The Facebook Logo Strives for Consistency Through Its Color Story
Facebook is known for being consistent with its visual assets, especially its logo design, perfectly embodying a no-frills approach to branding. The company realized that a simple logo works as much as an elaborate one.
The designers would slightly alter the FB logo to keep the branding relevant and trendy. For example, they incorporate rainbow colors during Pride month or add a Santa hat on Christmas.
The Facebook symbol is considered one of the best logo designs we have ever seen.
Since its inception, it has used two colors: blue and white. Even though they have gone through various revisions and design changes, the colors remained with the logo Facebook has become associated with.
White often means purity, while blue is known to be calming and serene. When combined, these two colors create a feeling of trustworthiness.
This is something that Facebook has worked hard to maintain despite various hiccups before.
Using blue in the Facebook logo communicates reliability and strength– two attributes essential for a social media platform with billions of users worldwide.
Blue and white are also significant in terms of peace. We often feel safe and secure knowing our loved ones are just a few taps away, and Facebook does precisely that.
With Facebook and its sister app Messenger, you can quickly check on your friends and family without interruption. That is what peace is all about for most people.
Lastly, these colors remind people of the clear skies on a sunny day. This is a constant reminder that with Facebook, there are no obstacles to reconnecting with your loved ones daily.
This factor alone shows how effective the FB logo is in instilling a sense of security in people worldwide, even though they are far apart.
Receive proposals from verified logo design agencies. It’s free.GET PROPOSALS