Our directory features leading B2B branding agencies in the US, vetted by our expert-led team, to sharpen your market positioning and build lasting brand authority for your business. Compare providers by expertise and budget to find the right partner.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

United States × Sort by: Organic Rankings ×
  • Just a few of my super powers.

    Just a few of my super powers.

    Hey there! My name is Aleisha Samek, I'm a professional graphic designer currently based in St Paul, Minnesota...

    Top Services:

    • Graphic Design
    • Branding
    Location
    St. Paul, Minnesota
    Number of Employees
    Under 49
  • Where Design Speaks Louder Than Words

    Where Design Speaks Louder Than Words

    IWERA is an independent creative studio based in Cincinnati, Ohio, founded by designer and illustrator Vera Iva. With over 16 years of experience in art direction, design, and illustration, Vera leads the studio in crafting minimalist and impactful visual identities for clients worldwide...

    Top Services:

    • Graphic Design
    • Branding
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
  • Transformative Digital Marketing.

    Transformative Digital Marketing.

    Founded in 1992 as Charleston Orwig, an advertising agency, the company embarked on a journey marked by steady growth, fueled by a strong Midwestern work ethic. Over time, this growth extended beyond conventional boundaries...

    Top Services:

    • Advertising
    • Branding
    Location
    Hartland, Wisconsin
    Number of Employees
    Under 49
  • Where Everything Begins.

    Where Everything Begins.

    Origin Event Planning, established in Las Vegas in 2009, is a boutique event planning and meeting agency specializing in personalized and customized events. Entrust us with the details, and we'll handle everything, allowing you to focus on what matters most...

    Top Services:

    • Creative Services
    • Branding
    Location
    Las Vegas, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Designing for the future.

    Designing for the future.

    Hey there! My name is Kendra Filler, I'm a freelance graphic and art director based in Los Angeles, California...

    Top Services:

    • Graphic Design
    • Branding
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • Strategic Perspective. Measurable Impact.

    Strategic Perspective. Measurable Impact.

    Point of View Consulting helps businesses, nonprofits, and growing organizations build the strategy, structure, systems, and operational clarity needed to launch, manage, and scale with confidence...

    Top Services:

    • Business Consulting
    • Branding
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Designing Unforgettable Brand Experiences

    Designing Unforgettable Brand Experiences

    Imbue Creative is a branding and creative agency that blends experience, expertise, and industry exposure to support clients as trusted partners. With a commitment to clarity, logic, and memorability, Imbue Creative offers branding solutions that add value and drive results for its clients. Whether crafting...

    Top Services:

    • Advertising
    • Branding
    Location
    Lambertville, New Jersey
    Number of Employees
    Under 49
  • Engage. Excel. Elevate.

    Engage. Excel. Elevate.

    Fabula Branding is a specialized branding and design studio that develops comprehensive brand narratives and corporate identities. With a focus on conceptuality and storytelling, the studio guides clients through every step of the branding process, from positioning and product naming to packaging design and...

    Top Services:

    • Logo Design
    • Branding
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Crafting Brands. Inspiring Audiences.

    Crafting Brands. Inspiring Audiences.

    Stature, a Chicago-based design studio, emphasizes humility, simplicity, and courage in its approach to branding and design. Specializing in brand strategy, design, and content creation, Stature guides businesses in establishing deep connections with their audience, fostering lasting brand loyalty. Through...

    Top Services:

    • Design Services
    • Branding
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Think Pink, Brand Boldly.

    Think Pink, Brand Boldly.

    Pink Hippo, a branding agency based in Coleville, CA, specializes in designing custom graphic and print materials to help brands get noticed. With a commitment to excellence and a passion for meeting deadlines, Pink Hippo ensures that clients receive top-notch design solutions, making it a reliable partner...

    Top Services:

    • Logo Design
    • Branding
    Location
    Coleville, California
    Number of Employees
    Under 49
  • The design is done when the problem goes away.

    The design is done when the problem goes away.

    Originally from Mumbai, Bhroovi Gupta is a data-informed, result-driven User Interface and Experience Designer who is passionate about precision, empathy, and biomimicry. She finds joy in crafting digital experiences that are both playful and effective, breathing life into concepts and enriching the user...

    Top Services:

    • UI/UX Design
    • Branding
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Branding for Climate Tech Companies

    Branding for Climate Tech Companies

    Rakas is a branding and marketing agency that helps climate tech companies expedite the adoption of their solutions, facilitating rapid revenue growth. With strategic insights and data-backed approaches, Rakas empowers businesses to navigate marketing challenges and capitalize on emerging opportunities...

    Top Services:

    • Market Research
    • Branding
    Location
    Oklahoma City, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $50,000 & Up
  • Nimble. Collaborative. Efficient.

    Nimble. Collaborative. Efficient.

    31,000 FT. is not just an advertising and branding agency. It is a catalyst for discovering and expressing the brand's higher purpose. With a focus on creativity that breaks free from the ordinary, 31,000 FT. crafts extraordinary ideas that resonate and drive awareness, regardless of budget or brand size. The...

    Top Services:

    • Creative Services
    • Branding
    Location
    Addison, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Creative Brand Development Solutions

    Creative Brand Development Solutions

    Rizen Creative excels at solving branding challenges with a dedicated and passionate team. Its services include strategic planning, social media management, interactive web design, website development, user experience (UX) design, and brand development. The agency's creativity and dedication to its craft...

    Top Services:

    • Creative Services
    • Branding
    Location
    Boise, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Unleashing Creativity. Shaping Authenticity.

    Unleashing Creativity. Shaping Authenticity.

    Someoddpilot is a multidisciplinary creative agency specializing in branding and marketing solutions. The agency empowers brands to discover their unique voice and identity through innovative storytelling and strategic insights. By blending authenticity with creativity, Someoddpilot helps brands forge...

    Top Services:

    • Creative Services
    • Branding
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Crafting Impactful Brand Stories

    Crafting Impactful Brand Stories

    BRAND33 specializes in creating and refreshing brands to thrive in today's competitive marketplace. The agency excels at discovering opportunities and developing compelling branding and advertising strategies that drive action. With a high client retention rate and commitment to excellence, BRAND33 delivers...

    Top Services:

    • Advertising
    • Branding
    Location
    Torrance, California
    Number of Employees
    Under 49
  • Strengthen Your Brand's Impact.

    Strengthen Your Brand's Impact.

    Netwave Interactive is a creative marketing agency delivering innovative and dynamic advertising solutions. With a focus on branding, digital advertising, and content creation, the agency ensures that each client's message stands out in an ever-evolving market. Combining marketing strategy with cutting-edge...

    Top Services:

    • Advertising
    • Branding
    Location
    Point Pleasant Beach, New Jersey
    Number of Employees
    Under 49
  • Clarify Your Message. Grow Your Business.

    Clarify Your Message. Grow Your Business.

    Goalpost Group is a versatile team of business experts in B2B marketing (that actually works). We are passionate strategists when it comes to reaching your business goals. Let us help you connect the dots between what you do, what you know, and what you want to achieve...

    Top Services:

    • Digital Marketing
    • Branding
    Location
    Lansing, Michigan
    Number of Employees
    Under 49
  • Empowering Financial Brands Digitally

    Empowering Financial Brands Digitally

    Three Crowns Marketing specializes in crafting impactful brands and websites tailored for financial services companies. The agency creates emotional marketing campaigns that resonate with target audiences. Three Crowns Marketing's services include custom web design, brand development, and search engine...

    Top Services:

    • WordPress Website Design
    • Branding
    Location
    Omaha, Nebraska
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • Purpose-Driven Brands. Impactful Results.

    Purpose-Driven Brands. Impactful Results.

    Grounded World is a multi-award-winning, B Corp-certified agency specializing in brand purpose, sustainability marketing, and social innovation. With expertise in working with global brands, retailers, startups, and nonprofits, Grounded World delivers transformative solutions that close the intention-action...

    Top Services:

    • Advertising
    • Branding
    Location
    Westport, Connecticut
    Number of Employees
    Under 49
  • We are a full service, turn-key content creation lab and podcast studio.

    We are a full service, turn-key content creation lab and podcast studio.

    We are a full service, turn-key content creation lab and podcast studio in the heart of Washington DC...

    Top Services:

    • Web Design
    • Branding
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
  • Branding That Resonates Deeply

    Branding That Resonates Deeply

    Consequently Creative is a creative branding agency focused on building brands that create authentic connections with their audiences. The agency specializes in brand strategy, design, and development, offering comprehensive services tailored to unique client needs. Nurturing and building remarkable brand...

    Top Services:

    • Creative Services
    • Branding
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Building Sustainable Brands

    Building Sustainable Brands

    PlanIt Branding is a Hawaii-based agency specializing in sustainable marketing and branding for businesses that value eco-friendly practices. With a focus on creativity and strategy, PlanIt Branding helps companies thrive while making a positive impact on the planet. Its comprehensive services include...

    Top Services:

    • Social Media Marketing
    • Branding
    Location
    Honolulu, Hawaii
    Number of Employees
    Under 49
  • Visually captivating and strategically crafted designs.

    Visually captivating and strategically crafted designs.

    We strive to create enticing brands and websites that are both friendly and modern. With our design expertise, we are prepared to make sure you catch the eye of consumers. Let's get started!...

    Top Services:

    • Web Design
    • Branding
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Building Connections Through Remarkable Experiences

    Building Connections Through Remarkable Experiences

    ASTOUND Group is an experiential design studio crafting full sensory environments that foster meaningful connections between brands and their audiences. Seamlessly integrating design, technology, and fabrication, the agency delivers end-to-end solutions that resonate with audiences and foster meaningful...

    Top Services:

    • Event Marketing
    • Branding
    Location
    Las Vegas, Nevada
    Number of Employees
    500 - 999
  • The Beauty Is in the Results

    The Beauty Is in the Results

    Design Womb is a full-service creative agency specializing in strategic branding and packaging design. The agency combines creativity and expertise to help consumer packaged goods (CPG) brands in industries like food, beauty, wellness, and cannabis. Focused on delivering clarity, innovation, and beautiful...

    Top Services:

    • Design Services
    • Branding
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • Elevating Design, Crafting Impactful Experiences.

    Elevating Design, Crafting Impactful Experiences.

    Hey there! My name is Alexi King, I'm a creative innovation strategist with a deep focus on crafting experiences. Balancing a passion for overarching visions and meticulous details, I bring a comprehensive and unique approach to every project I take on...

    Top Services:

    • Mobile App Development
    • Branding
    Location
    Austin, Texas
    Number of Employees
    Under 49
  • Curating Impressions, Elevating Luxury.

    Curating Impressions, Elevating Luxury.

    The MJS Groupe is a full-service firm specializing in luxury brand strategy, consumer engagement, and market positioning. With a focus on high-net-worth consumer segments, the firm delivers bespoke solutions that enhance visibility and drive premium value for brands...

    Top Services:

    • Creative Services
    • Branding
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • Where Ideas and Creativity Merge

    Where Ideas and Creativity Merge

    Otherwise is a boutique branding, strategy, and creative agency based in Chicago, specializing in guiding organizations through moments of change. By blending wisdom, creativity, and innovation, they create transformative brand experiences that drive impact...

    Top Services:

    • Creative Services
    • Branding
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
  • Dream The Impossible.

    Dream The Impossible.

    Soxcessful is a retail management company backing global visionaries like yours. As a partner, we centralize and streamline. Retail management company backing global visionaries...

    Top Services:

    • Event Marketing
    • Branding
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • We value being the destination where brands can build their empire without limiting our services.

    We value being the destination where brands can build their empire without limiting our services.

    The Branding District is the neighborhood where brands come to build. We are a full-service marketing agency servicing SEO-driven website design, marketing solutions, and brand development...

    Top Services:

    • Web Design
    • Branding
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Strategic Marketing Communication

    Strategic Marketing Communication

    BrandEQ Agency is a creative powerhouse specializing in global communication, marketing, PR, and branding. With a team rich in diverse professional experiences, they are dedicated to crafting original campaigns that effectively deliver results for their clients...

    Top Services:

    • Public Relations
    • Branding
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $25,000 - $50,000
  • I help big & small companies create and elevate their brand design.

    I help big & small companies create and elevate their brand design.

    I help big & small companies create and elevate their brand design so that they can attract and captivate their desired audience...

    Top Services:

    • Logo Design
    • Branding
    Location
    Dallas, Texas
    Number of Employees
    Under 49
  • Be more.

    At Square Squared, we develop and transform bold brands into unstoppable forces. We sculpt engaging online content, produce immersive audio and video, and orchestrate marketing strategies that captivate your audience. Our boutique agency approach ensures creative precision and personalized service, delivering...

    Top Services:

    • Graphic Design
    • Branding
    Location
    Weston, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Find, Attract, And Convert With Better Brand Experiences And SEO.

    Find, Attract, And Convert With Better Brand Experiences And SEO.

    We help teams and companies to build, manage and launch their products and services by SEO. We're dedicated to creating responsibly in the market so that you can sustainably grow...

    Top Services:

    • SEO
    • Branding
    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Effective Focused Marketing

    Effective Focused Marketing

    Agent Up Marketing got you covered! Whether it's informative blog posts, engaging videos, or visually stunning property showcases, we'll create content that captures attention to help you stand out in a competitive market...

    Top Services:

    • Graphic Design
    • Branding
    Location
    Hampstead, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Healthcare Marketing Agency

    Healthcare Marketing Agency

    Luminus is a healthcare marketing agency based in Buffalo, NY. Our patient-centric strategic approach, high performance websites, and creative marketing campaigns achieve worthwhile results for practices of all sizes. We optimize your patient pipeline and build the foundation and blueprint for lasting...

    Top Services:

    • Digital Marketing
    • Branding
    Location
    Buffalo, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • Design Firm Conspiring To Create

    Design Firm Conspiring To Create

    At Accomplice, we excel where digital meets physical. Our multidisciplinary teamsmade up of craftsmen, designers, strategists, builders, and technologists, collaborates with partners to take bold risks, create impactful brand experiences, address business challenges, and shift perceptions...

    Top Services:

    • Web Design
    • Branding
    Location
    Austin, Texas
    Number of Employees
    Under 49
  • Corporate Brand Identity Design Services

    Corporate Brand Identity Design Services

    Selah Creative Co. is a strategy-first corporate identity design and web design studio that helps service-based business owners especially female entrepreneurs stand out online with minimalistic, purpose-driven brand identities and custom Squarespace websites. Their creative approach blends aesthetic design...

    Top Services:

    • Web Design
    • Branding
    Location
    Annapolis, Maryland
    Number of Employees
    Under 49
  • A Bet On The Future

    A Bet On The Future

    Further Group is a strategic design agency specializing in visual identity design for brands seeking clarity, consistency and impact. They create cohesive brand systems that reflect a company's personality and values across all touchpoints...

    Top Services:

    • Design Services
    • Branding
    Location
    New York City, New York
    Number of Employees
    100 - 249
  • The only B2B agency built for brand and demand at the same time.

    The only B2B agency built for brand and demand at the same time.

    Unbound IA designs buyer-led go-to-market strategies that connect brand, demand generation, and revenue execution. It focuses on building integrated GTM systems that drive measurable pipeline impact for B2B tech, SaaS, and AI-driven companies. By combining AI-enabled insights, strategic positioning, demand...

    Top Services:

    • Digital Services
    • Branding
    Location
    San Jose, California
    Number of Employees
    100 - 249
    Minimal Budget
    $1,000 - $10,000
  • EVERY PATIENT POSSIBLE

    EVERY PATIENT POSSIBLE

    Avalere Health is a global healthcare consulting firm providing integrated solutions across three core areas: Advisory, Medical, and Marketing. The company partners with life sciences organization, healthcare providers, and payers to address complex challenges across the product lifecycle. By combining deep...

    Top Services:

    • Business Consulting
    • Branding
    Location
    Washington DC, Washington DC
    Number of Employees
    1000 & Up
  • Based in Long Island, New YorkWe deliver personalized style to your custom web solution.Having a web presence is crucial to compete in today’s digital age, and maintaining a strong and steady web presence is key to any business’ survival. Logic Web Media is a Long Island-based web design and development...

    Top Services:

    • Web Design
    • eCommerce Development
    • WordPress Website Design
    • Social Media Marketing
    • PPC
    • Show more
    Location
    Babylon, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $129/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • AT ANY SIZE, A BRAND CAN BE BIG

    AT ANY SIZE, A BRAND CAN BE BIG

    At Command N, our expertise lies in crafting compelling brand stories that captivate consumers, fueling engagement and delivering results that attract more clients like these. We've contributed to the growth of renowned companies like GoreTex, GrubHub, and Guaranteed Rate, utilizing strategies such as trade...

    Top Services:

    • Branding
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • The vision of an expert

    The vision of an expert

    SilverFox Productions is your ultimate partner for exceptional visual coomunication and production services. As a top-tier production company, we offer a wide array of services designed to elevate your brand's message...

    Top Services:

    • Graphic Design
    Location
    Marysville, Washington
    Number of Employees
    50 - 99
    Portfolios Count
    5 Projects Listed
  • Web Design and Marketing Solutions Tailored for Small Law Practices

    Web Design and Marketing Solutions Tailored for Small Law Practices

    Legal professionals in small law firms often juggle multiple responsibilities, and becoming an online marketing expert shouldn't be one of them. Our law firm web design company loves working with small firms...

    Top Services:

    • Web Design
    Location
    Ann Arbor, Michigan
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Out with the Old - In with the New

    Out with the Old - In with the New

    New School Marketing is a full service marketing agency focusing on Web Design and Development, Branding, Digital Advertising, Site Engine Optimization - SEO, and Social Media Management. We work with small and big businesses and develop a marketing plan that is optimal for growing their business...

    Top Services:

    • Digital Marketing
    • Web Design
    Location
    Muskegon, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Driven to accelerate your dealership.

    Driven to accelerate your dealership.

    AutoGrowl is an automotive and small business-focused marketing agency that focuses on social ads, paid search, graphic design, videography, SEO, and more...

    Top Services:

    • Digital Services
    • Video Production
    • Branding
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Mason, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We manage the key digital initiatives to improve search engine rankings, create memorable social media content, create responsive websites and can integrate community-focused social purpose programs into your marketing message. For retail based businesses, we bring customers back more often though our...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • SEO
    • Web Development
    • Show more
    Location
    Grand Forks, North Dakota
    Number of Employees
    Under 49
    Average Hourly Rate
    $129/hr
    Minimal Budget
    Under $1,000
  • Content House For Keynote Speakers

    Content House For Keynote Speakers

    Cicospace is a video production company dedicated exclusively to keynote speakers, specializing in demo reels and bureau-ready speaker video assets. Cicospace is typically chosen by speakers focused on building a long-term keynote career...

    Top Services:

    • Public Relations
    • Reputation Management
    • Graphic Design
    • Video Production
    • Audio Production
    • Show more
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000

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Frequently Asked Questions About Branding Companies

What services does a branding company typically provide in the US?

A branding company typically provides the following services:

  • Research & discovery. Stakeholder interviews, customer and competitor analysis, category audit as the foundation for strategy.
  • Brand strategy & architectur. 65% of marketers say addressing brand values and social issues in campaigns was effective.
  • Messaging & verbal identity. 84% of consumers buy from brands they feel an emotional connection to. 
  • Visual identity. Using a signature color can raise brand recognition by 80%.
  • Guidelines & toolkits. 68% of companies say consistent branding has added 10-20% to revenue.
  • Activation & rollout
  • Governance & training

How much do these agencies charge in the USA?

Based on our data, U.S. branding agencies typically charge between $140 and $200 per hour. 

Average branding costs by service type:

  • Logo design: $2,000-$10,000 with $50-$150/h on average in the USA
  • Visual identity: $5,000-$25,000 with $50-$200/h on average in the USA
  • Messaging and tagline: $3,000-$15,000 with $100-$150/h on average in the USA
  • Brand guidelines: $5,000-$25,000 with $120-$200/h on average in the USA
  • Market research: $8,000-$30,000 with $100-$150/h on average in the USA
  • Brand design: $10,000-$50,000 with $50-$150/h on average in the USA
  • Brand strategy: $12,000-$60,000 with $130-$150/h on average in the USA
  • Brand/Rebrand campaign: $50,000-$250,000 with $100-$200/h on average in the USA

What are the average project timelines?

Project timelines vary between agencies, but branding is typically a multi-week effort.

Industry examples:

  • Quick brand refresh: 8-12 weeks
  • Full brand (re)launch: 12-24 weeks (3-6 months)
  • Complex / enterprise rebrand: 6-12 months
  • Discovery & onboarding: 1-2 weeks
  • Strategy development: 2-3 weeks
  • Visual identity design: 4-6 weeks
  • Guidelines & collateral: 2-6 weeks

What deliverables should businesses expect from a branding company?

A comprehensive branding campaign will hand over all materials needed to apply the new brand:

  • Research and strategy artifacts
  • Messaging assets
  • Visual identity package, including primary and secondary logos, color palette specs, iconography, and any motion-graphic rules
  • Brand guidelines
  • Templates and collateral, including editable templates for slide decks, social posts, email signatures, and ads (typically 10-20+ templates).
  • Source files and assets
  • Training and rollout plan

What’s the difference between a brand refresh and a full rebrand?

Brand refresh focuses on updating what you already have. It usually involves light visual changes like refining the logo or colors, without changing the core brand positioning. 

A full rebrand rethinks the brand from the ground up, including positioning, messaging, and often the name and visual identity. This is typically needed after major business changes like a market shift or a merger.

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