Storytelling for The Woodlands at Furman
While maintaining an outstanding reputation in the skilled nursing and assisted living segments, The Woodlands has also enjoyed success with their independent living apartments, always maintaining a 95% or higher occupancy rate.In October 2017, The Woodlands broke ground on 28 independent living villas with 4 spacious 3-bedroom floor plans featuring garages and luxurious design choices. The community’s leadership recognized the need to promote their growth—to better reach seniors interested in “Living the Villa Life.”They wanted alternatives to one-size-fits-all communication strategies. They wanted content that dove deep; content that could tell the story of the community, its residents, staff, and services. Their internal team needed additional bandwidth in order to accomplish these goals, so The Woodlands engaged with EnVeritas Group, a creative content agency that’s making its presence known in the senior living space.Our team introduced and implemented a month-to-month content plan comprising:
- The regular creation and publication of people-focused blog articles highlighting what it means to be part of The Woodlands community.
- Easy and consistent governance of all messaging, including tone, voice and style across all platforms via a new content style guide.
- A monthly editorial calendar to guide social media posts and engagement with users.
- On-site visits by a professional photographer, as needed, to enhance the visual component of storytelling.
- A plan for engaging with current residents and encouraging them to review the community on their Google My Business and Facebook listings.
Brice is an entrepreneur whose passion for travel, business and smart content lies at the heart of EnVeritas Group. His driven vision of trust and truth as the bedrock of successful content marketing has led EVG to become an industry leader for high-end multilingual content.
Michael co-founded EnVeritas Group with Brice Bay in 1999 as 10best.com and has been the company’s steady keel ever since. As Chief Financial Officer, Michael oversees the financial management services of EnVeritas Group and its affiliate companies.
Lisa is an experienced content expert, earning her stripes running her own multilingual editorial business The Content Works for eight years. She excels at creating linguistic talent networks, and managing global projects and teams to tight schedules.
Joey is a seasoned travel writer and editor, whose flair for words and strategic thinking has made him a key player in team EVG. He is our main man for the development and implementation of customised content marketing strategies for EVG’s global clients.
A graduate of the University of South Carolina with a degree in history, Harris engages with current and prospective clients to identify opportunities to improve the effectiveness of their digital assets.
Brian is the Chief Brand Officer and leads the charge in licensing and brand development. He is enthusiastic about delivering results, increasing revenue and spreading brand awareness for clients across a number of sectors. He specializes in content licensing through the publishing industry.
Sara Hinson joined EnVeritas Group in 2008, and her primary focus is travel and hospitality. Sara currently serves as Senior Account Manager for the Radisson Hospitality project and plays a key strategic role in growing EVG’s niche markets of higher education, manufacturing and healthcare.
Michael brings more than 15 years of experience in the senior living market to EnVeritas Group. Hailing from Greenville, South Carolina, Michael focuses on bringing our unique services and model to senior living communities and management companies through strategic, numbers-driven development.