Analytics is the future. Perhaps more so than any other marketing tactic or channel, data analytics presents the most significant opportunity to impact your business in huge ways. That’s because analytics has the power to deliver business intelligence and insights that will improve operations across the board. The caveat? Big data and analytics are only useful when you’re able to properly mine them. Most companies, it turns out, are not properly equipped to parse the vast amounts of data they collect into actionable insights.
For those companies that realize the tremendous power of data mining but aren’t able to make full use of the tools at their disposal on their own, a partnership with a third party may be the best approach. Big data analytics companies can help businesses with all their data needs -- from consultation and implementation to full-time management. It’s important to make sure you’re partnering with a reputable company, however. Given that big data is such a buzzy topic in today’s marketing landscape, there are plenty of unworthy allies in operation.
To find a quality analytics partner, it’s useful to look at the different ways the best marketing analytics companies position themselves. Below are some key differentiators to keep an eye out for: