The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
APPSNATION is the USA's top leading mobile application development company providing multiple Mobile App development services in IOs, Android, IoT, AR/VR, Games app development, Cross-platform, Wearable, eCommerce and much more. Contact Us to boost your Company's potential for next-level excellence...
Top Services:
- VR/AR
- Mobile App Development
- Wearables
- Software Development
- Social Media Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 7 Projects Listed
We are a creative studio specialising in Web Design,Visual Identity Design & Video Editing. We build captivating, high-performing websites and visual identities that stand out and drive business growth.We are your go-to team for transforming your vision into reality...
Top Services:
- Logo Design
- Web Design
- Branding
- Digital Marketing
- Graphic Design
- Show more
- Location
- Czerniewice, Poland
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
We are a Web Design and Development Agency. As well as a provider of IT solutions. We help businesses and companies implement IT solutions tailored to their needs. We help our clients grow by providing innovative technological tools to achieve their goals. We think big, and if you do too, we can work together...
Top Services:
- Web Design
- Web Development
- Social Media Marketing
- Email Marketing
- Branding
- Show more
- Location
- Ciudad Guzmán, Mexico
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 8 Projects Listed
LATAM EXPO designs and builds custom exhibition booths and turnkey trade show solutions for brands exhibiting across Latin America. From creative booth design and fabrication to logistics, installation, and dismantling, we help exhibitors deliver memorable brand experiences. Learn more at...
Top Services:
- Social Media Marketing
- Graphic Design
- Location
- Calgary, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $1000/hr
- Minimal Budget
- Under $1,000
Halo Digital is a digital agency in Perth, Western Australia. We provide web design, search engine optimisation and pay-per-click advertising services. Get a website that converts visitors into leads, then drive more people to your website through our SEO and PPC services...
Top Services:
- PPC
- SEO
- Social Media Marketing
- Content Marketing
- Advertising
- Show more
- Location
- Perth, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- Under $1,000
AW Digital Marketing is a full-service marketing agency offering content marketing, SEO (Search Engine Optimization), Google Ads, social media marketing/management, website design/redesign/management, graphic design, mobile application development, marketing strategy advice and direction, email/SMS...
Top Services:
- Email Marketing
- PPC
- Digital Marketing
- SEO
- Content Marketing
- Show more
- Location
- Kansas City, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
Onur Keskin / A³ Digital Marketing Agency is a Bursa-based digital marketing and creative services agency specializing in digital advertising, SEO, social media management, web design, video production, product photography, and e-commerce consulting. The agency positions itself as a long-term digital growth...
Top Services:
- Digital Marketing
- Social Media Marketing
- SEO
- Web Design
- Video Production
- Show more
- Location
- Nilüfer, Turkey
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Since 1999, WebDrafter.com has helped clients nationwide with their web design and marketing. Our services run the gamut: online marketing, SEO, SEM, content management, social media marketing and more! Our marketing services are designed to improve your rankings and increase traffic to your site...
Top Services:
- WordPress Website Design
- Social Media Marketing
- Web Design
- SEO
- Show more
- Location
- Newport, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $110/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
AI Marketing Agency is a specialized performance marketing agency that drives measurable growth for businesses through innovative, data-driven strategies powered by AI. We deliver high-quality lead generation services via targeted cold outreach, email marketing, paid advertising (PPC), and SEO, helping...
Top Services:
- Social Media Marketing
- PPC
- Content Marketing
- Digital Marketing
- Email Marketing
- Show more
- Location
- Albany, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
ZetaIO is a Sydney-based digital agency offering expert web design, eCommerce development, SEO, and website maintenance services. We help Australian businesses grow online through high-performing websites, search-optimized strategies, and reliable ongoing support. Whether you need a new website, Shopify...
Top Services:
- Web Design
- Social Media Marketing
- PPC
- SEO
- Advertising
- Show more
- Location
- Parramatta, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $5/hr
- Minimal Budget
- Under $1,000
Zehlm Web Development, LLC is a North Carolina-based web design and development company founded in 2005 and headquartered in Morganton, NC. The company specializes in affordable custom website design, SEO, ecommerce development, responsive web applications, CMS platforms, database integrations, and digital...
Top Services:
- Web Design
- Web Development
- SEO
- Branding
- Digital Marketing
- Show more
- Location
- Morganton, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
At Alignment Online Marketing, we craft tailored strategies to align your business goals with online success. Say bye to cookie-cutter solutions, our customized local SEO and digital marketing services are designed to fit your unique needs, values, and budget, driving real results for your business...
Top Services:
- Digital Marketing
- Web Design
- SEO
- Digital Services
- Content Marketing
- Show more
- Location
- Rankin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- Under $1,000
We specialize in software and web development, AI-enhanced product images, social media management, digital marketing, and unique designs helping businesses boost online visibility, engagement, and growth...
Top Services:
- Product Design
- Web Development
- Social Media Marketing
- Graphic Design
- eCommerce Development
- Show more
- Location
- Kosovo, Macedonia
- Number of Employees
- Under 49
- Average Hourly Rate
- $5/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Partyzan is a creative agency Ukraine-based retail-focused agency offering the development of design, brands, and complex advertising campaigns...
Top Services:
- Graphic Design
- Branding
- Creative Services
- Logo Design
- Design Services
- Show more
- Location
- Lutsk, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Bizmap LLC is a New Jersey web marketing agency. Our company provides full stack, web marketing solutions to businesses seeking to grow their online presence. Our team stays well-informed in the digital world so that our clients can get back to business...
Top Services:
- SEO
- Social Media Marketing
- Email Marketing
- Digital Marketing
- PPC
- Show more
- Location
- Parsippany-Troy Hills, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
Attract New Customers and Skyrocket Your Online Store with LYFE, an eCommerce Social Media Marketing Agency...
Top Services:
- Web Design
- Digital Marketing
- Social Media Marketing
- Location
- Skopje, Macedonia
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Levines Enterprises LLC is based in Bridgeport CT since 2021. With a team of creative web developers and marketers, we have been providing high-quality, fast, and affordable websites and digital marketing services for small businesses...
Top Services:
- Digital Marketing
- Web Design
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Bridgeport, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Zia Media Group is the marketing department for any small, and up to enterprise level businesses...
Top Services:
- Digital Marketing
- Social Media Marketing
- SEO
- Web Design
- Branding
- Show more
- Location
- Farmington, New Mexico
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- Under $1,000
PAMM Studio helps businesses grow with creative design and smart marketing. We make brands stand out with great ideas and strategic marketing solutions...
Top Services:
- Web Design
- Graphic Design
- Social Media Marketing
- SEO
- Show more
- Location
- Tirana, Albania
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
At Abrys Consulting, Inc., we understand that as a small business owner, you have a lot on your plate and a limited budget to work with. That's why we offer cost-effective solutions to help you get a professional, functional website that meets your needs and helps you grow your business...
Top Services:
- Web Design
- SEO
- Social Media Marketing
- Branding
- Show more
- Location
- Wayland, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
Affordable pay-monthly website design, hosting and maintenance for small businesses, based in Glasgow and serving clients everywhere...
Top Services:
- Web Design
- Digital Services
- Creative Services
- Web Development
- SEO
- Show more
- Location
- Glasgow, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Full-service digital marketing and web development agency. Brand strategy, SEO, web dev, AI workflows, content, paid media, and analytics senior-level execution on every project...
Top Services:
- Digital Services
- Branding
- Digital Strategy
- Web Design
- Web Development
- Show more
- Location
- Eugene, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
We are a 360° Digital Marketing Agency who helps You to have an omnichannel communication system woth your target audience. We will help You build a system that bring leads into your funnel and converts them into customers, to then make them loyal and keep ascending on your value ladder...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- Content Marketing
- PPC
- Show more
- Location
- León, Mexico
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
We are a digital agency that contributes to the growth of companies of various segments and sizes. We offer all the solutions for those who want to succeed through Digital Marketing...
Top Services:
- SEO
- PPC
- Social Media Marketing
- Email Marketing
- Web Development
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
At AB Digital, every project is tailored to reflect your unique goals and vision, ensuring your business shines. With a proven track record and many satisfied clients, we take pride in the quality and effectiveness of our work, knowing our results truly make a difference...
Top Services:
- Digital Marketing
- Branding
- Web Design
- eCommerce Development
- SEO
- Show more
- Location
- Campbellfield, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Our team of IT experts can assist you with a number of web development, computer, and network related issues. We do it all from website design and creation to virus removal, data backup and system diagnostics, as well as VPN setup and ongoing network support. We have operated in the Coachella Valley for...
Top Services:
- Web Design
- Web Development
- Social Media Marketing
- IT Services
- PPC
- Show more
- Location
- Palm Desert, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
We are Mezvic, a hands-on team of senior specialists uniting digital marketing, AI automation, and multiplatform eCommerce into one compounding growth system. Our experts build durable search visibility (including AI/GEO), resilient automation (Zapier, n8n, Make.com, GoHighLevel, chat/voice agents), and...
Top Services:
- Web Design
- eCommerce Development
- WordPress Website Design
- Web Development
- CRO
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Marketing handled provides businesses with website design and maintenance, social media management, graphic design and photography. We work with all types of businesses from professional coaching to local tradespeople...
Top Services:
- Web Design
- Web Development
- Social Media Marketing
- Digital Marketing
- Graphic Design
- Show more
- Location
- Leeds, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- Under $1,000
Hypertech Verse is a cutting-edge digital solutions company that empowers businesses to thrive in the digital age...
Top Services:
- Web Design
- SEO
- Logo Design
- Social Media Marketing
- Mobile App Development
- Show more
- Location
- Cypress, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
A woman-owned, award-winning marketing and public relations firm that is laser focused on getting results for clients. Based in San Diego and with a satellite office in Los Angeles, TW2 primarily represents professional service, business-to-business and non-profit organizations...
Top Services:
- Email Marketing
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Video Marketing
- Show more
- Location
- Carlsbad, California
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Fredrick Media specializes in affordable, custom web design and digital marketing services for small businesses, enhancing online presence and driving growth. Our comprehensive offerings include responsive web design, local SEO, Google and Facebook ads, logo design, and review management. We transform...
Top Services:
- Web Design
- SEO
- PPC
- Social Media Marketing
- Logo Design
- Show more
- Location
- Neenah, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Intellisea specializes in crafting world class objective driven digital marketing programs for all business types. Our mission is executing effective and transparent marketing solutions in the ever changing digital landscape. While many agencies offer “dedicated” support staff (at extra cost of course)...
Top Services:
- Digital Marketing
- PPC
- Advertising
- SEO
- Social Media Marketing
- Show more
- Location
- McKinney, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Our digital marketing team helps businesses to achieve measurable results through tailored campaigns. Reach out now to take your marketing strategy to the next level! At Marketing Advancer, growth is more than just a buzzword its a journey we take with you. We mix strategy, creativity, and smart execution to...
Top Services:
- SEO
- PPC
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Glen Waverley, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
King Digital provides digital marketing services with an emphasis on high-quality lead generation. Specializing in search engine marketing (pay-per-click), SEO (search engine optimization), and social media advertising, King Digital assists in effective strategies to meet growth goals. At King Digital, we...
Top Services:
- SEO
- PPC
- Digital Marketing
- Social Media Marketing
- CRO
- Show more
- Location
- Albuquerque, New Mexico
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
At Yonhuizen Digital Solutions, creativity meets strategy. We design sleek, high-performing websites, craft memorable logos, and build smart marketing campaigns that help your business stand out in a crowded digital world. Your brand deserves more than just good visuals it deserves a story, an identity, and a...
Top Services:
- Web Design
- Graphic Design
- WordPress Website Design
- Social Media Marketing
- SEO
- Show more
- Location
- Meyerton, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Apex House helps B2B companies improve visibility, strengthen credibility, and support growth through strategic marketing and creative execution. We work with brands in technology, SaaS, insurance, and professional services that need high-quality support without the overhead of a traditional agency. Services...
Top Services:
- Digital Marketing
- Content Marketing
- Email Marketing
- Social Media Marketing
- Event Marketing
- Show more
- Location
- Orlando, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
Moai Studio specializes in empowering businesses through innovative digital solutions. With a focus on creativity, strategy, and technology, they offer a range of services including web design, development, branding, and digital marketing. Their team works closely with clients to create tailored solutions...
Top Services:
- Graphic Design
- Branding
- Web Design
- SEO
- Mobile App Development
- Show more
- Location
- Bresso, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
Cognexa is an AI automation agency helping businesses work smarter through intelligent workflows, AI powered agents, and cutting-edge web solutions. From voice and WhatsApp AI agents to custom CRMs, lead generation, and social media automation we build the systems that let your business run itself...
Top Services:
- AI Development
- Software Development
- Phone Answering Services
- Web Development
- Social Media Marketing
- Show more
- Location
- Centurion, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Romeo Golf Consultants is a business consulting and services firm in Clearwater, Florida. We start the way a consultant should: by mapping how your business gets work, loses work, and spends it's time. Then we build what the map says you need. That might be an AI agent handling your inbound calls and emails...
Top Services:
- AI Development
- Web Design
- Web Development
- Phone Answering Services
- SEO
- Show more
- Location
- Clearwater, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Nisa Digital is Dubai-based global strategic marketing consultancy specialized in providing customized strategies to businesses across sectors and geographies...
Top Services:
- Email Marketing
- PPC
- SEO
- Web Development
- Video Marketing
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Jared's Leads is a data-driven marketing and lead generation company that helps businesses identify, target, and acquire new customers. For more than 15 years, the company has provided sales leads, mailing lists, email lists, data solutions, and direct marketing services designed to increase revenue and...
Top Services:
- Digital Services
- Branding
- Digital Strategy
- SEO
- PPC
- Show more
- Location
- Malibu, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Amplify Digital Marketing helps service-based businesses grow through SEO, Google Ads, web design, and conversion-focused marketing strategies. We build fast, modern websites and data-driven campaigns that generate qualified leads, improve visibility, and support long-term growth. Our approach combines...
Top Services:
- SEO
- PPC
- Web Design
- Web Development
- WordPress Website Design
- Show more
- Location
- Novi, Michigan
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Long Drive Marketing is a full-service digital marketing agency and division of Long Drive Group. We build marketing engines for businesses, nonprofits, and motorsports organizations across the U.S. from four offices in Nashville, Franklin, Washington DC, and Cheyenne. Our team delivers strategy consulting...
Top Services:
- Digital Marketing
- SEO
- PPC
- Web Design
- Branding
- Show more
- Location
- Franklin, Tennessee
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $72/hr
- Minimal Budget
- Under $1,000
Centripe is an all-in-one CRM and marketing automation platform that helps marketing agencies and businesses run their sales and marketing from one place. You can collect and manage leads, send email and SMS campaigns, build websites and landing pages, and automate everyday tasks. Centripe also uses smart AI...
Top Services:
- Affiliate Marketing
- Direct Marketing
- Event Marketing
- eCommerce
- Email Marketing
- Show more
- Location
- Menlo Park, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $1/hr
- Minimal Budget
- Under $1,000
Grow your visibility in local Google searches with strategic local SEO services. Just Rank US helps businesses in Hurt, Pittsylvania VA, and surrounding areas improve local rankings, attract nearby customers, and generate more qualified calls and leads...
Top Services:
- SEO
- Digital Marketing
- CRO
- AEO
- Content Marketing
- Show more
- Location
- Hurt, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
Broad Lantern Media is a web design and digital marketing agency in Mount Pocono, PA, serving HVAC, plumbing, roofing, and other home service businesses. We build websites, manage local SEO, and optimize Google Business Profiles so clients get found by nearby customers. Our team also develops proprietary SEO...
Top Services:
- Digital Strategy
- Web Design
- WordPress Website Design
- SEO
- Email Marketing
- Show more
- Location
- Mount Pocono, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Solid Medya is a digital agency focused on web development, e-commerce solutions, SEO, performance marketing and custom software development. We help businesses strengthen their digital presence, generate qualified leads and improve conversion rates through data-driven strategies. Our team combines creative...
Top Services:
- Graphic Design
- Digital Services
- Logo Design
- Digital Strategy
- Video Production
- Show more
- Location
- Konya, Turkey
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
At Dream Delegate, we are dedicated to helping businesses leverage the power of technology to thrive in the digital age. With a proven track record of delivering innovative solutions and unmatched expertise, we are your trusted partner for all your IT needs...
Top Services:
- Digital Services
- Graphic Design
- Logo Design
- eCommerce Development
- Digital Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
Kinsh Technologies is a full service Web Development & Digital Marketing Company. Our services encompass branding, web design and development, mobile application development & digital marketing. Our team of professional and experienced designers, developers & marketeers are committed to deliver an innovative...
Top Services:
- Graphic Design
- Web Design
- Web Development
- eCommerce Development
- WordPress Website Design
- Show more
- Location
- Ahmedabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Web AI Tech Solution LLP is a leading IT services & Web Design Company in Kanpur, India offering website development, web design, mobile app development, SEO, digital marketing, graphic design, e-commerce solutions, social media marketing, 2D & 3D animation, branding, consultation and complete IT solutions to...
Top Services:
- Web Design
- Web Development
- Software Development
- Mobile App Development
- IT Services
- Show more
- Location
- Kanpur, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Social Media Marketing Specializations
Services Related to Social Media Marketing
Popular Services
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
|
| Best for |
|
|
How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
|
| Low budget: $25,000-$50,000 |
|
Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
Latest Trends Related to Social Media Marketing
