In this article, we'll showcase 10 diverse app landing pages that demonstrate the versatility of this critical marketing tool.
From established industry giants to up-and-comers, you'll gain invaluable insight into how top companies leverage app landing pages to drive app adoption and boost engagement.
Table of Contents
- What Is An App Landing Page?
- App Landing Page Inspiration: 15 Great Examples Of App Web Pages That Convert
- Benefits Of A Well-Designed Mobile App Landing Page
- 5 Must-Have App Landing Page Elements That Maximize Conversions
- 7 Mobile App Landing Page Design Tips
- How to Build Mobile App Landing Pages in 5 Steps
- Takeaways On App Landing Pages
- App Landing Pages FAQs
App landing pages are web pages designed to promote your mobile application and drive downloads.
Whether through a marketing campaign and/or organic search traffic, this is where your leads will land to get more information about your app and to download it.
These landing pages usually contain the app’s description, features and value propositions. They also utilize call-to-action buttons and links to drive conversions
App Landing Page Inspiration: 15 Great Examples Of App Web Pages That Convert
These 10 app landing page examples show mastery of branding, design and strategy.
What it is: Mobile app landing page that filters out news according to the user’s affinities to reduce stress and anxiety.
What this landing page has: Custom illustrations and muted colors that convey the sense of calm, supporting the app’s main purpose.
The page contains several components:
- The sticky navigation header with a CTA and useful FAQ section
- Hero section with the slogan “Feel news differently”, brief explanation of the app and a call-to-action
- The section that outlines users’ pain points
- The timeline that showcases how the app works and what the end results are
- Features and a footer section that repeats the CTA button
What we can learn from it: A natural flow of the page reflects the way in which it should inform the prospect about the ways this app can help them reduce anxiety.
A particularly effective is the use of a Timeline-like layout of the section that provides value propositions and explains the app’s functionalities.
What it is: An app for enhancing and focusing user’s work productivity and helping them make a difficult job and career-related decisions.
What this landing page has: A very thorough process of educating the prospects begins with a hero image of app in action as well a brief description of what it does. A CTA is the App Store download button, next to which is a link to an explanatory video.
Awards and recognition badges that provide the social proof for the app’s value follow. The features section is accompanied by the extensive FAQ section that answers users’ main pain points.
What we can learn from it: Most mobile app landing pages use the white space to enhance their content and unique propositions. Thrive landing page embraces this minimalism, but in dark mode.
The luminous yellow, teal and lime accents in app’s screenshots create a striking contrast that focus the reader’s gaze on the important value propositions and features.
What it is: The app that unlocks users’ car’s potential by collecting valuable insight into car’s health and other properties useful for better maintenance and customization.
What this landing page has: A sophisticated tool like Carly promises a diverse set of outcomes depending on the user’s car and needs. This is why the page funnels potential customers into the appropriate checkout flow.
The page opens with a clear value proposition and a CTA, followed by social proof like the list of clients using it and client testimonials.
As they move down the page, users can find the list of benefits, more value propositions and explanations of how the app works and what features it has.
What we can learn from it: While having one singular CTA is always going to be the landing page best practice, Carly proves that, depending on the type of app, it can use more than one.
Carly’s app landing page has several CTAs. Each targets a prospect depending on the car they drive and clicking on one will take the user to the download page that is right from them.
What it is: A mobile app that enhances the online shopping experience by providing push notifications, integrating plugins and optimizing checkout process.
What this landing page has: A great flow of the page leads the user from the main value proposition on the first fold down to the social proof of how many brands use the app, several main benefits, client testimonials, education on its features and ease of use.
What we can learn from it: Tapcart’s landing page uses high-quality images, auto-play videos, and GIF animations that show the app in action and its outcomes.
Sections are quite simple and well-structured and the small amount of concise and to-the-point copy make it very easy to understand and digest. CTAs are scattered at the top, middle and bottom of the page.
5. Spendee App
What it is: A mobile and desktop app for managing money and personal funds.
What this landing page has: Using a two-tone layout with white and green, large screenshots of both mobile and desktop variants of the app dominate the hero screen. Next to them is a brief explanation of app’s use, “Create a free account” and download buttons.
The awards the app has won and three main value propositions lead the way towards a three-step proposition of the app’s use. Several main features follow, as do customer testimonials and press mentions.
What we can learn from it: A mixture of copy, visual elements that help get the point of the app across and a great deal of social proof make this landing page exceptionally well-balanced.
What it is: A mobile app for improving users’ cooking skills and finding recipes.
What this landing page has: This landing page uses very much all the pivotal parts of a good app landing page: clear and short copy, CTAs, value propositions and educational/demonstrational content.
Images of the app’s layout and design follow the several main points that describe the capabilities of the app.
The central piece, however, is the brief but very educational video that explains the app in-depth.
What we can learn from it: What makes this one stand out is the legible, readable fonts. Headlines and smaller paragraphs are easy to read on mobile devices: titles use large-sized font to make their point extra clear.
The quality of copy lies in more than just typography: the benefits of the app and its unique values are clear to anyone reading only the headers, even without diving into bullet points that follow.
What it is: A messenger tool whose primary use is in business and organizational structures that need to improve their communication workflow.
What this landing page has: Lots of white space to improve visitors’ focus on key points, large fonts and legible copy that contains as little words as possible to explain the app.
Slack is very frugal with its value propositions: merely three main points, accompanied by screenshots of app in action, a list of companies that use slack and a “Get Started” CTA that appears at the very top and the very bottom of the page.
What we can learn from it: Slack’s landing page explains the app’s benefits and features in simple terms. Also, the first fold of the page contains images that showcase the product in its desktop and mobile variants.
To deliver the point clearer and much faster, the page uses icons to demonstrate possible integrations.
What it is: An app for safe storage of users private files and data.
What this landing page has: Extremely minimalistic and keeping the streamlined single-column flow, Keeply starts out with a screenshot of the app, clear explanation of what it is for and a copy containing key benefits.
As users scroll down and get to know its unique propositions and functionalities, the background color changes, creating a lovely effect and giving each section its distinctive hue.
The CTAs stand at the top of the page, as an AppStore tab to the right and at the footer, as a text link.
What we can learn from it: The original use of background colors allow for a more focused reading. The fonts used are custom and the second half of the page particularly benefits from a very strong and minimal copy.
What it is: An app that mutes on-screen push notifications while screensharing, especially suitable for business purposes.
What this landing page has: The immediately eye-grabbing right-hand section that contains hilarious examples of extremely embarrassing notifications that demonstrate all the devastating possibilities if they are seen while screensharing during an online conference.
A very to-the-point explanation of what the app is and what’s it for followed by a “Download” CTA. The only remaining element is the showcase of messaging apps it’s compatible with.
What we can learn from it: The entire landing page occupies only the first screen of the user - there is no scrolling down. The whole value proposition is remarkably minimal and simple.
This app landing page is fantastically successful in its mobile design because it communicates these value propositions by confronting visitors with the possible pain point the app solves. And it conveys app’s use without any copy that describes it!
Also, the uncommon humor factor on landing pages will keep the eyes of the visitors glued to the right section of the page, as examples of embarrassing notifications keep on appearing.
What it is: An iOS-only mobile app for tracking work time.
What this landing page has: This page’s radical design mashes its entire content together in a single block containing copy and imagery. And yet, the logic of the user’s journey down the page and where their eyes should go is always present.
A descriptive copy is a bit more abundant than previous entries on this list. The text-link CTA appears mid-way and on the bottom of the page. The former employs a neat enlarging effect when a mouse hovers over it.
What we can learn from it: The uniqueness of this app landing page is in its distinctive design.
Dark background, very large headlines in striking sans-serif fonts, condensed content sections and contrasting red and cream colors to accentuate main points create what is possibly the most visually engaging landing page on our list.
What it is: A streamlined fitness app
What this landing page has: Besides its standard emphasis on fitness tracking features, the landing page adeptly showcases testimonials, demonstrating app flexibility and motivation incentives, while strategically including logos from prestigious brands like Starbucks and Amazon for added credibility.
Screenshot comparisons between desktop and mobile versions showcase tailored designs for different devices, ensuring optimal speed and aesthetics.
What we can learn from it: The page's straightforward copy allows Aaptiv's unique programs and expert trainers to speak for themselves, showcasing confidence and effectiveness in the fitness app industry. The design approach caters to device-specific needs, balancing speed and aesthetics for a seamless user experience.
What it is: A user-friendly design application for non-designers, offering seamless features for design, photo, and video editing.
What this landing page has: Canva's landing page excels in attention ratio, maintaining a 1:1 balance between links and conversion goals. It is a distraction-free zone, that minimizes unnecessary header navigation, social media, or footer links. The only additional links include a login link, a free trial link, and a download link for the mobile app.
What we can learn from it: The overall landing page for the app focuses on a streamlined UX by limiting distractions, emphasizing the importance of a clear conversion path, and avoiding unnecessary links that may divert desired user action.
This approach contributes to a higher conversion rate and keeps users focused on the primary goals.
What it is: An app that enables users to receive personalized shoutouts from celebrities, athletes, and influencers for friends, family, or coworkers
What this landing page has: Cameo's landing page effectively showcases the app in action, emphasizing a simple three-step process to use the service.
What we can learn from it: Cameo's landing page design excels in simplicity, clearly outlining the app's easy-to-follow steps. The inclusion of animated samples demonstrates functionality and results.
The landing page also dedicates space to highlight the app's diverse uses with lively, humorous examples, inspiring creativity and enjoyment.
What it is: A wellness app, enhancing global health and happiness.
What this landing page has: Headspace's landing page excels in simplicity by offering a streamlined, comprehensive option-signing up for a trial, while downloading the app.
This streamlined approach avoids overwhelming users with multiple choices, promoting a focused user journey.
What we can learn from it: This app landing page example effectively utilizes a single button to achieve dual goals; encouraging trial sign-ups and app downloads concurrently.
The landing page also clearly showcases the app's features, emphasizing its commitment to mental health through consistent branding, and providing visitors with a preview of what the app offers before they become customers.
What it is: A globally renowned language-learning app that empowers users to acquire new languages through an engaging and interactive game-like platform.
What this landing page has: Similar to other app landing pages on our list, Duoalingo's prominently features a simplistic landing page, and a discernable CTA, encouraging users to "Get Started."
The landing page captures essential information, such as language choices and progress tracking, offering a glimpse of the app's functionalities.
What we can learn from it: Duolingo excels in simplicity, emphasizing a singular action for users. The visually appealing design, coupled with concise information on language options, subtle animation, and progress tracking, contributes to an inviting user experience.
The landing page effectively communicates the app's core features while maintaining an uncluttered and engaging layout.
Benefits Of A Well-Designed Mobile App Landing Page
If you host the app landing page on your business’ website, this will increase online traffic and potentially lead to greater brand visibility, trust, lead retention and profit.
Landing pages can:
- Support your brand’s business objectives: App landing pages promote new products. Their goal is to attract new customers and boost conversions, which in this case are app downloads. Landing pages can easily measure the success of business strategies, as well.
- Generate high-value leads: Landing pages have a single focus objective and one call-to-action – to get people to convert; in this instance, to download the app. As opposed to people who may end up on your site’s homepage, the prospects who have come to the app landing page are high-value leads because they are looking for a particular value that your app can provide.
- Improve conversion rates: Well-designed app landing pages with a clearly defined conversion funnel increase on-page engagement and conversions.
- Better brand awareness: By collecting marketing campaign leads, app landing pages are a great way to promote your brand and funnel some of that traffic further through your website (if you offer more than the app, that is).
- Bigger brand credibility: Apps without landing pages miss out on the opportunity to give users more information and build trust – important prerequisites for conversions.
A pro tip that provides another benefit: Consider creating the so-called “pre-launch landing page” before your app goes live. This can help you generate buzz and pre-signups.
5 Must-Have App Landing Page Elements That Maximize Conversions
Looking at the ten examples above, we discovered that there are five must-have elements that, if made properly, lend this decisive edge to app landing pages.
1. Page’s Headline
The app landing page’s headline should capitalize on the fact that it is the first thing the readers see on the page.
One particular study best explains what’s at stakes when it comes to headlines: nine out of ten viewers who read your headline will also read your call to action.
The headline should speak about the value of the app, convey its benefits and drive its selling point home in a concise, economical and effective manner.
It should intrigue the lead to stay on the page and not bounce back immediately and provide the immediate answer to the question of why they may need the app.
2. CTA Button
Call-to-action button, form or text link is the most important app landing page element because it turns leads into customers.
The very reason for landing page’s existence is motivating the prospect to move down its funnel and towards call-to-action that converts them.
App landing pages’ CTAs should usually point the user to the app store where they can download the app. Alternatively, it may lead to a contact form - once they fill and submit it, they get direct access to the app.
Landing pages should ideally have one dominant CTA - research suggests that but including more than one CTA offer can decrease conversion rates by 266%!
3. Social Proof(s)
Social proof explains the trustworthiness of your app to the visitor.
This can be types of content such as third-party app reviews and existing customers’ testimonials have the persuasive power that could nudge the prospect towards the decision to download the app.
Social proofs could also be eventual awards and recognitions the app has won, or the number of total downloads and the number of users.
4. Concise And To-The-Point Copy
The body copy provides an opportunity to elaborate further and in much more depth about your app’s value proposition, functionalities and features.
It should expand upon the benefits and answer the users’ questions and pain points that you should research and know in advance before making the app landing page.
The copy should satisfy the user that has landed on your app page and prove to them that they were right to have clicked on your page in search results or ad or any other channel they came from.
The type and purpose of the app will determine how much web page copy you should use. For example, a gaming app requires a lot less copy than, say, a fitness app that has multiple functionalities that need explaining.
5. High-Quality Media
Visual elements of the app landing page is what make it stand out from the rest. Image, GIF or video elements provide not only the eye-candy for the page, but can also enhance the point your copy makes.
Each of the five elements listed here should serve a single purpose: emphasize the benefits of the app. The media should also, ideally, showcase the app product in action as well as its distinctive features and stand-out points.
Descriptive copy and prominent use of high-quality media may make your app landing page longer, but don’t worry about it: research suggests that longer landing pages can have up to 220% higher conversion rates.
7 Mobile App Landing Page Design Tips
Here are expert tips to help you create an effective and visually appealing mobile app landing page design.
1. Create a Concise Copy
The challenge in crafting a successful landing page lies in striking the balance between information and brevity. You must attract visitors with enough product details to pique their interest without bombarding them with text.
As a thumb rule, limit your messaging to the crux of your offering. Visual aids, backed by impactful taglines and succinct descriptions, communicate your product's worth better than lengthy paragraphs ever could. When every word counts, choose them with care to ensure their meaning and impact will reach your audience.
2. Keep the UI Simple
A visually clean layout ensures that visitors can digest your content quickly and easily. To achieve this, avoid clutter and incorporate plenty of white space. Lengthy chunks of text can be overwhelming, so break them up into manageable sections.
If a signup form is necessary, keep it concise by only asking for vital information such as name, email address and business industry. A professional landing page builder can offer the perfect foundation for your design, allowing you to customize it to your specific needs.
3. Write Strong CTAs
Your CTA is the button that tells visitors to take the next step, whether that's signing up, downloading an eBook or making a purchase.
The key is to make your CTA simple and direct while still communicating the value of what you're offering. With the right CTA, you can guide your visitors toward fulfilling the main objective of your landing page: converting them into loyal customers.
Utilize a bold and eye-catching design plus contrasting colors that will stand out. For optimal visibility, strategically place your CTA button directly below the main header. Take it a step further by incorporating your CTA multiple times throughout your page, increasing the chances of visitors engaging with your offer.
4. Avoid Long Scrolls
Maximize your landing page's impact by keeping everything your visitors need to know within the first fold. Don't make visitors struggle through long scrolls. Instead, make an impact in the initial moments of their visit.
In certain situations, scrolling can add value to your website. If you're offering a particularly intricate service that requires elaboration, a long-form landing page design may be beneficial.
However, always make sure that essential conversion elements are placed at the top of the page without overwhelming users. Additionally, lightboxes could be used to share supplementary information without taking up too much space, or parallax scrolling could make the experience more enjoyable for visitors.
5. Use Your Brand Colors
A splash of color on your landing pages can do wonders for brand recognition and sales. According to a study, adding some hue can boost your sales by a whopping 80%.
It's essential to choose colors that align with your brand's identity to ensure consistency across all platforms. This cohesive branding approach helps visitors instantly recognize your landing pages as a representation of your business. Don't hold back on the colors but make sure they match your brand's look and feel.
6. Allow Social Sharing
As the examples of landing pages above have shown, there's yet another powerful approach to consider: crafting a shareable landing page that can spread like wildfire on social media platforms. This strategy doesn't necessarily result in immediate conversions, yet it can amplify the overall number of clicks on your page. And as we know, more visitors translate into greater chances of converting some of them into actual customers.
To make your landing page more shareable, incorporate several social buttons on the top fold of your page. Your audience can then conveniently share your fantastic content on popular social media channels, such as Facebook, Twitter, Instagram, Pinterest and LinkedIn.
7. Use A/B Testing
Find the most effective landing page design by conducting an experiment. Showcase slight variations of your page to different individuals. This way, you can gather insightful data on which design converts best.
For example, switch up the color scheme or the placement of your CTAs and aim for a conversion rate of 9.7% or higher based on industry benchmarks. This method takes the guesswork out of your decision and relies on concrete evidence.
How to Build Mobile App Landing Pages in 5 Steps
With the emergence of drag-and-drop landing page builders, even those without coding expertise can develop a compelling page that converts within a few minutes.
Step #1: Install a Landing Page Builder Plugin
Begin your website-building journey by integrating a powerful plugin to create and customize your online platform. Simply download and activate this tool to get started.
Step #2: Pick a Template
Choose a template that aligns with your values and goals. With a landing page builder plugin, you'll have access to hundreds of templates made with conversions in mind.
Plus, if you're developing a mobile app, there are specialized templates to help you get started. With complete customizability, you can fine-tune each aspect of your chosen template until it perfectly reflects your vision.
Step #3: Prioritize Mobile User-Friendliness
A large number of your website visitors will be browsing on their mobile devices. Hence, it is vital to optimize your site's mobile version.
A drag-and-drop builder presents three views: desktop, tablet, and smartphone. It is recommended to preview your page in all three views to ensure the best user experience. Additionally, your plugin enables you to create sections specifically for mobile devices. If you encounter issues with a section of your page in mobile views, this feature can help you rearrange or eliminate certain elements until it appears as desired.
Here are a few tips:
- Make sure to lead with your unique selling point to set yourself apart from competitors.
- Highlight your most important features and elements and place them towards the top of your page for maximum impact.
- Include multiple calls-to-action buttons throughout your page for easy navigation.
Step #4: Include a Video
Videos are known to increase conversions by 80%. It's easier for users to sit back, relax and watch a short video instead of reading through long blocks of text.
If you're developing a mobile app, there's one type of video you should create: a demo. iPhones and Androids come equipped with built-in screen recording, making it convenient to showcase your app's best features. After recording, simply pop it into an editor and add a voiceover to drive home those benefits.
To enhance the production value of your demo video, consider hiring a freelance videographer if you have the funds. They possess the creative talents necessary to incorporate stunning graphics and other visual elements, making your demo video more engaging and captivating. Limiting the runtime of your demo video to two minutes or less will yield the best results.
Step #5: Publish and A/B Test, then Optimize
After building a version of your mobile app landing page, it's time to hit publish. However, remember that there's always room for improvement, even if you've followed all the best practices. That's where A/B testing comes in.
By creating two different versions of your page and testing various elements like headlines, images and colors, you can fine-tune and optimize your page for optimal impact.
A/B testing, such as switching up the color of your CTA button, can help uncover valuable insights about what motivates your audience to take action on your page. With continued experimentation, your page can meet the unique needs and preferences of your users, ultimately resulting in an optimized user experience and increased conversions.
Takeaways On App Landing Pages
Promoting app products should come with a concise and very focused copy that supports a single conversion goal.
App landing pages should, in that regard, contain:
- A clear call-to-action that reappears several times on the page
- Visual elements that engage and educate users and help written copy drive home the point
- Clearly emphasized value propositions and benefits
- Social proofs such as app reviews, testimonials and awards, if any
Within the sales funnel, app landing pages can
- Convert prospects into customers
- Capture high-value leads
- Educate new arrivals
- Motivate social shares promotion
- Test different audience segments and conversion strategies
Landing pages can work together with drip email marketing campaigns to maximize the conversion outcomes by aligning the copy and imagery, offering incentives and using the same call-to-action.
App Landing Pages FAQs
Where does app promoting landing page belong in your business’s sales funnel?
A funnel represents a path that guides visitors toward a specific action or goal. Think of it as a virtual salesperson taking your potential customers through a series of steps to make a purchase.
Unlike a traditional website design, a funnel is specifically designed to streamline the buying process and eliminate any roadblocks or distractions that can lead to lost sales Instead of only having one landing page geared towards conversion, a landing page funnel has multiple pages all working together to guide visitors toward a purchase decision. With various calls to action (CTAs) throughout the funnel, it's a powerful tool that can be used to optimize your online sales strategy.
What is landing page vs. home page app?
A landing page is like a specialized salesperson, designed to woo and convert a targeted audience with a specific message. Meanwhile, a homepage acts as the general manager of a brand's website, giving visitors an overview of what the brand is all about and offering a range of interactive options to explore further.
Why is an app landing page important?
Crafting the perfect landing page for your mobile app is a vital component of your app development and marketing strategy. A well-designed landing page has the potential to draw in your ideal users and compel them to download and engage with your app. It is an opportunity to make a lasting impression and drive your app's success.
If you need help with all this, hiring one of the best full-service digital marketing agencies is right up your alley.