Top marketing analytics companies utilize the top tools to monitor consumer behavior, emerging digital trends and more to craft an effective marketing strategy. Discover the best big data and marketing analytics agencies in the table below. Compare big data marketing firms by their size, price, portfolio, and location.
TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deplo...
TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies Adobe, Microsoft, Sitecore, Acquia, Marketo, SAP Hybris, Elastic Path, IBM Watson Marketing, Coveo and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States.
Our mission is simple... Align our strategies towards your business goals. No, if's, and definitely no but's!!Welcome to Spinta Digital, an inbound marketing agency. We are here to provide a holistic digital plan that can help you gain the digital presence for your brand, build the trust among your...
Our mission is simple... Align our strategies towards your business goals. No, if's, and definitely no but's!!Welcome to Spinta Digital, an inbound marketing agency. We are here to provide a holistic digital plan that can help you gain the digital presence for your brand, build the trust among your audience, and achieve your business goals. Our goal is to create a Win-Win situation for our clients. One of the main reasons for our success has been that we only take up clients that we are confident in working with.
What Do Marketing Analytics & Big Data Agencies Do?
Top marketing analytics and big data companies use their robust client lists, high-tech tools and teams of experts to stay on top of the latest marketing trends. By doing so, they can ensure clients are serving consumers the information and content that desire almost instantaneously.
In fact, assessing analytics is one of the easiest, most surefire ways to identify trends within your industry or demographic. Numbers are honest indicators of emerging patterns, and agencies can utilize them to determine behaviors and patterns that can inform overall business growth, as well as content marketing, social media posts, and more.
A strong understanding of your target audience is the key to appealing to them across several mediums. However, locating the tools, time and expertise needed to gather that information can be daunting. Enter: Marketing analytics and big data companies.
In addition to conducting demographic research, these top agencies also gather information on your specific industry -- what trends are popular, who are purchasing products with a similar brand identity (even if they aren’t the same product), and even which consumers are gravitating towards your type of production and distribution. By understanding the audience you’ve been targeting and the audience that seeks out your competition, you’ll be able to find valuable customers more easily.
Marketing analytics and big data companies deal with large-scale research, demographics, and information. Therefore, they are the perfect entities to compile all of that oh-so-important data and formulate a comprehensive marketing strategy.
For example, while one brand may have a basic understanding of their in-house content marketing (what topics do well, when do post), a great marketing and big data company can dig deeper into consumer patterns and draw informed conclusions about their behavior. These actions will then influence long-term large-scale campaigns with more robust objectives for the business without detracting from the still-important (but smaller-scale) day-to-day initiatives.
Securing online sales is more than attracting customers to your site -- brands need to keep them engaged and invested in the brand. Luckily, comprehensive marketing agencies enable brands to make that a reality.
Big data is particularly important in engaging consumers and inspiring them to remain loyal to your brand -- especially in communication initiative such as email marketing. The information that big data agencies can source will help brands personalize content and contact consumers when they are most likely to open, read, click or purchase while empowering the customers to feel like they are in control.
Unsurprisingly, the best marketing analytics and big data companies gather data and analyze results. However, they have access to top professionals and state-of-the-art resources to ensure they are gathering the most valuable information available.
After they have procured relevant information, great marketing agencies can then use the information to adjust strategies and campaigns and better target consumers. They can also send comprehensive reports to their clients, ensuring brands are just as in-the-know as the agency.
15 Questions To Ask Top Marketing Analytics Companies
The best marketing analytics and big data companies have access to high-tech resources that can identify and report on important metrics that help businesses grow. The questions below will show you if an agency in question is truly qualified to help your brand grow. Who will be working on your project?
Who will be working on this project and what is their experience?
Have they solved a similar problem or worked with clients in our industry previously?
What are the top marketing analytics and big data tools?
What tools do you use to audit marketing campaigns performances?
How does your team stay organized and ahead of deadlines?
Do you use any programs to communicate or collaborate between departments?
What programs do you use to develop comprehensive marketing strategies?
How do you track data and analytics?
What metrics are the most important when creating a marketing strategy and why?
What do you think our biggest digital marketing strength is? Our biggest weakness?
Tell us about your previous work. What results did you achieve?
Who are some clients you have worked with? What campaigns or projects did you manage?
What reasonable results can we expect?
How long do you think it will take to see positive results?
What metrics do you report in and how often?
How To Choose The Best Marketing Analytics Managers
The best marketing analytics and big data agencies have worked with many brands, industries, and business goals. This has given all team members the experience needed to assess a brand and adapt strategic tactics to fit the identity while still achieving growth.
A brand identity is more than a logo -- it also encompasses content, core values, digital presence, and even the way that consumers view a company. Because 91 percent of consumers are more likely to complete a purchase from a brand that seems authentic and honest, companies need to protect their brand fiercely -- especially when outsourcing. Search for an agency that is prepared to adapt to you… not the other way around.
The top marketing analytics and big data agencies have access to the best programs, tools, and resources to adequately track important data on both consumers and campaigns. They can then transform that information into action.
In addition to constantly monitoring analytics and cultivating strong strategies, great marketing agencies have access to the top talent. Their team of experts works together to create content and deliverables for various marketing initiatives to achieve success.
Before you commit to a marketing analytics and big data company, ensure you understand how they gather data, how often they will report to you, and how this information will be communicated to you. Attaining the information to grow your brand is important, but it means next to nothing if a disorganized or unreliable team are the ones who sourced it.
In addition, ask top agencies how they plan to use this information to create a comprehensive omnichannel marketing strategy. Brands need to know how this information informs not only the day to day operations but the large-scale plans of the business. Therefore, you need to determine who your team is, who your point of contact will be, and how the client and agency will collaborate to achieve success based on the analytics uncovered.
An agency’s prior experience is a tell-tale sign of their ability to deliver results -- which, at the end of the day, is the only thing your brand is really looking for. Ask any potential marketing company about successful and unsuccessful projects, what they learned, and which strategies they believe will be the most useful for business growth in the future.
Don’t forget to inquire about clients as well! Great marketing analytics companies typically have long-standing partnerships with clients who are pleased with their work. Ask for current client rosters, specific testimonials or contact information from a few client references so you can gain an unbiased opinion of their work before you commit.
Although it is often the first question on a client’s mind, the cost of services is perhaps one of the least important factors when choosing an agency to partner with. After all, a higher price up front may result in stronger long-term revenue, making a heftier initial investment worth it.
However, brands should make certain they understand every service they are getting for the price, how often they will be billed, and if they can expect any additional fees. Once you have all your answers and still want to hire an agency, document everything in a contract first.
Top Qualities Of The Best Marketing Analytics Firms
Analytics is the future. Perhaps more so than any other marketing tactic or channel, data analytics presents the most significant opportunity to impact your business in huge ways. That’s because analytics has the power to deliver business intelligence and insights that will improve operations across the board.
The caveat? Big data and analytics are only useful when you’re able to properly mine them. Most companies, it turns out, are not properly equipped to parse the vast amounts of data they collect into actionable insights.
For those companies that realize the tremendous power of data mining but aren’t able to make full use of the tools at their disposal on their own, a partnership with a third party may be the best approach.
Big data analytics companies can help businesses with all their data needs -- from consultation and implementation to full-time management. It’s important to make sure you’re partnering with a reputable company, however. Given that big data is such a buzzy topic in today’s marketing landscape, there are plenty of unworthy allies in operation.
To find a quality analytics partner, it’s useful to look at the different ways the best marketing analytics companies position themselves. Below are some key differentiators to keep an eye out for...
Top Marketing Analytics & Big Data Companies Are Flexible
Data needs are inherently changeable. As companies grow or change course, their data and web analytics needs may also grow and evolve. It’s important, therefore, to work with a partner that is flexible enough to offer solutions tailored to each client’s needs.
Top marketing analytics and big data companies know that their services need to be scalable, and they’re likely to make this a key element of their positioning. Always look for a partner whose services are capable of scaling as your business does.
Leading Marketing Analytics & Big Data Agencies Can Communicate
Data and analytics is a highly technical field, but that doesn’t mean that communication with your vendor should be anything less than crystal clear.
Top marketing analytics and big data companies are able to communicate technical concepts and challenges to their clients in plain English. What’s more, they value their relationships with clients and make regular communication and reporting a core tenet of how they do business.
Effective Marketing Analytics & Big Data Companies Are Problem Solvers
The entire purpose of big data and analytics is to solve problems. Top marketing analytics and big data companies are able to help you identify which business challenges data can help solve, and then come up with creative solutions to get there.
The ability to act as a problem solver is a key attribute of any marketing analyst. The job is about more than merely crunching numbers, it’s about asking the right questions and uncovering actionable insights to facilitate data-driven decision making.
Quality Marketing Analytics & Big Data Firms Offer Training
It’s clear that not everyone is a data expert, and the field of analytics is complicated enough that your internal team will certainly need some training in order to understand how to interpret the data that’s being collected through your analytics software.
The best analytics companies take pride in their ability and willingness to train internal teams on how to use the software and dashboards that are deployed. Even if you plan to have your data vendor manage reporting on your behalf, it’s still worthwhile to onboard your team to the platform. As a client, this protects you from finding yourself at a total loss should you end your relationship with your vendor.
Exceptional Marketing Analytics & Big Data Companies Are Focused On Growth
Ideally, your analytics partner should be totally aligned to your company’s goals, most of which probably revolve around growth.
Top marketing analytics and big data companies are not focused on data for its own sake, rather they’re committed to using data to help their clients grow their businesses through predictive analytics, marketing automation, machine learning, and actionable data.
This is a key attribute to look for during your search for a vendor. Look for a partner that will ask a lot of question about what your business goals are, and can use the answers you provide to recommend a custom set of analytics solutions tailored to your needs.
The Best Big Data Analytics Agencies Are Tuned In To Change
Rapid change is a fact of doing business in any digital marketing industry. Top marketing analytics and big data companies have to stay on top of technological changes and advances in order to best serve their clients. That’s why many position themselves as companies that have their finger on the pulse of the industry.
Look for a partner that is well-respected in the field, one that demonstrates a high level of thought leadership and community engagements. These are good indicators that the vendor in question stays in step with industry advancements.
What Services Do Top Marketing Analytics Agencies Offer?
Top marketing analytics and big data companies are well-equipped to meet a diverse range of data needs. The core services of marketing analytics companies include:
Analytics Audit - A comprehensive review of the client’s analytics implementations to date. Documentation of what data is currently being collected and how it’s being utilized. The goal is to identify gaps in collection or analysis to facilitate future improvements.
Data Consulting - A more flexible arrangement where a data expert or agency will consult on a specific implementation, providing guidance, recommendations, and best practices.
Analytics Setup - Many agencies will facilitate data collection and analytics implementations to make sure clients are positioned for success. One big problem with big data at most companies is inefficient or haphazard implementations that result in gaps in data and difficulty putting insights to meaningful use. Professional setup helps alleviate this problem.
Analysis and Reporting - Ongoing analysis and reporting is a key service offering for companies without the skills or time to manage these tasks in-house. The analytics company will both set up custom reports and disseminate information based on the needs of each department.
Training - For companies who are looking to be somewhat more independent, many companies will offer onboarding and training services to help internal employees get up to speed on using systems and technologies.
Big data and analytics represent the future of marketing. Analytics has the power to completely revolutionize the way businesses operate, improving efficiency and optimizing budgets. But this is only true if the full potential of data and analytics can be harnessed, which is not yet the case for most businesses.
More often than not, an analytics partner is necessary to implement systems and ensure that data is mined to generate useful insights and integrate meaningfully with campaigns. The best analytics companies set themselves apart based on a few key differentiating factors, including:
Flexibility - Will the company be able to scale their data capabilities to meet the demands of your business should your data needs grow?
Communication - Despite the technical nature of big data and marketing analytics, will the company be able to communicate effectively with your teams?
Problem-solving skills - Is the company capable of helping your business identify which problems or challenges data can help solve? Are they creative enough to come up with the solutions necessary?
Training - What is the company’s process for onboarding? Are they willing to train internal teams to use the systems they implement?
Growth-focused - Does the company understand your business goals and will they be able to tailor a data and analytics program that contributes meaningfully to achieving those goals?
Adaptable - Does the company stay on top of changes in the industry? Are they up to date on the latest technological advances? How will they apply improvements to your systems and services when new technologies are introduced?