The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.

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  • Passion . Creative . Result

    Passion . Creative . Result

    A.M.I's creative advertising firm is considered to be one of the best in the United States. We foster brilliant ideas for new businesses as well as established ones. A dedication to producing quantifiable outcomes via data-driven campaigns that are targeted to the specific requirements and goals of each...

    Top Services:

    • Branding
    • Digital Marketing
    • Advertising
    • PPC
    • SEO
    • Show more
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $95/hr
    Portfolios Count
    3 Projects Listed
  • Creation of a Highly Effective Small Business Website.

    Creation of a Highly Effective Small Business Website.

    Small Business Website Design and Managing Video Production Customer Lead Generation Online Marketing High Search Rankings...

    Top Services:

    • Web Design
    • Social Media Marketing
    • Video Marketing
    Location
    Topeka, Kansas
    Number of Employees
    Under 49
  • We believe we can help you the business owner and business professional.

    We believe we can help you the business owner and business professional.

    The firm known as Max Romulus Marketing specializes on digital marketing consulting. Putting you in a position to dominate your business by preparing you for the marketing climate of tomorrow in the here and now. Your company will not succeed in digital marketing alone via the use of search engine...

    Top Services:

    • SEO
    • Digital Marketing
    • Reputation Management
    • Web Design
    • PPC
    • Show more
    Location
    Gilbert, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Design. Media. Advertising.

    Design. Media. Advertising.

    Alive Media is an Augusta, Georgia-based design, advertising, and branding company specializing in web design, branding, SEO and online marketing, social media marketing...

    Top Services:

    • Social Media Marketing
    • Advertising
    • Digital Marketing
    Location
    Augusta, Georgia
    Number of Employees
    Under 49
  • We equip brands to communicate clearly and connect boldly.

    We equip brands to communicate clearly and connect boldly.

    Digital realms are the light-speed champions for your brand. Our strategy expands your reach to generate results. Real-time ROI is a fantastic luxury.SEO EnablementPPC CampaignsSocial Media MarketingGrowth Strategy...

    Top Services:

    • Social Media Marketing
    Location
    Augusta, Georgia
    Number of Employees
    Under 49
  • Marshall Business Solutions is a Digital Marketing company based in Augusta GA.

    Marshall Business Solutions is a Digital Marketing company based in Augusta GA.

    Our mission is to allow you to strictly focus on the day to day operations of your business and let us focus on keeping up with all of the business services you need to run your business. We specialize in consulting for telecommunications, websites, online marketing and advertising, Social media marketing...

    Top Services:

    • Social Media Marketing
    Location
    Augusta, Georgia
    Number of Employees
    Under 49
  • Alison South Marketing Group is a full-service advertising agency

    Alison South Marketing Group is a full-service advertising agency

    Alison South Marketing Group is a full-service advertising agency, social media marketing, with offices in Florida, Georgia, North Carolina, and South Carolina...

    Top Services:

    • Social Media Marketing
    Location
    Augusta, Georgia
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • We are an Augusta, GA-based digital media company.

    We are an Augusta, GA-based digital media company.

    The internet is loud. Having a great product or service doesnt guarantee youll be heard. Our team uses social analytics and digital media to help businesses cut through the noise, drive online traffic, and make more sales.We Offer Social Media Marketing, SEO, Wordpress web design, etc...

    Top Services:

    • Social Media Marketing
    Location
    Augusta, Georgia
    Number of Employees
    Under 49
  • Our Agency Provides a Personalized Array of Services That Includes Public Relations, Marketing.

    Our Agency Provides a Personalized Array of Services That Includes Public Relations, Marketing.

    The nations leading public relations and marketing agency, serving only medical practices...

    Top Services:

    • Public Relations
    • Creative Services
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
  • Elevated Web Design | Built-in SEO | One-off Branding

    Elevated Web Design | Built-in SEO | One-off Branding

    With years of expertise, we pride ourselves on understanding your needs quickly, allowing us to craft website, branding, and SEO solutions to elevate your business. Trust us to handle every detail, leaving you free to focus on growth...

    Top Services:

    • Web Design
    • SEO
    • Branding
    • Creative Services
    • UI/UX Design
    • Show more
    Location
    Pagosa Springs, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    Under $1,000
  • Leverage Your Visibility

    Leverage Your Visibility

    Quantum Creative designs aesthetically pleasing websites, social media campaigns, and video marketing for clients. Quantus Creative has provided businesses in Tulsa, Oklahoma, and the Midwest with exceptional digital marketing services, including website development, SEO, digital advertising, social media...

    Top Services:

    • SEO
    • Web Design
    • Graphic Design
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    Tulsa, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • The people you need to get the results you want.

    The people you need to get the results you want.

    The Stryker-Munley Group represents the best and brightest public relations and marketing experts from across the country. Charleston, Chicago, Los Angeles, Boulder, Las Vegas, Knoxville, New York, Charlotte, Miami, and Boston are among the eight offices that are strategically placed...

    Top Services:

    • Public Relations
    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • Digital Strategy
    • Show more
    Location
    Charleston, South Carolina
    Number of Employees
    100 - 249
  • Passionate, Personable and Purposeful

    Passionate, Personable and Purposeful

    We're obsessed with harnessing the power of PR, Social Media and Influencer Marketing to create sales and success for our deserving clients...

    Top Services:

    • Public Relations
    • Social Media Marketing
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
  • We are storytellers

    We are storytellers

    South City PR is a nationwide public relations agency established in Charleston, South Carolina. Since its founding in 2013, South City PR has provided experience in public relations for the food, hospitality, cookbook, lifestyle, and boutique hotel industries. We are experts in PR, marketing, branding, and...

    Top Services:

    • Public Relations
    • Media Buying
    • Social Media Marketing
    • Email Marketing
    • SEO
    • Show more
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
  • Creativity. Outreach. Influence.

    Creativity. Outreach. Influence.

    The public relations firm Pivot PR is located in Charlotte, North Carolina. You will achieve the reputation and recognition your organization deserves with a senior-level account management team, a boutique size, and a laser-focus on PR...

    Top Services:

    • Public Relations
    • Social Media Marketing
    • Digital Marketing
    • Web Development
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
  • Full-Service Boutique Marketing Agency

    Full-Service Boutique Marketing Agency

    Yellow Duck Marketing is a full-service marketing strategy and public relations organization that can help you expand and concentrate your business. We specialize in original research and cutting-edge advertising strategies created to maximize ROI. We serve a wide spectrum of clients, both big and small, with...

    Top Services:

    • Public Relations
    • Video Production
    • Branding
    • Graphic Design
    • Web Design
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
  • A Brand Management Company: Consulting With Style and Creative Flair

    A Brand Management Company: Consulting With Style and Creative Flair

    JSW Media Group, LLC, is a boutique public relations and brand management firm specializing in culinary arts, entertainment, fashion, music, and luxury lifestyle. Additionally, our company offers brand, business, and public relations consultation to a variety of start-ups, NGOs, and small enterprises. JSW...

    Top Services:

    • Public Relations
    • Branding
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
  • A Kansas City-based social media marketing company is called Oak Media. We invest our time in learning what approaches to brand image, logo design, and content generation are effective and ineffective so that you don't have to. Our expanding marketing firm is propelled by passionate thinkers and creators who...

    Top Services:

    • Graphic Design
    • Logo Design
    • Web Design
    • Digital Marketing
    • Advertising
    • Show more
    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
  • Marketing & Design Solutions for Small Businesses

    Marketing & Design Solutions for Small Businesses

    Jillean Williams, a free-lance creative professional headquartered in the Kansas City region, is the owner of JW Creative. She specialized in product photography, art direction, branding, logo design, B2B and B2C collateral, print, packaging, and branding...

    Top Services:

    • Logo Design
    • Graphic Design
    • Branding
    • Social Media Marketing
    • WordPress Website Design
    • Show more
    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
  • Let's Make That Vision A Reality

    Let's Make That Vision A Reality

    Here at 22Vision, we collaborate with individuals and faith-based organizations to help them realize the vision that God has given them in order to advance the gospel of Christ. The Bible commands us to express our vision in writing so that the runner may understand it. We assist the visionary by making sure...

    Top Services:

    • Business Consulting
    • Logo Design
    • Web Design
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
  • Your business's website and marketing partner

    Your business's website and marketing partner

    Founded in 2003, Colophon New Media specializes in website design and development, web hosting solutions, website maintenance and web marketing services like Paid Media (PPC) and SEO. Colophon New Media prides itself on excellence in planning, design, programming, and targeted web marketing, while o...

    Top Services:

    • Web Development
    • Web Design
    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    28 Projects Listed
  • A web design & branding boutique in Charleston, SC

    A web design & branding boutique in Charleston, SC

    We offer graphic design, web design, social media management, print design, content creation, and digital creation for small business entrepreneurs...

    Top Services:

    • Graphic Design
    • Web Design
    • Social Media Marketing
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
  • Identify. Ideate. Execute.

    Identify. Ideate. Execute.

    Mercenary Creative Group serves as a full-service marketing agency for our own customers as well as a white label solution for other businesses. Our goal is to support you in every day's branding, graphic design and messaging conflicts. We offer a wide range of services, so you can decide whether you want a...

    Top Services:

    • Creative Services
    • Graphic Design
    • Web Design
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Reno, Nevada
    Number of Employees
    Under 49
  • We think our work speaks for itself. And it has a lot to say.

    We think our work speaks for itself. And it has a lot to say.

    WERE A FULL SERVICE WEB DESIGM, ADVERTISING, MARKETING & DESIGN COLLECTIVE, TRANSFORMING CROSS MEDIA PLATFORM JOURNEYS INTO BRAND CONVERSATIONS...

    Top Services:

    • Branding
    • Web Design
    Location
    Tuscaloosa, Alabama
    Number of Employees
    Under 49
  • You do you. We'll do the marketing.

    You do you. We'll do the marketing.

    Smallfish Creative is a full-service marketing and consulting firm dedicated to allowing small and mid-sized enterprises and nonprofits to focus on their core competencies. We view every client as a friend and a partner, and we believe that trust, communication, and mutual benefit are the pillars of any...

    Top Services:

    • Web Design
    • Graphic Design
    • Social Media Marketing
    • Digital Marketing
    • Content Marketing
    • Show more
    Location
    Payson, Arizona
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • We Help People With Tech!

    We Help People With Tech!

    With DesignAdict, you can access all your business technology in one convenient platform that's accessible from your mobile device. This service provides you with knowledge, IT service, and new devices and technologies to help streamline your business operations...

    Top Services:

    • Web Design
    • Social Media Marketing
    • PPC
    Location
    Santa Clarita, California
    Number of Employees
    Under 49
  • I have been working for 14 years looking for graphic solutions for visual identity and brand positioning...

    Top Services:

    • Graphic Design
    • Package Design
    • Social Media Marketing
    • Logo Design
    • Show more
    Location
    Sao Paulo, Brazil
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • WEB MARKETING THROUGH CREATIVE INNOVATION

    WEB MARKETING THROUGH CREATIVE INNOVATION

    We offer top-notch web design, graphic design, media design, and internet marketing services in Murfreesboro, providing our clients with a refreshingly classy and comfortable experience. Our core values are rooted in honesty and integrity, ensuring that our clients receive the best possible outcome as we help...

    Top Services:

    • Web Design
    • AI Development
    • SEO
    • Advertising
    • Video Production
    • Show more
    Location
    Murfreesboro, Tennessee
    Number of Employees
    Under 49
  • We're not your typical digital agency.

    We're not your typical digital agency.

    Kore Design Group collaborates with clients to ensure that their vision is realized with the best possible results...

    Top Services:

    • Web Design
    • Social Media Marketing
    • Branding
    • Video Production
    • Print Design
    • Show more
    Location
    Murfreesboro, Tennessee
    Number of Employees
    Under 49
  • Smart growth, greener future

    Smart growth, greener future

    ClickForest drives SME growth through AI-powered marketing and e-commerce optimization...

    Top Services:

    • Digital Marketing
    • AI Development
    • SEO
    • CRO
    • Digital Strategy
    • Show more
    Location
    Bonheiden, Belgium
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Take your business to the Next level

    Take your business to the Next level

    Sprint Digitals, a digital marketing agency, is connecting families together all over the world by instilling trust and providing long-term service. In 2018, they laid the groundwork with the notion that conceptual and strategic thinking are required to properly grasp brand problems and create insight-based...

    Top Services:

    • Web Design
    • Branding
    • Graphic Design
    • eCommerce Development
    • Mobile App Development
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • The Most Valuable Marketing Partner You'll Ever Have.

    The Most Valuable Marketing Partner You'll Ever Have.

    Full Spectrum Marketing (FSM) is a downtown Akron, Ohio-based agency providing comprehensive marketing strategy, digital advertising, AI SEO, social campaigns, branding and web design services for a diverse client base from startups to global brands...

    Top Services:

    • Web Design
    • Web Development
    • SEO
    • PPC
    • Graphic Design
    • Show more
    Location
    Akron, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Amplify Your Brand

    Amplify Your Brand

    Amp Strategy is a full-service marketing and communications agency based in Akron, Ohio, specializing in amplifying the authentic voices of mission-driven organizations. The agency offers a comprehensive suite of services, including marketing strategy, public relations, social media management, content...

    Top Services:

    • Advertising
    • Public Relations
    • SEO
    • Video Production
    • Branding
    • Show more
    Location
    Akron, Ohio
    Number of Employees
    Under 49
  • Adding the Social Media Sparkle To Make Your Business Shine!

    Adding the Social Media Sparkle To Make Your Business Shine!

    GlitterGirl Media is a boutique digital marketing agency based in Akron, Ohio, specializing in social media strategy, content creation, and platform optimization for small businesses. Founded in 2019 by Heather Taylor, the agency offers services including LinkedIn profile optimization, Google Business Profile...

    Top Services:

    • Advertising
    • Social Media Marketing
    Location
    Fairlawn, Ohio
    Number of Employees
    Under 49
  • Digital Marketing. Done different.

    Digital Marketing. Done different.

    Luna is a remote- only digital marketing agency that simplifies the process of developing and improving your digital marketing initiatives, making it seem as simple as shooting them to the moon...

    Top Services:

    • SEO
    • Video Marketing
    • Digital Marketing
    • Content Marketing
    • Email Marketing
    • Show more
    Location
    Sarajevo, Bosnia and Herzegovina
    Number of Employees
    Under 49
    Average Hourly Rate
    $18/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Lets Make Your Website Stand Out!

    Lets Make Your Website Stand Out!

    ACU Webs is an internet marketing and web design company which will help your business to generate leads and sales...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Web Design
    • PPC
    • SEO
    • Show more
    Location
    Riverside, California
    Number of Employees
    Under 49
  • Refreshing Digital Marketing with Real Results.

    Refreshing Digital Marketing with Real Results.

    Lemonade Stand is a full-service digital marketing agency that excels in providing clients around the world with tangible, measurable results for their online business and presence. We specialize in Website Development, Web design, SEO, PPC, Social Media Marketing, Analytics, and Video Production...

    Top Services:

    • Social Media Marketing
    • Web Design
    • Video Production
    • Reputation Management
    • Public Relations
    • Show more
    Location
    Orem, Utah
    Number of Employees
    100 - 249
  • Digital Growth Partners

    Digital Growth Partners

    Bixeltek is a digital marketing agency headquartered in Hyderabad, India. We specialize in providing a vast array of digital marketing services, such as SEO, Google Ads PPC management, and web design, to businesses in a variety of industries, including dentistry, real estate, lawn care, schools, healthcare...

    Top Services:

    • Digital Marketing
    • CRO
    • SEO
    • PPC
    • Web Design
    • Show more
    Location
    Hyderabad, India
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Let's build authentic brands, together.

    Let's build authentic brands, together.

    The Image Shoppe is a team of marketing and design professionals creating branding, web, print, and advertising...

    Top Services:

    • Advertising
    Location
    Grand Rapids, Michigan
    Number of Employees
    Under 49
  • Improving the performance, consistency, and reach of your marketing campaigns

    Improving the performance, consistency, and reach of your marketing campaigns

    Media Place Partners delivers handcrafted traditional and digital media, advertisement services that target local audiences at regional and national scales...

    Top Services:

    • Advertising
    Location
    Grand Rapids, Michigan
    Number of Employees
    100 - 249
  • Driving Client Expansion with Comprehensive Digital Services

    Driving Client Expansion with Comprehensive Digital Services

    We are a responsive web design company that offers a complete range of strategic services, including responsive web design, web development, social media management, traditional advertising, and interactive marketing...

    Top Services:

    • Web Design
    • Digital Marketing
    • Social Media Marketing
    • Branding
    • Show more
    Location
    Greensboro, North Carolina
    Number of Employees
    50 - 99
    Portfolios Count
    3 Projects Listed
  • King's EnglishWords. Pictures. Ideas.

    King's EnglishWords. Pictures. Ideas.

    Advertising, public relations, internet marketing and design...

    Top Services:

    • Advertising
    • Public Relations
    • Digital Marketing
    • Content Marketing
    • Web Design
    • Show more
    Location
    Greensboro, North Carolina
    Number of Employees
    Under 49
  • Tell Your Story Your Way With Professional Video Production Services.

    Tell Your Story Your Way With Professional Video Production Services.

    Shoot Cut Deliver is a boutique video production company that provides concept to delivery services that build brand awareness. We write, we shoot, we cut, and we deliver high quality videos that wow audiences. Our clients appreciate that we are a team of relatable, creative, and highly skilled industry...

    Top Services:

    • Audio Production
    • Video Production
    • Video Marketing
    • Social Media Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • We Empower You With Our Marketing Technology & Talent.

    We Empower You With Our Marketing Technology & Talent.

    Massive Impressions specializes in online marketing and advertising, providing custom services based on each client's specific needs. Using real-time digital metrics, we maximize the effectiveness of every marketing dollar spent...

    Top Services:

    • Advertising
    • Digital Marketing
    • Web Design
    • Web Development
    • Email Marketing
    • Show more
    Location
    Boca Raton, Florida
    Number of Employees
    Under 49
  • Intention Is Everything

    Intention Is Everything

    At Intention Labs, we're committed to authenticity in everything we do. We are proud to be an inclusive agency that is focused on the best experience for our clients and their customers...

    Top Services:

    • Digital Services
    • Product Design
    • Branding
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
  • Your Vision, Our Expertise

    Your Vision, Our Expertise

    Webtrics NZ Limited is an Auckland, New Zealand-based web development and digital marketing firm that specializes in web design, SEO, graphic design, logo design, UI/UX design, web hosting, PPC, and social media marketing. We are committed to providing our clients with digital solutions of the highest quality...

    Top Services:

    • Email Marketing
    • Web Development
    • SEO
    • eCommerce
    • Web Design
    • Show more
    Location
    Auckland, New Zealand
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
  • AI Fueled Digital Marketing Driven by Humans

    AI Fueled Digital Marketing Driven by Humans

    The iOLab Digital Marketing Agency is Revolutionizing Businesses with Cutting-Edge Online Solutions. Employing a digital marketing firm that caters to enterprises might help your small company reach new heights. Gain a competitive advantage with solutions that are both cost-effective and efficient in terms of...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Medford, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • SoDiG is a WBENC Certified Women-Owned Content Creation Boutique based in Metro Detroit.

    SoDiG is a WBENC Certified Women-Owned Content Creation Boutique based in Metro Detroit.

    SoDiG is a WBENC Certified Women-Owned Content Creation Boutique based in Metro Detroit...

    Top Services:

    • Video Production
    • Digital Services
    • Creative Services
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Detroit, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
  • The Right Message. At The Right Time

    The Right Message. At The Right Time

    We have gone completely digital. Don't disregard conventional advertising, though!...

    Top Services:

    • Advertising
    • Web Design
    • SEO
    • PPC
    • Digital Marketing
    • Show more
    Location
    Mobile, Alabama
    Number of Employees
    Under 49
  • We are dreamers.

    We are dreamers.

    Bonjour, we're the volant! A digital marketing agency that assists other businesses in becoming more competitive in the digital world. We will make your brand fly with strategic and creative interventions so that people have a positive experience with your business through design and technology, no matter...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    Location
    Campinas, Brazil
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000

6 Frequently Asked Questions About Social Media Marketing Companies

What services do social media marketing companies provide?

Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services: 

  • Social media strategy 
  • Content creation 
  • Paid social 
  • Community management 
  • Influencer marketing 
  • Analytics and reporting 

Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization. 

What social media channels should your business prioritize?

For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand. 

For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options. 

According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%. 

A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently. 

When should you partner with a content creator vs. an influencer?

Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision: 

 Content CreatorInfluencer
Who are they?Experts in their specific field who create engaging and educational content for a specific topic, niche, or format Individuals with an established audience who can shape opinions and promote brands, products, or ideas
Content examples
  • Explanatory videos 
  • Blogs and articles 
  • Tutorials 
  • Branded visuals 
  • Product reviews 
  • Unboxing videos 
  • Sponsored posts 
  • Social media giveaways 
Best for
  • Building brand credibility in a niche 
  • Filling content gaps through reusable assets (video, blogs, and graphics) 
  • Quickly expanding brand reach  
  • Developing trust with a target audience 
  • Producing promotional organic content 

How to measure the ROI of your social media efforts?

To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.  

Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.   

Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance: 

  • Instagram 
    • Median engagement rate: 16.9% 
    • Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100 
  • Facebook 
    • Median engagement rate: 1.4%-2.5% 
    • CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200 
  • TikTok 
    • Median engagement rate: 27.6% 
    • CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900 

How long until you see the results of your social media marketing campaigns?

Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.  

For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.  

By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.  

Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.  

Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy. 

What are the top social media marketing companies?

We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget. 

High budget: $50,000+
  • Major Tom 
  • Giant Marketers 
  • 3Q/DEPT 
Low budget: $25,000-$50,000
  • Bop Design 
  • WebFX 
  • Idea Marketing Group 

Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates. 

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For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner