Drizly’s Mobile App Wows With Effortless Navigation And Product-Heavy Imagery
The Drizly app is clean, focused and intuitive. It lets users search through selections with ease, get boozy inspiration and track their packages all from the same helpful and engaging interface.
Upon launching the app, users are taken to a home screen that displays a rotating banner of promotions and features. There’s also a search bar located prominently at the top of the screen for users who come to the app knowing exactly what they’re looking for.
For users who prefer to browse, a gridded category menu is also displayed, featuring a card representing each of the four main product categories. Further down on the home screen are more editorial recommendations, like top picks, and content features (top beers for summer, for example) that link to pre-filtered search results.
Navigation is handled via a streamlined tabbed menu that runs along the bottom of the screen. Each area of the app is represented by a different minimalist, illustrated icon. The selected tab is shown in red, while the other options remain greyed out.
These cute illustrations make navigation simple and fun — eliminating the stress that comes with buying booze.
Each product page is complete with a detailed product description and average rating, which makes it easy for users to feel confident about their purchase. Buttons for product size (eg: 6 pack versus 12 pack) and quantity are large and easy to manipulate. The “Add To Cart” button is overlaid on the product page content, so it’s always visible.
There’s a modernity to this app — not just in its innovative concept, but in its design. It’s extremely intuitive, clear and created with a younger, hipper and more mobile-friendly audience in mind.
The Drizly app is well-designed to get users into their desired categories and shopping the app quickly. A mix of photography and illustration is used to visually represent product and categories and keeps the site feeling lively and dynamic. Overall, Drizly offers a useful service in a modern, engaging format that is hard to resist, and certainly impossible to ignore.