TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deplo...
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Our mission is simple... Align our strategies towards your business goals. No, if's, and definitely no but's!!Welcome to Spinta Digital, an inbound marketing agency. We are here to provide a holistic digital plan that can help you gain the digital presence for your brand, build the trust among your...
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Marketing analytics company is an agency that specializes in evaluating the success of brands’ marketing strategies, initiatives and campaigns through the use of specialized technology and business intelligence tools.
They collect data from a broad array of marketing sources like:
Their job is to find out how organizations spend their marketing budget and resources and measure whether this spending drives engagement and sales successfully.
In other words, they make efforts to allow brands like yours to optimize their ROI and improve the allocation of their budget and human resources.
Big data and marketing companies are well-equipped to meet a diverse range of data needs. Their core services include:
A strong understanding of your target audience is the key to appealing to them across several mediums. However, identifying the tools, time and expertise needed to gather that information can be challenging.
This is where marketing analytics firms become quite helpful.
They collect key information on your specific industry including:
By understanding the audience you’ve been targeting and the audience that seeks out your competition, you’ll be able to find valuable customers more easily.
Big data marketing companies in the US use their robust client lists, high-tech tools and teams of experts to stay on top of the latest marketing trends.
By doing so, they can ensure clients are serving consumers the information and content that they desire almost instantaneously.
In fact, assessing analytics is one of the easiest, most surefire ways to identify trends within your industry or demographic.
Numbers are honest indicators of emerging patterns and agencies can utilize them to determine behaviors and patterns that can inform overall business growth, as well as content marketing, social media posts and more.
Marketing analytics consulting companies deal with large-scale research, demographics, and information. Therefore, they are the perfect entities to compile all of that oh-so-important data and formulate a comprehensive marketing strategy.
For example, while one brand may have a basic understanding of their in-house content marketing (what topics do well, when to post, etc.), a big data marketing agency can dig deeper into consumer patterns and draw informed conclusions about their behavior.
These conclusions may include:
These actions will then influence long-term, large-scale campaigns with more personalized objectives for the business without detracting from the still-important (but smaller-scale) day-to-day initiatives.
Marketing analytics companies collect data and analyze results. However, they have access to top professionals and state-of-the-art resources to ensure they are gathering the most valuable information available.
After they have procured relevant information, these agencies can then use the information to adjust strategies and campaigns and better target consumers.
They can also send comprehensive reports to their clients, ensuring brands are just as in-the-know as the agency.
Marketing analytics consulting agencies perform a comprehensive review of the client’s analytics implementations to date.
This includes checking on documentation of what data is currently being collected and how it’s being utilized.
The goal is to identify gaps in collection or analysis to facilitate future improvements.
The average hourly rate of marketing analytics firms ranges between $50 and $150.
However, you can also come across rates that go as low as $6 per hour and as high as 1,000 per hour.
This cost particularly depends on:
When it comes to the cost per project, some marketing analytics firms in the USA are able to undertake projects valued at $1,000 and others can go up to $50,000.
Two out of three marketers claim that data-based decisions are more effective than gut instincts.(Think with Google)
Businesses cannot rely on their intuition to achieve the desired results with their marketing initiatives.
They need to count on the help of tools and technologies to measure and monitor results to retain their customers and drive revenue.
Marketing analytics companies not only have the tools but also the resources and the talent that is able to:
A 2018 Gartner survey on Marketing Data and Analytics shows that 81% of marketers expected most of their decisions to be data-driven by 2020.
Another survey by Martech highlights that businesses are putting more emphasis on hiring analytical experts, especially as the COVID-19 pandemic brings more consumers into digital experiences.
In fact, 11% of survey respondents claimed that they will spend the majority of their personnel spending on:
Big data and analytics play a key role in staying competitive and getting ahead in today’s business landscape.
Follow these five steps to make the search for the best big data and marketing agency easier:
Big data and marketing agencies have access to different platforms, tools and resources to adequately track important data on both consumers and campaigns. They can then transform that information into action.
In addition to constantly monitoring analytics and cultivating strong strategies, they have access to top talent.
Before you commit to a big data marketing company, ensure you understand how they gather data and what processes they have in place to help your brand generate positive ROI.
In addition, find out how often they will report to you and how this information will be communicated to you.
Attaining the information to grow your brand is important, but you should be aware how it’s sourced.
In addition, ask big data marketing analytics agencies how they plan to use this information to create a comprehensive omnichannel marketing strategy.
Brands need to know how this information informs not only the day to day operations, but the large-scale plans of the business.
Therefore, you need to determine who will be working on your project, who your point of contact will be and how the client and agency will collaborate to achieve success based on the analytics uncovered.
An agency’s prior experience is a tell-tale sign of their ability to deliver results - which, at the end of the day, is the only thing your brand is really looking for.
Ask potential marketing analytics companies about their successful and unsuccessful projects, what they learned from them and which strategies they believe will be the most useful for business growth in the future.
Don’t forget to inquire about their clients as well. Great marketing analytics companies typically have long-standing partnerships with clients who are pleased with their work.
Ask for current client rosters, specific testimonials or contact information from a few client references so you can gain an unbiased opinion of their work before you commit.
Although it is often the first question on a client’s mind, the cost of services is perhaps one of the least important factors when choosing an agency to partner with.
After all, a higher price upfront may result in stronger long-term revenue, making the heftier initial investment worth it.
However, you should be certain what you are getting for the price, how often you will be billed and if you can expect any additional fees.
Once you have all your answers and still want to hire a big data marketing analytics agency, document everything in a contract first.
Data needs are inherently fluid. As companies grow or change course, their data and web analytics needs may also grow and evolve.
It’s important, therefore, to work with a partner that is flexible enough to offer solutions tailored to each client’s needs.
Top marketing analytics companies in the United States know that their services need to be scalable, and they’re likely to make this a key element of their positioning.
Always look for a partner whose services are capable of scaling as your business does.
The questions below will show you if a potential big data and marketing agency is truly qualified to help your brand grow:
Marketing analytics companies help businesses with all their data needs - from consultation and implementation to full-time management.
Their job is to optimize their ROI and maximize their marketing performance.
The key services of these specialized agencies include:
A big data marketing analytics firm will approximately cost you between $50 and $150 per hour.
To choose the best partner for your business needs:
Best of luck!