Shakesphere Makes A Logo That Is A “Cut” Above The Rest
Instead of going for a “standard” lettermark that doesn’t distort the letter, Shakesphere logo design opted for a slightly warped version that breaks the letter in two halves.
It is an extremely simple design solution that gives more character to the otherwise quite ordinary logo. Resembling two hooks that hinge on one another, the lettermark consists of a single line that gets misshapen in the middle.
Despite this “deformity”, the “S” in “Shakesphere” is still quite apparent. As previously stated, the diagonal cut only makes it more interesting and distinctive, while keeping in with the swift nature of the fitness world.
Grayscale Hues Lend A Stern Touch To Shakesphere’s Exciting Product
Shakesphere logo comes in several color varieties, but they are all mostly grayscale. Different shades of black and gray, depending on the color of the shaker, are carefully chosen to complement the rest of the product, providing visual consistency among all variants.
The sports & fitness industry is quite diverse when it comes to brand colors and there is no unifying trend or a school of thought that provides the guidelines and benchmarks. However, grayscale logos are still quite rare in this industry which tends to be a bit more casual and playful with their designs.
Shakesphere’s grayscale logo, therefore, introduces a kind of high-brow seriousness that is not typical. A slightly stern and unrelenting look of the capsule stems from its shape, yes, but also from the logo’s overall shape and choice of colors.
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