Are you looking for a Google Shopping agency to increase your product visibility and boost e-commerce sales? We thoroughly researched the leading Google Shopping ads services based on their verified reviews, success stories, and range of services to build this list and provide businesses like yours with the best options. Use our filters to refine your search by agency rates, minimum budget, location, team size, and other relevant categories to find the right partner for your online business.

Best Google Shopping Ads Services

1,076 Companies - Rankings updated: September 05, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

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  • Savvy Dealer

    Digital Marketing For Car Dealerships

    Digital Marketing For Car Dealerships

    Digital marketing agency for car dealerships. Websites, SEO, Google Ads, Facebook ads, and AI search optimization for franchise and independent dealers across the United States...

    Top Services:

    • PPC
    • SEO
    • Web Design
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Land O' Lakes, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile

  • Bang Digital

    Results Driven Digital Marketing Agency. Now That's Intelligent.

    Results Driven Digital Marketing Agency. Now That's Intelligent.

    Longstanding Perth-based Digital Marketing agency working across SEO, Google Ads, Paid & Organic Social Media, Web Development, Analytics Tracking, UX Optimisation, AI-driven Automation, and more...

    Top Services:

    • SEO
    • PPC
    • Social Media Marketing
    • Digital Marketing
    • UI/UX Design
    • Show more
    Location
    Perth, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile
    4.9 4.9 (37)

  • Evoluzionecommerce

    Digital Marketing Agency For Small-Medium Business

    Digital Marketing Agency For Small-Medium Business

    Milan-based e-commerce and digital marketing agency since 1997. WooCommerce development, Google/Meta ads, CRM automation. Google Partner and Meta Business Partner...

    Top Services:

    • Digital Strategy
    • Digital Services
    • Web Design
    • eCommerce Development
    • Web Development
    • Show more
    Location
    Milan, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile
    5.0 5.0 (11)

  • Skol Marketing

    Let's Make Google Work For You. Generating and Celebrating Marketing Conversions...SKOL!

    Let's Make Google Work For You. Generating and Celebrating Marketing Conversions...SKOL!

    When it comes to marketing, scoring points is good, but winning the game is everything. Join forces with the skilled team of Skol Marketing. We will guide you in making the right moves to outshine your competition...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Web Development
    • CRO
    • Show more
    Location
    Hopkins, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $159/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
    View Profile
    4.6 4.6 (3)
    5.0 5.0 (226)

  • Anchour

    Top branding, marketing, and UX/UI agency in Maine.

    Top branding, marketing, and UX/UI agency in Maine.

    Anchour is a top branding and marketing agency specializing in strategy, design, and growth. We craft impactful visual and verbal identities, build comprehensive brand experiences, and deliver strategic guidance to help ambitious businesses connect with their audience and drive measurable results...

    Top Services:

    • Branding
    • Digital Marketing
    • Creative Services
    • Web Development
    • Design Services
    • Show more
    Location
    Lewiston, Maine
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
    Portfolios Count
    7 Projects Listed
    View Profile
    4.9 4.9 (11)
    4.8 4.8 (13)

  • Plaudit Design

    Design & Internet Marketing Agency

    Design & Internet Marketing Agency

    Plaudit Design is a web design and Internet marketing agency. But more than that, were a close group of dreamers and do-ers with a passion for seeing you succeed. Were driven to help each and every client reach their greatest potential, and have fun doing it. Take a look and get to know us were excited to...

    Top Services:

    • Web Design
    • Digital Marketing
    • PPC
    • SEO
    • UI/UX Design
    • Show more
    Location
    St. Paul, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
    Minimal Budget
    $10,000 - $25,000
    View Profile
    4.8 4.8 (50)

  • Wakefly

    Design, Develop and Manage Websites

    Design, Develop and Manage Websites

    Wakefly provides online marketing and technology services included Biotech, Search Engine Marketing, Web Design, Web Development, PPC, SEO, Display Advertisements, and Social Media...

    Top Services:

    • Web Development
    • Web Design
    • Software Development
    • WordPress Website Design
    • Staff Augmentation
    • Show more
    Location
    Westborough, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
    Portfolios Count
    22 Projects Listed
    View Profile
    5.0 5.0 (6)

  • Avenue 25

    Creative Intelligence

    Creative Intelligence

    Avenue 25 provides branding and web development to traditional and online marketing, SEO and graphic design services...

    Top Services:

    • Web Development
    • Digital Marketing
    • PPC
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
    View Profile
    5.0 5.0 (20)

  • Inovat

    A Small & Mighty Digital Agency for Founder-Led Brands.

    A Small & Mighty Digital Agency for Founder-Led Brands.

    Our legacy is building yours. We support founders with a dream, family-owned businesses, creative companies with cult-like followings, brands that do work without the buzzwords. As a founder-led brand ourselves going strong since 2002, we know what it takes to drive results while having some fun along the...

    Top Services:

    • Digital Marketing
    • Web Design
    • Branding
    • PPC
    • Direct Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
    View Profile

  • Portland SEO Consultant

    Sustainable Internet Marketing

    Sustainable Internet Marketing

    A team-based search marketing agency working with companies across the country, Portland SEO Consultant runs three core services from its home base in Oregon: SEO, AI search optimization (AIO), and Google Ads, with local and national organic search handled under the SEO side. Copywriters, developers, link...

    Top Services:

    • SEO
    • PPC
    • AI Development
    • Digital Marketing
    • Digital Strategy
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile

  • SEO Brand

    A Customer Acquisition GROWTH Agency | Forbes Rated #1 SEO Company | 20+ Years of Success

    A Customer Acquisition GROWTH Agency | Forbes Rated #1 SEO Company | 20+ Years of Success

    Clients rely on SEO Brand for data-driven strategies that turn digital insights into measurable growth. Our knowledge‑driven creativity fuels ongoing success in paid media, analytics, and conversion optimization. Discover why brands trust our PPC consultants to outperform the competition...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Boca Raton, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed
    View Profile
    4.8 4.8 (5)
    4.5 4.5 (16)

  • BlckPanda Creative

    We sell judgment, not deliverables.

    We sell judgment, not deliverables.

    Brand, web, search, media, and content run as one accountable function. We sell judgment, not deliverables...

    Top Services:

    • SEO
    • Web Design
    • Web Development
    • Digital Marketing
    • Branding
    • Show more
    Location
    Davie, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile
    4.3 4.3 (1)
    5.0 5.0 (54)

  • Ruckus

    Award Winner Recipient of a Best Design Award for outstanding work.
    Expertly Crafted Disruption

    Expertly Crafted Disruption

    Ruckus is a full-service agency that powers game-changing companies and global influencers with services such as: advertising, digital marketing, branding, video editing, and many more to scale up your business...

    Top Services:

    • Branding
    • Web Design
    • Video Production
    • Digital Marketing
    • Advertising
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    4 Projects Listed
    View Profile

  • Rebellion Group

    Make the market move.

    Make the market move.

    Rebellion Group is a full-service brand and marketing agency based in Connecticut. We help organizations understand their markets, clarify their position, strengthen their brands, and create marketing that moves people and drives growth...

    Top Services:

    • Branding
    • AEO
    • Content Marketing
    • PPC
    • SEO
    • Show more
    Location
    Cheshire, Connecticut
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
    View Profile

  • Foghorn Labs

    Performance Marketing for Outdoor and Active Lifestyle Brands

    Performance Marketing for Outdoor and Active Lifestyle Brands

    Foghorn Labs provides leading brands with online marketing strategy and integrated campaign management utilizing SEM, SEO, paid social media, display, video, email automation, and the business intelligence that makes it all tick...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • PPC
    • Email Marketing
    • SEO
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
    View Profile

  • Forest City Digital

    We Build Systems That Grow Your Business

    We Build Systems That Grow Your Business

    Forest City Digital is an eCommerce marketing agency based in Brecksville, Ohio, specializing in helping businesses thrive in the competitive online market...

    Top Services:

    • SEO
    • eCommerce
    • Social Media Marketing
    • Email Marketing
    • eCommerce Development
    • Show more
    Location
    Brecksville, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
    View Profile
    4.2 4.2 (5)

  • welcome agency

    Australia's leading & most awarded full service agency

    Australia's leading & most awarded full service agency

    Welcome is a full service agency delivering brand, strategy, social media, digital, marketing, content, technology & development, data solutions - 100% in-house & under one roof. Our award winning teams craft integrated solutions that drive growth, impact & measurable success. You are Welcome...

    Top Services:

    • Digital Strategy
    • CRM Consulting
    • Branding
    • Creative Services
    • Web Design
    • Show more
    Location
    Darlinghurst, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile

  • BKC Media Pty Ltd

    Specialises in strategy, creativity, design and innovative advertising technology.

    Specialises in strategy, creativity, design and innovative advertising technology.

    We set ourselves apart from our counterparts with our approach to Digital Marketing by delivering Media First solutions, by being who we are as humans, and by delivering real results for you and your business...

    Top Services:

    • Advertising
    • Digital Strategy
    • Digital Marketing
    • PPC
    • SEO
    • Show more
    Location
    Coolangatta, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile

  • Sharp Innovations, Inc.

    The Digital Marketing Advantage

    The Digital Marketing Advantage

    We are a Lancaster, Pennsylvania-based digital marketing firm that uses powerful design, compelling content, thoughtful functionality, and proven internet marketing techniques to improve our clients' site rankings, traffic, and lead generation...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Content Marketing
    • Web Design
    • Show more
    Location
    Conestoga, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    Under $1,000
    View Profile
    5.0 5.0 (38)

  • eau³ | Branding + Marketing

    Stand out.

    Stand out.

    We help businesses communicate their to stand out within their market niches. We are a specialized B2B branding agency...

    Top Services:

    • Branding
    • Web Design
    • Business Consulting
    • Web Development
    • Digital Marketing
    • Show more
    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
    View Profile

  • Bahia Brand Marketing

    Digital marketing solutions for every size business.

    Digital marketing solutions for every size business.

    Leveraging a decade of experience in the fast moving consumer goods sector , our mission at Bahia Brand Marketing is to help empower small and medium-sized businesses with solutions that increase online visibility, better connect with the right audiences, and grow their brands...

    Top Services:

    • Digital Marketing
    • Business Consulting
    • Branding
    • eCommerce Development
    • Show more
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    Under $1,000
    View Profile

  • Verde Media

    No Contracts Or Upfront Fees Just Quality Work.

    No Contracts Or Upfront Fees Just Quality Work.

    Verde Media is a digital marketing agency based out of metro Detroit, Michigan in the small, tight-knit neighborhood of downtown Ferndale. We specialize in SEO, paid media, and digital marketing for businesses and non-profits...

    Top Services:

    • PPC
    • SEO
    • Creative Services
    • Email Marketing
    • Digital Marketing
    • Show more
    Location
    Ferndale, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile
    4.9 4.9 (33)

  • Brandmark Studios

    Breakthrough Creative Digital Storytellers Technical Architects

    Breakthrough Creative Digital Storytellers Technical Architects

    We are an agile team of experienced writers, designers, digital marketing specialists, and project managers that bring client visions to reality. As trusted partners for clients in a variety of verticals, including healthcare, law, finance, retail, and start-up ventures, we treat each challenge as our own...

    Top Services:

    • Branding
    • Social Media Marketing
    • Web Design
    • Web Development
    • SEO
    • Show more
    Location
    Ridgefield, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile
    5.0 5.0 (10)

  • Thunderstrike Marketing

    High-Voltage Marketing Powering Data-Driven Results | Google Partner

    High-Voltage Marketing Powering Data-Driven Results | Google Partner

    Performance partner for Tampa Bay small businesses. I manage your Google Ads, SEO, and web design directly -- no account managers, no long-term contracts. 275% client growth delivered. You grow, I grow. Month-to-month, published pricing...

    Top Services:

    • SEO
    • PPC
    • Social Media Marketing
    • Web Design
    • WordPress Website Design
    • Show more
    Location
    Safety Harbor, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    View Profile
    5.0 5.0 (11)

  • Megan Boyd Consulting

    Stop Guessing. Start Growing.

    Stop Guessing. Start Growing.

    Megan Boyd Consulting is an independent marketing strategy consultancy with 20 years of experience helping businesses make their marketing work harder. We specialize in diagnosing underperforming programs, eliminating wasted spend, and building strategies that drive measurable revenue growth. Unlike large...

    Top Services:

    • Digital Marketing
    • SEO
    • CRO
    • Digital Strategy
    • Reputation Management
    • Show more
    Location
    Reidsville, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile

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Why People Trust DesignRush

Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding Google Shopping agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

Google Shopping Agency Hiring Guide

What is a Google Shopping agency?

A Google Shopping agency is a specialized marketing agency that helps eCommerce businesses create, manage, and optimize their Google Shopping campaigns. It creates impactful ads that maximize product visibility, expand businesses’ reach, boost market share, and drive revenue growth. 

Considering that about 31.5% of online shoppers are looking for products on Google first, Google Shopping ads can considerably boost eCommerce sales. However, the platform can be complex for many sellers, making Google Shopping agencies a valuable partner in navigating some of the following difficulties: 

  • Inability to meet Google's specific formatting requirements pertaining to product data 
  • Unfamiliarity with ad bidding strategies on the Google Shopping marketplace 
  • Little to no experience managing ad budgets and optimizing campaigns to maximize return on investment (ROI) 
  • Limited control over ad placements, which reduces the flexibility in targeting specific search queries 
  • Inability to integrate Google Ads with other eCommerce platforms  
  • Poorly performing ads that waste the campaign budget 
  • Difficulty attaining favorable return on ad spend (ROAS) due to high competition for ad space 
  • Unfamiliarity with the Google ads approval process  
  • Insufficient manpower and resources to effectively manage Google Shopping campaigns 
  • Inexperience with analyzing campaign data to track ad performance and ROI  
  • Competing against bigger eCommerce businesses with bigger ad budgets  

With more than 2 billion people discovering products through Google Shopping ads, the platform presents a highly effective medium for eCommerce businesses to reach potential customers and increase sales. Furthermore, data reveals that branded searches on Google Shopping ads result in a conversion rate that is 36% higher compared to non-branded searches, underscoring the impact of these specialized agencies in establishing brand visibility. 

Success story 

While the numbers affirm Google Shopping’s traction potential, we selected the following case study to show how a strategic partnership with a specialized agency can propel online retailers’ traffic within a short period: 

  • Challenge: Fast-fashion retailer Glitzy Girls Boutique was looking to double its revenue within the next year. To achieve this ambitious goal, the company needed a strategic approach to marketing and customer acquisition. 
  • Solution: Neon Growth focused on optimizing the product feed to improve performance across Google Shopping. The agency refined the user journeys and identified new target audiences to drive new customer acquisition. It also devised a merchandising strategy to promote high-inventory products to clear aged stock. 
  • Results: Neon Growth's campaign produced impressive results, driving a 165% revenue increase within the first seven months. The agency's optimization efforts led to a 15% surge in ROAS on Google Shopping while reducing the cost per add-to-cart (ATC) by 50%. The Facebook campaigns also saw a 21% ROAS increase. 

What do Google Shopping agencies do?

Google Shopping agencies manage platform campaigns, create product feeds, optimize product listings, and implement effective bidding strategies to maximize ROAS. They also help businesses set their Google Shopping from scratch, focusing on product segmentation and scalability. 

Key services provided by these specialized agencies include: 

  • Campaign setup and management 
    Creating and managing Google Shopping campaigns by setting up product feeds, targeting keywords, and bidding strategies 
  • Google Merchant Center management 
    Overseeing the Google Merchant Center account, handling troubleshooting issues, and ensuring products are listed correctly 
  • Product feed management 
    Refining and optimizing product data to ensure accuracy, relevancy, and adherence to Google’s guidelines 
  • Product listing optimization 
    Adjusting product titles, descriptions, images, and attributes to improve visibility and relevance in search results 
  • Bidding strategy deployment 
    Implementing manual, automated, or smart bidding strategies to increase conversion and maximize campaign ROI 
  • A/B Testing 
    Testing variations of ads, product data, and bidding strategies to determine what drives the best results and refine future campaigns 
  • Negative keyword management 
    Identifying and excluding irrelevant keywords to improve ad relevancy and reduce costs 
  • Conversion rate optimization (CRO) 
    Refining elements like landing pages, product pages, and the checkout process to increase the conversion output of campaigns 
  • Performance analysis and optimization 
    Monitoring key campaign metrics such as clicks, conversions, and sales and analyzing performance data to identify trends and refine strategies 

Success story 

The following case study illustrates how Google Shopping ads services can enhance a brand’s visibility and drive more conversions: 

  • Challenge: Facing market saturation and competition from established contenders, coffee machine company Jura sought a fresh approach to differentiate itself and engage its target audience more effectively. 
  • Solution: JumpFly prioritized a Google Shopping strategy that amplified Jura's branding efforts through display and video campaigns. The Google Shopping agency explored innovative approaches like automated targeting and dynamic remarketing underlined by machine learning to amplify the efficiency of Jura's Shopping campaigns. 
  • Results: Within eight months, Jura’s revenue increased by 77% compared to the previous four years combined. Notably, the campaign led to a 361% surge in ROAS, an 820% rise in conversion rate, and a 75% reduction in cost-per-sale. 

How much do Google Shopping ads services cost?

Google Shopping ads services’ cost may vary, with agencies typically charging between 10% and 25% of the total budget spend. However, the pricing can differ based on the services provided, the campaign size, and the pricing structure of the agency.  

Common pricing models used by Google Shopping management agencies include: 

  • Flat monthly rate: Entails a fixed amount each month, regardless of advertising performance or ad spend 
  • Percentage of ad spend: Charges a pre-determined fee based on the total ad spend
  • Performance-based: Entails payment only for specific results delivered, such as sales or leads 
  • Hybrid: Combines a fixed management fee with a percentage of the ad spend 

Why should I hire a Google Shopping agency?

You should hire a Google Shopping agency because it can effectively manage your product feeds, ensuring that your listings are accurate and appealing to your intended audience. Partnering with a Shopping ads management agency will also allow you to focus on other critical areas of your eCommerce business, as these specialized firms oversee all aspects of campaign management from setup to continuous optimization. 

Hire Google Shopping ads agencies because they: 

  • Use advanced tools to track performance, optimize product listings, adjust bids, and identify top-performing products 
  • Have access to premium software and tools that provide deeper insights into consumer behavior, competitor pricing, and campaign performance 
  • Can optimize budgets across different campaigns to get the best value 
  • Keep current with Google guidelines and can ensure the campaigns remain compliant and effective 
  • Can deliver higher ROI by focusing on high-intent audiences and optimizing ads accordingly 
  • Can help scale the campaigns effectively as the business grows 
  • Provide ongoing customer support and assistance to ensure favorable campaign performance 

Success story

While there are many benefits to hiring a Google Shopping ads agency, here’s a case study that illustrates how these advantages translate in real-world business situations: 

  • Challenge: Camera gear reseller KEH’s Google Shopping ads were underperforming due to broad targeting and incomplete product data. Seeking to double its ROAS and grow revenue, the company commissioned Inflow to take over its campaigns. 
  • Solution: Inflow completely restructured KEH's account to elevate its performance. The agency optimized the Google product data feed by profiling gear details such as camera brand and lens size to improve ad relevance. It also analyzed historical data to target the highest-return search queries, segmented campaigns by product type, and implemented dynamic retargeting to boost product and brand visibility. 
  • Results: KEH saw consistent growth and achieved its first million-dollar month in sales. Additionally, the client registered a 413% increase in ad revenue, a 65% boost in ROAS, a 206% increase in transactions, and a 36% reduction in ad spend. 

How do I choose the best Google Shopping ads service for my business?

You can choose the best Google Shopping ads service for your business by following a structured approach: 

  1. Define your requirements 
    Identify what you want to achieve with a Shopify agency, be it increasing sales, enhancing brand visibility, or optimizing existing campaigns. Clearly outline your challenges and set short- and long-term goals to gain a better sense of progress. 
  2. Set a budget 
    Define a feasible budget you can allocate toward the service, factoring in both the agency's compensation fees and your advertising spend. 
  3. Research and shortlist potential agencies 
    Explore online directories like DesignRush, industry listings, or marketplaces to find reputable agencies. You can also reach out to business peers to ask for references.  
  4. Check their experience and expertise
    Look for agencies with a proven track record in Google Shopping campaigns. Check how long they’ve been in business and their specific experience in working with eCommerce businesses similar to yours. 
  5. Review their client portfolio 
    Look into the agencies’ past client work and success stories and observe the output these collaborations yielded in terms of ROI, ad spend, and conversion rates. 
  6. Check their Google Partner status 
    Look for a Google Premier Partner badge, as this indicates that the agency meets Google’s high ad management standards, has experience with the platform, and can deliver favorable results. 
  7. Assess industry reputation 
    Check platforms like Google reviews, DesignRush, or Trustpilot for verified client reviews and testimonials, which can offer insights into the agency’s strengths, weaknesses, and overall client satisfaction. 
  8. Submit a request for proposal and inquire about the pricing 
    Send out detailed requests for proposal (RFP) to get quotes from multiple agencies so you can compare their pricing structures and service packages. 
  9. Conduct an interview  
    Set up an interview with your prospective agencies so you can thoroughly assess their qualifications and discuss your project in detail.  
  10. Assess their bidding and budgeting strategies 
    Inquire about their bids and budget management methodologies to make sure the chosen Google Shopping agency has a systematic approach to testing, adjusting bids, and maximizing the effectiveness of your advertising spend. 
  11. Assess their communication and collaboration skills 
    Pay close attention to how the agency and its team communicate. Evaluate their responsiveness, clarity in addressing your questions, and ability to provide insightful suggestions. 
  12. Finalize the contract 
    Review and negotiate the terms of service, payment terms, and expected outcomes. Ensure there are clauses that allow you to exit the partnership without severe penalties if it does not meet your expectations. 

Need help finding a Google Shopping agency for your eCommerce business? Visit our Marketplace, and share a brief overview of your business. Based on the request, we'll recommend five top-rated companies that fit your criteria — for free.  

What are the key success metrics in Google Shopping?

Key success metrics that measure the effectiveness of Google Shopping ads include:  

  • Conversion rate
    The percentage of ad clicks that resulted in a purchase 
  • Click-through rate (CTR) 
    The percentage of clicks that the ad receives related to the number of impressions  
  • Cost per click (CPC) 
    The average amount paid by the advertiser every time a user clicks on the ad 
  • Cost per acquisition (CPA) 
    The average cost to acquire a customer, including marketing expenses and other associated costs 
  • Return on ad spend (ROAS) 
    The revenue generated by the ad in relation to the total campaign spend 
  • Impression share 
    The percentage of impressions the ad receives compared to the total number it was eligible to receive 
  • Product impression 
    The number of times a specific product appeared in search results 
  • Product clicks 
    The number of clicks on a specific product 
  • Product conversions 
    The number of conversions attributed to a specific product 

What questions should I ask Google Shopping agencies before hiring one?

These are the questions to ask when interviewing potential Google Shopping agencies:  

Its Relevant Background 

  1. How long have you been managing Google Shopping campaigns? 
  2. Can you provide examples or case studies of your most successful Google Shopping campaigns? 
  3. What industries or product categories do you specialize in? 
  4. Are you a certified Google Premier Partner, and how does that benefit your clients? 
  5. How do you stay up to date with Google Ads’ best practices and industry trends? 

Its Services and Processes 

  1. What specific services do you provide for managing Google Shopping campaigns (e.g., product feed optimization, bidding strategies)? 
  2. What is your typical process for managing Google Shopping campaigns? 
  3. Do you handle the setup and ongoing maintenance of Google Merchant Center accounts? 
  4. Do you provide ongoing monitoring and optimization of Google Shopping campaigns? 
  5. What bidding strategies do you use and why? 
  6. How do you handle budget management and pacing? 
  7. What tools and technology do you use to optimize your Google Shopping campaigns? 
  8. How often do you provide performance reports, and what do they include? 

Relevant to Your Project 

  1. How familiar are you with my industry or niche, and have you worked with businesses in this space before? 
  2. Can you help us integrate Google Shopping with our eCommerce platform? 
  3. Given our products and target audience, what strategies would you recommend for our Google Shopping campaigns? 
  4. What is your estimated timeline for setting up and launching our Google Shopping campaigns? 
  5. What metrics will you focus on to assess the success of my campaigns, and how frequently will we review performance? 
  6. How do you track and report on campaign performance, and what kind of reports will I receive? 

What are the best Google Shopping agencies in the US?

These are the best Google Shopping agencies in the US: 

  1. Black Propeller 
    • 4.9 stars on DesignRush (16 reviews) 
    • 4.2 stars on Google (25 reviews) 
    • Top clients: Optex, Next Day Floors, Fast Pace Health, Valet Living 
  2. Disruptive Advertising 
    • 4.9 stars on DesignRush (42 reviews) 
    • 4.7 stars on Google (300 reviews) 
    • Top clients: Adobe, Scotts MiracleGro, Litter-Robot, Guitar Center 
  3. SmartSites 
    • 5.0 stars on DesignRush (51 reviews) 
    • 4.9 stars on Google (683 reviews) 
    • Top clients: Classic Audi, AirTech, Brytesoft, NJ Institute of Technology 
  4. Netsertive 
    • 4.5 stars on Google (30 reviews) 
    • Top clients: Mosquito Shield Franchise Corporation, Kia Digital Sales, DreamMaker Bath & Kitchen of Northwest Arkansas, CBS 
  5. Portent 
    • 4.2 stars on Google (19 reviews) 
    • Top clients: Adidas, Tumi, Hitachi, National Moving Company 

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