DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

141 Companies - Rankings updated: September 05, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

Entertainment × $10,000 - $25,000 ×
  • Advertising, Health, PR & Influence, Relationship Design, Consulting.

    Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship...

    Top Services:

    • Advertising
    • Branding
    • Content Marketing
    • Public Relations
    • Show more
    Location
    San Francisco, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Fast Friends is a creative production collective happiest when assisting brands and agencies with their short-form video and social content needs...

    Top Services:

    • Branding
    • Creative Services
    • Video Production
    • Print Design
    • Video Marketing
    • Show more
    Location
    Ludlow, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $10,000 - $25,000
  • Creating Memorable Event Experiences

    Awwal Events is a premier event marketing and management agency based in the UAE. It delivers exceptional corporate and private events. The agency's expert team manages every detail, ensuring seamless execution and unforgettable experiences. With a reach across multiple countries, Awwal guarantees reliable...

    Top Services:

    • Event Marketing
    • Business Consulting
    • Video Production
    • Branding
    • Print Design
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Big thinking small.

    Offering Social Media & Digital Marketing, Advertising, And Branding Services. Brogan Tennyson Group goes all in for their clients with visionary thinking, ahead-of-the-curve imagery and a proven ability to attract the perfect customer...

    Top Services:

    • Digital Marketing
    • Branding
    • Video Production
    • Advertising
    • Digital Services
    • Show more
    Location
    Trenton, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • A Nomadic Creative Studio

    We're a nomadic creative studio specializing in strategically led advertising and branding. As a remote-friendly team, we work with agencies and companies near, far and virtual. No matter what, we get it done. #WorkWanderRepeat...

    Top Services:

    • Digital Services
    • Creative Services
    • Video Production
    • Branding
    • Logo Design
    • Show more
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Innovating Brand Experiences.

    HL Agency is a creative powerhouse specializing in building immersive brand experiences, delivering impactful campaigns that engage audiences and drive measurable results...

    Top Services:

    • Graphic Design
    • Creative Services
    • Video Production
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Oakland, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $10,000 - $25,000
  • Be Bold. Stay Fluid. Have Fun.

    NUU partners with companies (from startup to Fortune 500) to solve challenges and reach business goals. We build brands through strategic vision, cultural insight, and beautiful stories that emotionally resonate...

    Top Services:

    • Digital Services
    • Design Services
    • Video Production
    • Creative Services
    • Branding
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Kihada is a branding creative agency. We are here to help you bring big ideas to life.

    We focus on digital advertising: film and digital photography, bringing your ideas to life...

    Top Services:

    • Branding
    • Package Design
    • Video Production
    • Print Design
    • Logo Design
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    250 - 499
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • Fresh ideas every day.

    Italian branding agency. Some call us a creatives, others graphic designers, but our moms still haven't figured out what we do for a living...

    Top Services:

    • Branding
    • Creative Services
    • Graphic Design
    • Package Design
    • Logo Design
    • Show more
    Location
    Concordia Sagittaria, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Where Creativity Meets Culinary And Hospitality Excellence

    Explore the boundless possibilities of exceptional web design and development. As a top-tier agency, we harness creativity and technology to shape captivating digital experiences. Elevate your brand's online presence with our expert team, dedicated to crafting stunning, user-friendly websites...

    Top Services:

    • Web Design
    • SEO
    • Package Design
    • Video Production
    • Creative Services
    • Show more
    Location
    Milton, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • We Architect Dominance

    We don't just execute campaigns; we architect dominance. A global marketing house for legacies that demand the exceptional...

    Top Services:

    • Branding
    • Digital Marketing
    • Web Design
    • Video Production
    • Social Media Marketing
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    50 - 99
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $10,000 - $25,000
  • Create Better.

    EHL & Co. collaborates closely with brands and creators, offering a range of professional services tailored to elevate their presence in the market. From branding and identity development to content creation and marketing communication strategies, we provide comprehensive solutions designed to help our...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Email Marketing
    • Video Production
    • Branding
    • Show more
    Location
    Old Bethpage, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Design Is Our Craft, Exploring Is Our Passion.

    Design is our craft, exploring is our passion. Executing creative solutions since 2015. Lets make #DesignThatMoves...

    Top Services:

    • Video Marketing
    • Branding
    • Creative Services
    • Video Production
    • Web Development
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Dream Believe Achieve

    AsquareFX Studios is a creative animation and visual effects studio delivering cinematic-quality content for films, brands, and digital platforms. Our team specializes in 2D/3D animation, VFX, motion graphics, and immersive AR/VR experiences. By combining artistic storytelling with advanced technology, we...

    Top Services:

    • Video Production
    • VR/AR
    Location
    Jaipur, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • Made in Sweden, Loved by Brooklyn.

    A full service creative production company based in Brooklyn, NY...

    Top Services:

    • Video Marketing
    • Content Marketing
    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • A Blend Of Innovation + Creativity for Engaging Customer Experience

    Skies Fall leverages innovative media and influential forces to produce positive, tangible results while fostering meaningful connections...

    Top Services:

    • Social Media Marketing
    • Branding
    • Digital Marketing
    • Event Marketing
    • Video Production
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • The Agency of the Future

    3Headed Monster is an all-in-one advertising agency that's prepared for the future and the revolutionary brands that will define it. Yesterday's agency won't do for Tomorrow Brands™, they need something completely novel. Our system integrates the three core components of modern marketing - Storytelling...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Digital Marketing
    • Branding
    • Video Production
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Bcbrandesign is a branding and advertising agency that helps turn a business into a strong "Brand".

    Bcbrandesign is a branding and advertising agency that helps modern startups and big corporations worldwide create brand identity and branded marketing contents. We believe in strategic thinking and innovative designs...

    Top Services:

    • Public Relations
    • Creative Services
    • Package Design
    • Branding
    • Video Production
    • Show more
    Location
    Milan, Italy
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Digital Done Right

    Padilla builds brands. Protects reputations. Creates high-impact communication strategies. And delivers fresh ideas that inspire action among consumers, investors, employees, community leaders, and other people pivotal to our client's success...

    Top Services:

    • SEO
    • Social Media Marketing
    • Creative Services
    • Public Relations
    • Video Production
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    500 - 999
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • We craft stories that move

    We are a boutique branding and creative agency that strategically brings an organization's brand to life through cleverly written messaging, intentional design, multi-media content, and visual storytelling. We exist to craft and tell the stories of the most purpose-driven brands. We identify superpowers...

    Top Services:

    • Branding
    • Design Services
    • Graphic Design
    • Creative Services
    • Video Production
    • Show more
    Location
    Ashland, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • A Relentlessly Adaptive Creative Studio

    YeahNice is a brand design agency based in London, working with ambitious businesses to build standout brands from the ground up. We partner with challengers, scale-ups, and global teams to create brand identities, campaigns, and systems that drive real impact. Whether its naming a new venture, launching a...

    Top Services:

    • Branding
    • Design Services
    • Logo Design
    • Creative Services
    • Advertising
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Make Incredible Things. Shake up the Market!

    MAKE Digital Inc is a multidisciplinary creative agency comprised of thinkers and makers collaborating nationwide to actualize your vision. Whether you envision elevating your brand, enhancing your business, or transforming your surroundings, we're here to attentively listen and collaborate with you...

    Top Services:

    • Digital Marketing
    • Web Design
    • Product Design
    • Graphic Design
    • Branding
    • Show more
    Location
    Barrie, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • GET A MARKETING AGENCY THAT GETS IT. Get The Agency.

    We create brands not just logos and ads. We bring new ideas to the table. We provide guidance on innovative ad tech. WE KNOW YOU JUST WANT TO SEE RESULTS...

    Top Services:

    • Digital Marketing
    • Web Design
    • eCommerce
    • Social Media Marketing
    • Branding
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Creative Culture

    We create content that tells your reality, your story, and your know-how uniquely and engagingly, using the most innovative and cutting-edge techniques in the industry...

    Top Services:

    • Graphic Design
    • Branding
    • Logo Design
    • Package Design
    • Reputation Management
    • Show more
    Location
    Parma, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Unity is the Key

    We are Key Blend, a dyanimic agency with international reach and offices in Mexico and Australia. We are dedicated to creating comprehensive and powerful strategies...

    Top Services:

    • Digital Services
    • Graphic Design
    • Web Development
    • Social Media Marketing
    • Branding
    • Show more
    Location
    Guadalajara, Mexico
    Number of Employees
    50 - 99
    Minimal Budget
    $10,000 - $25,000
  • Audience-first. Fiercely Independent. Employee Owned

    GS&F is an audience-first, fully integrated, employee-owned agency. We help challenger brands punch above their weight class...

    Top Services:

    • Advertising
    • Creative Services
    • Public Relations
    • Digital Services
    • Graphic Design
    • Show more
    Location
    Nashville, Tennessee
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • Creative Solutions for Brands & People

    We're a Brazilian design studio, which develops and co-creates strategic and creative solutions for brands and people...

    Top Services:

    • Graphic Design
    • Logo Design
    • Design Services
    • Product Design
    • Package Design
    • Show more
    Location
    Sao Paulo, Brazil
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $10,000 - $25,000
  • Marketing isn't a math problem.

    The OneBillion! Agency isn't your typical agency. We're a marketing effectiveness shop helping brands grow through data-driven, customer-centric, and results-oriented marketing campaigns...

    Top Services:

    • Creative Services
    • Market Research
    • Branding
    • eCommerce
    • Web Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $10,000 - $25,000
  • Media. Marketing. Branding.

    The Celebrity Branding® Agency is a multi-media, marketing and PR agency dedicated to celebrity branding entrepreneurs and professionals as experts in their fields of business...

    Top Services:

    • Video Marketing
    • Content Marketing
    • Web Design
    • WordPress Website Design
    • Web Development
    • Show more
    Location
    Winter Park, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • An evolution driven company

    We are a mix of a creative agency, a media agency, a production house, and a development and innovation hub...

    Top Services:

    • Digital Services
    • Web Design
    • UI/UX Design
    • Digital Strategy
    • AI Development
    • Show more
    Location
    Mexico City, Mexico
    Number of Employees
    100 - 249
    Minimal Budget
    $10,000 - $25,000
  • Crafting Success Through Unconventional Thinking

    SPOONGROUP is a full service Milan-based Communication, Public Relations and Events agency specialized in Lifestyle, Design, Food, Technology and Entertainment. We love to look around us because thinking globally is the key to being a top agency!...

    Top Services:

    • Public Relations
    • Event Marketing
    • Creative Services
    • Digital Strategy
    • Reputation Management
    • Show more
    Location
    Milan, Italy
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • A simple message is the best way to get started.

    HexGate provides strategic, data-driven influencer marketing solutions worldwide. We leverage insights to create impactful campaigns that resonate globally...

    Top Services:

    • Digital Marketing
    • Branding
    • Digital Strategy
    • Creative Services
    • Social Media Marketing
    • Show more
    Location
    Trieste, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    $10,000 - $25,000
  • Empowering Brands with Digital Excellence

    At Nascode, we are more than just a digital agency, we are your trusted partner in transforming ideas into innovative digital experiences. With over 700 medium to large firms served across Lebanon and beyond, we specialize in web development, mobile app development, digital marketing, branding, and creative...

    Top Services:

    • SEO
    • Web Development
    • Mobile App Development
    • Software Development
    • Content Marketing
    • Show more
    Location
    Sin El Fil, Lebanon
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • Redefining Design Experience

    Maayasthra is a strategic design and digital partner helping global enterprises turn complex business goals into distinctive brands, high-performing products, and impactful digital experiences through clarity, precision, and long-term collaboration...

    Top Services:

    • Web Design
    • Digital Services
    • Graphic Design
    • Logo Design
    • Creative Services
    • Show more
    Location
    Chennai, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • Illuminating Success in the Digital Horizon.

    At Prismavix, innovation meets impact as we tailor solutions that resonate with your audience. We prioritize your digital success. Beyond being a digital marketing firm, we serve as your strategic ally in navigating the ever-evolving online landscape, ensuring that our tailored solutions make a lasting impact...

    Top Services:

    • Design Services
    • Logo Design
    • Graphic Design
    • Digital Services
    • Creative Services
    • Show more
    Location
    Bankstown, Australia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • Developing Compelling Content That Sells

    As a business, our mission is to always go beyond the expectations of every one of our clients. In taking this approach, we maintain an open and collaborative environment that brings out creative and innovative ideas for any project; be it video production or funnel building - from start to finish you'll get...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Email Marketing
    • PPC
    • Digital Marketing
    • Show more
    Location
    Sacramento, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • We Create Moving Images That Tell Stories and Make People Feel Something.

    Think Media Studios is a full-service video production company based in Cleveland, Ohio, specializing in crafting compelling visual narratives that resonate with audiences. Since its inception in 2004, the agency has built a reputation for delivering high-quality content across various industries, including...

    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Award winning video production company based in Surry Hills

    World Tree specialise in documentary, branded content and 2D animation. We also create our own content including a graphic novel launching in 2024...

    Top Services:

    • Video Production
    • Creative Services
    • Audio Production
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Surry Hills, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Promote Your Brand Through Compelling Videos.

    Zero One Digital Media (ZODM), an award-winning video production agency, specializes in creating captivating cinematic content for top-tier brands worldwide. Since 2012, the agency has brought stories and ideas to life with stunning visuals and a humanistic approach to storytelling, making brands stand out...

    Top Services:

    • Video Production
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Empowering Entrepreneurs

    Founders Media is a specialized digital marketing agency in Bangalore focusing on high-end web design, SEO, and lead generation for the real estate and healthcare sectors. Based in Akshayanagar, the agency delivers results-driven services, including social media marketing and graphic design, aimed at...

    Top Services:

    • Graphic Design
    • SEO
    • PPC
    • Reputation Management
    • Video Production
    • Show more
    Location
    Bengaluru, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    $10,000 - $25,000
  • Video Production & Video Marketing.

    Make My Film is a premier video production and video marketing agency based in Hyderabad, India, specializing in creating impactful, creative, and engaging videos that boost brand visibility, conversions, and sales...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Hyderabad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $10,000 - $25,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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