media prides itself on excellence in planning, design, programming, and targeted web marketing, while o...

    Top Services:

    • Web Development
    • Web Design
    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    25 Projects Listed
  • Advent Designs in Charleston, South Carolina is your premier graphic and web design solution.

    Advent Designs in Charleston, South Carolina is your premier graphic and web design solution.

    Advent Designs in Charleston, South Carolina is your premier graphic and web design solution. We specialize in affordable options for local small businesses and non-profit organizations. We will work with you to find affordable options for your companies needs and provide professional level design work...

    Top Services:

    • Graphic Design
    • Creative Services
    • Web Design
    • Digital Marketing
    • Branding
    • Show more
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
  • Make Your Brand Leap off the Page.

    Make Your Brand Leap off the Page.

    Page Design believes that everyone has a story to tell. Because of this, for more than 40 years, our mission has been to use incredible graphic design and web solutions to successfully tell our clients' stories...

    Top Services:

    • Creative Services
    • Graphic Design
    • Branding
    • Web Design
    • Show more
    Location
    Sacramento, California
    Number of Employees
    Under 49
  • we aim to build relationships that inspire our clients and impact our world

    we aim to build relationships that inspire our clients and impact our world

    Champion Dreams Productions is a full service branding; production and lifestyle company committed to assisting our clients achieve their creative goals...

    Top Services:

    • Branding
    • Graphic Design
    • Web Design
    • Video Production
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Materializing Meaningful Collaborations.

    Materializing Meaningful Collaborations.

    Studio Malt is your dedicated partner for exceptional design and creative solutions. As a multifaceted illustration design studio, we specialize in a range of services to amplify your brand's presence...

    Top Services:

    • Package Design
    • Print Design
    • Branding
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Design is the most important part to grow your online business.

    Design is the most important part to grow your online business.

    Im Md Zahid HasanLogo & Brand Identity Designer...

    Top Services:

    • Graphic Design
    • Branding
    • Logo Design
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Son of Erik Design is a multi-disciplinary graphic design studio.

    Son of Erik Design is a multi-disciplinary graphic design studio.

    Son of Erik Design is a multi-disciplinary graphic design studio...

    Top Services:

    • Logo Design
    • Branding
    • Web Design
    Location
    Idaho Falls, Idaho
    Number of Employees
    Under 49
  • We think our work speaks for itself. And it has a lot to say.

    We think our work speaks for itself. And it has a lot to say.

    WERE A FULL SERVICE WEB DESIGM, ADVERTISING, MARKETING & DESIGN COLLECTIVE, TRANSFORMING CROSS MEDIA PLATFORM JOURNEYS INTO BRAND CONVERSATIONS...

    Top Services:

    • Branding
    • Web Design
    Location
    Tuscaloosa, Alabama
    Number of Employees
    Under 49
  • From Presence to Permanence

    From Presence to Permanence

    We are an integrated digital marketing agency with offices in New York City. We assist businesses with social media marketing, search engine optimization, ad administration, and website design and development. We believe in building from the most basic to the most complex elements...

    Top Services:

    • Branding
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Helping You Find Your Visual Voice.

    Helping You Find Your Visual Voice.

    With a corporate background and a casual approach, we specialize in creative problem-solving to deliver the most effective and memorable communications for our clients. Our team is dedicated to producing innovative solutions that stand out from the crowd. We strive to create impactful campaigns that captivate...

    Top Services:

    • Web Design
    • Branding
    • Graphic Design
    • Logo Design
    • Print Design
    • Show more
    Location
    Santa Clarita, California
    Number of Employees
    Under 49
  • We're not your typical digital agency.

    We're not your typical digital agency.

    Kore Design Group collaborates with clients to ensure that their vision is realized with the best possible results...

    Top Services:

    • Web Design
    • Social Media Marketing
    • Branding
    • Video Production
    • Print Design
    • Show more
    Location
    Murfreesboro, Tennessee
    Number of Employees
    Under 49
  • Take your business to the Next level

    Take your business to the Next level

    Sprint Digitals, a digital marketing agency, is connecting families together all over the world by instilling trust and providing long-term service. In 2018, they laid the groundwork with the notion that conceptual and strategic thinking are required to properly grasp brand problems and create insight-based...

    Top Services:

    • Web Design
    • Branding
    • Graphic Design
    • eCommerce Development
    • Mobile App Development
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Building Better Websites. And much more.

    Building Better Websites. And much more.

    SpinUp Creative is a digital product firm that provides comprehensive services to customers in Alaska and the Mountain West. For over twenty years, we have been providing our clients with work that increases their level of agency...

    Top Services:

    • Web Development
    Location
    Ketchum, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Masterly is a US-based Product Design agency. We offer a full spectrum of Design services, from Brand strategy and design to impactful product design...

    Top Services:

    • Logo Design
    • Product Design
    • Package Design
    • Branding
    • UI/UX Design
    • Show more
    Location
    Cheyenne, Wyoming
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • The Most Valuable Marketing Partner You'll Ever Have.

    The Most Valuable Marketing Partner You'll Ever Have.

    Full Spectrum Marketing (FSM) is a downtown Akron, Ohio-based agency providing comprehensive marketing strategy, digital advertising, AI SEO, social campaigns, branding and web design services for a diverse client base from startups to global brands...

    Top Services:

    • Web Design
    • Web Development
    • SEO
    • PPC
    • Graphic Design
    • Show more
    Location
    Akron, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Amplify Your Brand

    Amplify Your Brand

    Amp Strategy is a full-service marketing and communications agency based in Akron, Ohio, specializing in amplifying the authentic voices of mission-driven organizations. The agency offers a comprehensive suite of services, including marketing strategy, public relations, social media management, content...

    Top Services:

    • Advertising
    • Public Relations
    • SEO
    • Video Production
    • Branding
    • Show more
    Location
    Akron, Ohio
    Number of Employees
    Under 49
  • Digital Marketing. Done different.

    Digital Marketing. Done different.

    Luna is a remote- only digital marketing agency that simplifies the process of developing and improving your digital marketing initiatives, making it seem as simple as shooting them to the moon...

    Top Services:

    • SEO
    • Video Marketing
    • Digital Marketing
    • Content Marketing
    • Email Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $18/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Advertising That Drives Action

    Advertising That Drives Action

    The Moran Group is a visionary automotive advertising agency committed to forging connections and delivering results. With a collaborative approach, we craft well-crafted marketing strategies and execute meticulous campaigns. Through innovative problem-solving and data-driven optimization, we ensure tangible...

    Top Services:

    • Digital Marketing
    • Graphic Design
    • Branding
    • Video Production
    • PPC
    • Show more
    Location
    Baton Rouge, Louisiana
    Number of Employees
    50 - 99
    Portfolios Count
    3 Projects Listed
  • A place where brands come to life.

    A place where brands come to life.

    Rockit Science Agency offers its clients across the globe services in branding, advertising, interactive, and public relations...

    Top Services:

    • Advertising
    • Branding
    • Public Relations
    • Creative Services
    • Show more
    Location
    Baton Rouge, Louisiana
    Number of Employees
    Under 49
  • We find ideas that give our clients an unfair advantage.

    We find ideas that give our clients an unfair advantage.

    Scout is a corporation that focuses heavily on branding, advertising, design, websites, and media. hardly any time or resources are wasted. big on concepts that strengthen connections between consumers and brands...

    Top Services:

    • Branding
    • Advertising
    Location
    Birmingham, Alabama
    Number of Employees
    Under 49
  • Building High-Performing Mobile & Web Apps

    Building High-Performing Mobile & Web Apps

    We steer top-tier brands and early-stage startups toward providing their customers with cutting-edge digital design, web, and mobile experiences...

    Top Services:

    • Mobile App Development
    • Branding
    • Software Development
    • Web Development
    • AI Development
    • Show more
    Location
    Arlington, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Welcome to Great Big Graphics: the boutique sign and design company staffed by artists and craftsmen...

    Top Services:

    • Logo Design
    • Branding
    • Print Design
    Location
    Vermontville, New York
    Number of Employees
    Under 49
  • Creative marketing meets strategic design.

    Creative marketing meets strategic design.

    At Cull Group Marketing, Advertising and Design, we focus on advertising, branding, digital marketing strategy, website development, and graphic design, but have a comprehensive list of services and deliverables in these categories and more. Were multidisciplinary, keeping us efficient and responsive (not to...

    Top Services:

    • Advertising
    • Creative Services
    Location
    Grand Rapids, Michigan
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000

Frequently Asked Questions About Branding Companies

What services does a branding company typically provide in the US?

A branding company typically provides the following services:

  • Research & discovery. Stakeholder interviews, customer and competitor analysis, category audit as the foundation for strategy.
  • Brand strategy & architectur. 65% of marketers say addressing brand values and social issues in campaigns was effective.
  • Messaging & verbal identity. 84% of consumers buy from brands they feel an emotional connection to. 
  • Visual identity. Using a signature color can raise brand recognition by 80%.
  • Guidelines & toolkits. 68% of companies say consistent branding has added 10-20% to revenue.
  • Activation & rollout
  • Governance & training

How much do these agencies charge in the USA?

Based on our data, U.S. branding agencies typically charge between $140 and $200 per hour

Average branding costs by service type:

  • Logo design$2,000-$10,000 with $50-$150/h on average in the USA
  • Visual identity: $5,000-$25,000 with $50-$200/h on average in the USA
  • Messaging and tagline: $3,000-$15,000 with $100-$150/h on average in the USA
  • Brand guidelines: $5,000-$25,000 with $120-$200/h on average in the USA
  • Market research: $8,000-$30,000 with $100-$150/h on average in the USA
  • Brand design: $10,000-$50,000 with $50-$150/h on average in the USA
  • Brand strategy: $12,000-$60,000 with $130-$150/h on average in the USA
  • Brand/Rebrand campaign: $50,000-$250,000 with $100-$200/h on average in the USA

What are the average project timelines?

Project timelines vary between agencies, but branding is typically a multi-week effort.

Industry examples:

  • Quick brand refresh: 8-12 weeks
  • Full brand (re)launch: 12-24 weeks (3-6 months)
  • Complex / enterprise rebrand: 6-12 months
  • Discovery & onboarding: 1-2 weeks
  • Strategy development: 2-3 weeks
  • Visual identity design: 4-6 weeks
  • Guidelines & collateral: 2-6 weeks

What deliverables should businesses expect from a branding company?

A comprehensive branding campaign will hand over all materials needed to apply the new brand:

  • Research and strategy artifacts
  • Messaging assets
  • Visual identity package, including primary and secondary logos, color palette specs, iconography, and any motion-graphic rules
  • Brand guidelines
  • Templates and collateral, including editable templates for slide decks, social posts, email signatures, and ads (typically 10-20+ templates).
  • Source files and assets
  • Training and rollout plan

What’s the difference between a brand refresh and a full rebrand?

Brand refresh focuses on updating what you already have. It usually involves light visual changes like refining the logo or colors, without changing the core brand positioning. 

A full rebrand rethinks the brand from the ground up, including positioning, messaging, and often the name and visual identity. This is typically needed after major business changes like a market shift or a merger.

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