Mobile App Development RFP

App Development
Mobile App Development RFP
Article by Maria Martin
Last Updated: November 08, 2023

25% of apps are accessed only once after the initial download, which highlights the importance of building an engaging mobile app. The first step to reaching this goal is outsourcing the best mobile app development services for your specific app goals. This is where the mobile app development request for proposal (RFP) comes into play.

In this article, we will break down the importance of making a proposal for app development, its core components, and how to write a precise procurement document when contracting a specialized company to deliver your app project. We also provide a free, downloadable mobile app development RFP template.

What is a Mobile App Development RFP?

A mobile app development RFP is a procurement document that a company has to create in order to find right the app vendor to develop their mobile application according to their business needs, unique requirements and budget.

The mobile app development proposal covers the essential details about your upcoming project, including specific project description and requirements, project timeline, company information and more (you will see all the components listed in the section below).

App development providers will put forward their bids and offerings based on your RFP. This is also the point where negotiations begin between you, the client, and the mobile app provider.

Agency description goes here
Agency description goes here
Agency description goes here

Why Do You Need a Mobile App RFP?

  1. Get the Best Project Pricing
  2. Make a Well-Informed Decision for Your Business
  3. Save Time, Resources and Energy

An accurate request for proposal increases your chances of identifying the best provider based on your needs.

Here are a few additional benefits of a well-done mobile app RFP:

1. Get the Best Project Pricing

Issuing your RFP to various vendors will help you receive more competitive proposals in return and thus get the best pricing for your app project.

Your RFP will allow you to compare costs and value metrics to ensure you’ll choose the best fit for your goals.

2. Make a Well-Informed Decision for Your Business

Easily comparing the many different bids will enable you to determine:

  • The strengths and weaknesses of each vendor
  • The vendor that can bring your business the most value
  • The one that you best connect with in terms of professionalism, vision, creativity and company culture
  • The vendor that can demonstrate transparency regarding planning and deadlines
  • Which vendor brings you the highest ROI

These insights will help you make the best procurement decision for your organization.

3. Save Time, Resources and Energy

Thanks to the RFP’s rigorous format and unambiguous project guidelines, your in-house procurement team will save valuable time researching bidding mobile app development companies.

This document will help your team find and compare data from each response in a timely manner, thus streamlining the research process for the best app development company.

Receive proposals from top mobile app development companies. It’s free.

What Does a Mobile App Development Request For Proposal Include?

As mentioned above, and similar to other RFPs for various specialized fields and services, a mobile app development RFP is an official document with specified requirements that a procuring firm drafts and sends to potential app development vendors.

The essential components of any mobile app RFP are:

  • Your company information and executive overview
  • Mobile app development project description
  • Mobile app product functionality
  • Use cases
  • Target audience
  • Project requirements
  • Stakeholders
  • Services needed
  • Operating systems and platforms
  • Backend requirements
  • Analytics requirements
  • Available budget
  • Project timeline
  • Proposal timeline
  • Vendor questions

7 Essential Elements of Every Request For Proposal For App Development

  1. Executive Brief
  2. Company Background
  3. Project Overview
  4. Project Requirements
  5. Budget
  6. Project Timeline
  7. Contact Information

Every mobile app development RFP varies according to the issuing company’s unique business needs and requirements. However, each request for proposal incorporates, more or less, these same essential steps:

1. Executive Brief

The opening of each mobile app RFP contains:

  • A brief introduction about your company
  • The business case for developing a mobile app
  • The description of a required app solution

2. Company Background

Here, you continue providing additional information about your organization, what you do, your target market and audience, your leadership. You may also explain how your pending app development project fits into your larger business goals.

Include details such as your:

  • Organization’s story (birth and growth)
  • Existing product/services offerings
  • Brand positioning and brand image
  • Target audience and customers
  • Industry and market
  • Competitive landscape
  • Main stakeholders
  • App project’s leader
  • Location

3. Project Overview

This is where you dive into the details of your app development project. You should provide in-depth information about the key business problem your organization wants to solve with the required app.

Be explanatory and outline the specifics as clearly as possible so that prospective vendors can easily understand your desired solution. Follow these steps to nail your project synopsis:

Step #1: Summarize the core problem

Every mobile app solution is developed to solve a business or a customer issue. Give a summary of the core problem you’re addressing by touching on these important points:

  • Your business objectives
  • Product vision statement
  • Mobile app’s target users
    • User persona/ideal customer
    • Demographic info (gender, age, location, education, etc.)
    • User behavior (their goals, their pain points and challenges, the scenarios that prevent them from converting like struggling to understand or navigate the app, etc.)
  • The intention (if any) to include your mobile solution in a larger project

Step #2: List your success metrics and goals

Enumerate your criteria for measuring the success of your future mobile application, such as:

  • Measurable business goals
  • App’s download/user target goals
  • Timeframe for your app goals (short, long-term, after launch goals)

Step #3: Describe the key functionalities your mobile app needs

Be as informative as you can about the app solution you’re trying to develop by including all the core functionalities it needs, such as:

  • Number of functions needed
  • List of features required
  • User journey
  • Wireframes and mockups
  • Mobile app prototype

Step #4: Provide a use-case

Present a use-case of your mobile application to exemplify how a user would interact with your app, their entire flow, intention and purpose.

4. Project Requirements

Write down your project scope and specific requirements, including:

  • The services needed: List the services required for your entire development process as well as for particular stages of the project, if needed. These may include:
    • Mobile app consulting and strategy
    • Mobile app development
    • Mobile app UX and design
    • App testing and QA
    • Maintenance and support
    • And more
  • The platforms required: It’s also key to specify which platforms your mobile application should be made for. Considering that each platform requires different programming code (and thus developers with different expertise), name the platform you want to focus on first. These platforms include:
    • Android
    • iOS
    • Web
    • Other
  • The backend requirements: Cover everything about your backend situation and future requirements, including your existing systems (CMS, web services, APIs) and current database (Salesforce, Oracle, MySQL, etc.)
  • The push notifications feature: Indicate if you want to implement push notifications, whether you need to personalize the content and how frequently you want to send notifications.
  • The type of analytics needed: It’s also important to note what type of data you need to garner and track for your mobile application.

5. Budget

Your intended budget for the development of your mobile app should be presented in a transparent way alongside your openness to price negotiations. Apart from the sum of money you want to invest in your project, it’s advisable to express any constraints you may have in this respect.

Including a realistic budget plan into your mobile app development RFP is critical for getting punctual responses from providers and making them understand precisely what services they will submit to help you reach your business objectives.

Take into account that the cost for mobile app development services vary greatly and depend on a few factors such as:

  • The app development company’s reputation and size
  • The number of specialists involved in the project
  • The scope and complexity of your project
  • The number of features and functionalities
  • The number of platforms required
  • And more

6. Project Timeline

Include details about your project deliverables:

  • Proposed dates for project start and completion
  • Deadlines for separate stages of the project
  • The launch date of your mobile app
  • The duration of your project

7. Contact Information

Last but not least, finalize your mobile app RFP by informing prospective vendors on who is the main point of contact of your document. This is yet another opportunity for you to communicate the deadline for your mobile app project.

Get connected with the right mobile app development agency for your project.

Mobile App RFP Template

Mobile app RFP template is useful for creating your own request for proposal from scratch, because it already contains all the essential fields and questions that just need filling out by the agency.

You can also download your copy of a free mobile app development RFP template to the right on this page.

Here is an example of what a well-rounded app proposal template should contain:

Proposal Due Date
Company Name

Executive Summary

Company Details

Project Summary:
Describe the scope of your app project in great detail

Project Scope Requirements

Submission Requirements

Project Timeline

Project Proposal Timeline




Best Agencies to Send Mobile App Development RFPs to in 2023

Whether you need financial software development or eCommerce app design, here are the best agencies worth sending an RFP to.

  1. Kyle David Group (KDG)
  2. Applover
  3. Vlog Box
  4. Turbomates Soft
  5. TopDevs Inc.
  6. You are Launched
  7. Abto Software
  8. Techvantage Innovations
  9. Cloudester Software LLC
  10. Simpalm
  11. Hattrick IT
  12. Ventive
  13. getyoteam
  14. CodeGeek Technologies
  15. BeyondKey Systems
  16. moblers
  17. Grand Apps
  18. Prishusoft
  19. Greelow
  20. Future Forward

These are some of the top agencies you can send a mobile app development RFP to:

1. Kyle David Group (KDG)

  • Location: Allentown, Pennsylvania
  • Average Hourly Rate: $140/hr
  • Expertise: Mobile App Development, UI/UX Design, Digital Marketing, Software Development...

KDG is a reputed mobile app development company. The company specializes in custom software development, state-of-the-art cyber security, and award-winning UI/UX design to enable businesses to leave a lasting impact on both online and offline audiences. You can submit your RFP to KDG.

KDG is also known for its services in digital marketing, business planning and strategy, and data and software integration. Its mission is to let its clients use technology effectively in solving complex business problems. The team believes in balancing the technological and human elements that sustain businesses.

2. Applover

  • Location: Wroclaw, Poland
  • Average Hourly Rate: $45/hr
  • Expertise: Mobile App Development, Android App Development, iPhone App Development, Windows App Development...

Applover is a full-stack digital agency founded in 2016. The company comprises a team of 100 experts who have developed over 180 projects. You can consider Applover for submitting your RFP.

The company’s mission is to work with technologies for the most recognizable and dynamic start-ups in the domestic and worldwide markets. The team adheres to the industry best practices using agile methodology and test-driven design and development processes.

Applover specializes in website development, creating mobile and web applications, and designing digital products. They work with technologies that include iOS, Android, Swift, Objective-C, Java, Kotlin, Android, Node.js, AngularJS, Vue.js, Ruby on Rails, and WordPress.

3. Vlog Box

  • Location: Kent, Delaware
  • Average Hourly Rate: $200/hr
  • Expertise: Educational App Development, Android App Development, iPhone App Development, B2B Digital Marketing...

VlogBox is a leading CTV app development and video monetization platform. The company helps brands expand their audiences through the CTV ecosystem by going beyond ordinary inventory.

Founded in 2019, VlogBox started by developing screensavers and now owns over 1000 apps and channels, including some virally popular video creators.

You can submit your RFP to VlogBox. The company works with animation studios, YouTube/Instagram vloggers, movie production, distribution, reselling companies, Indie game developers, and other streamers with significant CTV potential.

4. Turbomates Soft

  • Location: Norio Street, Tbilisi, 0162, Georgia
  • Average Hourly Rate: $35/hr
  • Expertise: Mobile App Development, Android App Development, iPhone App Development, Windows App Development...

Founded in 2009 with the desire to build software solutions using cutting-edge technology, Turbomates Soft houses a team of over 30 high-performing creative experts in custom software development.

The Georgia-based company has completed more than 120 software dev projects. It has a whopping 94% customer retention rate. Turbomates professionals guarantee transparency across all stages of the development process, from analysis to extensive after-sales support.

Turbomates Soft includes TenderScout, Flexigaming, and iMarket Communications on their roster of clients.

5. TopDevs Inc.

  • Location: 560-568 High Rd, London, Exeter, N17 9TA, United Kingdom
  • Average Hourly Rate: $30/hr
  • Expertise: Mobile App Development, eCommerce App Development, Android App Development...

TopDevs is a highly-credible digital transformation company helping build startups and empower established brands through game-changing solutions.

Made to solve complex challenges, it has a vision for innovation and simplifying technological processes for businesses. It banks on expertise, flexibility, trust, and communication in collaborating with clients.

With a financial operations center stationed in Canada, UK-based TopDevs has deployed more than 200 projects since its inception in 2009. Its client base spans across the USA, Canada, Australia, UK, Germany, Finland, and Switzerland.

TopDevs has a rich portfolio, including mobile app development work for Beauty Streaming Service, AutoDeal, Qliq, DanceBug, EventApp, EasyPhone, and Calibre.

6. You are Launched

  • Location: Sicheslavska Naberezhna St, Dnipro, 49000, Ukraine
  • Average Hourly Rate: $40/hr
  • Expertise: Mobile App Development, iPhone App Development, Android App Development, Wearable App Development...

You are launched is home to professionals equipped with an entrepreneur’s mindset. This is how they generate ideas, approach challenges, bridge technological gaps, and arrive at viable solutions for businesses to profit.

Urlaunchers provide mobile app development services that come in prepared packages. You can select the most suitable deal based on your company's requirements, growing demands, and budget.

The Ukrainian app developer has helped launch 70+ startups and offers a success probability of 95x more than the average number on the market today.

7. Abto Software

  • Location: 303 Fifth Avenue, Ste 1101, New York, New York 10016, United States
  • AverageHourly Rate: $49/hr
  • Expertise: Mobile App Development, iPhone App Development, Website Development, Software Development, Artificial Intelligence

Abto Software is a full-cycle custom software engineering agency powered by 250+ engineers with expertise in creating modern, sustainable solutions. It is a trusted long-term partner for North American and EU-based companies whose goal is to set their businesses up for success through the innovative power of software.

Having served 250+ customers and counting—and a 94% client recommendation rate, multi-awarded Abto is a proud Microsoft Gold Certified Partner with ISTQB Certification for its QA engineers.

Delivering unique high-level software dev solutions, Abto serves enterprises in a variety of industries, such as retail, construction, real estate, government, FinTech, and telecommunications, among others.

8. Techvantage Innovations

  • Location: No13 Daniel Amokachi Street, 69 Road Behind Cocin Church, Abuja, 900108, Nigeria
  • Average Hourly Rate: $30/hr
  • Expertise: Mobile App Development, Enterprise Mobile App Development, Enterprise Software Development, Software Development...

Techvantage has the professional experience and skills to help give your business a boost and keep you ahead of the competition. Its specialists take on and solve challenges using the most advanced technologies.

They fuel your business with well-constructed mobile applications that increase your customer engagement. Their precise SEO strategies drive larger web traffic and more online visibility.

Turning data into actionable insights, Techvantage Innovations has dramatically contributed to the success of its clients, including Oncopadi Arc, Joke Silva, Wetherby Real Estate, Kunle Laniyan Photography, and Hapicom Book Publishers.

9. Cloudester Software LLC

  • Location: 85 Delancey St, New York City, New York 10002, United States
  • Average Hourly Rate: $30/hr
  • Expertise: Software Development, Mobile App Development, Android App Development, iPhone App Development, Website Development, SEO...

Cloudester Software is dedicated to helping with the digital transformation of businesses. The company has made breakthroughs in mobile application development and SEO within its 10+ years of professional experience in the IT industry.

It has a strong presence in the US, UK, and India. Cloudester delivers cost-efficient intelligent solutions to evolving enterprises, like Alembic Pharmaceuticals, Wockhardt, CBCC Global Research, Scitus Pharma, Nectarsense, Salvus Bioresearch, Crazy Wanderer, and Sanskruti Salon.

10. Simpalm

  • Location: 5640 Nicholson Lane, Suite 220, North Bethesda, Maryland 20852, United States
  • Average Hourly Rate: Inquire
  • Expertise: Mobile App Development, Android App Development, iPhone App Development, Educational App Development, Social Network App Development...

Simpalm expertly turns concepts into viable digital products. Consisting of the best-in-class designers and developers, the Maryland-based company aims to facilitate the digitalization of startups, seasoned enterprises, and NGOs.

Its dedicated teams combine design and technological proficiencies with business acumen to deliver services and build products that effectively fulfill client needs.

Established in 2009, Simpalm has released 350+ apps and has an impressive 95% returning customer rate.

11. Hattrick IT

  • Location: Jaime Zudanez 2763, Montevideo, 11300, Uruguay
  • Average Hourly Rate: $60/hr
  • Expertise: Mobile App Development, Website Development, Internet of Things

Hattrick is a digital agency specializing in custom mobile and web development services for emerging tech startups. They work closely with startups to build innovative mobile and web applications that improve people's lives in the digital health, wearables, IoT and connected health sectors.

Their team of experts is led by a mix of designers and developers. They offer a range of services, from product ideation to app development and UI/UX design, and build agile product teams tailored to each project's needs so your product can scale as your business grows.

12. Ventive

  • Location: 121 N 9th Street #101, Boise, Idaho 83702, United States
  • Average Hourly Rate: $170/hr
  • Expertise: Web Design Mobile, App Development, Website Development, Software Development…

A four-time INC 5000 honoree, Ventive is a top-rated development agency based in Boise, with a reputation for creating user-friendly and intuitive experiences.

They specialize in full-cycle app development and can handle projects of any complexity and size, including app design, enterprise software development, eCommerce and more. They are well-versed in various technologies, including React Native, Laravel, .NET, Node.JS and many more.

Ventive has experience across different industries, from healthcare, education and government to fintech. Clients include PracticePal, DashDirect, Ionia, BroadSoft and Livestrong Foundation.

13. getyoteam

  • Location: C/110, Siddhivinayak Towers, Makarba, Ahmedabad, 380051, India
  • Average Hourly Rate: $20
  • Expertise: Logo Design, Graphic Design, Mobile App Development, Web Design

Proven Expertise on Native iOS/Android Mobile applications design & development. Designed and Developed 40+ applications for small businesses to $30 million large corporations across the world.

Built award winning Native apps having more than 5,00,000 Downloads, helping clients in app monetization strategy.

Team is very good and proactive at rectify the bugs and crashes, also in the testing of the application and getting it fixed without any confusion.

Versed in working on the different 3rd party APIs, Worked on Picasso, Universal image loader, httpOK, Rest APIs, Google Locations, Admobi, Google Analytics, Volley, Json APIs etc, Thus extremely comfortable and versed integrating with the APIs.

14. CodeGeek Technologies

  • Location: Andheri West, Mumbai, 400053, India
  • Average Hourly Rate: $70
  • Expertise: Android App Development, Enterprise Mobile App Development, IT Services, Offshore Software Development

CodeGeek Technologies is a custom website & mobile app development company based in Mumbai, India.

We provide digital services & solutions that help businesses increase revenue and accelerate processes. We design & develop custom websites, software, ecommerce websites, mobile apps and provide maintenance & support services.

We specialize in developing robust, scalable, reliable & user-friendly custom websites & software built with latest technology & trends.

15. BeyondKey Systems

  • Location: Beyond Technologies LLC, Chicago, Illinois 60654, United States
  • Average Hourly Rate: $50
  • Expertise: Salesforce, Software Development, Internet of Things, IT Services

Outsourcing solutions and catering to clients in the United States, Australia, UK, Germany, MENA and South Asian countries. We have marked a global presence in USA with our offices in Lafayette and Chicago as “Beyond Technologies LLC” and in India as Beyond Key(

Our services include development of business web applications, software products/solutions, Enterprise and Retail Mobile apps, and Products using Microsoft technologies like Microsoft 365, SharePoint, .Net, BI and open source technologies. Other than this we have also developed and continuously improving on our competencies in cutting edge technologies like Internet of Things (IoT), Voice, Chatbot Development, Artificial Intelligence (AI), Machine Learning, and cognitive computing.

16. moblers

  • Location: Haogen, Po.Box 2415, Kibbutz Haogen, 4288000, Israel
  • Average Hourly Rate: $55
  • Expertise: Mobile App Development, UI/UX Design, Software Development, Blockchain Development

Founded in 2007, moblers is an Award-Winning Software, Mobile, Web and IOT development boutique from Israel, a One Stop Shop for all the digital needs. moblers has two kinds of services: 1. Tailored Turnkey Development- developing anything from iOS and Android apps including AR, VR, mCommerce and mHealth apps through Cloud, Blockchain, IOT, and Chatbot products all the way through to ultra complex Software, Web and Mobile solutions. 2. Tailored Consultancy Services- Technological and Product Strategy, Spacing Innovative Products, UI/UX design and outsourcing of our very own Professional Developers. We go out of our way to fit our clients with an exact solution to fit their business goals and resources. Among our satisfied clients, you can find Fortune 500 companies, UI Airlines, Chegg, Orange, 365 Scores, IKEA, NextTo and many more. moblers development is powering dozens of applications that serve more than 100 million users and our work won significant global awards including GSMA Barcelona, GSMA Shanghai, Seoul Digital Forum, Asia Smartphone App Contest, Calcalist and more.

17. Grand Apps

  • Location: 25 Commerce Ave SW, Suite 50, Grand Rapids, Michigan 49503, United States
  • Average Hourly Rate: $100
  • Expertise: Mobile App Development, Web Design, Android App Development, iPhone App Development...

Grand Apps started in a basement in 2011 with a vision to be the go-to mobile app development company in our hometown of Grand Rapids, Michigan. We have since scaled and grew to over 15+ employees with an awesome office in the heart of downtown Grand Rapids. We have launchd over 500+ projects ranging from native mobile apps to websites.

18. Prishusoft

  • Location: 901 B, Sakar IX, Beside old Reserve Bank of India, Near City Gold, Ashram Road, Ahmedabad, Gujarat, India., Ahmedabad, 380009, India
  • Average Hourly Rate: $20
  • Expertise: Mobile App Development, Website Development, Software Development

Prishusoft is an india based web development company provides a wide range of solutions that include web-based application development, web design, ecommerce solutions, mobile development. We have been developing business and enterprise applications for a long time and our goal has always been to meet the needs of our clients. We also engage in offshore outsourcing software development to meet the needs of our global clients. Regardless of the location or nature of your business, be confident that we will meet its unique needs with our business and enterprise application development solutions.

19. Greelow

  • Location: 19380 Collins Avenue Sunny Isles Beach, Miami, Florida 33160, United States
  • Average Hourly Rate: $25/hr
  • Expertise: Mobile App Development, iPad App Development, Android App Development, iPhone App Development…

Based in Miami but with offices globally, Greelow provides software solutions and expert support for businesses of all sizes, particularly startups.

They are experts in mobile app and web development and offer services such as outsourcing, staff augmentation and dedicated teams. Their senior development specialists have a successful track record in developing mobile apps for various industries and have helped many startups achieve success. Their services include everything from creating prototypes to full-scale development, quality assurance testing and managing systems.

Greelow’s clients include Paquery, LifeVantage, Gig Economy Group and Contabilium.

20. Future Forward

  • Location: Nicolaas Pieckstraat 12, Brielle, 3232 BP, Netherlands
  • Average Hourly Rate: $100/hr
  • Expertise: Mobile App Development, Website Development, UI/UX Design, Software Development

With over 20 years of software development experience, Future Forward specializes in creating tailor-made software solutions and supporting companies through team augmentation.

The agency’s expertise includes custom software, SaaS, mobile app and web development, as well as UX/UI design and touchscreen solutions. Future Forward's team is focused on PHP, node.js and JavaScript in development, but their experts are also able to work flexibly with other technologies for a wide range of requirements.

Their clients include Ikea, Portstream, Allport, Provada and Zaanse Schans.

Takeaways on Mobile App Development RFP

A mobile app development RFP is determinative in gathering valuable offers from different vendors so you can select the partner that best fits your business goals.

The checklist in this article will provide you with the required formula to write a detailed RFP that suits your unique app needs and requirements. It goes without saying that you can alter the document to convey precisely what your organization needs.

Basically, a similar model can be used for issuing requests for proposals for various types of services a company might need, including:

App Development FAQs

1. What to include in the mobile app development proposal?

The mobile app development proposal should provide a clear and comprehensive overview of the project, outlining the development process, technical specifications, user interface and experience, testing and quality assurance, deployment and support, budget, and timeline. By including these key components, the proposal can help ensure that the project is completed on time and within budget.

Get connected with the right mobile app development company for your project.
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