Our directory features leading B2B branding agencies in the US, vetted by our expert-led team, to sharpen your market positioning and build lasting brand authority for your business. Compare providers by expertise and budget to find the right partner.
List of the Best Branding Companies in the US
21 Companies-Rankings updated: September 03, 2026
Branding agencies are assessed based on brand strategy, creative capabilities, and verified client feedback to support informed decision-making. Some placements may be paid partnerships.
Working to rid the world of bad design, one job at a time.
GMCI Creative is a full-service digital, print, web, video and experiental marketing and design agency that has been in Chicagoland since 1991. GMCI is a Certified Woman Owned Business. DUNS # 114578276. Cage ID 8FAF3...
Top Services:
Branding
Web Development
Graphic Design
Digital Marketing
Digital Services
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Location
Elgin, Illinois
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
Under $1,000
Portfolios Count
4 Projects Listed
GMCI Services
Branding
Web Development
Graphic Design
Digital Marketing
Digital Services
Video Production
Web Design
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
United States Census
Mid America Corp
Balanced Environments, Inc.
Coca-Cola
Major League Baseball
School District U-46
Doctors of Physical Therapy
Brittain's Oil Express
Midwest Groundcovers
Judson University
Data sourced from the agency's DesignRush profile
GMCI Reviews & Testimonials
Gayle Kruckenberg
Sales Director at Balanced Environments, Inc.
5.0★
Web Development Review from Gayle Kruckenberg
Gilmore Marketing Concepts, Inc. has been a phenomenal asset to our company growth and brand awareness. From a full web site redesign to print work, digital marketing conception and creation as well as full picture marketing management we have been extremely pleased. We have experienced individual attention, speedy service and top notch creativity. They understand how to work with our team as well as our corporate branding.
Gayle Kruckenberg
Review from Google
5.0★
Gayle Kruckenberg's Review Sourced from Google
Gilmore Marketing Concepts, Inc. has been a phenomenal asset to our company growth and brand awareness. From a full web site redesign to print work, digital marketing conception and creation as well as full picture marketing management we have been extremely pleased. We have experienced individual attention, speedy service and top notch creativity. They understand how to work with our team as well as our corporate branding.
Len
Review from Google
5.0★
Len's Review Sourced from Google
So happy our company chose Gilmore Marketing for our marketing needs. The Gilmore team is so easy to work with, they have a magnificent imagination and vision to create stellar marketing products. I highly recommend.
Reviews verified by DesignRush and sourced from the agency's profile
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Denver's Premier Print, Design and Marketing Studio
YellowDog is a boutique design, print and marketing studio helping small businesses, nonprofits and corporate clients realize their vision through creative touchpoints. YellowDog is all about creating connections. We help our clients business or nonprofit stand out...
Top Services:
Branding
Print Design
Package Design
Logo Design
Graphic Design
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Location
Denver, Colorado
Number of Employees
Under 49
Minimal Budget
Under $1,000
Portfolios Count
6 Projects Listed
YellowDog Services
Branding
Print Design
Package Design
Logo Design
Graphic Design
Design Services
Digital Marketing
Content Marketing
Web Design
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
TEDxMileHigh
Colorado Children's Hospital Foundation
Swallow Hill Music
Wrangler
Ninja Nation
ibotta
Kaiser Permanente
Xero Shoes
Mad Greens
Birdcall
Data sourced from the agency's DesignRush profile
YellowDog Reviews & Testimonials
Randy Kopf
Review from Google
5.0★
Randy Kopf's Review Sourced from Google
Super together place, the mascot yellow dog “Lucy” came out and greeted us. They are very flexible here and capable of very personalized printing. It’s a dream come true for wifey to get her tarot deck to become a reality. They are super professional, highly capable and consistent with excellent pricing. A tremendous asset to anyone, anywhere.
Brie DeLisi Zoller
Review from Google
5.0★
Brie DeLisi Zoller's Review Sourced from Google
My initial print order didn’t come out as expected and Jenny was super helpful in making it right, and then shipped the reprint to me. I really appreciate their commitment to delight their customer!
Shannon LeBleu
Review from Google
5.0★
Shannon LeBleu's Review Sourced from Google
Love this woman-founded company! The staff at YellowDog is incredible easy to communicate with, and they are highly responsive. Went in-person to see some proofs and to to snuggle some pups in the process. Their team provides little gifts and thank yous for doing business them. The epitome of class! Don't pass up the chance to work with them!
Reviews verified by DesignRush and sourced from the agency's profile
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Develop Your Brand With DesignBub Expert Design Services
DesignBub is your go-to agency for all your design needs. We specialize in creating beautiful websites, eye-catching graphics, and high-quality print materials, all with a focus on creativity and attention to detail. Our team of skilled designers is dedicated to bringing your vision to life, ensuring every...
Top Services:
Graphic Design
Branding
Logo Design
Product Design
WordPress Website Design
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Location
New York City, New York
Number of Employees
50 - 99
Average Hourly Rate
$40/hr
Minimal Budget
Under $1,000
Portfolios Count
9 Projects Listed
Design Bub Services
Graphic Design
Branding
Logo Design
Product Design
WordPress Website Design
Web Design
Package Design
Print Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Sony
Northwestern University
SNP Therapeutics
Xerox
Diageo
Microsoft
AT&T
Live Tula
Daxtra Technologies
OnDeck Capital
Data sourced from the agency's DesignRush profile
Design Bub Reviews & Testimonials
Namusonge Francis
Review from Google
5.0★
Namusonge Francis's Review Sourced from Google
I had an excellent experience working with Design Bub on the cover design for my book, Neglect by Design. From the beginning, the team was professional, responsive, and attentive to my vision. They took a complex and emotionally charged subject and transformed it into a visually compelling cover that captures the essence of the book with remarkable creativity and depth.
The final design exceeded my expectations. The imagery, typography, layout, and overall presentation work together beautifully to communicate the book's themes of identity, isolation, social neglect, and resilience. The front cover is striking and thought-provoking, while the back cover and spine are professionally executed and well-balanced.
I particularly appreciated the team's willingness to accommodate revisions and their commitment to ensuring every detail was polished. Their communication throughout the process was clear, timely, and collaborative.
I highly recommend Design Bub to any author seeking a professional, creative, and impactful book cover design. Their work has given my book a strong visual identity that I am proud to present to readers.
— Francis Namusonge, Author of Neglect by Design
Ali Ahsan Munir
Review from Google
5.0★
Ali Ahsan Munir's Review Sourced from Google
Great experience with DesignBub! They handled my logo design, business cards, letterhead, website, and company profile professionally. The designs were clean, modern, and perfectly aligned with my brand. Highly recommended for quality and reliability.
Saqib Shafii
Review from Google
5.0★
Saqib Shafii's Review Sourced from Google
Outstanding packaging design service! The team perfectly understood our brand vision and transformed it into a premium, eye-catching package. The design not only looks great but also communicates our product value clearly. Highly recommended for anyone looking for professional packaging design.
Reviews verified by DesignRush and sourced from the agency's profile
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Brand Design & Marketing For The Dreamers And Doers
StudioSyd is your partner in marketing & design. Whatever you need, you can find it here. My goal is to make your dreams easier! Backed by glowing client feedback and a passion for design that feels both personal and professional, Studio Syd delivers thoughtful, high-quality work that helps small businesses...
Top Services:
Branding
Location
Pratt, Kansas
Number of Employees
Under 49
Average Hourly Rate
$35/hr
Minimal Budget
Under $1,000
StudioSyd Services
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Your Trusted Web Design Company & All Digital Marketing Solutions Under One Roof
At Varun Digital Media, we dont just design websites or run campaigns we craft digital ecosystems that grow with your business. Headquartered in New Jersey, USA, and powered by a 200+ member team, we are a results-driven digital marketing, web design, and branding agency trusted by 2,000+ clients...
Top Services:
Web Design
Digital Marketing
Web Development
Social Media Marketing
Creative Services
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Location
South Plainfield, New Jersey
Number of Employees
100 - 249
Average Hourly Rate
$25/hr
Minimal Budget
Under $1,000
Portfolios Count
12 Projects Listed
Varun Digital Media Services
Web Design
Digital Marketing
Web Development
Social Media Marketing
Creative Services
Branding
SEO
PPC
eCommerce Development
WordPress Website Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Vitel Global
SPG America
Prudence B2B
SC Code Works
Sentient Law Group
Dallas Investor Group
Insure Your Company
Data sourced from the agency's DesignRush profile
Varun Digital Media Reviews & Testimonials
madhu prathipati
Review from Google
5.0★
madhu prathipati's Review Sourced from Google
Thank you Varun Digital Media for your exceptional support in renovating our Aptdata's website. The Tech team is extremely supportive and provides provides suggestions to improve the quality of website.
Thanks again for all your hard work, VD Team.
Reviews verified by DesignRush and sourced from the agency's profile
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Wise Key Solutions offers comprehensive Digital Marketing and IT Solutions Globally. Our services include Branding, Digital Marketing, Web and Mobile App Design, Video Animation, SEO, and more. With a focus on delivering outstanding end-to-end services, our experienced team caters to client's needs with...
Top Services:
Graphic Design
Branding
Logo Design
Web Design
Web Development
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Location
Denver, Colorado
Number of Employees
100 - 249
Average Hourly Rate
$20/hr
Minimal Budget
Under $1,000
Portfolios Count
8 Projects Listed
Wise Key Solutions Services
Graphic Design
Branding
Logo Design
Web Design
Web Development
Social Media Marketing
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Biointel is a healthcare agency focused on hospitals, physician practices, medical equipment and device manufacturers. One of my strengths is translating complex copy into communication that entices consumers and B2B audiences. I'm known for my ability to dig in and learn a product or service to develop the...
Top Services:
Branding
Web Design
Email Marketing
Digital Marketing
Content Marketing
Show more
Location
Cincinnati, Ohio
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
Biointel Services
Branding
Web Design
Email Marketing
Digital Marketing
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Skyward Ink transforms scattered brand elements into cohesive Brand Universes that naturally attract ideal clients. We don't just design logoswe architect complete brand systems where your purpose becomes the gravitational center, aligning everything from visual identity to messaging. Unlike traditional...
Top Services:
Branding
Logo Design
Web Design
Location
San Luis Obispo, California
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
Skyward Ink Design Co. Services
Branding
Logo Design
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We're not a one-size-fits-all agency. Our team dives deep into your industry, understanding your unique needs and challenges. From crafting brochures that showcase the power of your manufacturing innovations to developing real estate marketing materials that bring dream homes to life, we create impactful...
Top Services:
Graphic Design
Branding
Logo Design
Web Design
Web Development
Show more
Location
Katy, Texas
Number of Employees
Under 49
Average Hourly Rate
$75/hr
Minimal Budget
Under $1,000
Portfolios Count
3 Projects Listed
Designamo Graphics Services
Graphic Design
Branding
Logo Design
Web Design
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We believe that great branding is all about how you make people feel. With our expert team of copywriters, photographers, videographers, voice actors, and more, we can help shape the way your target audience feels about your brand...
Top Services:
Branding
Digital Services
Digital Strategy
Creative Services
Graphic Design
Show more
Location
West Haven, Connecticut
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
Under $1,000
Frii Branding LLC Services
Branding
Digital Services
Digital Strategy
Creative Services
Graphic Design
Logo Design
Digital Marketing
Design Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Delta Airlines
Everlast
University of Connecticut
C1 Media
Bridgeport Board of Ed
RedBull
Jiffy Lube
GBAPP, Inc.
Long Wharf Theater
Data sourced from the agency's DesignRush profile
Frii Branding LLC Reviews & Testimonials
Freda Grant
Review from Google
5.0★
Freda Grant's Review Sourced from Google
From start to finish, Frii Branding (Chris) was a professional. He was super detailed oriented and communicative throughout the entire process and produced high quality video and photos of my event. I am looking forward to working with him again.
Tamara Henry
Review from Google
5.0★
Tamara Henry's Review Sourced from Google
If you’re feeling overwhelmed by the prospect of branding, let me tell you :Frii Branding is the solution you need! I had an incredible experience transforming what initially felt like a daunting branding task into an exciting and doable journey, all thanks to their through and personalized approach.
Chris took the time to deeply understand my vision, and his thoroughness helped me gain clarity in ways I hadn’t imagined. His professionalism and keen insights were invaluable. He transformed my vague ideas into concrete concepts that beautifully captured my uniqueness.
Chris not only made the process manageable; he made it enjoyable. I am thrilled with the results and grateful for his expertise. If you’re looking for a team to develop or elevate your branding, Frii Branding is the company to turn to!
Tea Montgomery
Review from Google
5.0★
Tea Montgomery's Review Sourced from Google
Frii (Christopher) works with absolute professionalism, high tier quality and creativity. With such a great spirit, he added value to the entire experience of the PATHOS runway show New Haven Union Station. Our guests really enjoyed interacting with him. He also worked on our podcast style recap video with quick turnaround time in order to capitalize on the momentum and energy. Great work, great experience and definitely working together again.
Reviews verified by DesignRush and sourced from the agency's profile
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Cabriales Web Studio is a Texas-based digital design and development studio.
Cabriales Web Studio is a Texas-based digital design and development studio offering custom web design, graphic design, and social media services to clients nationwide. Focused on tailored solutions, Cabriales Web Studio creates visually compelling, user-friendly websites and digital assets that help...
Top Services:
Web Development
UI/UX Design
Graphic Design
Video Production
Branding
Show more
Location
San Antonio, Texas
Number of Employees
Under 49
Minimal Budget
Under $1,000
Portfolios Count
4 Projects Listed
Cabriales Web Studio Services
Web Development
UI/UX Design
Graphic Design
Video Production
Branding
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Pyxl is a digital agency that unites marketing, sales, and customer success to drive growth through data-backed strategies and AI-powered insights. With over 18 years of experience, we go beyond the typical agency model by blending strategy with execution, creating breakthrough content, authentic connections...
Top Services:
Digital Marketing
Digital Services
AI Development
Branding
UI/UX Design
Show more
Location
Nashville, Tennessee
Number of Employees
50 - 99
Average Hourly Rate
$160/hr
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
Pyxl Services
Digital Marketing
Digital Services
AI Development
Branding
UI/UX Design
Graphic Design
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Celero Commerce
RazorSync
Aivin
Carter Vintage Guitars
Data sourced from the agency's DesignRush profile
Pyxl Reviews & Testimonials
Jason Webster
Review from Google
1.0★
Jason Webster's Review Sourced from Google
If you like having terms dictated to you and receiving insulting emails from the CEO, sign up now. This is just the company for you.
Olivia Rovelli
Review from Google
5.0★
Olivia Rovelli's Review Sourced from Google
Pyxl is an awesome agency that works tirelessly to make sure their clients' needs are met! Everyone I have met there is extremely knowledgable, helpful, and dedicated to providing top-notch web marketing services.
Reviews verified by DesignRush and sourced from the agency's profile
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Gravitas partners with businesses of every size to align people, processes, and purpose. We offer four core service lines: Human Resources (handbooks, policy, recruiting, HR retainer support), Business Management, Marketing & PR, and Training & Compliance (sexual harassment prevention, HIPAA, OSHA, Title IX...
Top Services:
HR Outsourcing
Business Consulting
Branding
Public Relations
Reputation Management
Show more
Location
Las Vegas, Nevada
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
Under $1,000
Gravitas Advisors Services
HR Outsourcing
Business Consulting
Branding
Public Relations
Reputation Management
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Christian Martinez is a graphic designer based in the Inland Empire, bringing over five years of professional experience working as an in-house designer...
Top Services:
Logo Design
Branding
Advertising
Print Design
Show more
Location
Redlands, California
Number of Employees
Under 49
Average Hourly Rate
$60/hr
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
Creative Marketing Services
Logo Design
Branding
Advertising
Print Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
City Of Colton
SBCUSD
City Of Burbank
The Dj Coach
Data sourced from the agency's DesignRush profile
Creative Marketing Reviews & Testimonials
Gigi Gale
Review from Google
5.0★
Gigi Gale's Review Sourced from Google
Amazing work and customer service! Very thorough, clear, conscientious and artistic.
Christian worked hard to expedite my order, I am so grateful for him and his efforts.
Evodio Valdovinos
Review from Google
5.0★
Evodio Valdovinos's Review Sourced from Google
This gentlemen help me with my logo and brand identity for my HVAC Refrigeration business. He did a great job. And really showed His creative skills and made sure I was happy with the revisions I asked for I would strongly recommend his services.
Olman Barcenas
Review from Google
5.0★
Olman Barcenas's Review Sourced from Google
I reached out to Creative Marketing for some embroidery work and Christian came in clutch. He was well verse with embroidery and knew exactly what I was needing for my project. Definitely would recommend and give em a try! Thanks again for my hats!
Reviews verified by DesignRush and sourced from the agency's profile
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Work directly with your designer. At Mario Lima Design, we build websites, brands, and hosting solutions tailored for small businesses who need both creativity and dependable support...
Top Services:
Web Design
Branding
Graphic Design
SEO
Managed Services
Show more
Location
Wilmington, Delaware
Number of Employees
Under 49
Average Hourly Rate
$90/hr
Minimal Budget
Under $1,000
Mario Lima Design Services
Web Design
Branding
Graphic Design
SEO
Managed Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Fishtown Web Design is a Philadelphia based web design agency building fast, custom websites for small businesses. We focus on hand-coded development rather than templates or page builders. Our subscription model allows businesses to get a professional website with $0 down and ongoing support for a monthly...
Top Services:
Web Design
Web Development
eCommerce Development
SEO
Mobile App Development
Show more
Location
Columbia, Pennsylvania
Number of Employees
Under 49
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
Fishtown Web Design Services
Web Design
Web Development
eCommerce Development
SEO
Mobile App Development
Software Development
Branding
Graphic Design
Digital Marketing
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Miriam Hiersteiner embodies a multi-faceted professional, adept in the realms of design, art direction, and development. Beyond her professional pursuits, she embraces the role of a middle child and harbors a genuine enthusiasm for black licorice. Situated in Boston, she thrives within the creative landscape...
Top Services:
Graphic Design
Branding
Logo Design
Print Design
Creative Services
Show more
Location
Dedham, Massachusetts
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
Under $1,000
Miriam Hiersteiner Creative Services
Graphic Design
Branding
Logo Design
Print Design
Creative Services
Web Design
UI/UX Design
Web Development
eCommerce Development
Package Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We collaborate with our clients for smart design solutions that are more than just a pretty face.
Hyphen8tion Studios is a creative solutions firm offering brand, digital, web, and print media. We strive to create experiences and products that are functional and delightful to use, as well as something that the client will be proud to showcase. We keep the end-user at the center of our design philosophy to...
Top Services:
Digital Services
Graphic Design
Branding
Creative Services
Logo Design
Show more
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$225/hr
Minimal Budget
Under $1,000
Hyphen8tion Studios Services
Digital Services
Graphic Design
Branding
Creative Services
Logo Design
Print Design
Web Design
UI/UX Design
Web Development
WordPress Website Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Be Seen! Attract more Customers with The Pros at Port Jeff Signs & Graphics
Port Jeff Signs & Graphics offers professional signage and graphics services designed to elevate your brand and make it stand out from the crowd. Whether you need eye-catching banners or stunning vehicle wraps, our team is dedicated to providing top-notch solutions that leave a lasting impression and drive...
Top Services:
Digital Services
Graphic Design
Branding
Print Design
Product Design
Show more
Location
Port Jefferson Station, New York
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
Under $1,000
Port Jeff Signs and Graphcis Services
Digital Services
Graphic Design
Branding
Print Design
Product Design
Logo Design
Creative Services
Package Design
Digital Strategy
Event Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Metrik is a performance-driven marketing agency specializing in paid media, SEO, and data-backed growth strategy. We help businesses turn search traffic into measurable revenue through Google Ads, conversion optimization, and strategic creative. Every campaign is built on real performance data, clear metrics...
Top Services:
PPC
Digital Marketing
SEO
Graphic Design
Branding
Show more
Location
Gunnison, Colorado
Number of Employees
Under 49
Average Hourly Rate
$45/hr
Minimal Budget
Under $1,000
Metrik Services
PPC
Digital Marketing
SEO
Graphic Design
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Zynergetix Hub is an integrated digital agency that bridges creative vision with technical execution. We specialize in building high-performance websites, developing AI-powered automation solutions, and executing data-driven marketing strategies that generate measurable ROI. From SaaS platforms and e-commerce...
Top Services:
Web Development
Web Design
eCommerce Development
Software Development
AI Development
Show more
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$20/hr
Minimal Budget
Under $1,000
Zynergetix Hub Services
Web Development
Web Design
eCommerce Development
Software Development
AI Development
Digital Marketing
SEO
PPC
Branding
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Logo design: $2,000-$10,000 with $50-$150/h on average in the USA
Visual identity: $5,000-$25,000 with $50-$200/h on average in the USA
Messaging and tagline: $3,000-$15,000 with $100-$150/h on average in the USA
Brand guidelines: $5,000-$25,000 with $120-$200/h on average in the USA
Market research: $8,000-$30,000 with $100-$150/h on average in the USA
Brand design: $10,000-$50,000 with $50-$150/h on average in the USA
Brand strategy: $12,000-$60,000 with $130-$150/h on average in the USA
Brand/Rebrand campaign: $50,000-$250,000 with $100-$200/h on average in the USA
What are the average project timelines?
Project timelines vary between agencies, but branding is typically a multi-week effort.
Industry examples:
Quick brand refresh: 8-12 weeks
Full brand (re)launch: 12-24 weeks (3-6 months)
Complex / enterprise rebrand: 6-12 months
Discovery & onboarding: 1-2 weeks
Strategy development: 2-3 weeks
Visual identity design: 4-6 weeks
Guidelines & collateral: 2-6 weeks
What deliverables should businesses expect from a branding company?
A comprehensive branding campaign will hand over all materials needed to apply the new brand:
Research and strategy artifacts
Messaging assets
Visual identity package, including primary and secondary logos, color palette specs, iconography, and any motion-graphic rules
Brand guidelines
Templates and collateral, including editable templates for slide decks, social posts, email signatures, and ads (typically 10-20+ templates).
Source files and assets
Training and rollout plan
What’s the difference between a brand refresh and a full rebrand?
Brand refresh focuses on updating what you already have. It usually involves light visual changes like refining the logo or colors, without changing the core brand positioning.
A full rebrand rethinks the brand from the ground up, including positioning, messaging, and often the name and visual identity. This is typically needed after major business changes like a market shift or a merger.
Proposals