Khozaku Logo Design Does a Perfect Linguistic Somersault to Reflect the Brand’s Family-Oriented Mission
Khozaku, a renowned dining place in Sampit, Indonesia was in dire need of a new, or rather updated, visual identity that properly exhibits its carefully nurtured familial atmosphere while bringing the brand to the 21st century. Apart from being interested in the lifestyle café itself, the limited hangout spots in Sampit pushed the founders to make Khozaku a benchmark for eatery cafés in the area.
In other words, Khozaku "Brings Togetherness in Families & Communities."
Derived from the Japanese word “Kazoku” meaning "family", and the founders' family name - Khonama, Khozaku represents a perfect amalgamation of the two so it’s only natural it became the brand name.
When sketching the new Khozaku logo design, Akronim retained this fusion philosophy and extended it to the logo’s symbol portion.
Khozaku Logo Design Draws Heavily from the Rich Local Tradition to Craft an All-Encompassing Trademark
It goes without saying that a logo design is a critical element of a branding strategy, especially when it comes to restaurants, cafes and food joints of all kinds.
A good logo design resonates with people, bringing them to your establishment. Preparing quality food seals the deal, i.e., delivering on the promise. Akronim based the roots of the family business on their logo and showed the identity of Khozaku via the 2D representation Sampit icon, the Jelawat fish.
In South East Asia, Jelawat is considered an expensive food fish due to its special diet but its value surpasses its price. It is an integral part of the local tradition and culture and is also a common ornamental fish in aquariums. This symbol is already strongly attached to the audience’s psyche. It creates a warm and humble feeling for the brand as a home where they can share the feeling of togetherness.
Khozaku Logo Design Opts for Minimalism and Geometric Layout to Create Something Innovative and Modern
Professional logo designers excel at seamlessly blending local tradition and folklore with minimalist and contemporary aesthetics. Akronim's approach to Khozaku logo design successfully incorporates these elements, resulting in a logo that reflects the rich cultural heritage while embracing the modern café culture.
Adding just a pinch of posh experience to the mix forms a unique market position for the brand
These are the three pillars of the Khozaku brand present in separate logo elements. Although we can say each one is minimal, both the fish emblem, the brand’s name and tagline go in different, albeit complementary minimal routes. The geometric Jelawat depiction serves as the brand’s primary logotype. It is the cultural link to Khozaku’s origins, while the wordmark uses a modern, almost futuristic font; a clean, sharp typeface that grabs attention right from the get-go.
The “cafe and eatery” part uses a more conventional, sophisticated typography that positions the restaurant as a lavish place with the best food and service.
The blend of all three is a seamless union that simultaneously emanates class, openness, quality and homey ambiance.
Kozaku Logo Design Is Applicable to a Wide Array of Business Collateral
As most branding agencies do, Akronim prepared multiple versions of the logo to be used in different settings, be it promotional or business collateral. What makes Khozaku logo design stand out, however, is how different elements of the logo can stay solitary and still retain the general appeal and authority.
There is the horizontal primary logo in black/negative variants with the company name under the icon. Additionally, there are emblem-only versions of the logo, sans the brand name, in two-color, one-color, black and white options.
All of these different iterations of the logo are applicable to a range of printed/online documents and media, such as business cards, letterheads, staff aprons, invoices, products, packaging, banners, billboards and more.
