The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Discover the Best Social Media Marketing Agencies
20 Companies-Rankings updated: September 06, 2026
DesignRush evaluates each social media marketing agency for its expertise, proven results, and client reviews. Some listings may be paid.
PreApps is the World's Leading App Growth Agency. Over the past 13+ years, the PreApps team has helped the most successful apps in the world launch and scale their app businesses to reach Millions of Downloads through our proprietary marketing programs...
Top Services:
Digital Marketing
CRO
Social Media Marketing
Video Marketing
Design Services
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Location
Boston, Massachusetts
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$50,000 & Up
Portfolios Count
8 Projects Listed
PreApps Services
Digital Marketing
CRO
Social Media Marketing
Video Marketing
Design Services
Public Relations
Video Production
UI/UX Design
Advertising
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Retail Industry
Hospitality Industry
Film Industry
Data sourced from the agency's DesignRush profile
PreApps Reviews & Testimonials
Alice Al-Nomani
Chief Human Resources Officer at Web Design Sun
5.0★
App Marketing Review from Alice Al-Nomani
We contacted the PreApps agency to optimize our App. The scope of work included a comprehensive approach to improving the app's visibility, recommendations for optimizing and converting site traffic into installs, and increased downloads and improved user feedback through app metadata optimization in app stores; comprehensive analytical reports on the effectiveness
Throughout our collaboration with the PreApps agency, we had clear and transparent communication, regular updates and reports, and all time frames, deadlines, and plans were met. At the same time, agency staff were flexible and open to feedback and recommendations, offering solutions and adjustments when needed. They were quick to respond to all needs, concerns, and requests for information, and provided support once the optimization strategy was
PreApps' work stands out for its comprehensive approach, which takes into account everything from keywords and phrases to increasing visual elements and user engagement. We particularly like their personalized approach and continued support once the optimization is launched.
Julia Smith
Director of Community & Audience Development at Hearst Magazines
5.0★
App Marketing Review from Julia Smith
The project's measurable outcomes indicated tremendous development and success. First, we saw a significant rise in app downloads and user acquisition, showing that the mobile app marketing methods we adopted were effective.
Second, user engagement measures such as average session time and retention rates improved significantly, indicating a better user experience and app performance. Finally, the app's visibility and search rankings in app stores improved dramatically, as indicated by increased organic app store impressions and conversions, demonstrating the efficacy of the app store optimization efforts.
PreApps provided excellent project management throughout our collaboration. They routinely delivered on time, meeting goals and deadlines. Furthermore, their attention to our demands was exceptional, as they addressed any issues or requests for assistance in a timely and courteous manner.
Alex Main
Review from Google
5.0★
Alex Main's Review Sourced from Google
PreApps helped us take our mobile app to the next level with targeted marketing that really worked. Their campaigns were creative, effective, and backed by solid research. We saw immediate improvements in user downloads and engagement. Their team is responsive, professional, and genuinely passionate about what they do. We couldn't have asked for a better experience.
Reviews verified by DesignRush and sourced from the agency's profile
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RMG is a full-service digital commerce agency. We guide B2C and B2B retailers through digital transformation in six practice areas:
- Creative
- Development
- Devops
- Digital Marketing
- Quality Assurance
- Strategy...
Top Services:
Web Design
eCommerce Development
eCommerce
Digital Marketing
Social Media Marketing
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Location
New York City, New York
Number of Employees
50 - 99
Average Hourly Rate
$150/hr
Minimal Budget
$50,000 & Up
Portfolios Count
8 Projects Listed
RMG Services
Web Design
eCommerce Development
eCommerce
Digital Marketing
Social Media Marketing
PPC
SEO
Digital Services
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Award WinnerRecipient of a Best Design Award for outstanding work.
Much More Than Just Pixels & Tweets.
At Outsmart Labs, we’re a full service Miami boutique digital agency made of creative professionals, leaders and strategists with a proven track record in creating powerful and profitable campaigns within multi-regional digital marketing ecosystems. Our team specializes in helping enterprise level...
Top Services:
Digital Marketing
PPC
SEO
Affiliate Marketing
Social Media Marketing
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Location
Miami, Florida
Number of Employees
Under 49
Minimal Budget
$50,000 & Up
Outsmart Labs Services
Digital Marketing
PPC
SEO
Affiliate Marketing
Social Media Marketing
Content Marketing
eCommerce
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
LVMH
Hilton
Miami Design District
Coyo Taco
1-800 Lucky
NSI Insurance Group
NeuroSpa TMS
Data sourced from the agency's DesignRush profile
Outsmart Labs Reviews & Testimonials
Alessandro Bressan
Founder at AssetsView Limited
5.0★
Branding Review from Alessandro Bressan
Outsmart Labs has transformed our advertising strategy, delivering outstanding results and demonstrating expertise, dedication, and effectiveness through measurable outcomes. The team consistently meets deadlines and combines industry knowledge with a proactive, personalized approach.
Pamela Carrion
Founder at Sencia The Studio
5.0★
PPC Review from Pamela Carrion
Working with Outsmart Labs has been a game-changer for our paid social campaigns. Their expertise in ad spend optimization has delivered exceptional results, greatly enhancing our ROI and overall campaign effectiveness.
Annabelle Ballot pottier
Review from Google
5.0★
Annabelle Ballot pottier's Review Sourced from Google
Outsmartlab has an incredible team of digital marketers. They worked on video campaigns for us and the results was fresh, fun and dynamic. They helped enhance our social media presence and made a great impact on our overall visibility . Don’t hesitate and hire them to take your brand to the next level.
Reviews verified by DesignRush and sourced from the agency's profile
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Our founders come from leadership positions at Havas, Interpublic, Omnicom, and WPP. Partnering with Glue gives clients access to this wealth of experience and insight, delivered through a refreshingly hands-on, streamlined business model...
Top Services:
Digital Marketing
Social Media Marketing
Video Marketing
Content Marketing
Email Marketing
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Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$50,000 & Up
Glue Advertising Services
Digital Marketing
Social Media Marketing
Video Marketing
Content Marketing
Email Marketing
Web Development
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
TVGla IS A DIGITAL-FIRST PERFORMANCE CREATIVE AGENCY
We work with leading brands who need a partner capable of producing and managing high-touch, high-volume performance creative in rapidly moving environments...
Top Services:
Creative Services
Digital Marketing
Digital Strategy
Branding
Social Media Marketing
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Location
Culver City, California
Number of Employees
50 - 99
Minimal Budget
$50,000 & Up
TVGla Services
Creative Services
Digital Marketing
Digital Strategy
Branding
Social Media Marketing
Email Marketing
VR/AR
Video Marketing
Video Production
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
EGAMI GROUP is an award-winning multicultural firm and expert’s network empowering clients to successfully reach and win the hearts and minds of diverse audiences...
Top Services:
Digital Marketing
Social Media Marketing
Content Marketing
Branding
Graphic Design
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Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$350/hr
Minimal Budget
$50,000 & Up
Portfolios Count
1 Project Listed
Egami Group Services
Digital Marketing
Social Media Marketing
Content Marketing
Branding
Graphic Design
Public Relations
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Affiliate Digital Marketing Excellence: Boost Traffic, Maximize Conversions
Discover eAccountable, the full-service digital marketing agency that specializes in Affiliate Digital Marketing. Based in Denver, CO, we assist ecommerce brands of all sizes in boosting traffic and maximizing conversions. Our comprehensive services cover paid search management, affiliate program management...
Top Services:
Email Marketing
SEO
Affiliate Marketing
Digital Marketing
Social Media Marketing
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Location
Denver, Colorado
Number of Employees
Under 49
Average Hourly Rate
$300/hr
Minimal Budget
$50,000 & Up
Portfolios Count
3 Projects Listed
eAccountable Services
Email Marketing
SEO
Affiliate Marketing
Digital Marketing
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Groundwrk is a team of ex-agency folks coming together to work on projects that make us happy. “Happiness” to us means creating iconic brands and kick-ass websites for companies of all sizes looking to upgrade their image online...
Top Services:
Web Design
Branding
eCommerce Development
Web Development
Graphic Design
Show more
Location
Denver, Colorado
Number of Employees
Under 49
Minimal Budget
$50,000 & Up
Portfolios Count
2 Projects Listed
Groundwrk Services
Web Design
Branding
eCommerce Development
Web Development
Graphic Design
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Vail Resorts
Fathom Events
Savage Jerky
IMA Financial
Aimco
Tacos Tequila Whiskey
Hayashi Whisky
Larson Financial
Sunset Transportation
Data sourced from the agency's DesignRush profile
Groundwrk Reviews & Testimonials
Zachary Meints
Review from Google
5.0★
Zachary Meints's Review Sourced from Google
We worked with GROUNDWRK to build our new company website, and the experience was excellent from start to finish. Randall and his team were highly involved throughout the entire process and really guided us every step of the way. They brought ideas to the table that we hadn’t even considered, which made the final product stronger than we initially envisioned. Since launching the site last month, we’ve had multiple clients reach out specifically to comment on it, and we’ve seen a noticeable uptick in client inquiries. We’re very happy with the result and would absolutely recommend them.
Kacey Schaeffer
Review from Google
5.0★
Kacey Schaeffer's Review Sourced from Google
GroundWRK is the bees' knees of creative agencies! Their web development is creative, user-friendy, and engaging for each specific audience, and their team is a pleasure to work with on any size project. They are responsive, communicative, eager to help and train on new products and softwares, and generally are a fantastic group to work with.
Mara Miller Kelley
Review from Google
5.0★
Mara Miller Kelley's Review Sourced from Google
I cannot recommend Groundwrk enough! Working with Randall was an absolute joy from start to finish. He perfectly captured the personality of my brand, provided top-notch advice along the way and made my website pop! -- Creative, efficient, collaborative, knowledgable and fun. 10/10!
Reviews verified by DesignRush and sourced from the agency's profile
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The Social Media Agency Behind the Best Brand Social Shannels
Founded in 2008, Movement Strategy is an independent, full-service, social-led creative agency, dedicated to helping brands build the best social media channels. Our growing team of social media experts and content creators span across LA, NY, and Denver, identifying leading trends and leveraging the power of...
Top Services:
Digital Marketing
Social Media Marketing
Public Relations
Branding
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Location
Los Angeles, California
Number of Employees
50 - 99
Average Hourly Rate
$125/hr
Minimal Budget
$50,000 & Up
Movement Strategy Services
Digital Marketing
Social Media Marketing
Public Relations
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Tenet Partners leads the way in corporate branding and product innovation. Our human-centered design approach integrates branding and innovation to create value for companies, employees, and customers. We transform experiences, accelerate growth, and deliver compelling brand journeys...
Top Services:
Branding
Digital Services
Product Design
Video Production
Logo Design
Show more
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$250/hr
Minimal Budget
$50,000 & Up
Portfolios Count
5 Projects Listed
Tenet Partners Services
Branding
Digital Services
Product Design
Video Production
Logo Design
Social Media Marketing
Advertising
Web Design
Digital Strategy
Print Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
HeyHuman is the behavioural communications agency, focused on brand, content, social and experiential. We help clients grow Human Brands. Many brands are locked into relationships that stifle growth...
Top Services:
Social Media Marketing
Advertising
Digital Marketing
Content Marketing
Branding
Show more
Location
London, United Kingdom
Number of Employees
50 - 99
Minimal Budget
$50,000 & Up
HeyHuman Services
Social Media Marketing
Advertising
Digital Marketing
Content Marketing
Branding
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Diageo
Sony Xperia
Mondelez
Unilever
Typhoo
SlimFast
Natures Mennu
Vita Coco
KPMG
Data sourced from the agency's DesignRush profile
HeyHuman Reviews & Testimonials
Nadia
Review from Google
1.0★
Nadia's Review Sourced from Google
Rude and unprofessional isn’t the word.. beware if you happen to have a foreign surname (even though I’m a blonde Caucasian British woman) you will simply get ignored and never get booked. I get so many emails every day from these people so they clearly need staff on their books. Comical.
Reviews verified by DesignRush and sourced from the agency's profile
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BooneOakley has a simple mission: to do great work with people we like. We are a full-service, award-winning advertising agency dedicated to meeting and exceeding our client partners' business needs through effective strategy, intentional brand development and meaningful creative work...
Top Services:
Social Media Marketing
Graphic Design
Package Design
Digital Marketing
Branding
Show more
Location
Charlotte, North Carolina
Number of Employees
Under 49
Average Hourly Rate
$165/hr
Minimal Budget
$50,000 & Up
BooneOakley Services
Social Media Marketing
Graphic Design
Package Design
Digital Marketing
Branding
Advertising
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Gray Area is a premier full-service marketing & branding agency specializing in emerging industries...
Top Services:
Social Media Marketing
Video Marketing
Content Marketing
Digital Marketing
Email Marketing
Show more
Location
Los Angeles, California
Number of Employees
Under 49
Minimal Budget
$50,000 & Up
Gray Area Services
Social Media Marketing
Video Marketing
Content Marketing
Digital Marketing
Email Marketing
Branding
Logo Design
eCommerce Development
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Glass house group
Truff
The Pottery
RY Originals
Strain
AVD
Last Crumb
Secret Nature
Data sourced from the agency's DesignRush profile
Gray Area Reviews & Testimonials
Victor Babenko
Review from Google
3.0★
Victor Babenko's Review Sourced from Google
This would’ve been an amazing venue if there was any ventilation at all, and the entire space wasn’t instantly getting full of smoke from the smoking area. The amount or second hand smoke you’re getting here is insane. Ventilation here is basically “let’s just keep the doors open and get all the smoke back in”.
Holly Harris
Review from Google
4.0★
Holly Harris's Review Sourced from Google
The place is spacious. Get to the bathroom early as it is unisex and there are only three. The art displays are super cool with an interactive French one covering a wall and another heat sensitive one that is like the exploratorium.
Peter Donaldson
Review from Google
5.0★
Peter Donaldson's Review Sourced from Google
Had a really nice evening with some favorite music played. In a different way than I had experienced before, but it was a unique experience overall and one I would certainly consider again in the future. The skill level of the quartet was top notch and together they really produced a rich and magical performance, enhanced by the candlelight that illuminated the stage. It only lasted an hour, but that was enough to fit a lot of crowd-pleasing songs from both ABBA and Queen.
Reviews verified by DesignRush and sourced from the agency's profile
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Day One Technologies is an AI Development specialist, creating intelligent products that are futuristic and user-centric. In three years, we've successfully served industries from FinTech to TravelTech across various markets, offering innovative solutions backed by AI, machine learning, and more. Our services...
Top Services:
Mobile App Development
AI Development
UI/UX Design
Web Development
Web Design
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Location
Los Angeles, California
Number of Employees
50 - 99
Average Hourly Rate
$25/hr
Minimal Budget
$50,000 & Up
Portfolios Count
4 Projects Listed
Day One Technologies Services
Mobile App Development
AI Development
UI/UX Design
Web Development
Web Design
Software Development
SEO
Social Media Marketing
Product Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
This Los Angeles based company is not your average web design and marketing company, LiveWebMedia is an avant-garde web and interactive media agency founded in 1998 in Southern California...
Top Services:
eCommerce
Social Media Marketing
Digital Marketing
PPC
Web Design
Show more
Location
Laguna Beach, California
Number of Employees
50 - 99
Average Hourly Rate
$125/hr
Minimal Budget
$50,000 & Up
LIVEWEBMEDIA Services
eCommerce
Social Media Marketing
Digital Marketing
PPC
Web Design
WordPress Website Design
Web Development
Graphic Design
Mobile App Development
Software Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A Band Apart
Paramount Pictures
Cal Choice Financial
MTV
Hard Rock Cafe'
US Polymers Inc.
Century 21
Beitlet Commercial Real estate
Westlake Woman's Club
Connecting A Caring Community
Data sourced from the agency's DesignRush profile
LIVEWEBMEDIA Reviews & Testimonials
Esti Benchimol
Review from Google
5.0★
Esti Benchimol's Review Sourced from Google
Alen was so responsive and worked really quickly and efficiently. He took his time explaining to me exactly what he set up for me and how I can manage it all on my own and was available for any questions need. I would definitely recommend working with LiveWebMedia!
Bailey Grotton
Review from Google
5.0★
Bailey Grotton's Review Sourced from Google
LiveWebMedia helped me put the schedule and booking feature on my website. They also helped me pick out the best WIX package that fit my budget.
Bill Ferrell
Review from Google
5.0★
Bill Ferrell's Review Sourced from Google
From the first phone call and conversation with Alen at LiveWeb Media, I knew I found the people the company that could provide me with the services I truly needed. They are very professional and super helpful. I would say that if you are looking for a web design company that also offers other services, such as SEO and Social Media packages, look no further!
Reviews verified by DesignRush and sourced from the agency's profile
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DFX is a digital marketing agency. At DFX, we dont define ourselves by a single specialty or style. We work across categories, platforms, and approaches, bringing together the tools and talent needed to move ideas forward.
What sets us apart isnt just what we make. Its how we make it, together with our...
Top Services:
Digital Marketing
Social Media Marketing
Content Marketing
Digital Strategy
Branding
Show more
Location
Seoul, South Korea
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$50,000 & Up
DFX Services
Digital Marketing
Social Media Marketing
Content Marketing
Digital Strategy
Branding
Digital Services
Creative Services
SEO
Video Production
Design Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Launching: it’s a mindset. And it’s what the most successful companies do every day to innovate their way to the top. As a full-service ad agency, we partner with these companies using consumer insight to guide the flight path and creativity as fuel to help them get there and stay there...
Top Services:
Digital Marketing
Advertising
Social Media Marketing
Branding
Graphic Design
Show more
Location
Dallas, Texas
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$50,000 & Up
Launch Agency Services
Digital Marketing
Advertising
Social Media Marketing
Branding
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Baylor Scott & White Health
Park Place Dealerships
Omni Resorts
Promised Land Dairy
Texas Rangers Triple Play
Smart Car
Chapps
Sam's Club
The Town of Addison
Dallas Winds
Data sourced from the agency's DesignRush profile
Launch Agency Reviews & Testimonials
Chris Henderson
Review from Google
5.0★
Chris Henderson's Review Sourced from Google
I took the leap to join the program, and it is better than expected. A LOT of valuable content that walks you through how to set your entire empire up, step by step. There have been some times I felt like quitting and giving up. BUT, i stuck with it, and all of the pieces are coming together how they should. It speaks to the future you that you want to become when you just grind and focus on building this business with LMA. It is literally the best program I've done. With 1:1 mentorship from people who have actually built an online business before, you can't fail. You can only fail if you choose to give up and walk away. Thanks LMA for this valuable course. It really has helped me transform my thinking about myself and my future. Can't wait to drive that lambo!!
J B
Review from Google
1.0★
J B's Review Sourced from Google
I hate to leave this review but this company has hired a third party "cold call" email service that has been harassing me for months, including emails for services from the Launch Agency. Maybe if their clients start getting bad reviews, they will stop spaming those of us who never asked to be on this god awful list.
Reviews verified by DesignRush and sourced from the agency's profile
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A Global Consultancy That Helps Clients Find Uncommon Growth in the Face of Disruption.
At Prophet we help our clients grow by harnessing the collaborative power of design to bring ideas to life. Our team believes great design is the result of a multidisciplinary approach; where business strategy influences brand expression & where customer needs define new & engaging brand experiences...
Top Services:
Content Marketing
Digital Marketing
Social Media Marketing
Logo Design
Branding
Show more
Location
San Francisco, California
Number of Employees
250 - 499
Minimal Budget
$50,000 & Up
Prophet Services
Content Marketing
Digital Marketing
Social Media Marketing
Logo Design
Branding
Web Development
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Bandujo is the go-to agency clients trust to take on their tough marketing challenges and deliver business-smart creative. Our specialty are campaigns that get customers to act...
Top Services:
Digital Marketing
Video Marketing
Email Marketing
Social Media Marketing
Advertising
Show more
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$225/hr
Minimal Budget
$50,000 & Up
Bandujo Advertising + Design Services
Digital Marketing
Video Marketing
Email Marketing
Social Media Marketing
Advertising
Creative Services
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Great team of knowledgable industry experts! We have been working with Bandujo for almost 5 years and they continue to deliver quality work and results!
Reviews verified by DesignRush and sourced from the agency's profile
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Nihala Yasmin is an independent digital marketing strategist who helps businesses strengthen their online presence through tailored, results-focused strategies. Her services include SEO, social media marketing, content planning, and brand positioning, all aimed at boosting visibility, attracting the right...
Top Services:
Digital Marketing
SEO
PPC
Social Media Marketing
Content Marketing
Show more
Location
Wayanad, India
Number of Employees
Under 49
Average Hourly Rate
$800/hr
Minimal Budget
$50,000 & Up
Nihala Yasmin Services
Digital Marketing
SEO
PPC
Social Media Marketing
Content Marketing
Web Development
Web Design
Email Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
Social media strategy
Content creation
Paid social
Community management
Influencer marketing
Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
Content Creator
Influencer
Who are they?
Experts in their specific field who create engaging and educational content for a specific topic, niche, or format
Individuals with an established audience who can shape opinions and promote brands, products, or ideas
Content examples
Explanatory videos
Blogs and articles
Tutorials
Branded visuals
Product reviews
Unboxing videos
Sponsored posts
Social media giveaways
Best for
Building brand credibility in a niche
Filling content gaps through reusable assets (video, blogs, and graphics)
Quickly expanding brand reach
Developing trust with a target audience
Producing promotional organic content
How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
Instagram
Median engagement rate: 16.9%
Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
Facebook
Median engagement rate: 1.4%-2.5%
CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
TikTok
Median engagement rate: 27.6%
CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
High budget: $50,000+
Major Tom
Giant Marketers
3Q/DEPT
Low budget: $25,000-$50,000
Bop Design
WebFX
Idea Marketing Group
Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
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