If you're having trouble creating content or unsure what to include on your website, keep reading. We've created a website content checklist for each page of your website. This checklist will help you craft engaging content that connects with your audience, keeps them on your page longer, and ultimately increases conversions.
Table of Contents
What Is a Website Content Checklist?
A website content checklist is a framework that details the steps you need to take when creating content for your website pages. Types of website checklists vary depending on the content you’re creating. You can have a checklist for blog posts, a homepage, product pages, service pages, FAQs, or other pages.
Complete Website Content Checklist
We have developed detailed checklists page-by-page to help you create helpful content that engages and converts the audience.
Every website needs an engaging and informative homepage to inform visitors, encourage them to explore your website, and, eventually, convert.
Homepage checklist should include the following:
- A unique value proposition. Why is your product/service better than your competitors? What is your unique selling point? Include a clear tagline and brief, informative copy to explain who you are and what you do.
- Media. Include an image or video in the header to attract and engage visitors.
- Social proof. Include reviews, testimonials, and other evidence of your product/service quality.
- A call to action (CTA). Add clear and specific CTA to guide your website visitors to key conversion points. Make sure to place a CTA in the hero section.
2. About Us Page
Your “About Us” page lets you showcase your brand identity, values, and personality and build trust and credibility with your audience. Keep the tone of the "About Us" page friendly, engaging, and professional. The goal is to make a positive impression on the visitors.
The About Us page should include the following:
- Introduction. Start with a brief introduction of the business and what it offers.
- History. Provide background information about the business, for example, when and by whom it was founded and how it has evolved.
- Mission and values. Communicate the business's mission and core values, which can help differentiate it from competitors and create an emotional connection with the audience.
- Team members. Introduce the key team members and provide information about their roles and expertise to build credibility.
- Achievements and awards. Highlight any notable achievements, awards, or recognition the business has received.
- Contact Information. Provide contact information, including phone numbers, email addresses, and social media links.
3. Service Page
Your service page should list the services you offer, their features, benefits, pricing, and any additional information that customers need to know before making a purchase decision.
The service page should include the following:
- Service descriptions. List the services you offer and be clear about what they include. For example, if you provide web development services, do they also include website maintenance?
- Benefits. Include the benefits your services provide. This might include competitive prices, faster turnaround, or whatever makes your offering better than your competitors.
- Pricing. Include the prices for your services. If the pricing depends on the scope and other factors, include a “Request a quote” CTA so visitors can easily contact you for a quote.
4. Product Pages
Product pages are like service pages, except they are typically shorter. If you expand your assortment, you can always add new product pages.
The product page should include the following:
- Product name. Include the product’s name in the heading.
- Images. Include high-quality photos of your product to showcase what it looks like.
- Description. Write a product description highlighting the key features and unique selling points. Use bullet points within the description to increase readability.
A blog section can help you increase credibility, build authority in your niche and increase your search engine rankings.
The blog should include the following:
- Keywords. Using keyword research tools like SEMrush or WordStream, identify target keywords to help your blog rank higher on the search engine results page (SERP). Use the keywords in the title, within the blog (in the introduction, headers, and throughout the blog), in title tags, URLs, image files, and meta descriptions.
- A strong headline. Write a compelling headline that “hooks” the reader. Remember that a headline determines whether your audience will read the post.
- Relevant content. Create blog posts that resonate with your target audience and solve their pain points. Use simple language so every reader can understand your content. Avoid complex terms and sentences that add no value to readers.
- Headings and subheadings. Break up your blog posts into sections using headings and subheadings for easier readability.
- Visuals. Images, videos, and infographics help readers process information faster, while using colors can help them retain information longer.
- A CTA. Include a CTA at the end of your blog post to invite visitors to comment or share the post, contact you, request a quote, etc. This is especially important in direct response copywriting, where you want the reader to complete an action right after reading your article.
If you struggle with keyword research or other SEO practices, contact the providers of best digital marketing services that can help you improve your online presence.
A frequently asked questions (FAQ) page answers customers’ questions regarding your product or service without contacting you. This saves you time as you won’t handle as many customer inquiries.
FAQs page should include the following:
- Insights from competitors. Check out the FAQs pages on your competitor’s websites and provide more relevant answers.
- Keywords. Enrich your FAQs with keywords to boost your SEO efforts.
- Original content. Don’t repeat existing content on your website, as duplicate content can negatively affect your search engine ranking. If you have posts that address a particular question, link to that post instead so users can visit it and find answers.
7. Contact Page
The way your contact page is structured impacts whether or not prospects will get in touch with you.
The contact page should include the following:
- A short, inviting paragraph. Invite website visitors to contact you if they have any concerns or questions.
- Contact information. Include your email address, phone number, and links to your social media accounts.
- A contact form. Include a short contact form so visitors can send inquiries quickly and easily.
Website Content Checklist Best Practices
Best practices for website content can help you create engaging content that connects with your target audience and ranks in search engines. These include:
1. Include Internal and External Links
Add 3-5 external links per 1,000 words that add value to your users and support your statements. Add internal links as well, as they help Google better understand your website's structure and indicate which pages are important.
Linking doesn’t apply just to blog posts but to all of your web pages, as it can help increase click-through rate (CTR) and guide users through your website. For example, a link can lead from a blog post to your service or product page. Or, link out from an FAQ to a blog post that explains the answer to a common question in more detail.
2. Write Short Paragraphs
Whether creating a landing page or writing a blog post, write short paragraphs with a maximum of three or four lines. We recommend writing short sentences too, which are easy to digest.
3. Keep SEO in Mind
Your website's content should be optimized for search engines to help you rank higher in SERPs. Optimization helps search engines understand what the page is about so it can be indexed accordingly. Each page and its elements (meta description, title tag, URL, image name file, headers, etc.) must include your target keywords.
Why Do You Need a Website Content Checklist?
A website's content must be relevant, educate visitors, provide value and encourage conversion. But it can be overwhelming to keep track of all the steps and best practices for creating quality content. This is where a website content checklist can help you.
A checklist for creating web content helps you:
A content checklist helps you follow best practices and maintain quality and content style. It provides clear steps for creating and publishing your website content; content creators can refer to it to ensure consistency. A checklist is especially useful if you’re outsourcing content marketing services and want to ensure the content delivered matches your requirements.
A website content checklist ensures you’re producing and publishing quality content faster. This means less editing, faster content delivery, and faster publishing. With clear to-do lists, your content team will know precisely what to do and significantly reduce the number of mistakes.
Scale Content Creation
Content checklists streamline the process of hiring new writers or outsourcing content creation to freelancers. By creating website content checklist PDFs for writers, you can minimize errors and ensure consistency. As a result, your content production can become more efficient, allowing you to focus on other aspects of your business.
Website Content Checklist: Final Thoughts
A website content checklist is a valuable tool that helps you create compelling content that aligns with your website's best practices and goals. By following it, you can save time and ensure that your web content meets a high standard of quality and consistency.
Our guide provides clear and concise steps for creating different types of web pages. Using these checklists, you can streamline your content creation process and maintain a consistent voice and style across your website.
If you need help to keep up with your website's content demands, consider outsourcing to one of the many reputable digital content agencies. These companies have the expertise and resources to create high-quality content that engages your audience and drives results.
Website Content Checklist FAQs
1. What should website content include?
The key elements that website content should include are:
- “About us” page
- Services or products pages
- FAQ page
- Contact page
2. How to evaluate a website content checklist?
When evaluating website content, consider the "CRAAP" test, which stands for Currency, Relevance, Authority, Accuracy, and Purpose:
- Currency. Is the checklist up-to-date and current? Ensure it reflects current best practices and consider any recent changes in search engine algorithms or content marketing trends.
- Relevance. Does the checklist address your specific needs and goals? Ensure that it covers the essential elements of the type of content you're creating and aligns with your brand voice and style.
- Authority. Is the checklist created by a reputable author? Look for checklists created by content marketing experts and consider their credentials and experience.
- Accuracy. Are the steps and instructions in the checklist accurate? Make sure that the instructions are based on reliable sources and reflect current best practices.
- Purpose. What is the purpose of the checklist? Ensure it is designed to achieve your specific content goals, whether to increase traffic, boost engagement, or improve conversions.
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