Brevite

Standout Features:

• Bold, sans-serif typeface
• Accent on the E
• Monochromatic color scheme

Brevite's collaboration with For Good Measure on its logo redesign reflects the company's growth and core values. The bold, sans-serif typeface represents their straightforward, no-nonsense approach to design and business.

The accented 'E' and the monochromatic color scheme reflect a mature brand identity that values subtlety and style, aligning with their ethical design and sourcing principles. This also adds a distinctive European flair, subtly hinting at the company's focus on thoughtful design and perhaps a nod to classic aesthetic principles.

The simplicity and elegance of the logo suggests a seamless transition into the lifestyle domain while maintaining the brand's original ethos of quality and honesty.