A poorly managed ad account can burn through your budget fast, with little to show for it. Explore vetted PPC agencies in the US on DesignRush and compare providers by platform expertise, campaign results, and pricing to find the right fit for your business.
List of the Best PPC Agencies in the US
18 Companies-Rankings updated: September 05, 2026
DesignRush vets every pay per click agency based on professional qualifications and verified client feedback to help you choose confidently. Some listings may include paid placements.
Empowering Every Stage of Your Business Journey through latest Technology & Digital Marketing Strategies.Every business, regardless of its industry or stage, has a unique story to tell. At GOIGI, we understand that narrative and offer a full spectrum of essential services to guide you through every chapter...
Top Services:
Web Design
Web Development
Mobile App Development
Software Development
Digital Marketing
Show more
Location
Delaware City, Delaware
Number of Employees
100 - 249
Average Hourly Rate
$15/hr
Minimal Budget
$1,000 - $10,000
GOIGI.com Services
Web Design
Web Development
Mobile App Development
Software Development
Digital Marketing
SEO
PPC
IT Services
BPO
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Chris McDonald
Bodner Law
Richard Afkari
Data sourced from the agency's DesignRush profile
GOIGI.com Reviews & Testimonials
Debbie McClellan Owner at Permanent Makeup
5.0★
Web Development Review from Debbie McClellan
I was so happy with my website and Marketing Goigi did for me. They took my art work and made it look like I hired a big advertising company. They went beyond what I expected. They stayed right on top of everything tell it was done. I recommend them to any company that wants a professional looking website for half the price other companies charge.
Chaminda Marabage Project & Retail Team Manager at eMazzanti Technologies
5.0★
Mobile App Development Review from Chaminda Marabage
Best experience. GoIGI staff that I'm working with ( Sudip and Payel's team ) are very friendly , professional and knowledgeable on every aspect of how to design your project. I worked with them for one small project and it's been completed with full of our satisfaction. Now we are working on another big project which includes seo , marketing and app development. I wish them all the best. Keep up the good work GoIGI.
Undisclosed Owner at AudioEar Technologies
5.0★
Digital Marketing Review from Undisclosed
I’ve been working with Snehashis over several projects building couple of websites and digital marketing. I’m very pleased with his talent and excellent communications. He’s been allot of valuable person as a contact between my company and his. Thank you so much for your support.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
An award winning digital marketing agency specializing in SEO, PPC, and More.
Launch Smarter designs high-performing websites and brand experiences for companies ready to scale. We blend strategy, design, and automation to help businesses grow smarterwith results that convert, brands that stand out, and systems that scale...
Top Services:
Web Design
SEO
PPC
Graphic Design
Advertising
Show more
Location
Winchester, Massachusetts
Number of Employees
50 - 99
Average Hourly Rate
$75/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
14 Projects Listed
Launch Smarter Services
Web Design
SEO
PPC
Graphic Design
Advertising
Web Development
WordPress Website Design
CRO
Social Media Marketing
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Smart Enough for Fortune 500. Hungry Enough for the Fight.
ZINC Digital is a Miami-born agency built for long games and real growth. We pair Fortune 500 experience with startup hungerguiding brands like Porsche, The Home Depot, John Deere, YMCA, and U.S. Oil Solutions. Our work spans SEO, paid media, branding, creative, and websites to convert...
Top Services:
Digital Marketing
PPC
SEO
Web Design
Branding
Show more
Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$149/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
2 Projects Listed
ZINC Digital of Miami Services
Digital Marketing
PPC
SEO
Web Design
Branding
Mobile App Development
Big Data Analytics
Content Marketing
eCommerce Development
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Expertise in the Science of Digital and the Art of the Outdoor.
We integrate data-driven insights and close collaboration with our clients, allowing us to create a customized media plan that maximizes ROI. Our experts are knowledgeable, responsive and are industry-savvy, making collaboration easy. We're also great at meeting tight deadlines while delivering top-notch...
Top Services:
PPC
SEO
Advertising
Email Marketing
Digital Marketing
Show more
Location
Inglewood, California
Number of Employees
Under 49
Average Hourly Rate
$49/hr
Minimal Budget
$1,000 - $10,000
DASH TWO Services
PPC
SEO
Advertising
Email Marketing
Digital Marketing
Content Marketing
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Squarespace
Cava
AEG
Cover Fx
BMI
Data sourced from the agency's DesignRush profile
DASH TWO Reviews & Testimonials
E GMOSS Review from Google
5.0★
E GMOSS's Review Sourced from Google
Amanda is amazing. Very kind and knowledgeable. Overall great experience with Dash Two! I highly recommend this company.
Arthur Palyan Review from Google
5.0★
Arthur Palyan's Review Sourced from Google
My name is Art Pal and I run a record label as well as a financial service firm and what I've got to tell you about Dash two is that they are very responsive, they resolve issues on the spot with no hesitation, and they show you and your business the love that it deserves. I want to acknowledge Kim-Lynn for her listening, patience, and ability to be with whatever requests I had when we got our bench ads. We did 30 bench ads with Dash Two and I can honestly say, I wont go anywhere else for this kind of outdoor advertising!Art2 Faced Entertainment Studios
King Arthur Review from Google
5.0★
King Arthur's Review Sourced from Google
My name is Art Pal and I run a record label as well as a financial service firm and what I've got to tell you about Dash two is that they are very responsive, they resolve issues on the spot with no hesitation, and they show you and your business the love that it deserves. I want to acknowledge Kim-Lynn for her listening, patience, and ability to be with whatever requests I had when we got our bench ads. We did 30 bench ads with Dash Two and I can honestly say, I wont go anywhere else for this kind of outdoor advertising!Art2 Faced Entertainment Studios
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
We help businesses thrive with expert digital marketing solutions. From Google Ads and SEO to social media advertising, we specialize in driving growth and success. Lets make waves together!...
Top Services:
SEO
PPC
Social Media Marketing
Email Marketing
Digital Marketing
Show more
Location
Saratoga Springs, Utah
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Portfolios Count
2 Projects Listed
SWELL MKTG Services
SEO
PPC
Social Media Marketing
Email Marketing
Digital Marketing
Web Development
Web Design
Graphic Design
Digital Strategy
Advertising
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We leverages Paid Search, Paid Social, and SEO to create growth engines for startups and service-based businesses! We help startups and local businesses unlock growth through innovative search and social strategies...
Top Services:
SEO
PPC
Location
Dublin, Ohio
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
Ready Set Search Services
SEO
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Prosper Health
RoverPass
Gather Health
Knisley Law Offices
Data sourced from the agency's DesignRush profile
Ready Set Search Reviews & Testimonials
Michael Dai Review from Google
5.0★
Michael Dai's Review Sourced from Google
Incredible experience working with Dave! Super responsive, detail-oriented, and always went above and beyond. His pricing is competitive, and he consistently delivered strong results. Highly recommend for SEO/SEM support.
Anna Kroncke Review from Google
5.0★
Anna Kroncke's Review Sourced from Google
Working with David has been fantastic. He is incredibly prompt with his replies and his team's work is impeccable. I love the articles and graphics his team created and found working with him to be seamless and professional. I could not recommend him enough!
Ashley Laderer Review from Google
5.0★
Ashley Laderer's Review Sourced from Google
Over the past few years, I’ve collaborated with David on several mental health client projects, and his SEO expertise is next-level. He is an extremely hard worker and cares about seeing his clients succeed. He values relationships with the people he works with, too!!!He brings a clear, strategic vision to every engagement—whether it’s technical audits, keyword strategy, or optimizing content for both rankings and readability. I’ve seen firsthand how his work drives real results: better visibility, higher traffic, and stronger engagement.As a freelance writer, it’s refreshing to work with someone who values thoughtful, ethical SEO and understands how to align search intent with meaningful content. If you're a healthcare brand or startup looking to scale through search, David’s your guy. It's truly a pleasure to work with him :)
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
A Marketing Partner in Your Corner Finally. SEO, Content, AI & LLM Optimization
At GYBO Marketing, we believe businesses deserve an honest, transparent, and skilled partner because your success and trust are what drive us. We bring clarity to your strategy, align every marketing effort with your goals, and focus on what truly moves the needle so you can grow with confidence...
Top Services:
Digital Marketing
SEO
Digital Strategy
Web Design
Content Marketing
Show more
Location
Redding, Connecticut
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
GYBO Digital Marketing Services
Digital Marketing
SEO
Digital Strategy
Web Design
Content Marketing
Branding
PPC
Advertising
CRO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Improve Google Ranking, Convert Traffic, & Generate ROI.
Many agencies focus on driving traffic, but thats only part of the puzzle. At Diffuse Digital, we go beyond just traffic we focus on driving revenue. By addressing every part of your digital strategy, we ensure that the traffic we bring to your site turns into leads, customers, and revenue...
Top Services:
SEO
Web Design
WordPress Website Design
CRO
UI/UX Design
Show more
Location
Napa, California
Number of Employees
Under 49
Average Hourly Rate
$75/hr
Minimal Budget
$1,000 - $10,000
Diffuse Digital Marketing Services
SEO
Web Design
WordPress Website Design
CRO
UI/UX Design
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Honey Bear Events
Produce Like A Pro
Goffin & King Foundation
Cheeba Cheebas
Pro Mix Academy
Data sourced from the agency's DesignRush profile
Diffuse Digital Marketing Reviews & Testimonials
Olivia Dodd Review from Google
5.0★
Olivia Dodd's Review Sourced from Google
Matt and team at Diffuse are THE BEST. They are well organized, responsive, thoughtful and fast at their work. I am so grateful for all their help getting us launched and the ongoing work has been so well done. We always love working with them.
Honey Cloudz Review from Google
5.0★
Honey Cloudz's Review Sourced from Google
Our e-com accessory brand has been working with Matt and Diffuse Digital for the past 6 months. They created and implemented our digital marketing strategy. Matt and his team took the time to understand our brand, our products, our voice, and our audience. Our products are niche, it was not an easy feat. They didn’t just offer cookie-cutter solutions – they aligned to meet our unique needs and goals. While working with them, our product line increased 500% and they were integral in the strategy and launch.We’ve received a significant boost in organic traffic, SERP and most importantly, conversions and sales. Our UX experience improved 10 fold.The team at Diffuse Digital is incredibly responsive and always willing to go the extra mile. They genuinely care about our brand’s success, and that commitment shows by continually reviewing and suggesting. Communication is clear, and they’re quick to address any concerns or questions, making us feel confident in their expertise at all times.If you're an e-com brand looking to start or elevate your digital marketing, we can’t recommend Matt and Diffuse Digital enough. Their strategic thinking, dedication, and hands-on approach has played a part in our growth already at 6 months – and we’re excited to continue working with them as we scale.
Jared Kimball Review from Google
5.0★
Jared Kimball's Review Sourced from Google
Diffuse Marketing has consistently delivered outstanding results, and working with Matt has been a great experience. His dedication to understanding our unique needs and his availability for consultation at any time make him an invaluable partner. Matt and his team bring creativity, precision, and a deep understanding of marketing strategies that have significantly boosted our outreach. Their commitment to excellence is evident in every project they handle, and I highly recommend Diffuse Marketing to anyone looking for top-notch service.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Headquartered in Nashville, Digital Edge is a dynamic digital marketing agency dedicated to fostering business growth. With our strategic approach and comprehensive suite of services, we empower businesses to thrive in today's competitive digital landscape, driving measurable results and achieving lasting...
Top Services:
SEO
PPC
Digital Marketing
CRO
Content Marketing
Show more
Location
Nashville, Tennessee
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$1,000 - $10,000
Digital Edge International Services
SEO
PPC
Digital Marketing
CRO
Content Marketing
eCommerce
Graphic Design
Logo Design
Reputation Management
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We are Search 1 Media LLC, headquartered in Erie, PA, and we specialize in two key areas: the development of high-quality websites and the optimization of Google Ads campaigns. As a recognized Google Partner, our expertise is geared towards enhancing the performance of your business. Our commitment to...
Top Services:
Web Development
eCommerce Development
SEO
Social Media Marketing
PPC
Show more
Location
Erie, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
1 Project Listed
Search 1 Media LLC Services
Web Development
eCommerce Development
SEO
Social Media Marketing
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The UPS Store
Siciliano Builders Inc.
Key Note Guitar
Kurmit Disposal LLC
Data sourced from the agency's DesignRush profile
Search 1 Media LLC Reviews & Testimonials
Kaylee Roberts Review from Google
5.0★
Kaylee Roberts's Review Sourced from Google
Will was very approachable and knowledgeable! He answered all my questions and made me feel like this was a great move for my business. I have heard wonderful things from his current clients and I am excited to see how marketing will take my business to the next level!
Eric Bouley Review from Google
5.0★
Eric Bouley's Review Sourced from Google
William has been extremely helpful throughout the process! Over the years of trying to get my website developed, I have made bad choses on web designers until I found Search 1 Media LLC! My extreme lack of knowledge about websites was taken advantage of by other designers, but William was and is supportive of my every need!Thank You William! I will continue to use your services as well as recommend you to others!
Cody Menhart Review from Google
5.0★
Cody Menhart's Review Sourced from Google
I give 4 stars cause the work we are doing is not complete yet.. It's a lot of work..Will is on time and consistent, willing to work with you on scheduling and payment plans.. he finds the resources to get what is needed done. We are working on a very complex task and he is very confident to complete such im not choosing any other service.. Thank You Will.. "Update".. I will be recommending Will, Search 1 Media LLC to anyone in need of a professional management expert. He has went above and beyond for my web business, he has a great strategy to pursue all the right people and tools needed to complete each task.. And again Thank You Will. Search 1 Media.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Blueprint is an online marketing agency founded in 2003, offering SEO, PPC, paid social, email marketing, and web design services to businesses across the US. We work with local businesses, national brands, and fortune 500 companies alike in 70+ industries, giving our team a vast amount of marketing insight...
Top Services:
SEO
Digital Marketing
PPC
Creative Services
Reputation Management
Show more
Location
Duluth, Georgia
Number of Employees
Under 49
Average Hourly Rate
$15/hr
Minimal Budget
$1,000 - $10,000
Blueprint Digital Services
SEO
Digital Marketing
PPC
Creative Services
Reputation Management
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
AICA Orthopedics
Stone Mountain Park
Lessons In Your Home
The John Maxwell Co
Harris Wolf Almonds
Data sourced from the agency's DesignRush profile
Blueprint Digital Reviews & Testimonials
lily chapman Review from Google
5.0★
lily chapman's Review Sourced from Google
Blueprint Digital is truly the best of the best in digital marketing. Not only are they a team of caring individuals who genuinely want to see your business succeed, but they also deliver real results. Whether you need AI expertise, SEO strategy, or high-quality web design, Blueprint delivers in every aspect of their work. You won’t regret choosing them for your digital marketing needs—your business will thank you!
Raunak khandelwal Review from Google
5.0★
Raunak khandelwal's Review Sourced from Google
Blueprint Digital did an amazing job with our website design. The site feels modern, easy to navigate, and much more professional than what we had before. The team listened carefully to feedback and made the whole process surprisingly smooth. We’ve already received compliments from customers about the new look.
yash shah Review from Google
5.0★
yash shah's Review Sourced from Google
Blueprint Digital did an excellent job improving our Seo strategy and online visibility. Communication was clear, timelines were respected, and the results started showing within a few months. Their team really understands how to create long-term growth instead of quick temporary fixes. Definitely a reliable agency to work with.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
SharedTEAMS offers coordinated marketing solutions for your mid-size business. We offer all the flexibility and cost effectiveness of freelancers, with the coordination and specialization that marketing agencies are known for. Remote since our inception, we have more than a decade of experience marketing for...
Top Services:
Social Media Marketing
Digital Marketing
SEO
PPC
Email Marketing
Show more
Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$75/hr
Minimal Budget
$1,000 - $10,000
SharedTEAMS Services
Social Media Marketing
Digital Marketing
SEO
PPC
Email Marketing
Web Design
WordPress Website Design
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We are SunerGarcia. We are an innovative digital marketing agency that focuses on building around technology and consumer experience. We build exciting brand experiences for our clients. Our team is a fine assortment of movers and shakers, creatives, designers, planners, tech enthusiast, and all around hard...
Top Services:
Web Design
Web Development
SEO
PPC
Software Development
Show more
Location
San Diego, California
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
SunerGarcia Services
Web Design
Web Development
SEO
PPC
Software Development
Branding
Product Design
Mobile App Development
AI Development
CRM Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We have years of expertise assisting organizations exactly like yours to expand.
Our team of experts is passionate about seeing our clients succeed, and we have a track record of delivering outstanding results.We provide a wide range of services, including search engine optimization, web design, pay-per-click advertising, email marketing, and many other strategies to help you connect...
Top Services:
Digital Marketing
Web Design
WordPress Website Design
SEO
PPC
Show more
Location
Delta, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$75/hr
Minimal Budget
$1,000 - $10,000
Get Us Listed Services
Digital Marketing
Web Design
WordPress Website Design
SEO
PPC
Content Marketing
Social Media Marketing
Email Marketing
Video Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Fairway Landscapes
Full Sail Media
Michael Taylor Law
Cynthia H. Clark and Associates
Northwest Recycling
H&H Pest Control
Susquehanna Lawn Care
Cox Enterprises
Reverse Mortgage Answers
Snowy River Labradoodle
Data sourced from the agency's DesignRush profile
Get Us Listed Reviews & Testimonials
Bridgette Barnes Review from Google
5.0★
Bridgette Barnes's Review Sourced from Google
Highly recommend! The website was better then i could of imagined, Heath Harris did an amazing job and was so helpful!
Sites on the Fit Life Review from Google
5.0★
Sites on the Fit Life's Review Sourced from Google
Heath has helped my business grow in more ways than one! He's very informative and always prompt at responding to my messages. I was so happy with how the graphics turned out, and can't wait to use his services again! I highly recommend Get Us Listed LLC!
Kari Roach Review from Google
5.0★
Kari Roach's Review Sourced from Google
Get Us Listed has been instrumental this year in maintaining my website and improving my SEO. Heath has great ideas and is a pleasure to work with.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
ClicksBridge Internet Marketing Agency is a full-service agency specializing in lead generation, PPC, social media marketing and management, SEO, web design and development, and more...
Top Services:
Digital Strategy
Web Design
WordPress Website Design
Web Development
PPC
Show more
Location
Denver, Colorado
Number of Employees
Under 49
Average Hourly Rate
$30/hr
Minimal Budget
$1,000 - $10,000
Clicksbridge Services
Digital Strategy
Web Design
WordPress Website Design
Web Development
PPC
SEO
eCommerce
Social Media Marketing
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
GrapesTech Solutions is a prominent IT consultancy renowned for delivering cutting-edge digital business solutions. Our expertise lies in offering comprehensive IT consulting, website development and design, and system integration services tailored to meet the evolving needs of businesses...
Top Services:
Web Development
eCommerce Development
SEO
PPC
Direct Marketing
Show more
Location
Lewes, Delaware
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
2 Projects Listed
GrapesTech Solutions Pvt Ltd Services
Web Development
eCommerce Development
SEO
PPC
Direct Marketing
Software Development
IT Services
Graphic Design
AI Development
IoT
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
What services does a pay per click agency in the US provide?
Pay per click agencies in the US offer a full spectrum of specialized services that integrate paid media into the broader marketing and revenue strategy and enable businesses to acquire more customers and grow demand on targeted channels.
Guided by data to make spend decisions, eliminate waste, and maximize return on investment (ROI), the role of these specialists is to make each advertising dollar accountable.
As part of its portfolio, a PPC agency provides campaign planning, keyword research, ad creation, copywriting, bid management, budget allocation, A/B testing, and performance tracking.
Professional PPC services are greatly sought after, as the majority of companies (60%) outsource PPC managementto agencies, while 20% work with freelancers, and only one in five businesses maintains an in-house paid media team.
How much does a pay-per-click agency charge in the US?
PPC companies in the US typically charge from $100 to $150 per hour. In addition to hourly-based models, these agencies operate on the following pricing models:
Fixed monthly fee or a subscription: Ranges from $1,500 to $10,000, depending on the campaign size and scope
Percentage of ad spend: Typically falls between 10-30%, with the percentage often decreasing as ad spend increases
Performance-based pricing: Payment is tied to results, such as the number of leads or conversions generated
Project-based pricing: Entails a one-time fee for a specific project, unaffected by ad spend
Predominantly, agencies price their services based on a % of monthly ad spend, with over 50% of PPC companies using this model as their primary. Following closely at 33%-35% are agencies charging a flat monthly fee.
What do US pay-per-click agencies charge that most buyers don't expect?
Setup fees, creative production, tracking implementation, and tool costs rarely appear in the proposal. Here’s what to expect:
Add-on
Typical range
One-time setup fee
$500 – $2,500
Conversion tracking setup
$300 – $1,500
Ad creative production
$300 – $1,500/month
Tool subscriptions
$100 – $500/month
Early termination fee
1 - 3 months retainer
Before signing, ask for a sample first invoice from a client at your scope level.
How do I know if I'm hiring the right pay per click company in the US for my budget?
Most PPC agencies have an effective minimum. Below roughly $3,000 in monthly ad spend, there is not enough data volume for the bidding algorithm to optimize, and not enough margin for the agency to staff the account with anyone senior. If an agency is willing to take any budget without flagging this, that is worth noting.
Budget fit also affects how you should think about pricing. An agency charging a percentage of ad spend earns more when you spend more. Considering that, at lower budgets, misalignment is manageable, but above $20,000 a month, it becomes a real incentive problem.
Before signing, ask directly how their fee structure changes as your spend scales.
What is a realistic timeline to see results from a PPC agency, and what should I expect week by week?
A well-run PPC engagement should show directional movement in cost-per-conversion within three months.
Here is what the agency should be delivering at each stage:
Days 1 to 30: Conversion tracking confirmed, campaign structure built, baseline CPA or ROAS established, and a documented hypothesis about what will move performance and why.
Days 30 to 60: Active testing underway with ad copy variants, audience segments, and match type adjustments. You should be able to see what is being tested and what the agency expects to learn from it.
Days 60 to 90: Early performance data available. The agency should be able to tell you what did/didn’t work and what changes are planned for the strategy going forward.
How can I tell if my current PPC strategy is underperforming before I hire anyone?
Check these five things before you brief a single agency:
Conversion tracking is recording the wrong events. If your campaigns are optimizing toward page views or session starts instead of form fills, calls, or purchases, every performance number in your account is built on a bad signal.
Your search terms report is full of irrelevant queries. If you are paying for clicks from searches that have nothing to do with what you sell, your negative keyword strategy is either absent or neglected.
Cost per conversion has been climbing with no change in targeting. Gradual CPA increases without a plausible explanation usually mean the account has not been actively managed; automated bidding running on its own is not optimization.
Your best-performing campaigns have never been tested. If ad copy, landing pages, and audience segments have been static for more than 90 days, the performance is not being optimized; it is merely running.
You have no visibility into which campaigns are driving revenue. If your reporting stops at leads or clicks and does not connect to closed business, you cannot tell what is working.
What are the red flags when evaluating PPC agencies in the US?
Here are some common warning signs to watch out for PPC agencies in the US:
They guarantee specific results. PPC runs on an auction. No one controls what competitors bid, how the algorithm weights signals, or how your landing page converts.
Their reporting lives in a proprietary dashboard you cannot export. If your performance data only exists inside their platform, you own nothing when the relationship ends.
They have never worked in your vertical. Industry context affects keyword intent, competitor behavior, and conversion patterns. An agency learning your space on your budget is a real cost.
They push to increase the budget before the current spending is profitable. Scaling an unprofitable account spends more money at the same losing rate.
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Proposals