Nearly all digital service providers talk and dream about scaling their business, but once they get there, they realize that some things are easier said than done. Don’t get us wrong, growing your business is a huge accomplishment, however, inducing growth only makes sense if you can maintain your high standards while the workload grows.
Because of the growing complexity of digital strategies and solutions, having more on your plate than you can handle can easily backfire, even if you go above and beyond. This is where some approaches, such as selling white label local SEO services, can help put a part of your operations on autopilot. Let’s find out more.
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What Is White Label SEO?
Just like white label PPC, white label social media, or SEO outsourcing, white label local SEO outsourcing involves partnering with a credible third-party SEO agency that handles and optimizes your clients’ SEO campaigns, all under your agency’s brand.
From your clients’ viewpoint, all services and solutions are delivered by your agency; you are the one laying down the basics and executing the strategy. From your point of view, this allows you to boost your profit without investing in additional in-house resources or expertise.
Let’s say, you’ve taken up a medical alliance with practices across the country or your state. You take on managing SEO for the client’s main site, on a WordPress multisite platform, while the other, smaller microsites and their local SEO is managed by the white label team you choose to work with.
What are the benefits of such an arrangement? Consider the following:
- Cost-effectiveness: Expanding your SEO services is worth it if you can hire an expert team responsible for their own profit margins, without the need to invest in additional resources or expertise.
- Improved expertise: White label arrangements enable you to leverage the experience of seasoned local SEO professionals who can optimize your clients’ local rankings quickly and effectively.
- Save time: You don’t have to put time and effort into researching strategies yourself. Rather, let the white label team do it, while you focus on other services or business tasks.
- Offer more: White label services enable you to expand your offerings under your brand name, even if you lack the necessary knowledge and in-house experts, allowing for growth without overstretching your current team’s workload.
Local SEO Service Types You Can White Label
What are the most prominent local SEO services available for white labeling? We’ve gathered five popular and smart options you can consider.
- GBP optimization
- GBP content creation
- Citation and listing management
- Local link building
- Regular audits for local SEO
1. GBP Optimization
When it comes to maximizing the impact of any local SEO campaign, either for legal practices, real estate agents, financial experts, or any other business, setting up and optimizing the company’s Google Business Profile is quintessential for success. Google acts as the homepage of the internet, with billions of searches each day. With some effort, a GBP listing can reach a wide audience.
However, it’s important to know that optimizing your clients’ GBP is not just about getting their NAP data right. The team you’re working with should also upload photos, post regularly, manage reviews, include FAQs, etc.
2. GBP Content Creation
To get the most out of what GBP offers, the white label team you work with must keep the profile interesting and engaging to visitors. One way to go about this is by creating and posting content.
This doesn’t have to be anything over-the-top; it can be simple blog-link entries that show up on the profile. It’s a great way to keep things fresh, update customers about your industry, promotions, or products, and give a more human face to the business.
3. Citation and Listing Management
Citation and local listings management are also crucial for local SEO. These listings are the fundamentals of your local strategy, as they are where prospects typically find key information about your client, playing a vital role in converting leads into paying customers.
Setting them up is easy, but managing multiple listings can quickly become overwhelming. By reselling these services, you can build and oversee up-to-date and consistent listings on relevant web pages. Ensure your partner team understands the dangers of out-of-date listings and unnecessary duplicates, which can severely impact your client’s local visibility.
To ensure that everything’s taken care of, Mark Barber from 10Com Web Development urges agencies to be smart about managing local citations, especially at scale for clients with numerous locations.
“Automation is your best friend when it comes to managing citations across multiple locations. Tools like Yext and BrightLocal can automate the process of updating and maintaining listings across different platforms,” he explains.
Barber also emphasizes the value of centralized organization: “Keeping a centralized database of all citation information for each client location is crucial. This ensures that any updates or changes can be efficiently managed and deployed across all relevant directories without inconsistencies.”
He adds that regular audits are essential to spot and correct inaccuracies or gaps in citation information. “This proactive approach helps maintain the integrity of your clients’ local SEO and prevents potential issues before they arise,” he notes.
4. Local Link Building
Having a strong backlinking strategy is also pivotal and can help your clients’ sites climb the search results, especially when it comes to local SEO. Ensuring you link back to industry-relevant and local sites is paramount for speeding up the ranking process.
That said, your white label team should prioritize related niche sites, industry blogs, reputable sources, and local directories. Linking to these places will boost credibility by association and enhance local performance in those coveted "near me" searches.
5. Regular Audits for Local SEO
Lastly, you can also outsource regular local audits to ensure your clients’ local SEO performs optimally. This will help you track the efforts of the white label team and how they pay off. Keyword performance reports, Google Business Profile (GBP) audits, citation tracking, review analysis, and local competitor analysis are all key reports and audits you can resell and expect to receive.
Tony Paris from AppWT underscores the importance of maintaining standardized processes to ensure quality and consistency in white label local SEO services. “We maintain quality and consistency in white label local SEO services through standardized processes,” Paris explains. He highlights how scalable and adaptable strategies are key to meeting diverse client needs while ensuring confidence in the service's reliability.
Paris also emphasizes a data-driven approach, staying up to date on industry trends, and prioritizing clear communication with clients and partners. “Regular audits and performance tracking ensure ongoing optimization,” he adds. Additionally, training staff to handle a wide range of local SEO challenges is a critical part of their strategy.
Regular tracking and performance reviews not only help optimize strategies but also build trust and credibility in your services, making this approach a win-win for everyone involved.
Top 3 Best White Label Local SEO Agencies
Now that you have a better idea of white label local SEO is, here are our top three agencies you must consider partnering with if you have a project that can use some expert help.
White Label SEO Agency
The name says it all. White Label SEO Agency offers a wide range of white label services, helping small- and mid-sized agencies get a head start on their optimization endeavors. From auto service SEO to fitness and gym SEO, they cover a wide range of industries and offer every service that agencies need to rank their clients higher. With over a decade of experience, the agency has worked with clients from all over the world.
SEO Vendor
SEO Vendor is a white label agency that uses their proprietary CORE AI technology to help businesses boost client results while reducing costs. They also provide white label PPC, full marketing funnel services, and web development.
The agency helped Southridge Dental climb to the top of SERPs; an effort that would have cost around $5-$15 per click in a Google Ads campaign. SEO Vendor also optimized and maximized the brand’s conversion rates with an optimized built-in click funnel and contributed to a 450% ROI.
LinkGraph
LinkGraph specializes in white label SEO services, conversion rate optimization, technical SEO, and link building, catering to a range of companies; from start-ups to enterprises. The agency prides itself on offering high-performing services, thanks to their premium software SearchAtlas that allows performing SEO at scale.
LinkGraph helped Auto Auction Mail see increased goal completion on its brand-new website by 417%, boosting conversion rates by 237% and users by 46%.
What To Look for in White Label Local SEO Agencies?
Your search for the right agency must always start with defining your requirements, goals, and key performance indicators. You should also set a clear target ROI and budget to narrow your options down. After setting up the main criteria, search online directories with curated lists to shortlist potential candidates.
Then, perform a few quick searches — if an agency can't rank its own site, it might struggle with your clients’ too. Remember to check client feedback to see how they approached different challenges and communicated with their partners.
Evaluate their transparency and reach out to the shortlisted agencies. Review their proposals and schedule interviews to ensure what they offer aligns with what you offer to your clients. Ask about the tools they use and the techniques they've mastered, and finally, assess their team size and client ratio to understand their workload management.
If you need help with finding expert assistance, feel free to share your project details on our marketplace and we’ll help you find the most suitable SEO firms for free.
White Label Local SEO: Conclusion
Using white label services can make sense for every growing agency that wants to get a head start on offering more services and value to their clients without having to deal with the requirements of setting up new systems and hiring experts in-house. It can be a cost-effective endeavor that can function either as a long-term partnership or a transitional solution until you set up your expert systems and teams.
White Label Local SEO FAQs
1. When should I use white label services?
You can choose to use white label services if you take up a project but lack the necessary expertise and resources or if you want to offer more services without necessarily investing in in-house professionals and systems.
2. Do agencies offer white label PPC?
Yes. You can white label most digital services and solutions.
3. Should I keep using white label services?
It depends. If you want to expand your in-house teams and want to cover every possible digital service, then you shouldn’t keep on using these services after you’ve established your team of experts. On the other hand, you can keep using them if you are more focused on providing specific services in-house and offering others using this model.