YouTube remains the most popular platform for video content. Although apps like TikTok and Instagram vie for the spot, also offering businesses the chance to showcase their brand via videos, they come with one flaw — short time limits. This is where YouTube videos excel.
However, with so many businesses using the platform, how can you stand out and get people to watch your videos? Don’t worry, we’ve gathered the 10 best YouTube video ideas set to trend in 2025. We’ve also included insights from our experts, sharing some of their expectations for video content in the coming year.
Table of Contents
1. Introductory Videos
The first YouTube video idea on our list is to create quality introductory videos. But instead of simply introducing your business or products, you could introduce the people behind it.
For example, consider making a “Meet the Team” type of video, where employees share their experience working for the company and give viewers an insider’s look on the other side. It would be even better if the CEO of the brand could join the video.
Introductory videos help businesses get closer to their target audience. It creates a sense of community, letting the customers know that they are not viewed as simple buyers but as an important and integral part of the business’s success.
As James Bryant, co-founder of Venture Videos, put it, “Small businesses often have personal relationships with their customers. By featuring the founder or key employees in their videos, they can add a human touch to their content and build trust. Audiences often prefer relatable faces over polished, corporate spokespeople that feature in more established channels.”
Here’s how Adobe did it:
2. BTS Videos
Behind-the-scenes (BTS) videos remain a popular choice for brands to show their customers that the production phase is not just about manufacturing — there are real people who put in the effort to create the product or service.
A BTS video is a particularly great YouTube video idea for small businesses. They can help newcomers set foot in the market and present their brand as customer-first.
Even big brands use BTS videos to boost transparency and trust. Here’s an example of how Fenty Beauty used a BTS video via YouTube Shorts:
Our experts also agree with the importance of BTS videos. Alex Benedychuk, CEO of RegisTeam, said, “Smaller businesses can stand out by focusing on authentic storytelling, highlighting their unique brand values, and using customer testimonials. They can also adopt cost-effective video techniques like behind-the-scenes content, tutorials, and visually engaging, simple animations. Personalizing the content to their target audience and maintaining consistency in posting helps build trust and recognition, even on a smaller budget.”
3. Product Tutorial
A product tutorial is one of the must-have video ideas for YouTube. This type of video is where you can share everything about your product or services — how the product works, how it benefits your customers, who it’s best for, and so on.
Product tutorials will continue to be valuable in 2025, just as they have been so far. With over 80 million Premium subscribers, YouTube is a platform where people around the world can learn more about your product. Many people turn to YouTube for guidance when deciding to buy a certain item or service.
The great thing about product tutorial videos is that you don’t necessarily have to record them yourself. You can use animations to create entertaining content about your offers. Here’s how Airtable did it:
Note: Your product videos shouldn’t be done just for the sake of it. It doesn’t matter how good your video-making equipment is if your content doesn’t offer real value to your customers.
As Skyler Talley, Managing Partner at Talley Media, puts it, “High-quality value is more important than high production value. Sure, cinematic visuals are cool, but substance beats style every time. Focus on delivering valuable content—whether it's informative, entertaining, or inspirational.”
4. Interviews
Another great YouTube video idea is to do an interview. Have your employees interview you or collaborate with networks that would like to know more about your brand. You can even turn to other YouTube channels that do interviews and offer your company’s perspectives on the market.
While these YouTube video ideas usually include the CEO, you can go out of the box and interview an employee or someone who has contributed a lot to the company. Check out this video Cleo Ambram did with Mark Zuckerberg:
Additionally, these interviews don’t just have to be in video format. You can use the interview and repurpose it into other parts of your video marketing strategy.
For instance, take parts of the interview and add them to your blogs. Then, link the full video at the end so customers can check it out. This is also a good way to boost your YouTube SEO efforts.
Zain Bin Zameer, Senior SEO Specialist at The frank Agency, also thinks that repurposing your content is a great idea. He said, “Repurposing content is definitely a good idea, but only if done the right way. It helps you cut time and cost, saving you a lot of business resources while boosting engagement and revenue. But never overdo it. Only use content that is at least 6 months old, and do not post it as it is. You can redesign it using different templates and colors or slightly change the content here and there, so it feels fresh.”
5. Reaction Videos
Another great YouTube video idea is a reaction video. This type of video is a good way to spark a conversation with your customers. Reaction videos don’t just have to be about a certain product; use this format to get closer to your target audience by focusing on the relationship between them and your product.
For instance, why not gather online feedback from your clients and react to it? It can be a funny reply to their requests or an explanation of your offers. You can even use it to promote another product or service you have.
Another idea for this type of YouTube video is to react to a current trend in your niche. You can share your opinion on it, then tell the viewers more about your product and how it fits within that market.
See this reaction video on the “Tide-Pod” trend for inspiration. You can use it as a model to come up with similar content for your brand:
6. “10 Facts About” Videos
When you want to introduce your business, its mission, and vision, a “10 Facts About” video is a great way to do it. Potential customers who want to connect with your brand before buying or are considering a long-term relationship will appreciate learning about your core values through a short video.
You can even focus these YouTube videos on the product. Sharing 10 facts about it helps clients become familiar with it.
This type of YouTube content idea can even be created by someone else for your company. Consider hiring a video production company to produce this type of video for your brand. Here’s a simple example of what a “10 Facts About” video looks like:
7. Q&A Live Sessions
YouTube is not just a platform for uploading your pre-recorded videos. You can also do live recordings, which can be saved after you're finished. A great way to use live sessions is by hosting a Q&A, where you answer a few questions from your customers. You can promote the Q&A event in advance and invite anyone interested in learning more about your product to join — for free!
This can be a great chance for you to not only spread the word about your brand and products but also help customers feel more at home. Giving them real-time answers to problems they may be facing shows that you care about customer satisfaction.
The same goal can be achieved by doing Q&A sessions. You can also gather customer questions beforehand and create a video answering them. Either way, Q&A sessions offer a great way to engage with your audience and showcase your expertise.
Here’s a good YouTube video example of this type of format:
8. Collaboration Videos
According to GMI, YouTube is used by over 2.7 billion people each month. Even if only half of these users are creators, you still have a lot of competition. But why does it always have to be about going up against each other? YouTube video ideas can also include collaborations.
Get another brand — whether within your niche or a broader market — on board and do a collaboration. You could work on a video discussing how both your products complement each other, engage in some light-hearted banter about which product is better, or even promote an entirely new product together— the ideas are endless when you work together.
Present your collaboration as a discussion, skit, or even an ad. A good example of this is what Taco Bell and Doritos did:
9. “A Day in the Life of...” Videos
YouTube content ideas can be found anywhere — “A Day in the Life of...” videos are a perfect example. You can record your typical day at your company, doing certain tasks like working and having lunch with colleagues.
These videos give your target group a glimpse into your company’s work-life balance. It also lets them learn about the values your brand nurtures. After all, 69% of people want to buy from brands that share their personal values.
“A Day in the Life of...” videos create an emotional link with the customer and can be especially helpful to small businesses. As Zameer put it, “I personally think that nothing trumps the emotional hook strategy when it comes to small businesses going against the big guys...”
“One of the best and quickest ways to befriend someone is to share their current mood and emotions. And when a brand genuinely does that with its audience, it serves as a common ground to create a meaningful relationship between the two, leading to customer loyalty. Once they are loyal, no matter how good the deal is from the competition, they won't ever leave your side.”
Just for inspiration, check out Dan Martell’s video showcasing his daily life as a CEO:
10. Promo Videos
Our final suggestion for this list of YouTube video ideas is to create a promo video also known as an ad. It can help a lot with your overall brand marketing strategy, allowing you to not only raise brand awareness and satisfaction with current clients but reach an even broader audience.
If you want to see what a good promo video looks like, check out our article on the best video commercials. These effective YouTube video ideas can showcase everything a customer needs to know about your brand, its products, and its services.
We asked our experts to share some examples of effective YouTube promo videos, and here’s what Talley has to say:
“In September 2020, TikTok user Nathan Apodaca (@420doggface208) posted a video of himself longboarding while sipping Ocean Spray cranberry juice and lip-syncing to Fleetwood Mac's ‘Dreams.’ The video rapidly went viral, amassing millions of views. Ocean Spray quickly seized the viral moment. They gifted Nathan a new truck filled with their products and produced their own versions of the video, featuring employees and even the CEO. Due to the video and rollout, Ocean Spray experienced a massive surge in social media engagement and sales.”
Video Ideas for YouTube Takeaways
Engaging your audience on YouTube today can seem like a daunting task. However, with the right tools and creative ideas, you’ll quickly realize that there is nothing to worry about. Review our list of the top 10 YouTube video ideas for 2025 and choose a few to implement for your next blogs.
You can also turn to a YouTube marketing agency and get their expert opinion. That way, you can ensure your next YouTube video captures the attention of your target audience!
