DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

6,468 Companies - Rankings updated: September 06, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

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  • Your Business Growth Partner

    Your Business Growth Partner

    Startup-n-Marketing (SnM) provides these services to clients globally, and we have a track record of delivering good results on a consistent basis. From the United States to the UAE, Russia, Portugal, and the UK, the team at SnM has helped businesses create marketing campaigns, manage social channels, build...

    Top Services:

    • PPC
    • Content Marketing
    • Email Marketing
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Made in Sweden, Loved by Brooklyn.

    Made in Sweden, Loved by Brooklyn.

    A full service creative production company based in Brooklyn, NY...

    Top Services:

    • Video Marketing
    • Content Marketing
    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Create Engage Optimize

    Create Engage Optimize

    Rad5 Media values the creative process, enriching peoples lives, and delivering results that transform businesses. Our process in web design, SEO, video productions and graphic design is to deliver branded content that is high quality, brings clarity to your customers journey, and delivers your business's...

    Top Services:

    • Digital Marketing
    • Web Design
    • SEO
    • PPC
    • Video Production
    • Show more
    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Everyone has a story...

    Everyone has a story...

    As one of San Diego's longest serving video production companies, we pride ourselves on working with our clients to help them tell their story. We've created award winning videos for companies and brands across the country...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Why Neff? Our mission is to make you look good. We're a multi-talented, multi-faceted agency that provides cost-effective but hard-hitting marketing services to our clients. We are a full-service agency specializing in retail, hospitality/tourism and real estate that provides virtually every service in-house...

    Top Services:

    • Logo Design
    • Branding
    • Public Relations
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • Big Agency Expertise. Small Agency Values.

    Big Agency Expertise. Small Agency Values.

    Imaginary Content is a full service production agency specializing in content creation in all platforms. We are experts at impactful e commerce content, broadcast design and powerful content for brands and networks...

    Top Services:

    • Branding
    • Creative Services
    • Digital Services
    • Video Production
    • Graphic Design
    • Show more
    Location
    Hartford, Connecticut
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • The perfect blend of digital marketing techniques to drive your business to the top.

    The perfect blend of digital marketing techniques to drive your business to the top.

    Top Page Rankers is an Award-Winning Digital Marketing Agency in USA and a pioneer in providing a full suite of software development services...

    Top Services:

    • PPC
    • Email Marketing
    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    100 - 249
    Average Hourly Rate
    $12/hr
    Minimal Budget
    Under $1,000
  • Pittsburgh Video Production | Your Partner In Video

    Pittsburgh Video Production | Your Partner In Video

    Parish Digital Video Production is a full-service digital media company based out of Pittsburgh, Pennsylvania. Delivering high-quality content since 2007, Parish Digital specializes in video production, editing and creative services for small businesses, large corporations and advertising agencies, both local...

    Top Services:

    • Video Production
    • Video Marketing
    • Content Marketing
    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Noteworthy. Quality. Heartfelt.

    Noteworthy. Quality. Heartfelt.

    Method Q provides marketing solutions for high growth companies. We prioritize giving back...

    Top Services:

    • Content Marketing
    • Public Relations
    • Digital Services
    • Logo Design
    • Web Design
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Our mission is simple; to be an enlightened marketing agency in a digital world, delivering customized and market responsive services...

    Top Services:

    • Public Relations
    • Video Production
    • Graphic Design
    • Branding
    • WordPress Website Design
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • The Discreet Marketing Professionals

    The Discreet Marketing Professionals

    Founded by Texas Radio Hall of Fame legend, Sam Malone, 512 New Media is a full-service digital media & marketing company based in Houston, Texas. As the discrete marketing professionals, We believe that when you hire marketing professionals, the focus should be on promoting and supporting your success, not...

    Top Services:

    • Reputation Management
    • Video Production
    • Graphic Design
    • Audio Production
    • Social Media Marketing
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
  • Made by hand

    Tom, Dick & Harry is Chicago's craft agency. Smaller. Fussier. Naturally friendlier...

    Top Services:

    • Creative Services
    • Digital Services
    • Branding
    • Video Production
    • Advertising
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Taking Care of All Your Video Needs.

    Taking Care of All Your Video Needs.

    A full service video agency specializing in nothing, and instead being amazing at everything. Seriously. We can make any type of video...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Capturing Attention. Creating Impact.

    Capturing Attention. Creating Impact.

    Redirect is an independent, creative + digital marketing agency based in Salt Lake City, Utah that helps organizations scale, grow, and win the fight to stand apart and above its competitors in a results-focused world...

    Top Services:

    • Digital Services
    • Video Production
    • Graphic Design
    • Creative Services
    • Branding
    • Show more
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • A Collective of Visual Craftsmen Using the Moving Image To Tell Your Story on Any Screen.

    A Collective of Visual Craftsmen Using the Moving Image To Tell Your Story on Any Screen.

    LAIR is a fully integrated creative studio with a story-first approach to production. Our award-winning roster of multimedia directors offers an incredible range of expertise. We pride ourselves on taking ideas beyond expectations...

    Top Services:

    • Branding
    • Video Production
    • Creative Services
    • Content Marketing
    • Video Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $1/hr
  • Your Story. Our Passion. Producing pretty pixels daily.

    Your Story. Our Passion. Producing pretty pixels daily.

    The development of creative concepts, the production of high-quality videos, the creation of visual effects, and editing and post-production work. We are a Philadelphia-based company that was established in 2012 and is here to tell your story...

    Top Services:

    • Video Production
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Build Your Brand.

    Build Your Brand.

    Mark Anthony Media specializes in branding, design, digital marketing, printing, advertising, website development and e-commerce...

    Top Services:

    • Print Design
    • Logo Design
    • Package Design
    • Web Development
    • Branding
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    32 Projects Listed
  • CURIOUS AGENCY® IS A CREATIVE MARKETING AGENCY. WE GET RESULTS.

    CURIOUS AGENCY® IS A CREATIVE MARKETING AGENCY. WE GET RESULTS.

    We are a passionate team of brand builders, strategic thinkers and creatives. With 100+ years under our belt we specialise helping our clients tell beautiful stories that generate awareness and revenue...

    Top Services:

    • Branding
    • Logo Design
    • Graphic Design
    • Video Production
    • Creative Services
    • Show more
    Location
    Corby, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Handcrafted media content proudly made in Tacoma, Washington.

    Handcrafted media content proudly made in Tacoma, Washington.

    Proudly calling Tacoma home, Nyhuis Creative started in January of 2018. The team's experience spans narrative & documentary film, television & social media ads, corporate videos, testimonials, live theatre production, VR experiences, music videos, training videos, and more...

    Top Services:

    • Graphic Design
    • Logo Design
    • Branding
    • Creative Services
    • Video Production
    • Show more
    Location
    Tacoma, Washington
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Award Winning Video Production Partners

    Award Winning Video Production Partners

    Narrative Media is a full service creative film and video production company specializing in creating branded content for websites, social media and digital advertising...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Wynnewood, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Denver-based Photography and Video Production Company

    Denver-based Photography and Video Production Company

    Stone's Throw Productions is a Denver-based photography and video production company. We are passionate about the amazing impact that high-quality photos and videos can have on you, your loved ones and your business. Let's chat to see how we can help you on your next project!...

    Top Services:

    • Creative Services
    • Video Production
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    7 Projects Listed
  • Marketing for the world we live in, not the world we grew up in.

    Marketing for the world we live in, not the world we grew up in.

    Dianne Davis Consulting provides digital and traditional media services, content creation and curation, video production, graphic design, website development and hosting, search engine optimization, social media management services and promotional items for small to medium-sized businesses. The business was...

    Top Services:

    • Public Relations
    • Video Production
    • Media Buying
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Nixa, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • Telling inspiring stories to energize change

    Telling inspiring stories to energize change

    We're a Detroit-born video creative agency. We believe video content can help shape a more just and equitable world. Can we help share your story?...

    Top Services:

    • Logo Design
    • Graphic Design
    • Creative Services
    • Branding
    • Video Production
    • Show more
    Location
    Detroit, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • A Creative Design Agency

    A Creative Design Agency

    We combine the hands-on approach of a boutique firm with the resources, technical know-how, and out-of-the-box thinking of a leading creative design agency...

    Top Services:

    • Creative Services
    • Video Production
    • Graphic Design
    • Branding
    • Logo Design
    • Show more
    Location
    Dover, New Hampshire
    Number of Employees
    Under 49
  • Capturing Moments, Creating Memories.

    Capturing Moments, Creating Memories.

    Timmons Productions is a production company in Clarksville, TN that provides a variety of solutions to meet our partners’ media needs...

    Top Services:

    • Video Production
    Location
    Clarksville, Tennessee
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Quality Media That Gets You Seen, Heard and Remembered

    Quality Media That Gets You Seen, Heard and Remembered

    Ever Open House is a close-knit team of imaging professionals dedicated to producing high quality media solutions for people who want to show the best side of their business, brand, and space to potential clients and customers. We offer a full suite of media production services including video production...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Weaverville, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Event Video | Promotional Video | Commercial Video

    Event Video | Promotional Video | Commercial Video

    Josh Skehan Productions is a small local video production company in Scottsdale, AZ that since 2005 has serviced individuals, small businesses, and large corporations around the world with world class video production and photography. From half-days of filming, to events, to promotional videos, to production...

    Top Services:

    • Video Production
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Reach Your Goals.

    Reach Your Goals.

    Light Brush Media is a full service, Colorado based, video production company. We have worked on a variety of production projects including narrative, corporate, livestream, television, social media, and commercials...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Colorado Springs, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Worldwide Media Holding Company

    Worldwide Media Holding Company

    Dan Kost has built a media company with over twenty companies serving clients globally. So now it’s up to you, reach out and see how we can help grow your business, whether you’re a startup, midstream or reorganization we can help...

    Top Services:

    • Branding
    • Creative Services
    • Video Production
    • Advertising
    • Event Marketing
    • Show more
    Location
    Windsor, Colorado
    Number of Employees
    100 - 249
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
  • Video production to the next level

    Video production to the next level

    Using professional cinema cameras and lenses, Brand Ready Media produces the clearest, most stunning visuals one would expect from a top tier production house...

    Top Services:

    • Video Production
    • Event Marketing
    Location
    Sterling, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Full-Service Video Production

    Full-Service Video Production

    Unison Productions is a full-service video production company with offices in NYC and Philadelphia...

    Top Services:

    • Video Production
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
  • Simply the Best!

    Prodigy Consulting Group, LLC is a Plitcal consulting firm that specializes in graphic design, campaign advisory, social media growth and production, video production, web design and much more...

    Top Services:

    • Graphic Design
    • Public Relations
    • Video Production
    • Web Design
    • Show more
    Location
    Golden, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Portfolios Count
    5 Projects Listed
  • The Marketing Agency Focused on Your Success

    The Marketing Agency Focused on Your Success

    We believe thoughtfully designed customer experiences informed by well-defined brands create moments worth remembering and sharing and those extraordinary moments get, keep and grow more brand lovers for our clients. And as your marketing partner, we'll keep you informed on how those marketing dollars are...

    Top Services:

    • Creative Services
    • Branding
    • Video Production
    • Advertising
    • Media Buying
    • Show more
    Location
    Chandler, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $170/hr
  • Combining ingredients in new ways to make brands and businesses big.

    Combining ingredients in new ways to make brands and businesses big.

    We're a proudly independent and woman-owned company that pairs the best ingredients in new ways to create breakthrough and meaningful solutions for brands. Named AdAge Small Agency of the Year NW, PB& has helped clients such as Visit Seattle, Anheuser-Busch, Windermere Real Estate, Providence Health, and...

    Top Services:

    • Advertising
    • Content Marketing
    • Social Media Marketing
    • Digital Marketing
    • Branding
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $50,000 & Up
  • Producers of Digital Video & Photo Content

    Producers of Digital Video & Photo Content

    10ten Studios specializes on destination video production. Our crew is passport-ready, TSA Pre-Check authorized, and conveniently located in the Denver and Detroit metro regions. We've been using storytelling to help our clients bring their ideas to life since 1994. The majority of stories are about a...

    Top Services:

    • Video Production
    Location
    Loveland, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Your creative partner for invisible video production with your in-house team or studio

    Your creative partner for invisible video production with your in-house team or studio

    Marmonaut is a video production company run by experts in the fields of storytelling, design and animation. We work closely with companies, startups and studios. Let us spring your business forward with world-class video content...

    Top Services:

    • Video Production
    • Video Marketing
    • Creative Services
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Simplifying the Journey From Ideation to Go-Live

    Simplifying the Journey From Ideation to Go-Live

    We assist tiny marketing teams in bringing huge ideas to life. We bridge the gap between intent and content. With over 20 active creative specialists in our network, we can put together the ideal production team to fulfill the content requirements of your brand and project...

    Top Services:

    • Video Production
    Location
    Columbus, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Make Me Modish

    Make Me Modish

    Creative brand strategies...

    Top Services:

    • Video Production
    • Creative Services
    • Web Design
    • Advertising
    • Show more
    Location
    Detroit, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Craft Your Brand

    Craft Your Brand

    Orangease is a full-service digital marketing agency that provides solutions to businesses all over the world. We specialize in search engine optimization, pay per click advertising, Animated videos and more. Our team of experts has helped thousands of companies grow their revenues by providing them with...

    Top Services:

    • Branding
    • Video Production
    • Logo Design
    • Graphic Design
    • Digital Marketing
    • Show more
    Location
    Karachi, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • At BrushPic we believe in providing quality design and services keeping up to date on the latest trends and strategies...

    Top Services:

    • Branding
    • Video Production
    • Social Media Marketing
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Anchorage, Alaska
    Number of Employees
    Under 49
  • We are a full service Online Marketing Agency. Our social media experts can help you establish your business objectives, identify your target audience, create engaging and share-worthy content and finally integrate your social media with all other aspect...

    Top Services:

    • Social Media Marketing
    • Email Marketing
    • SEO
    • Web Development
    • Video Production
    • Show more
    Location
    Anchorage, Alaska
    Number of Employees
    Under 49
  • Offering integrated marketing solutions for small and middle market businesses in Alaska. We also offer a la carte deliverables such as logo, print and web design, as well as social media management and other advertising initiatives...

    Top Services:

    • Logo Design
    • Video Production
    • Graphic Design
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Wasilla, Alaska
    Number of Employees
    Under 49
  • Dont get your digital marketing strategies confused! Set a realistic and measurable goal for your business. Planning is an important piece of the puzzle...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Web Design
    • Web Development
    • Video Production
    • Show more
    Location
    Fairbanks, Alaska
    Number of Employees
    Under 49
  • C+L Creative is a Anchorage Public Relations & Social Media Agency. We offer a wide array of creative services...

    Top Services:

    • Social Media Marketing
    • Public Relations
    • Video Production
    • Web Design
    • Show more
    Location
    Anchorage, Alaska
    Number of Employees
    Under 49
  • Foundational Marketing for Thriving Alaska Businesses

    Foundational Marketing for Thriving Alaska Businesses

    Orange Slice is a full-service marketing company that focuses on helping small and medium-size local businesses increase brand awareness, sales and community support through social media management, web development, content creation, SEM, SEO & events...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Web Development
    • Email Marketing
    • Show more
    Location
    Anchorage, Alaska
    Number of Employees
    Under 49
  • Collaboratively creating solutions that evolve brands & businesses.

    Collaboratively creating solutions that evolve brands & businesses.

    Collaboratively creating solutions that evolve brands & businesses...

    Top Services:

    • Creative Services
    • Branding
    • Graphic Design
    • Digital Marketing
    • Video Production
    • Show more
    Location
    Burlington, Canada
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • We're putting an end to mindless media.

    We're putting an end to mindless media.

    Launched in 2000, Left Brain Media is a creative media group specializing in four related services: Custom eLearning Courses, eLearning Games, Creative Video Production, and Dynamic Websites and Applications...

    Top Services:

    • Video Production
    • Graphic Design
    • Creative Services
    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $1,000 - $10,000
  • We provide creative media production for video, graphic design, web development and content marketing at cost-effective pricing...

    Top Services:

    • Digital Marketing
    • Video Production
    • Web Design
    • Web Development
    • Show more
    Location
    Anchorage, Alaska
    Number of Employees
    Under 49
  • Element is an award-winning creative agency specializing in strategy, design, and content production...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Web Development
    • Web Design
    • Show more
    Location
    Anchorage, Alaska
    Number of Employees
    Under 49
  • A different kind of creative agency

    A different kind of creative agency

    In an era where everything changes at lightning speed, we help brands take advantage of these challenges...

    Top Services:

    • Creative Services
    • Branding
    • Social Media Marketing
    • Video Production
    • Product Design
    • Show more
    Location
    Mississauga, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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